Check Yandex TCI and Google PR. What are TIC, VIC and PR? Where does the service get the data from?

Greetings, dear readers of the blog site. In my articles, I quite often mentioned indicators such as Titz and PR (). In general terms, it is probably clear to everyone that the higher these indicators (quite often called belly indicators) for your resource, the better.

This is undoubtedly true, but you still need to know and understand how to check TIC and PR for your own or someone else’s site, how to raise (increase) them, what a citation index update is and how often they occur.

In addition to these indicators, there is also Vits (weighted citation index), which cannot be found in Yandex, and there is also Alexa Rank (), which indirectly reflects the level of attendance of your resource (traffic).

Unlike citation index and PR indicators, for Alexa Rank it is important to know not how to raise it, but, on the contrary, how to lower it. The fact is that it reflects the position of a website in the ranking depending on its traffic.

Consequently, the most visited resource will be in first place, and its Alexa score will be equal to 1. You need to strive for this, well, at the beginning of its journey, your project may well have a Rank equal to twenty million (or so). It can be checked both on the service itself and using the methods described below.

For RuNet, Alexa is not such a serious indicator of website promotion as Titz or PageRank, but nevertheless, in this article we will look in detail at issues related to all three website promotion indicators () and find out how and where you can view them, as well as Let's talk about how you can raise them and track their updates.

What are Vits and Titz (Yandex citation indexes)

The very name of the thematic citation index (TIC) is close to the concept of citation index (CI) used in the scientific world, which actually determines how often other authors of scientific articles refer to your materials.

This is still far from Pr and Titz, but this is exactly how it all began. But in this case, it turned out to be enough to create a resource of several thousand pages and link from all of them to the promoted document, and now you already have an IC higher than that of recognized meters.

To avoid such an incident, the principle of a weighted citation index was developed, which was also called PageRank or, in relation to Yandex, Vits (weighted citation index).

The VIC takes into account not only the number of links included on a given page, but also takes into account the weight that is transmitted through each of these links. Vits or Pr (its analogue in the Google search engine) allow you to take into account the fact that the link comes from a very trusted and authoritative Internet resource, or it is placed from a newly created page that does not have any static weight.

Thanks to their introduction, Yandex and Google () now have the opportunity to take into account the quality of links leading to a page and, based on this, calculate the static weight of each page (document) on the Internet.

Unfortunately, in Yandex there is no way to check or find out the value of Vits, but Google allows you to check only the toolbar value of Pr, which is very approximate, and besides, its update occurs only once every few months. In addition, the toolbar value, unlike the real PR, changes according to a logarithmic law, which somewhat complicates the analysis of the results of its verification:

However, the impossibility of checking the real values of Vits and Pr does not change the principle of their accounting. All pages on the Internet that have been indexed by ) and Google () have a certain VIC and PageRank value (static weight).

If this document links to other documents on the Internet, then these links transfer part of the statistical weight. This weight is evenly distributed among all links originating from the document. Thus, the higher the status of a document and the fewer external links it has, the greater the weight (real values of Pr and Vic) will be transferred to the page of your site (via the hyperlink leading from that document).

Why increase and increase the citation index

But besides Vits, there is also Tits (thematic citation index), which can be found and checked for any site in a million different ways. This indicator is fundamentally different from the weighted index in that it is calculated for the entire resource and takes into account not only the quality of incoming links, but also the coincidence of the topics of your resource (acceptor) and the resource from which the link was placed to you (donor).

In order to raise Titz, it will not be enough to get a bold link from a trust resource; you will also need to have the same topics. Otherwise, you will not be able to raise the thematic index using such a hyperlink, because the contribution of this non-thematic link will be greatly underestimated.

Yandex took this principle of formation as a basis and the result was a belly measurement, which is calculated for the entire resource(by analogy with the scientific world, this is your personal rating as an author, and not the rating of some of your individual scientific works).

The TIC value for a site can vary from zero to its maximum value, which is not limited in any way from above. This promotion indicator depends mainly on the qualitative and quantitative indicators of hyperlinks that are placed on it from other resources.

By quality here we mean the authority of the resource from which a link to your project is provided, as well as the proximity of their subject matter. The higher the donor’s website’s citation index and the closer its topic is to yours, the more value you can get in the next update.

Yandex updates the citation index value approximately once a month and the update time is called ap. Due to the fact that Titz is calculated for the entire site, it is important to have a large number of links from different resources that are thematically close to you, and not from different pages of one or several websites (by analogy with the scientific world - it is important that as many different scientists, and not one or more pundits who point to you in each of their works).

For a blog, a very good and productive way to significantly increase TIC is to exchange posts with other blogs that are similar in topic. Moreover, I prefer to exchange links in posts not to the main pages, but to some specific articles. In this case, you can always try to achieve greater thematic content, which will allow you to significantly increase this significant indicator.

Sometimes novice webmasters have a question: why, in fact, increase Tic and where can you find out or check it? After all, as Yandex itself claims, this indicator of promotion does not affect the position of your website in search results (i.e., with its increase, resource traffic will not increase). But still, if you are trying to increase this size, then these same actions of yours can lead to an increase in traffic. But, of course, there is no direct connection here.

The most important factor that can motivate you to increase your citation index is that its value affects the position of the resource in the Yandex Catalog. The higher you were able to raise this indicator, the closer to the first position your web project will be in its category of this directory. But, unfortunately, adding a website to the Yandex catalog () is not at all easy for an ordinary ordinary webmaster.

Although, as a rule, after adding a project to the YAC, the thematic index begins to increase much faster, but the truth is that you will have to pay a tidy sum for this. Therefore, first of all, the desire to increase Tiz is inherent in serious projects that have spent a lot of effort to get into the catalog and now it is important for them to attract the maximum number of visitors from it.

Well, if we don’t have such a prospect in the foreseeable future, then it turns out that we don’t necessarily need to know and check the value of this little belly, nor do we need to think about how it can be increased. But this, of course, is not true, especially if you are interested in making money on the site. One of them is paid placement of links on it.

This is usually done through exchanges (for example, SAPE or), or through advertising review and post exchanges (for example, GoGetLinks, RotaPost, GetGoodLinks). Moreover, the second method is much safer, because... For posting links with SAPE on your web project, you can easily get banned by Google or Yandex, and posting posts and reviews is almost harmless for your web project.

So, the more you can increase this size of the website, the higher the price you can ask for placing links on the pages of your project. This is precisely the driving incentive for increasing TIC among webmasters whose web projects are not in YK.

How to check (find out) Tits and Pr site

The question of how to determine the TIC and PR of a site arises for almost all novice webmasters immediately after they find out what it is and what they are needed for. As a rule, at first you will be disappointed in the form of a zero value, or, as the RuNet mirror itself writes: “The resource citation index is less than 10.”

In general, the easiest and most reliable way to check Tiz is ask Yandex itself. To do this, you will need to add the following URL to your browser's address bar:

Http://search.yaca.yandex.ru/yca/cy/ch/site/

Just don’t forget to replace the domain name “site” with your own. The citation index is updated approximately once every month or two. There is no exact schedule as such. As a rule, up comes unexpectedly when you are not expecting it at all (just like winter for our public utilities).

You can study the schedule of previous APs, for example. You can find out the size of any site on a variety of online services, and you can also use special SEO plug-ins for browsers (, a, which allow you to check these size by simply opening the desired page in the browser.

Here list of online services, where you can find out and check Pr and Titz:

I surf the Internet through the Opera browser and use the simply wonderful . It allows you to see the indicators of resources opened in the browser, determine whether backlinks are open on a page, and much more in the area of assessing the success of website promotion and promotion.

In the FireFox browser I use a plugin called SEOBar (quite simple and without unnecessary bells and whistles):

You can also install the so-called Yandex.Bar () for any browser, which, among other features, can check Tits for the page currently open in the browser.

If you need indicators from several resources at once, then services for mass verification can help. And also very convenient, in my opinion, is the service of Alexander Gogolev.

You can also identify belly fat using various SEO programs, of which I would highlight Site-Auditor() separately.

Counters, informers and buttons displaying Tits and PR of your site

And, of course, in order for visitors to find out the belly fat you have accumulated, you can install a special counter or informer on your website. The most obvious way is the “Yandex button,” which looks like a banknote with a denomination equal to the citation index value of your resource. For example, for my blog such a button looks like:

You can get the code for such a button on this page, simply entering the address of your web project in the field of the same name and clicking on the “Get code” button. It will look something like this:

You can paste this button (counter) code into the desired place in your web project template. And by enclosing it in DIV tags and with the name of the parameter, you can then position it using CSS properties relative to adjacent template elements.

For example:

and in the CSS file for your design template, you can insert properties for this class:

Tic ( float:right; margin: 5px 40px 5px 0px; )

The result will be something like this counter code:

Let me explain the CSS properties for the tic class:

float:right; () - causes this block with the button to press against the adjacent design element located on the right.
margin: 5px 40px 5px 0px; () - sets the indentation in pixels of this block with the button relative to neighboring blocks. Indents are listed in this order: top, right, bottom, left

In addition to the standard counter in the form of a button, you can install any other Titz and PR informer on your website. For example, on this service you can get individual counters to display them.

True, you will have to register first.

You can also use the services of the Wtools service, where you can set up and receive a code for the Titz and PR counter. On the page of the informer creation wizard, you will need to specify the URL of the main page, select the color scheme for the background, its frame and font colors:

and then copy the resulting code and paste it into your resource template:

What is an update and how to check whether there was an update by Tiz

First, let's define what it is. The citation index update is a regular recalculation of this parameter for all resources indexed by Yandex. Moreover, as they say, the total index value before and after the update remains unchanged. Those. It turns out that there is simply a redistribution of Tits between all resources on the Internet during the next up.

As for the Pr update, it occurs less frequently, but this applies specifically to the toolbar value, which we can find out and check using the methods described above. But the actual PageRank value is updated almost constantly (perhaps once or several times a day). Google still has much greater computing power than the RuNet mirror.

In Yandex, there is also such a thing as search results up, which is a recalculation of site rankings for all search queries. This takes into account the changes that have been made in the documents (text update) and changes in the reference mass (reference up) that have occurred since the last change in the database. This usually happens at intervals of several days.

How to find out if there was an update from Tits, Pr or search results? In principle, the most popular optimizer forum can serve as a pretty good indicator - Searchengines. There are separate threads on this forum in which the latest update will certainly be discussed. As soon as it happens, relevant topics will immediately appear in these threads.

You can find out the history of the latest ups on this resource. There are a lot of more sophisticated resources that not only show the history of the latest updates, but also try to predict the next update, but I think that this will be more than enough.

Good luck to you! See you soon on the pages of the blog site

The role of PR and TIC

When searching for search engine optimization and resource promotion, knowledge of TCI and PR is necessary to assess the competitiveness of keywords and the cost of promotion. The higher these indicators are among competitors for a certain search query, the more difficult and expensive it will be to promote the site to the TOP.

To improve the efficiency of the site, it is necessary to constantly check its condition. Website analysis helps to obtain information about the domain, traffic, check the TIC, website ICS, indexing in search engines and compare your website with competitors in the search results.

When using our tools, the visitor receives information about the state of his resource, based on which he can see the strengths and weaknesses of the site.

Where does the service get the data from?

Our tools make it possible to check a site not from a human perspective, but from a search robot.

Online site analysis and our other tools for webmasters use data from Similarweb, Megaindex, Yandex API, Google, Liveinternet, Alexa, Linkpad, MajesticSEO and many others. All this allows you to receive high-quality data and process it for you using our software.

What can be analyzed?

Domain information
and site server

History of changes
indicators and dynamics

Site traffic
and sources

Website visibility by
keywords and traffic

Technical information
about the page

Website availability
in popular catalogs

Main competitors
and their traffic by requests

and more than 30 site indicators

Why conduct a site analysis?

Site analysis is a tool that will help determine in which direction you should work to promote the site, since the main goal of promotion is to increase popularity, improve traffic and encourage the client to take action (order a product, service).

Online website analysis is indispensable in a number of cases:

When it went down
attendance

It is planned to hold
further work
optimization

If you need to increase
site traffic

When the owner of the company
doubts his qualifications
SEO optimizer

Can't get in
in the TOP search results

Needs improvement
conversion

How often do you do a site analysis?

The site should be checked regularly. Optimally - once every 3-4 weeks. Thus, it is possible to trace the dynamics of the main indicators. You can analyze the state of a competitor’s website, which will allow you to compare the information received with data about your resource.

By analyzing the state of the web resource, you can understand what shortcomings there are and what needs to be corrected. For example, if you want to get into the TOP, you should conduct an analysis of the content and technical part, which will point out shortcomings. A competent approach will help to correct them based on a correctly drawn up technical specification for the developer.

In the last article I wrote, . One of the tasks of an SEO optimizer is to improve performance. But before we think about how to raise these values, let's understand what it is.

What is TIC and PR of a site or bells?

PR (from the English Page-page, Rank-rank) shows the authority of each individual page of the site in the Google search engine. Its value depends on the number and quality of links leading to a given page. Moreover, they can be either from other web resources or from the internal pages of your site. Therefore, with competent internal linking you can achieve some increase in PR. In simple words, the more pages linking to you and the higher their PR, the more weight is transferred to your pages.

PageRank determines a site's position in search results for certain search queries. The range of its values varies from 0 to 10. It is quite possible to get a PR from 1 to 4, but from 5 to 10 it is very problematic. For example, Google itself now has 7, Yandex has 6, the famous company Adobe and Twitter have 9 each, Facebook has 10. I’ve never seen anyone on the Runet have dozens.

PageRank updates occur approximately once every 4-6 months.

TCI (thematic citation index) is used by the Yandex search engine. Unlike PR, it shows the authority of the entire site, not just a single page. As the name suggests, the value of the TIC is influenced not only by the number and authority of the resources linking to you, but also, to a large extent, by their thematic relevance. Otherwise, the weight of a link from a non-thematic, albeit fat, trust resource will be significantly reduced.

Thematic citation index values range from 0 to a maximum that is unknown to anyone. For example, the social network VKontakte has a TIC of 120,000.

The thematic citation index is updated about once a month and is called an update, as they simply say in the TIC.

Unlike PageRank, TIC does not affect the site’s place in search results and is used only for ranking web resources in the Yandex.Catalog. That is, there is no direct relationship between increasing the value of the TIC and increasing traffic to your site. In the first places in the search results there may be resources with a zero citation index.

Then the question arises: why then does everyone want to raise the TIC and PR, or, as they also say, baby bumps? The thing is that the higher their values, the more you can sell links. In particular, the cost of a link from a web resource increases with these indicators. But this is a topic for another discussion.

By the way, Yandex uses another indicator, WCI (weighted citation index), analogous to PageRank, to evaluate individual pages. But, unfortunately, these values are known only to Yandex and are not published anywhere.

Now it’s time to tell you how to determine the TIC and PR of a site.

How to find out the TIC and PR of a site

In order to do this, let’s turn to Yandex itself for help. You need to enter this address http://search.yaca.yandex.ru/yca/cy/ch/XXXXXX / in the browser, where XXXXXX is the domain of the desired resource.

There are also many plugins for browsers that make it easy to find out the size of the page opened in them. Later, when the topic of site analysis is discussed, I will definitely talk in detail about these plugins.

Here is another, far from complete, list of some online services where you can find out and check the TIC and PR of a blog:

Pr-cy.ru/mass_stat - mass verification of TIC and PR.
Xseo.in - SEO website analysis.
Seolib.ru - TIC and PR check.
Cy-pr.com - mass PR and TIC check.
Seows.ru - site analysis.

Alexa Rank indicator

Since I’ve already told you what PR and TIC of a blog are, I can’t help but talk about one more indicator – Alexa Rank. Its value depends on the traffic to the resource and the lower it is, the better. That is, in contrast to PageRank and thematic citation index, to improve the Alexa ranking, this indicator must be lowered, ideally to 1. The most visited web resource will be in first place.