What do you mean the content is not assigned. What is a content project

Content is a word that has gained a lot of popularity lately. But, not everyone understands what content is. The term "content" is a tracing paper with in English, in translation means content.

Content is classified according to three criteria:

Uniqueness;
Submission of information;
Availability;

Unique, copyright(such content has never been published on the web, it is not indexed) and not unique (information already available in the database of search engines).
Information can be submitted in the form of text, graphics, audio and video files;
Information filling can be paid and free;

The influx of visitors depends on the quality and uniqueness of the filling of a web resource. High quality guarantee of high traffic. A set of unintelligible words, the lack of a logical connection is not welcomed not only by visitors to the web resource, but also by search engines. They not only distinguish unique content, but also weed out spam.

Content rules the ball

The site may be attractive in terms of technical design. The execution may be great, but it's not the unique, low-quality content that will discourage you from looking at the resource.

The same goes for overloaded resources. Fans of graphics, special effects, neon texts on a black background should know - after five minutes of reading a unique interesting useful information, written in bright yellow small print on a black field with asterisks, the visitor's head will spin. He would rather leave the resource than break his eyes.

Content is king of the web. Imagine a pie made from delicious melt-in-your-mouth dough stuffed with finely chopped rubbish. Or a pie in which the cat cried dough, but the filling, as tasty as you like, falls from all corners, stains your hands, trousers and tablecloth.

In content Google trust

A web resource that publishes unique information (photos, articles, videos and audio) has a curious indicator - trust. The term is borrowed from English. Translated means trust. Trust cannot be expressed numerically. This is a certain degree of trust, it determines the relation of search engines to the resource. Today, only Google and Yandex can give you a Trust level (Google calls this indicator TrustRank).

Content is also a product, a product of human intellectual activity. The owner of the web resource can buy content. People who are engaged in the creation of information filling resources are called copywriters.

Users and visitors of the resource also take part in the creation of content, which is called user content. This concept combines user poems, comments, descriptions of experiences, reflections. Such content is essentially feedback between the owner of the resource and visitors.

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A content project is a non-commercial website that provides the visitor with complete information on one or more topics.

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For example, Nikolai Drozdov and Ivan Zatevakhin are content projects about animals, Fyodor Bondarchuk gives information about films, Ivan Urgant with the program “Smak” is a thematic project about cooking, Valdis Pelsh and Leonid Yakubovich are entertainment, and Anatoly Wasserman is a content project general direction.

Types of content projects on the Internet

Blog - one person covers one or more topics. Each publication is placed in the feed and duplicated in the subsections of the site. texts can be commented by third-party visitors. Example - Elena Kamskaya's blog - about website promotion.
The corporate blog is the same, only the posts are created by the company's specialists (Blog of the Chief Physician of the hospital).
Entertainment site - a project with information, the purpose of which is to entertain visitors (video jokes, "chips", Interesting Facts, articles, etc.). Example - “Chips.net”, “Bugaga”, etc.
An article is a narrowly thematic web project or a resource of a general theme that provides the most complete information to the visitor in the form of articles (any online magazine, for example, “Perfect Manicure”).
The news web project presents a constantly updated news feed on one topic or general topic (News “Medusa”, “Regnum”).
Web portal - provides the user with various interactive Internet services operating within its framework. It may consist of several sites (“Educational portal”, “Our city Moscow”).

As mentioned above, Internet sites should be non-commercial, but the goal of any project on the Web is to receive direct or indirect benefits. In order for the project to work, it must “feed” its creators.

Goals of creating content projects

Increasing the loyalty of visitors and increasing sales outside the Internet. For example, a blog of a surgeon can attract clients to his clinic who begin to trust the experience of a specialist after reading publications and reviews.
Sale of advertising from the pages of a web resource or additional paid services. For example, a site may place paid ads or show ads to visitors in order to earn money.
Promotion of another project at the expense of a content donor. For example, you can connect an online store to a content project.
Exchange of experience, communication, acquisition of professional skills.

Ways to make money on content projects

Placement of advertising on the site: contextual advertising(and Google Adwords), teasers, banners, etc.
Promotion of any product. For example, a web designer's blog can connect the sale of a disk (paid download) vector images etc.
If your resource is popular, then you can promote goods or services of a third-party company.

Distinctive features of successful content projects

Constant addition of new interesting information.
A large number of pages.
High traffic.
High visitor activity.
Wide opportunities for earning.

Additional services for content projects

Since the most important thing on your website are active readers, it is necessary to provide additional services for their convenience.

Communication with social networks.
RSS feed.
Opportunity to leave feedback on the publication.
Forums.
Bulletin board.
Calculator.
Currency Converter.
The calendar.
Interactive maps, etc.

How to promote content projects and what to look for

Correct semantic core

Answer the question: what is the purpose of your project? Often, the main emphasis should be placed on information retrieval queries such as “how the Universe works” or “why the Earth is round”, etc. The main traffic will come from low frequency queries. Focus on the interests of your readers, seasonality, fashion trends and more. First of all outline the range of topics, and then study the statistics and make semantics.

Development of a promotion plan

Define a global plan for the year and write it out monthly. publication of materials should be regular.

The success of a content project depends on the quality of its content. The more interesting the texts, the more of them, the higher the traffic. In addition, the loyalty of search engines directly depends on the texts. Write useful and interesting information, cover each topic as fully as possible, follow the uniqueness of the articles.

How to make content attractive

=Add jokes, find and post interesting facts.
Visitors love to answer questionnaires and take tests, so provide them with similar services.
Work with infographics - the text is best perceived along with the picture.
Run contests.
Use provocative phrases in headlines.
Match funny videos and images.
Share helpful tips.
Your content should be interesting and unique.
Dilute texts with images.
Your site must be different from millions of others. And he should share valuable information with readers.
Readers love regularity - don't leave them without content.
There should be two talented specialists in your business - an SEO optimizer and a chief editor of the site.

Correct optimization

When creating such websites, you need to pay attention to several points.

Development of a link map (html and xml), recommendations in robots.txt, CNC settings, 404 pages and 301 redirects, closing links and unnecessary content from indexing.
In addition, the page loading speed should be high, so you need to configure dynamic queries to the server on ajax without reloading pages, compressing images, etc.
Meta tags must be unique and relevant to each page, texts must be structured (obligatory use of headings, image descriptions, etc.).
The code must be valid.
The search engine should not find duplicate pages. In Google and Yandex webmasters, the site must be configured correctly.
Provide communication with social networks, set up a navigation bar.
There should be micro page layout, mobile version.
Rel=canonical must be valid.

Users love eye-catching headlines with a picture.
In addition to a short title, an abbreviated description of the article or an excerpt from it is required.
Texts should be structured, divided into subheadings and lists.
Informational articles should be diluted with entertaining ones. The exception is serious thematic portals.
Make clear structure and internal linking of pages.

How else to attract visitors and turn them into regulars

Be sure to consider sharing on social networks.
Work with emails.
Make announcements of your materials on thematic forums, sites.
Place ads on social networks, on thematic blogs, YouTube channels, etc.
let visitors express their opinion: comments, polls, etc.

Remember that creating a content project for free will not work. Invest - get. If you are not paying a talented copywriter, then you are writing great texts yourself. But at the same time, you still pay with your time. A good content project can become a source of income if a unique idea is correctly implemented. For example, once a resident of the capital bought an old domain and placed contacts of hospitals in the Moscow region on it. A year later, this site was bought from him for 2 million rubles.

The credibility of content projects has been increasing for a long time. But it then exists for a very long time. Imagine that you are studying at a university where first-year students are looked at with distrust, but somewhere from the 3rd year, a “credit card” with good grades starts working for you. Although if your project suddenly changes its policy of existence on the Web, then the loyalty of visitors may drop sharply.

Hello, dear readers of the blog site. In the modern world computer technology so many new terms and definitions have appeared that sometimes you just can't keep up with all this ( , ) . Today I want to talk about a word that is very popular now (in a sense, even iconic). This is content.

You hear this word all the time, and even without knowing its clear definition, you can well guess its meaning. But it is one thing to guess, and another to know. So I propose to find out what content is and what it is eaten with.

This word is used in a variety of combinations, and depending on this, its meaning may vary somewhat. You have probably heard expressions such as:

(this is just “my topic”, about which I have already written in detail at the link provided)
Mobile content
content provider
and etc.

So, if "to ripen at the root", then content is information. And nothing more. This information may just different kind. What? Let's watch.

Content - what can this word mean

So, the word content came to us from the English language and it is translated as “content”, “essence”, “volume” (depending on the context). Well, if you use it in relation to our time, then the content is the information that is contained on the sites or applications of your mobile phone.

In other words, this is content of something(content). Now you are reading this page, but in fact you are consuming content (perceiving text, watching pictures or videos at the bottom of the article). The same thing happens when reading a book, but there the content is simply displayed on another medium (paper).

Thus, the concept of "content" includes everything that carries information (textual or visual). It can be text, video, audio, infographics, photos (or some other image).

Now let's move from the general concept to the specific use of this word:

When talking about site content, then most often they mean exactly the text content. Although in fact graphics, photographs, videos or audio recordings are the content of the site in the same way as the text. But why is the text highlighted? It's simple - they know how to evaluate the text search engines and . Texts for sites can be attributed to copywriting (wrote from scratch), (remade found on the network) or (without thinking twice). Unique content “ceteris paribus” is valued higher by search engines. And for readers, its usefulness is more important.
An even more common expression is mobile content . What it is? Yes, essentially the same content (text, video, audio and pictures), but fully adapted or created specifically for viewing on mobile devices. Mobile content is displayed on a phone or tablet, or in applications specially created for this.
When they talk about content provider, they mean a company that owns the rights to use this or that information content (text, images, video or audio recordings). Examples are official online cinemas, online music stores, as well as regular sites where the right to texts.

We say "Internet", but we mean "content"

I hope that now the term “content” has become completely clear to you and you will confidently use it in your vocabulary, because it’s cool to trump with modern “memes”. ? Well, that's a topic for another discussion.

Good luck to you! See you soon on the blog pages site