What will Apple present in September. Preparations for September: what new Apple will show users in the fall

Apple's presentation on September 7 pleased us with several new products, as well as a whole bunch of new features of the company's devices.

The highlight of the evening, as expected, was , which received serial number 7, two models, 3 variations of built-in memory and 5 different colors.

Apple has also updated its smartwatches to (not to be confused with the yet-to-be-released Apple Watch 2).

In addition, Apple showed a completely new device - wireless (not included) headphones and provided the old (included) Lightning connector.

For me, Apple presentations have always been divided into 2 parts: boring, during which we are told about the company's success, its role in socially important projects and show services that will work only in the USA; and interesting, during which new devices and their mind-blowing features are demonstrated. This year was no exception.

After a spooky introduction with James Cordon and a singing Tim Cook, we were told how successful Apple Music is, how many apps are being downloaded from the App Store, and even a Nintendo executive was invited to announce Super Mario Run, which will be an iOS exclusive. Then we talked about the Apple Watch. We were told for a long time and tediously that this is the best smart watch, which occupies the 2nd place in sales among all watch brands, showed the new watchOS chips, and then moved on to the Apple Watch Series 2. This is where the boring part ended and more or less interesting began.

Although the new watch has not changed much in appearance, it still aroused my interest. Firstly, moisture protection, secondly, GPS, well, I really liked the new white ceramic case. Although, as it turned out, the ceramic model costs at least 116 thousand rubles. Since the Apple Watch was originally conceived with a backlog for sports, it was not surprising that Apple introduced a new line of smartwatches in collaboration with Nike. I don’t know about you, the sports line didn’t hook me. Maybe because of the design, maybe because of unnecessary features, or maybe because I don't like to run.

After a little boring digression about iPhone sales, Tim Cook moved on to the presentation of the new iPhone 7, and here, despite the record number of leaks, the public (including me) held their breath. I don’t know how to explain it, but the euphoria in the hall from the iPhone 7 could be cut with a knife. And this despite the fact that the new color for us was only the new color "Black Onyx", because the rest we already knew long before today from numerous insiders. From the stage, we were told about "10 amazing facts about the iPhone 7", which I would shorten to the phrase: "the new iPhone is a little different from the previous one, but it takes pictures, shoots video, sounds and works better than anything you've seen before." In fact, this phrase can describe any presentation of the new iPhone.

Further, Apple hinted that the audio jack has no place in a modern smartphone and introduced EarPods with Lightning, an adapter from Lightning to 3.5 and wireless AirPods, which the company is going to sell for $159 (13,000 rubles). The latter uses the new W1 processor, which marked the beginning of a whole line of Beats wireless headphones.

Traditionally, the presentation ended with a performance by the musicians. This time, Sia was on stage, who presented a new video for the song The Greatest a couple of days ago. With the same song, she came to the Apple presentation in a shocking costume and a child dancer who performed very strange (but incredibly fashionable now) dances. I chose not to watch this part, since the random movements of the children turned me away from myself even when watching the clip.

Well, after that, that’s it, the journalists were launched into the “tactile room”, where you can touch all the new items, and they said goodbye to online viewers until the next time.

Summing up what happened, I noted for myself the following - I was hooked the most: "Black Onyx", "Portrait mode in iPhone 7 Plus", "Rejection of the 3.5 mini-jack", "Wireless AirPods" and ceramic Apple Watch Series 2. But everything else sounded like a background to me, such as “launching Apple Pay in Japan.” The icing on the cake was a video on the official Apple channel with a brief retelling of the presentation. So if you missed the presentation, watch it.

Here and now you will learn about all the most interesting.

The main "apple" event of this year has just come to an end, we begin to sum up.


As always, the presentation began with a short introductory video in which Tim Cook and the characters of the popular US show Carpool Karaoke sang a few songs and listened to Siri's jokes.

Statistics

Tim Cook himself appeared on the scene and started with statistics, you won’t praise yourself - no one will praise you.

• Apple Music already dialed 17 million users.
• The number of downloads in the App Store has exceeded 140 billion.
• The App Store has over 500 000 games.

nintendo

Then the head of Nintendo took the floor Shigeru Miyamoto. He introduced the long-awaited application Mario for iOS. Unfortunately, the game fell into the Run category and will be very different from the classic console Mario game we were really looking forward to.

Run around the endless world for coins, compare records with friends and donate. Coming soon to the App Store.

iWork

At the presentation, where millions of users and hundreds of viewers are waiting for the new iPhone, they talked about the innovations of the iWork office suite. The main highlight was the real-time collaboration mode. Now several users can work on one document, spreadsheet or presentation. Amazing!

Of course, the first generation device took the lead in the ranking of the best-selling smartwatches and single-handedly won the user satisfaction rating among wearable gadgets, which they could not help mentioning at the presentation.

After five minutes of describing the famous chips and features of the old Apple Watch, it smelled of fried. It seemed that now, instead of the second generation of smart watches, we will be given a watchOS update. The conversation turned to the universe losing popularity, now you can catch monsters with the help of smart watches. Liquid applause in the hall, amazing!


A few minutes later, everyone breathed a sigh of relief, Apple Watch 2 still showed.

• Main feature - water protection(up to 50 meters). You can swim and dive with the second generation watch.
• Improved stuffing that works 2 times faster.
• Second generation display became twice as bright.
• Apple Watch 2 got its own GPS module.
• New body material ceramics, 4 times stronger than steel.
• Watch OS 3 on board.
• Separate Apple Watch 2 co-developed with Nike.

Start of sales on September 16, the version from Nike - only in October. starts from $369 , and the first generation with an updated filling will be sold for $269 .

The story about the new smartphone Tim Cook began with, which we have known about for a long time. The voice of Jony Quince spoke about the complexity of the production of the model.

iPhone 7 received as many as 10 innovations!

1. New design


Most of the rumors are confirmed, the iPhone 7 is not much different from its predecessor. There will be two black models now. One is called Black, and the second is Jet Black, the rest of the colors have retained their former names. We didn't see any blue.

2. Home button


The button has become touch-sensitive, and the Taptic Engine will be responsible for the feedback, as in the Apple Watch and touchpads on the MacBook.

3. Protection against dust and moisture


Now smartphones can be drowned and thrown into the mud without fear. Reliable protection of the gadget is made according to all the requirements of the IP67 protocol.

4. Camera


The iPhone 7 has a 12-megapixel camera with optical stabilization, a 6-lens system and a 4-LED flash. The front camera has also been updated.


iPhone 7 Plus received a dual camera with a double optical zoom, which, together with smart stuffing, provides high-quality zoom up to 10x.


They promise that we will be able to take such pictures directly on the iPhone 7 Plus:


The Camera app will get a new mode Portrait.

5.Display


Nothing special, just an updated display.

6. Speakers


The iPhone will have two stereo speakers. One is on the top and the other on the bottom.

7. EarPods


The new headphones received a lightning connector, and the iPhone 7 and iPhone 7 Plus will be equipped with a lightning-3.5 mm adapter. The obsolete audio jack on the body of new smartphones is no more.

8 AirPods


Fortunately, the rumors about the new wireless headphones have been confirmed. The headset will consist of a pair of earbuds that are not connected. With voice commands, you can control music playback and communicate with Siri. AirPods can work 5 hours without recharging.


Ultra-fast connection to the iPhone will be carried out while opening the charging box from the wireless headphones.

9. Apple Pay


Apple's payments system will get support for the Felicita system (a popular payment platform in Japan) in October. Hurrah, comrades!

10. Performance


The processor will be the brain of the iPhone 7 A10 Fusion, which is 120 times faster than the processor of the first iPhone. New graphics will delight gamers.


Finally, they mentioned improved autonomy. Compared to the iPhone 6S, the iPhone 7 will last up to 2 hours longer.

2015 has been a mixed year for Apple. The company introduced several new products at once, but, at the same time, the impressions from them were twofold. However, this is one of the problems of innovators. And they don't stop in Cupertino.

Here's what we can expect from Apple in 2016.

The release of the iPhone 7 and iPhone 7 Plus, which, according to tradition, should show the world in September.

According to rumors, the standard 3.5 headphone jack will disappear in the new smartphone model. Instead, there is information that the company's engineers will introduce a new wireless headset that will debut alongside the new iPhone model.

Among other changes, most likely, there will also be a waterproof case and wireless charging.

Rumor has it that Apple will show a new iPhone model with a smaller, 4-inch screen. But, unlike the 5C, it will receive not a plastic, but a metal case.

In mid-spring, it is likely that the second generation of Apple Watch will be released. Among the innovations is the front camera for video chat.

The iPad Pro is likely to receive a hardware update later this year.

The third generation iPad Air 3 should be expected in the first half of the year, most likely in March. Although, no one mentioned a word about this at the autumn presentation.

A Mac Pro upgrade has long been brewing. Hints of this were found in the code of one of the OS X updates.

The thin and light MacBook, which appeared in 2015, should receive improved filling, adding “horsepower under the hood”.

According to rumors, major changes await the MacBook Air line. The 11-inch model will probably have to say goodbye. But, there is a high probability of a model with .

New hardware is not complete without new software. We should expect a stable release of iOS 9.3 soon, with a number of interesting features that we wrote about.

And it also seems likely that an update to the OS X operating system, the latest version of which was called El Capitan - in honor of the mountain in Yosemite National Park (USA).

The Swift programming language will receive version 3.0, providing developers with even more powerful and flexible options.

Also, it is likely that this year Apple will introduce a streaming TV service, taking a step towards a new market for itself.

The most important news for the company's employees is that completion in Cupertino is scheduled for December. And its scale is impressive!

And one more thing…

From the area of ​​\u200b\u200bthe unlikely, but still - Apple can finally dot the "and" by revealing information about the possible work on the car, which there are so many rumors about. In general, it will definitely not be boring.

Published on 07.09.16 14:03

Presentation of iPhone 7: September 7, 2016 Apple will officially show new models of iPhone smartphones. Where can I watch the live presentation online?

iPhone 7 presentation, release date

On September 7, 2016 at 20:00 Moscow time, Apple will present its new flagship smartphone iPhone 7. On the eve of the announcement, a source from China published a photo that, according to him, was taken from Apple's official video, Megaobzor writes.

Externally, the device does not differ much from other leaks, the only thing is that it was assumed that in the Space Gray coloring the lower strip would be a little lighter.

iPhone 7: on the eve of the presentationApple accidentally declassified the names of smartphones

Apple's new flagship smartphones will be called iPhone 7 and iPhone 7 Plus. Told about it intcbatch one of the users of the popular Internet forum Reddit, who accidentally discovered information about devices on the official website, reports RG.

According to him, he opened the version of the Apple site intended for residents of Hong Kong, and in the section with headphones he saw that in the left column, where you can choose which smartphones they will be compatible with, the new models are indicated - iPhone 7 and iPhone 7 Plus. Apparently, their appearance was the result of an error.

Soon, all mention of the new iPhone was removed from the Apple website.

iPhone 7 presentation: where to watch the broadcast online?

The online broadcast of the presentation of the iPhone 7 (iPhone 7) will begin at 20:00 Moscow time in Russian on the channel wylsacom.

iPhone 7: specifications, price

iPhone 7 and iPhone 7 Plus will in many ways resemble the now past generation of the smartphone. The screen is 4.7- and 5.5 inches. According to rumors, the "Home" key will be touch-sensitive, but we emphasize once again - there is no confirmation of this. But it is known for certain that the seventh iPhone will be waterproof and will lose the 3.5 mm headphone jack, Observer notes.

They also say that the filling of the new model of the apple smartphone will be more powerful than that of the "six". However, the exact specifications of the iPhone 7 will be known tomorrow. Now they are talking about a dual-core Apple A10 processor and 3GB of RAM for a 5.5-inch device. The expected screen extension is QuadHD.

The lens and stabilization also promise to be an order of magnitude better, and the top version can also get a dual camera. The new iPhone's battery will have a 14% improved capacity, but the new screen will most likely gobble up those improvements. Therefore, it is unlikely that the smartphone will be able to work longer without recharging. But there is a fast charging system. We also note that two new body colors are expected - Space Black or Deep Blue.

According to Chinese sources, the prices for the new iPhone 7 (iPhone 7) will be as follows:

iPhone 7:

32 GB - $790;

128 GB - $910;

256 GB - $1,060.

iPhone 7 Plus:

32 GB - $910;

128 GB - $1,030;

· 256 GB - $1,180.

Fair, not too high or too low. There should be prices on the Service website. Necessarily! without "asterisks", clear and detailed, where it is technically possible - the most accurate, final.

If spare parts are available, up to 85% percent of complex repairs can be completed in 1-2 days. Modular repairs take much less time. The site indicates the approximate duration of any repair.

Warranty and Liability

A warranty should be given for any repair. Everything is described on the site and in the documents. A guarantee is self-confidence and respect for you. A 3-6 month warranty is good and enough. It is needed to check the quality and hidden defects that cannot be detected immediately. You see honest and realistic terms (not 3 years), you can be sure that you will be helped.

Half the success in Apple repair is the quality and reliability of spare parts, so a good service works directly with suppliers, there are always several reliable channels and a warehouse with proven spare parts for current models so that you do not have to waste extra time.

Free diagnostics

This is very important and has already become a rule of good form for the service center. Diagnosis is the most difficult and important part of the repair, but you should not pay a dime for it, even if you do not repair the device after it.

Service repair and delivery

A good service values ​​your time, so it offers free shipping. And for the same reason, repairs are carried out only in the workshop of the service center: it can be done correctly and according to technology only at a prepared place.

Convenient schedule

If the Service works for you, and not for itself, then it is always open! absolutely. The schedule should be convenient in order to be in time before and after work. Good service works on weekends and holidays. We are waiting for you and working on your devices every day: 9:00 - 21:00

The reputation of professionals consists of several points

Age and experience of the company

Reliable and experienced service is known for a long time.
If a company has been on the market for many years, and it has managed to establish itself as an expert, they turn to it, write about it, recommend it. We know what we are talking about, since 98% of incoming devices in the SC are restored.
We are trusted and passed on complex cases to other service centers.

How many masters in the directions

If you are always waiting for several engineers for each type of equipment, you can be sure:
1. there will be no queue (or it will be minimal) - your device will be taken care of immediately.
2. You give Macbook repair to an expert specifically in the field of Mac repairs. He knows all the secrets of these devices

technical literacy

If you ask a question, the specialist must answer it as accurately as possible.
To give you an idea of ​​what you need.
Will try to solve the problem. In most cases, from the description, you can understand what happened and how to fix the problem.