How to make a beautiful profile header on Instagram. How to make a profile header on Instagram, how to design it and what to write

The problem of writing about yourself on Instagram arises among users who want to convert a page to a blog or create an online business. Owners of personal accounts just need to enter their name and age, as well as some facts about themselves.

Features of the “Description” block

Here are some options for what you can write about yourself on Instagram:

The choice of information for the header depends on the orientation of the page. Suitable for business profiles: name of organization or store, contact methods, short advertisement. Owners of personal blogs should approach the description creatively: use emoticons, interesting titles and links for cooperation.

To block " About Me» contains only 150 characters, but with the help of business profile functions the amount of information can be increased. To use additional space:

Switch from personal to business profile.
Go to " Edit page».
Scroll to section " Address».
Insert pre-prepared text.
Enter the city - confirm with " Ready" And " Save».

The maximum volume of an additional block is about 500 characters. In this case, the address itself will not be specified correctly. The function is suitable for owners of personal blogs and those who promote services on Instagram.

Creating a profile is an important step in gaining greater audience coverage, sales and attracting potential clients. Three reasons why it is important to fill out the page description:

To create an attractive design, we recommend permanent Stories located in the “Current” section. The owner of the page can create subcategories and post any events there, just like in Stories.

Circles with already published photos will appear under the page description. Photos will not disappear after 24 hours.

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The description line displays the user's name. These are the first words listed before the information itself, in bold. It is recommended to indicate the activity of the profile owner.

How to write a description for an online store

Additional tools are provided for business accounts: website link, address. In addition to filling out the description, it is important to indicate the geolocation and URL to the official portal (if there is one).

How to write a description:

indicate opening hours and response from the manager: “We will respond within 15 minutes”;
distinctive features: “We sell cosmetics from Korea from official manufacturers”;
pricing policy: “Our prices are lower than on Aliexpress”;
gratitude: “We are glad to every client.”

You must indicate the cost of goods both in publications and in the description. The page visitor will know what prices await him and whether he needs to order. Most buyers leave if they didn’t find the answer about the price in the comments or in the description under the product, you can try connecting shopping tags.

Also, the owner of an Instagram store can indicate the following features:

You will find us at the address (put an arrow emoticon or enter a geolocation) and a bright sign at the entrance;
In our store you will be offered free coffee;
New deliveries: every Tuesday and Thursday.

That is, brief information that will be an additional incentive to order or visit the store at the specified address.

Instagram is a great tool for business promotion. Thanks to the service, you can find an audience and increase sales. But registering and posting photos once a month is not enough to attract potential clients.

In this article you will learn how to make a beautiful profile on Instagram, the secrets of creating an account and other useful things.

Secret 1: Profile photo

The first thing a visitor sees is a profile photo. It should evoke pleasant emotions. Beautiful design of an account (page) on Instagram is impossible without a correctly selected thumbnail.

What should the account avatar be like:

Unique. Do not use pictures from the Internet, even if they are beautiful and fit the theme of your profile. Use a brand logo or a beautiful selfie for your personal page. And if there is no logo, it’s time to start creating it.
High quality. The photograph should not only be beautiful, but also clear - noisy and pixelated images will not work. It should be clear to the user what is shown in the thumbnail.
Suitable for your mood. If you are selling soft toys, you should not choose a photo in dark colors.

Useful: how to make information about yourself in a column - instructions at the link.

Secret 2: Instagram account name

Come up with a memorable profile name on Instagram, the user will see it next to the thumbnail.

Things to consider when choosing:

The name should reflect the essence of the profile: the name of the brand, service or product written in Latin. Don't write anything that doesn't relate to the topic of your profile.
The title shouldn't be long. If the company name includes several words, do not put them all in the name. This will make it difficult to remember and find. Come up with a shortened version.
If the desired nickname is taken, try writing it differently - do not use underscores or numbers. This will make it difficult to remember and perceive.
The selected name cannot be changed - clients who used your services will not find your profile and will not recommend it to their friends.
With a beautiful name, it will be easier to attract clients, since if they accidentally stumble upon your Instagram account, they will not pass by.

Before you can beautifully fill your Instagram profile with content, you need to properly design your profile bio. This needs to be done so that the visitor can immediately find important information: phone number, address, link to the site. And most importantly, he understood what he was offered to buy or what service to use.

What is important to indicate in Bio:

Brand name.
Short description (140-160 characters). The information should be interesting, structured, but not boring.
Contact number.
Email.
Link to the site.
Brand hashtag. It will make searching for an account and its news easier and faster.

The business account has dedicated buttons for your phone number, email, and address. But this information can also be duplicated in bio.

Be sure to use this secret to make a beautiful and interesting Instagram account.

The most important secret that will help you create a beautiful Instagram profile concerns photographs. Having seen your publication in the feed, a potential client should become interested. Not every image can cope with this task.

First and most importantly, the photos you publish must be of high quality. Modern smartphones allow you to take high-resolution pictures, so you don’t have to spend money on expensive equipment.

Use whatman paper, a wooden board or a table as a background for the products. And daylight is perfect for taking a good shot. It is better not to use the built-in flash.

To attract visitors, create a unified design for your Instagram account using beautiful photos in the same color scheme.

First, it is important to decide on a color that will suit the mood of the product being promoted. This has already been mentioned in the paragraph with choosing a profile avatar.
Then take photos of objects in the chosen color, or achieve the desired shade using filters. But don't overdo it. Built-in filters on Instagram can both decorate a photo and vice versa. It is better to use manual adjustment of contrast, brightness, warmth and other parameters. And another secret - use special editing applications. More on this below.

There are profiles that adhere exclusively to black and white. It looks impressive, but is not suitable for everyone. If you are selling a product, the buyer should know what it really looks like. So don't chase trends.

It is also important to choose colors that are not too bright or unnatural. Otherwise, your publications will simply begin to irritate your subscribers.

An example of a beautiful account in this style: @fursty, @сestmaria.

Try using a checkerboard effect to make your Instagram profile unique. To do this, upload photos of any subject, alternating with blocks in the same style. These could be quotes, interesting news from your company, and anything else that fits the topic.

Designing a block is simple - select one color and font. The main thing is that the blocks contrast with other publications.

This interesting approach will help you create a beautiful Instagram account and attract the right audience.

You can see examples in the profiles: @cerebralmist, @bossbabe.inc.

Apply this secret to your Instagram account and look at the reaction of your followers - they will probably like it.

Secret 7. Photo design

Use frames. They come not only in the usual shape - square and rectangular, but also round or oval. Use frames of any shape, the main thing is that it is appropriate and does not spoil the quality of the photos.

The method has a disadvantage - the graphic frame does not always allow you to completely capture the object. So be careful.

Examples of beautiful accounts: @vinsonimages_jason, @the.avantguardian, @naumachos1963.

If you have beautiful high-resolution photographs, then they can be divided into equal parts and published separately. By uploading all parts of the photo, you will get one big one.

This technique looks impressive, so it will definitely help you create a beautiful Instagram profile. But you will have to upload photos exclusively in groups of three so that previous publications do not move off the grid.

An example profile using this technique: @gabriel_larraburu.

Secret 9. Emoji

Emoji will help you create a beautiful Instagram account. Insert them in the comments to the post or in your profile bio. In the latter case, emoticons can act as markers in lists. This is a good solution, since information is perceived better in the form of a list.

Emoji are also used simply for decoration and to maintain the main color scheme of the profile. The main thing is to add emojis in moderation so that your subscribers don’t stop taking you seriously.

For examples of using emoji in bio, see here: @georginasasha, @aksessories.

This secret will definitely help you make a beautiful Instagram page.

Secret 10. Mobile applications

If you don’t know how to beautifully edit your Instagram profile yourself, use special applications. They have a simple interface and will help you take beautiful pictures.

Let's look at five popular applications for editing photos on Instagram:

VSCO Cam for filter selection. In addition to the main function, the application allows you to view the work of other users, subscribe to them, communicate and create communities. Developers are constantly adding new filters that simulate film photos.
Instagrids will split your photo into equal parts to create a beautiful panoramic photo on your profile.
YouCam Makeup for creating the perfect face in a photo. In the application you can do everything: remove acne or oily shine, change hair color, narrow the oval of the face, make up eyelashes, lips or contour. With proper and moderate use of the application, you can take a professional level portrait.
OrangeTwig. You can create a layout in the program by selecting one of the templates. This way you can design a block for a checkerboard effect on Instagram.
Squaready for creating frames. Additional functions: stickers on photos, drawing, creating signatures, blurring and others.

These applications can be downloaded for iPhone and Android for free. Some apps allow you to purchase additional filters for money.

These are 10 secrets for creating a beautiful and interesting Instagram profile. There is no need to use everything at once - choose what you like best and get started.
But remember that no secrets will bring such results as high-quality content, regular posting and care for subscribers.

You have heard more than once how important the first impression is: on social networks it works one hundred percent. The Instagram header is the first thing a new audience will look at. Correct and competent design is crucial. Will users follow you? Will they click on the website link? Will your account be shared with friends? For a business, this is a key factor - to be one click away from the client.

What is a profile header on Instagram: 10 of its components

The profile header on Instagram occupies the top space, where there are several fields.

Photo. The profile page should contain an attractive photo related to the company: logo or product photo. Some companies and celebrities have a verified badge to identify them as an official account.
Nickname and username. They appear at the top of the page. In a more prominent place in the biography is the name, which appears in bold. They are used in searches, so write them carefully.
Text field. 150 characters, talk about areas of activity and encourage action.
Web site. Specify the page to which you want to drive traffic. Think about what address to provide to retain customers.
Category. Displayed under the business name and listed on the associated Facebook page. This feature requires a business account. Do not waste bio space with unnecessary words, indicate the type of activity in a special field.
Action buttons. Additional links for business accounts free up space in the bio. Displayed in the mobile application. You can find these fields when you click Edit Profile, Contact Methods. If you don't see them, make sure you have a business account. Main advantages: quick communication with the company and unloading of posts: no need to indicate contact information under each post.
Mail. Enter your email address and receive the corresponding button in your profile. When a customer clicks “Email,” Instagram suggests the default email app on the phone.
Location. Helps clients easily find a company. When customers click on this button, it will offer them the map app on their phone.
Telephone. Another way to include contact information in your business profile is to add a phone number. When someone presses the button, a prompt appears to call the company directly.
Call to action. What do you want visitors to do after visiting your profile?

Instagram profile header: examples of how to design it in an original way

How to beautifully design a profile header on Instagram

A good bio should serve certain purposes: show what the business does and characterize your ideal buyer. Encourage your subscriber to take the first action.

For whom: ideal audience

Use a header to attract your ideal audience. She needs to understand who you are before she can be yours. A good Instagram description explains your business and what you do.
If you want to highlight a specific skill, profession, hobby or interest, you need to include it in the header. It's a good idea to describe who you help and how you inspire your ideal audience.
Write a bio about your target audience, this will attract more followers that match the brand. Potential clients will find you.

Links inside Instagram

Action and communication buttons

If you want your profile to be an attractive store for new visitors, you will need to make it easy for them to contact you or indicate your exact location. Go to your business profile. In addition to creating advanced posts and ads, adding links to Instagram Stories, and accessing built-in analytics, switching to a business profile also gives you the ability to add important contact information to your bio. You can include your email address, phone number, and physical address in your profile. It's easy for your profile visitor to click on any of the links and contact you directly via email or phone.

Pinned Instagram Stories

Text decoration

Get creative: use spaces, line breaks, and emotions. Remember that they are displayed well in the mobile version, but may move off in the desktop version.

Add emotions

Using emotion in your header gives your profile a nice vibe, helping your brand stand out. They take up less space, allowing you to add additional information.

Be creative and try a combination of words mixed with emojis.
Use emojis as markers. Emphasize key points in your content to break up the text and make it easier to read. Emojis should always be relevant to the brand and increase the relevance of the header.
It is not recommended to use just emojis on their own without text. This can be confusing to your audience and is a waste of precious branding space.
Emojis should change. Play with different emotions to find the right ones for your brand.

Small bright emoticons are another way to make a beautiful profile header on Instagram.

What to write in the profile header on Instagram

"Name" field in profile

People searching for you will use your name or company name. These are the only fields that are included in the search. But this does not mean that you cannot fantasize. Do you have a specialty or industry niche? Do you offer a specific service? Do you know something special? You can also include these details in the name to add more meaning.

Keywords for content

The search does not work by keywords, but they will focus attention on the profile's activity and will help you communicate with subscribers in their language. Add the core values of the company and target audience to the keys. If you use Instagram for business, spend some time creating a “profile” of your ideal follower. Find pain points and interests. What keywords will help you get the most response? This will help users better understand who you are and what you can offer.

Hashtags

Advantages

A good biography clearly explains what your business is, what your company does. If you want to show off your skills, profession, hobbies or interests, include a couple of lines in the header. Think about what sets you apart from your competitors. A unique set of skills or experiences that might be of interest to your followers?
Highlight what makes you special, what sets you apart from your competitors. What interesting facts can you tell users about your brand?

Opening hours

Please indicate your opening hours. A simple detail saves followers time.

Simple ideas for designing a profile header on Instagram

Emphasize the formality of the brand page.
Share branded hashtags.
Leave the slogan, the main idea of the brand, in the bio.
Be minimalist. PUMA writes short, simple phrases and lets their images and famous logo speak for themselves. A simplified bio allows customers to determine exactly what the brand wants to receive.
Inspire your subscriber to purchase a product from a specified website.
Offer to download your materials.
Replace some words with emotions.
Provide a link to the Instagram page of the company director or moderators.
Leave bio blank if famous without further ado.

Let's sum it up

Think about how you can use the 150 characters in your bio to create a description that will attract potential clients. Numerous examples of how to fill out a profile header on Instagram will provide tips for creating your own style and original story.
As you can see, your masthead is an important part of attracting your ideal audience. It increases traffic and sales of goods and services. Make sure you make a great first impression.

Some Instagram users do not pay attention to their profile header at all. They believe that this is not a mandatory attribute at all, because the main thing is interesting and high-quality photographs. Most likely, this is correct reasoning, but this part of the profile has its own, important, purpose.

What is a profile header on Instagram?

Your profile photo, that is, your avatar and your nickname, is the first information that random visitors to your account see (in a search by tag or profile name). Despite the fact that many users do not care about how to make and customize the design of their own header attractive. But this is very important, because your profile avatar, like bait for a shark, can hook a random user and lure him to your territory. Of course, no one will give you good advice about your avatar, but first of all you need to make sure that it matches the context of your account and is not too dull. Beautiful, joyful, bright photos are always welcome.

Also, do not forget about the profile description, which is placed in the header. This is a very important component that, if designed correctly, can attract new visitors, or, conversely, scare them away. It is very interesting that on Instagram, namely in the profile description, you can enter not only letters, but also special characters, emoticons, that is, the user has the opportunity to somehow decorate his greeting in a special way, so to speak, to emphasize his individuality. I will say from personal experience - use a minimum of words and as much useful information as possible, and most importantly, write more positively.

We offer you one more material from our website: .

How to fill out an Instagram header correctly?

In fact, it’s not enough to create a profile, it’s not enough to post photos, you also need to optimize it for the search engine. Exactly. On this social network, people search through search, and even find something. When people find your page, you get spontaneous traffic. These are the people who specifically searched for your account if it is dedicated to something that interests them, for example, a clothing or cosmetics brand. These are very valuable visitors, so if you design your header incorrectly, you only make it worse for yourself.

Let's figure out how to correctly visualize all the elements of the header and what to do with them.

Let's start with the “nickname” or “username” that you indicate when registering a page in English. This inscription will be displayed everywhere when you are active. Therefore, it needs to be made as simple and clear as possible, so that it is easy to remember. So that a person can find you in a search by remembering your nickname.

The nickname will also be present in the link to your profile, for example, https://www.instagram.com/leonardodicaprio, judging by the last entry in the link, it is already clear whose profile this is, and so should it be for you.

Since you are reading this article, then you are most likely not a star yet, and in order to become one, you need to be able to teach yourself, first of all this concerns a pseudonym, the main thing is that it is not occupied by someone else. Some very famous people really don’t bother with a nickname, because fans will find them anyway, but if you’re just starting your career, devote your time to this.

If you are a future blogger, come up with a very short and bright nickname. First and last names can also be an option if they fit the “short” criteria. Don’t write a bunch of letters and numbers; you don’t want your subscribers to rack their brains while reading.

Now let's talk about the "name", the one that stands out in bold. It greatly influences search and is displayed both in Instagram search and other search engines. Therefore, if you are a blogger, actor, dancer. It is best to indicate not just your Last Name and First Name, but also your type of activity, for example, “journalist - Yuri Dud.” Well, or try to design this field with emoticons or other symbols. But, of course, just your first and last name is best. If you enter “Sale of winter tires” into your business account and use services for promotion, you will not see any fruit, your business will wither before it has time to ripen.

The best photo for a header on Instagram

The photo is as important a component as the “nickname” and “username”; it is displayed everywhere. If there is a “left” picture from the Internet, your potential visitors will most likely remain just that – potential.

Choose a personal photo, bright, cool and rich, where you can be seen as a person even in a small circle. You can even put one photo on all social networks, this makes it easier for both you and your subscribers to navigate.

To make it easier for you to understand what high-quality design of your account means, look at the profiles of famous people who know how to teach themselves, which I have personally selected.

We also offer you to read material about questions that you may have already asked yourself more than once: .

How to design a profile header on Instagram? How to make a beautiful hat yourself and what to write in it? Find out everything about this design option for your page in this article.

Whether to believe in love at first sight or not is a personal matter. But scientists have already proven that the first impression is the strongest. This clearly works on social networks. Therefore, an Instagram profile header made according to all the rules will definitely bring you new subscribers. And many people need an increase in audience not only for pleasure, but also for earning money.

What to write in the Instagram header to attract potential subscribers? A regular profile contains the following information:

Photo (avatar) of the owner (we'll talk about it later);

In large font and at the top - nickname (user name);

Smaller name (can be replaced with a nickname or use a line for business purposes);

Accounts for business or blogging will have more buttons or lines. We'll tell you more about them below. Now let’s look at what to write in the Instagram header literally line by line.

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The username, or nickname, should be simple and easy to remember. Thanks to this, you will make life easier for both yourself and future subscribers. Sometimes you have to type a nickname in order, for example, to recover the password for a page or return it after hacking. It will be difficult if the username contains 15-20 characters. When you only need to write 5-7 letters, it’s easier to find you through search. So the simpler and shorter the nickname, the better. If this is a personal page, use an abbreviation of your real name or a nickname. For commercial accounts, you can come up with a nickname indicating your occupation. For example, qleanlife is cleaning services.

You can type up to 30 characters in the “Name” line. Information from here is also taken into account by the site’s search engine. Therefore, it is logical to give your real name (if, of course, you want to be found). But, for example, write it not in Latin letters, but in Cyrillic. Or use this line to place a query by which clients will find you. Let’s say it’s “Cosmetologist Tatouage Saratov”.

For the “About Me” text, you can use 150 characters. This is enough to briefly describe what you do and give keywords. On a commercial page, your company’s slogan, some operating principles, and an offer for clients, for example, a free service in exchange for a subscription, would be appropriate. If there is enough space, give options for communication, address or opening hours.

As already mentioned, an account for business (a blog falls into the same category) allows you to place a little more information in the profile header. A link to the Facebook page will automatically appear there. And in front of the publication feed there are two buttons for communication. One with a phone number, the second for an email address. At your request, you can write the contacts specified for registration, or others.

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That's all you can fit in your Instagram header. Next we will figure out how to present this information beautifully and give good and not so good examples. If you intend to learn more about social networks, check out the website avi1.ru. It offers many life hacks and reveals the secrets of the most popular online communities.

Before continuing the conversation about how to make a header on Instagram, let's think about why we are paying so much attention to this topic. Why is this even needed? Social media promotion specialists assure that if such information is presented correctly, you will be able to promote yourself faster. The reasons are as follows:

Your page will be the first to be returned by the search engine;

A well-written and designed text will attract new subscribers;

Subscribers, having become acquainted with business information, will become customers.

If you have trouble filling out these required fields, watch how other, more experienced users do it. You don't have to learn from the stars. It’s just not very important for them how to make a header on Instagram and how to decorate it. A photo and a name will be enough from a celestial being. But they don’t neglect the opportunity to write the phone number of their agent or manager. Provide coordinates for potential advertisers.

So, Instagram headers are examples worthy of imitation. Let's consider the option of a personal profile, but aimed at earning money. The artist paints canvases and looks for buyers on social networks. Contact is offered via email.

And this is a page of a public (group), so instead of a name, its name. Age restrictions, contact channels, hashtag and Internet address are indicated. And just below, in the “Current” section, the price list for placing advertising content is posted.

From the screenshots above, it is immediately clear that these users are trying to maintain their account correctly. They want to succeed and have taken care of how to design their Instagram header. Now let’s give an example of a careless attitude towards your page. Or this is a bot account, or maybe a fake one.

It's time to talk about profile photos. This is one of the main questions for those who are thinking about how to design a header on Instagram. You can post comprehensive information about yourself, publish great photos/videos, but subscribers won’t come to you if your avatar (photo) has a bad image. After all, this is exactly what they see when they first meet you, before even going to your page. So the more attractive the picture, the more clicks you will get.

There are only two options for an avatar: on personal pages or blogger pages it is customary to give your own image, on commercial or group pages - the logo of a company, a public page, or a typical product. Choose a high-quality photo where you (or the subject) look most advantageous, “glossy”. You can put on something intriguing and unusual. You can take a photo with the attributes of your craft or business.

The worst thing you can do is leave this circle empty or put a vague, uninformative picture from the Internet there.

Beautiful headers on Instagram also include a non-standard original font in which you write information on your profile. There are special programs and applications to accomplish this task. In addition, you can and should dilute the text with cute pictures, emojis and emoticons to match the topic. Just don't go overboard using them and don't replace entire text with them. Otherwise, discrepancies and misunderstandings will arise. You can use a picture to mark each new line in the description.

Another option to increase the attractiveness of your profile is to post stories (we talk about them separately) in the “Relevant” section. These are bright circles that are located immediately below the description and in front of the publication feed. Unlike fleeting Stories, they live forever until you decide to delete them.

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Such albums can not only serve as page decoration, but also perform important functions. You can put a price list in them, give a catalog, show a master class, report the results of a promotion, competition or drawing, tell about yourself and your business, and answer questions from subscribers. If you have been running Instagram for a long time and have accumulated a lot of material, it is very convenient to place a guide to the page among the current stories. Classify publications by hashtag headings and create a rubricator. The links will work inside your account, and subscribers will easily find what they are interested in.

Feedback from clients or customers can also be presented in the form of an eternal story. Collect them together from time to time and add the publication not only to your feed, but also to Stories, and then save it in “Relevant”.

Judge for yourself, it will take very little time to make an Instagram header according to all the rules. You will spend no more than half an hour on this, and you will make your account attractive for at least six months or a year. Experts advise occasionally making changes to this information.