What is a web page. What is a web page, how is it created and loaded? What to do if the page is not available? What is a web page outdated

A Web page is a specially formatted document that may include text, graphics, hyperlinks, audio, animation, and video.

Several web pages that share a common theme, design, and links, and are usually located on the same web server, form a website.

Web site ait (from English. website: web- "web, network" and site- "place", literally "place, segment, part in the network") - a collection of electronic documents (files) of a private person or organization in a computer network, united under one address (domain name or IP address).

All sites together make up the world wide web , where communication (web) unites segments of information of the world community into a single whole - a database and communications on a planetary scale. For direct access of clients to sites on servers, a protocol was specially developed HTTP .

A website is structured like a magazine that contains information about a topic or issue. Just as a magazine is made up of printed pages, a Web site is made up of computer-generated Web pages.

The program that displays a web page is called a web browser.

The creation of Web sites is implemented using the markup language of hypertext documents HTML. HTML technology is that control characters (tags) are inserted into a plain text document and as a result we get a Web page. The browser, when loading a Web page, presents it on the screen in the form specified by the tags.

HTML allows:

Formatting text

include images, multimedia in the document;

This language creates hypertext links to other Web pages.

HTML is used to create the information content of a file and to define the structure and format of Web pages. Since HTML files are plain text files, such a file can be sent to virtually any computer.

To create Web pages, simple text editors are used that do not include text formatting control characters in the document being created. As such an editor in Windows, you can use the standard Notepad application.

Typically, a Web page file has the extension .html or .htm.

In addition, there are many technologies in which the main steps for creating sites are already automated, it remains only to make changes in accordance with their subject matter.

To view an HTML page, simply enter its URL in the address bar of your Web browser and then follow the hyperlinks. But this is precisely the main problem - how to find out the address of the page? Most often it happens that you know what you need to find, but you don’t know exactly where to look. To solve this problem, there are special search engines. From the user's point of view, a search engine is an ordinary site on the main page of which there are links to other sites divided into categories ("Sports", "Business", "Computers", etc.). In addition, the search engine allows the user to enter multiple keywords and returns links to pages containing those keywords.

Web site

Website (eng. Website, from web - web and site - "place") - a set of documents of a private person or organization united under one address in a computer network. By default, it is assumed that the site is located on the Internet. All Internet websites collectively make up the World Wide Web. The HTTP protocol was specially designed for direct client access to websites on servers. Websites are otherwise known as the Internet representation of a person or organization. When they say "your own page on the Internet", it means a whole website or a personal page as part of someone else's site. In addition to websites on the Internet, WAP sites for mobile phones are also available.

Initially, websites were collections of static documents. Currently, most of them are characterized by dynamism and interactivity. For such cases, experts use the term web application - a ready-made software package for solving the problems of a website. A web application is part of a website, but a web application without data is only technically a website.

In most cases on the Internet, one website corresponds to one domain name. It is by domain names that sites are identified in the global network. Other options are possible: one site on several domains or several sites under one domain. Usually several domains use large sites (web portals) to logically separate different types of services provided (mail.yandex.ru, news.yandex.ru, auto.yandex.ru). It is also not uncommon for separate domains to be allocated for different countries or languages. For example, google.ru and google.fr are logically a Google site in different languages, but technically they are different sites. Combining several sites under one domain is typical for free hosting. To identify sites in the address, after specifying the host, there is a tilde and the site name: example.com/~my-site-name/.

So what is a Web site and a Web page? To understand this issue, let's think about what kind of information can actually be contained on a Web site? The answer is obvious - almost any. The site may contain information about computer games, cars, aquarium fish, mythical creatures, cities and countries of the world, etc. and so on. The list is endless. On the site, you can even post, for example, the works of the great Russian classics. How do you like the site "War and Peace"? It turns out that the site is a book, but not a simple one, but an electronic one? Yes, a Web site, at its core, is really an e-book, magazine, or textbook that can contain both information that is useful to you, and information that is not at all interesting for you at the moment.

Like a regular book, a Web site is made up of pages called Web pages.

And how do we, in fact, find, in the same computer science textbook, the information that interests us? We open the content that is located at the beginning or end of the textbook, look for the paragraph in which the necessary information is located, opposite the paragraph we look at the page number, open it and study the material. Everything is quite simple and ordinary.

After we get to the main page of a well-designed site, we should also see something similar to the content of the textbook in order to be able to quickly find the information we need.

But how to get to the necessary information located on the Web site, because we can't flip through electronic pages as well as ordinary paper ones? Indeed, we usually use the mouse.

In fact, moving between the pages of the site is even faster than moving between pages when working with a regular textbook. To move between the pages of the site, elements of the Web page are used, when you click on them, you can move to another page on the site. These page elements are called hyperlinks and are present on all pages that make up the site.

In the "classic" case, a part of the text (a word or several words) and graphic images (drawings and photographs) are used as hyperlinks.

Since in the first case text is used to create hyperlinks, such a hyperlink is called a text hyperlink. Quite often, a text hyperlink is blue underlined text. Seeing, for example, on the main page of the site the inscription "Web sites and Web pages" designed in a similar way and clicking on it with the left mouse button, you should find yourself on a Web page dedicated to this topic. The "Web Sites and Web Pages" page must, in turn, contain at least one hyperlink through which you can return to the content.

If a graphic image, such as a photograph, is used as a hyperlink, then it will be difficult to guess that this is a hyperlink. How, then, to determine whether the image is a hyperlink or not? In this case, remember the following rule: "If, when you move the mouse cursor over an element on a Web page, it takes the form of a hand, then this element is a hyperlink."

Note: There is an exception to this rule, for example in the case of rollovers, which may not be hyperlinks, but when you move the mouse cursor over them, the cursor also takes the form of a hand. In addition to changing the appearance of the cursor, when hovering over a hyperlink, the URL (unique address of the resource) should also be displayed, but we will talk about this in the lesson on creating hyperlinks using the FrontPage program.

Control questions:

What is a Web site?
What is a Web page?
What is a hyperlink?
What elements of a Web page can be used as hyperlinks?
How to determine if a page element is a hyperlink?
Can individual Web pages of a site contain no hyperlinks?

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Website pages are independent parts of web resources, which are text files in HTML format, each of which has its own unique address (URL).

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Consider an example. An analogy can be drawn with the library. On the shelves are books - websites. They can be from 1-2 pages, and also contain more than 1 million. Each page of the book (web site) is a web page.

As we said above, each unit of a web resource (web page) is created using the HTML language, and must contain the main title (Title), describing meta tags (Keywords, Description) and the body (Body) - its main part. In the body, you can see connected images, texts, links, etc. All this can be viewed using an Internet browser.

What pages should be on the site and how to promote them

The most important unit of any web resource is the Home. It is usually located in the root directory and is named index.php, index.html, etc.

You can get to it using the following URL: http://domain/index.html or just http://domain. From the main page, you can go to all other sections of the web resource. The set of sections (web pages) in the form of paths along them is called the structure of the Internet site.

Site structure example:

home
- Information
- Articles
- Services
-- Cargo transportation
-- Rent a car
- Contacts

As you can see from the presented example, web documents can have multiple . The first is the main page, the second is the documents “Information”, “Articles”, “Services”, “Contacts”, the third is “Cargo transportation”, “Car rental”. There can be more than three levels.

When working on promoting a web project, you should follow the 3-click rule: the transition to the furthest document should not take more than 3 clicks from the main one. In our example, third-level documents are located in 2 clicks (“Services” - the first click from the Main one, “Cargo transportation” - the second click. Theoretically, from the “Cargo transportation” section, you can make 1 more click on an internal document available for promotion.

How a search robot indexes websites

The search engine initially comes to the main page. Then it collects links from it and goes through them. So the documents of the second level get into its database. Next, the processing of documents of the second level begins according to the same principle. Often, the search robot simply does not reach documents beyond the 3rd level.

If the structure of your web project is extended, and you cannot do without deep levels of nesting, help the search engine. You need to add HTML and XML sitemaps to help the bot see the structure of the web project.

In order for the work to promote the portal to be effective, it is necessary to correctly distribute keys across web pages. Weighty high-frequency keys, diluted with low-frequency ones, should be placed on the main one. On the second level - mid-frequency and related low-frequency. Documents of a deeper level can be promoted only for low-frequency queries.

For each HTML page, from 1 to 10 keys should be distributed, depending on their frequency and the subject of the project.

What to write on the pages of the site

The basic rule of any search engine is to give the user the most relevant and most complete search results. Therefore, preference is given to Internet sites containing complete information on request.

The web resource must be aged, the search engine's loyalty to it must be high, and behavioral factors (number of visits, time spent on the site, etc.) must be positively evaluated by the search engine.

The main page is the main page. It should show the visitor exactly what the project is about, how to find the information they need. In addition, for a commercial resource, a link to services, prices and contacts should be placed in a prominent place.

Page structure

Header (header) - the main part at the top, telling the visitor what the site is about.
Content part - content: texts, pictures, videos, submission forms, calculators and much more.
Basement (footer) - the lower “closing” part.

You can read more about the page structure.

What else can be on every web page

Menu - list of available sections.
Navigation bar - so that the visitor knows where he is and can always return to the previous section.

How each page is created

According to the rules for developing web resources, the artist first draws a design in a graphic editor. Then the coder “cuts” it into pieces and inserts HTML codes. It turns out a full-fledged, but empty HTML page. After that, the programmer connects the control system - and everything is given to the content manager, who fills the site with unique content.

What HTML pages does the search engine like?

The search engine prefers text. If the site has a lot of beautiful pictures, but little text, it's bad.
Refuse heavy images, java scripts and complex animations. Pay more attention to the texts, which should be unique, interesting and competent.
Texts should be structured, filled with keywords and synonyms “in moderation”. Otherwise, you may be punished for overspam.
Each web page can be reached by clicking on links. That is, you should not have pages that are not linked to by any other.
Stick to the three-click rule.
URLs should be human-readable and short. It is advisable to use Latin keys in the URL. For example, website.ru/domain/price. Get rid of dynamic URLs and a huge number of slashes in the address (no more than 3 slashes).
A dynamic web page is generated programmatically as HTML, and has an address like site/index.php?id=1039.
If the site.ru/str/ link leads to the final document, then this is bad, because the slash at the end of the URL tells the bot that there are still nested pages (and links to them) that need to be indexed. If the robot does not find them, site.ru may be downgraded in the search results.
The code should be short and valid (error-free). All design styles (texts, blocks, pictures, etc.) should be placed in a separate CSS file.
You can not copy someone else's text and place it on your project. Search engines love unique texts. If you cannot do without copying, then the amount of such text should not exceed 10%, and under each of them there should be a direct link to the source resource.

One-page website - good or bad

If you are going to promote a web resource using white hat methods and not buy contextual advertising, forget about developing a landing page. The most important thing is the text, and your one-pager will never be able to compete with a full-fledged web project.

But no one can say what the volume of a “correct” full-fledged web project should be. The number of pages of a web resource depends on the subject matter and the degree of advancement of your competitors.

An independent part of the website; a document with a unique address (URL). A web page can be static or dynamic. Typically, web pages are organized as hypertext, including text, graphics, sound, video, or... ... Financial vocabulary

- (English Web page) a hypertext resource of the World Wide Web, usually written in a link language for quick transition to other pages, as well as static and dynamic images. The program that displays a web page is called a web browser ... Wikipedia

webpage- Web site component, a file located on the server [GOST R 52872 2007] web page HTML document accessible via the Web. Topics information technology in general EN web pageweb page ... Technical Translator's Handbook

- (English web web, network), an independent part of a website (see WEBSITE), a separate document on the Internet (see INTERNET), equipped with a unique address (URL), which may contain text, graphics, sound, video files, animation . Written in... ... encyclopedic Dictionary

Ex., number of synonyms: 4 gateways (1) doorway (2) web page (1) … Synonym dictionary

webpage- web pages / ts, web pages / ts ... merged. Apart. Through a hyphen.

webpage- in eb country itsa, s, creative. p. to her ... Russian spelling dictionary

A dynamic page is a web page generated programmatically as opposed to a static page, which are files stored on a server. The server generates (X)HTML code for processing by a browser or other user agent. Description ... ... Wikipedia

"site" redirects here. See also other meanings. Web site (from English Website: web web and site "place") in a computer network united under one domain name or IP address) a collection of documents of a private person or ... ... Wikipedia

Books

Perfect Landing Page. We create selling web pages, AS Petrochenkov. The importance of landing pages is difficult...
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Hello dear readers. Today we will deal with the basic terms. Don't think it will be boring. Even if you have an idea of what will be discussed today, some information will be new to you. I assure you.

A website, what it is, what its “innards” look like, what is needed to create it, why a person needs it, and much more you will learn from this article.

As always, the information will be presented in simple words, so that even a novice who is far from this topic will not have any questions. But there will be some knowledge that a person who has not spent 5 minutes studying this seemingly elementary issue will not be able to boast of.

1. What is a website

So let's start with a definition. What is a site. This is a collection of documents with hypertext information available on the Internet. An information system, a platform on which a person (administrator) posts some information, and a page visitor can perceive it. Everything is very difficult. I agree. Let's go a little faster.

Any site is a folder with files written using programming languages. If you open any of them, you will understand absolutely nothing. Fortunately, we have a browser that reads information and provides it in a ready-made form, accessible to any user. I have already described in detail, you can read this information in this blog.

This is how browsers see the site.

Of course, not all programmers are proficient in these languages. They can be helped in their work. This makes life much easier for developers. However, you should be aware that even if you use , it will still be written in code. You just won't see it.

There are also card indexes, databases that contain all the information about the pages and information that are posted on the sites. You often come across these things. The most popular of them are Yandex and Google.

As soon as you enter the word “jam recipe”, the search engine will immediately analyze all the documents that are on the Internet and give you suitable pages with the necessary information.

2. What the site consists of

While the folder with the site is on your computer, no one sees it, in order for the world to see your electronic resource, it must be posted on the hosting. In this case, the public will have access to it. I have already explained in detail. In addition to hosting, the site must also have a unique name (), in this case, anyone can find information about it and get access to the desired folder.

Quote.

Let's try to explain a little more simply. You have some folder on your computer. No one who wants to can access it, since the data is encrypted, and you care about your security. This is normal, because a ton of private information is stored on the computer, not for prying eyes.

Somewhere far, far away, your “friend” has a flash drive that anyone can access. This friend provides hosting. Your task is to transfer, upload, direct your folder to his flash drive so that users, like you, can see the project. Well, in order to find the desired file it was elementary, they come up with a name for it, that is, they use the domain.

Sometimes sites are created right on this flash drive, if you use the "correct" terms, it is called a server. Some, but in this case they will still pursue their own benefit. I would not like to talk about this within the framework of this article. Look through this blog and be sure to find all the information.

We smoothly moved on to the benefits of creating a website. Let's talk about this in more detail. Why create websites and what benefits do they bring to humanity?

3. What is the benefit for the website builder

A website is an intangible asset, in fact, a base, a platform, the same mass media, and it is this that is sold by administrators. Some are engaged in the distribution of specific goods that can be touched (telephones, computers, cars, and so on), others exchange knowledge for money (books, courses, webinars).

Advertising can also be a source of income for the site creator. You do not sell a specific product, but talk about it (or put up a banner) and get your percentage of the sale or clicking on this message.

4. Two tools for creating websites

4.1 Tilda + Video overview of main features

In fact, making your own website is quite easy in today's world. Many designers have proven themselves very well in this capacity. I will not talk about the benefits, you can find at least a dozen similar reviews on Start-Luck. I will immediately conclude: one of the best - Tilda . It is from her that I advise you to start your acquaintance with site building.

4.2 CMS WordPress + Video

If you have a desire to learn a little more about the code, then the best training course for you may be " WordPress 4: Blog Creation Example ". Everything is very simple and accessible for a beginner. There won't be any problems for sure.

Course "Wordpress 4 - an example of creating a blog."

For a better understanding of what a CMS is (simply, a website engine), watch a short video:

That's basically it. Don't forget that you have the opportunity to subscribe to group Start-Luck Vkontakte , which will help you understand how to make money on the Internet and even start your own information business. See you again and good luck.