Gazprom-Media launches a new TV channel. TNT will share its series: Gazprom-Media has presented a new channel "Super Conditions for advertising in federal and Moscow advertising blocks on the super

Gazprom-Media will soon officially announce the launch of a new entertainment channel, Super, TV employees and two sources within the holding told Vedomosti. This is a federal on-air channel, which will start operating on January 1, 2018. The representative of Gazprom-Media confirmed to Vedomosti that the holding will have an on-air entertainment channel “Super”. He did not disclose investments in the creation of the project.

Now Gazprom-Media has five entertainment on-air channels - TNT, TV 3, TNT4, Pyatnitsa and 2x2, all united into the sub-holding Gazprom Media Entertainment Television (GPM RTV). The holding also has an on-air social and political channel NTV and an on-air sports "Match TV".

"Super" will also enter GPM RTV, the channel will be directly created and managed by the team of the production company Yellow, Black and White (YBW), sources told Vedomosti. According to them, someone from the YBW team will become the CEO of Super, someone - the general producer, someone - the marketing director, etc. The representative of Gazprom-Media insists that the Super channel will be managed GPM RTV. None of the core YBW team will become the CEO or general producer of this channel, he says.

YBW content will be the basis of the new channel's programming grid, Vedomosti's interlocutors explain: over the years, the company has accumulated a large library of content, primarily serials. Most of these projects were filmed for the channel. STS(part of the holding competing with Gazprom-Media) STS Media") -" Kitchen "," The Last of the Magikyan "," Hotel Eleon "," Mom "," Give youth "," Six frames ", etc.

A YBW spokesman declined to comment. A representative of Gazprom-Media says that the details of filling Super will appear later: “In the holding a large number of creative producers who are already working on content for the new channel. "

YBW was founded in 2008 by Denis Zhalinsky, Eduard Iloyan, Vitaly Shlyappo and Alexey Trotsyuk. It is one of the largest producers of TV content in Russia, in addition to STS the company created projects for Russia 1 (part of the All-Russian State Television and Radio Broadcasting Company), Channel One and NTV. In recent years, the company has also been making films - its joint film with Disney, The Last Bogatyr, will be released in October. YBW also has a digital project called Start, aimed at a foreign audience. It will launch in the coming days.

Employees of YBW previously told Vedomosti that they were dreaming of launching their own TV channel: this would allow them to create within one company a full cycle from content production to its distribution on the air and on the Internet.

YBW will not become a shareholder in Super, Vedomosti sources say; its sole owner is Gazprom-Media. They do not know the details of the commercial agreement between the holding and YBW.

"Super" will start with reruns of projects that have already been aired on other Gazprom-Media channels, and those created by YBW are known to Vedomosti's interlocutors. The premieres on the channel will appear later - when it gathers the basic audience, one of them specified.

All these years, YBW has sold to channels, including STS, not all the rights to its series and shows, but only the rights to the premiere and from one to several reruns, Vedomosti sources indicate. Accordingly, this production company can independently dispose of a large part of the content filmed by it and, accordingly, agree with Gazprom-Media on sharing this library is on air "Super". The rights for some of the projects will return to YBW in the coming years, the interlocutors of Vedomosti say.

By similar scheme In the fall of 2015, Gazprom-Media launched the TNT4 channel: it was created entirely on the basis of the holding's library; it broadcasts reruns of TNT projects. Employees of Gazprom-Media say that TNT4 is a very profitable business, but they do not disclose details of the financial results.

A similar scheme was used by “ STS media ”, when several years ago he launched the non-terrestrial channel CTC Love for young women - on this channel were primarily reruns of projects.

The holding found air frequencies for launching Super from its other channels, Vedomosti's interlocutors know. Similarly, Gazprom-Media collected frequencies for the distribution of the 2x2 channel, after this channel in 2015 ceded its own federal frequency to the TNT4 channel.

Top managers of Gazprom-Media have long been talking about the inevitable increase in the fragmentation of the TV audience - more and more viewers will watch niche channels, and the largest channels will inevitably lose their audience. Therefore, it is so important to create and develop niche channels, they argue: even with a decrease in the ratings of the largest channels, the holding will collectively win and control an increasing part of the audience.

Two interlocutors of Vedomosti say that Solaris Promo Production (controlled by businessman Alexander Karmanov) is taking part in the creation of Super. Karmanov's structures have long been closely linked with the TV business of Gazprom-Media - in particular, they produce the Dom-2 show for TNT. Karmanov's structures control 25% of the shares of Comedy Club Production, 75% of the shares are controlled by Gazprom-Media itself.

On the other hand, two other sources of Vedomosti insist that Solaris will not be related to Super. A Solaris spokesman has not yet responded to the request.

Russian TV channels act differently when buying content rights, says the head of a large TV company: many of them, like STS, do not buy all rights from producers, but only a few shows. This strategy has its own logic, he points out: the channel pays only as long as the content collects ratings and its risks - your content may show a growing competitor in a few years. So, the channel "Friday" at some point showed one of the most famous TV series STS - "My Fair Nanny", he reminds: "But in general there are few such situations, the channels are jealous of the content that they consider their own." So, recently VGTRK sued "Channel One", which bought the rights to re-show the series "Secrets of Investigation" from the manufacturer.

CEO " STS media "Vyacheslav Murugov refused any comments on the launch of" Super "and the possible appearance there of serials that were previously aired on STS.

Another source close to " STS media", Indicates that the holding and YBW have been partners for many years, the holding paid the company billions of rubles for content and spent hundreds of millions of rubles to promote YBW content:" If Gazprom-Media launches a channel based on more than one project, a number of TV series and shows that were previously aired on STS, for us, of course, this is a completely unprecedented situation. "

Holding "Gazprom-Media" reported: the new entertainment TV channel "Super" will be launched on January 1.

The content creation for the Super channel will be handled by Yellow, Black & White

This became known after today's presentation in Moscow. TV channel will be distinguished by content, where the prevailing number will be romantic comedies for a family audience, whose age is from 14 to 44 years. It should be noted that it is in this range target audience the "engine" is running Gazprom-media- channel TNT.

Who will make the Super channel

The production of the premiere content for the Super channel is carried out by the studio "TST Productuion", Which is also part of the Gazprom-Media holding. The producers of this studio are co-owners of a large production company Yellow, Black & White - Eduard Iloyan, Alexey Trotsyuk, Denis Zhalinsky and Vitaly Shlyappo. Gazprom-Media has signed an exclusive contract with Yellow, Black & White. "Vedomosti" ... It is not known whether the producers will become employees of the new TV channel.

Note that Yellow, Black & White are known primarily for the production of content for the CTC channel. Therefore, after the conclusion of a production contract for "Super", long-standing competitors - TNT and STS - found a reason to quarrel once again - now because of the launch of the "Super" channel. The fact is that for some time there were rumors in the professional community that, perhaps, Super will show content from Yellow, Black & White, which had been shown earlier on STS. However, this idea was abandoned.

What the Super channel will show

Several trailers of new series and shows were shown at the Moscow presentation, which will be seen by viewers of the new Super channel. Interesting that "Super" will be transferred to two youth series, which were previously shown on TNT - "Philfak" and "Deffchonki". And premiere comedies are serials "Fitness", "PI Pirogov", "Psychotype", "Creators", "Out of the game"- will be created exclusively for "Super". The dates of the premieres of new projects have not yet been announced.

On air "Super" viewers will see already familiar projects

TV series "Fitness" will tell about the heroine "with a difficult female 90-kilogram fate", which is thrown by the groom at the wedding and she comes to the fitness room. She is an ordinary salesperson in a store, not thinking about the problems of being overweight. Life is good without it - that's the wedding on the nose. Only at the wedding the groom decides to cancel the wedding altogether, until the betrothed “loses fifteen kilograms”. Such an unexpected turn in life leads Asya to a sports club, in which a demanding and ambitious coach, as well as the entire staff of employees, will not only help to lose weight and gain confidence, but also prove to herself, her friends and ex-boyfriend that “the impossible is possible”, “you just need do it. " The series starred Marianne Schultz.

"Creators"- a series about scriptwriters who write stories for television projects on domestic TV. Vadik is a young inexperienced KVN player from Vladivostok, completely dependent in everyday life and very partial to the female sex. Zhenya is a modest bore who does not like parties and doubts something all the time. Fate brings these two completely different guys together in Moscow - now they are a team that is writing a new show for a major TV channel. The capital greets the heroes unkindly, however, as does the producer Anton - a hypocrite who is rude and unceremonious with his subordinates and almost never keeps his word. The impression of Moscow and the new life of the heroes is brightened up by the fact that Anton's assistant Nastya is on their side, as well as another, suddenly discovered tenant of the Creators' rented apartment - the beautiful photographer Alina.

The main roles of the "Creators" were played by Alexander Molochnikov, Ravshana Kurkova, Evgeny Smorigin, Pavel Derevyanko, Valentina Koshkina. The series took off in 2015 Victor Shamirov, but its premiere is expected only next year, on the Super channel.

Little is known about other series: for example, the project "Out of the game" talks about the school of football, and "Psychotype" it is based on a similar idea to the concept of the cartoon "Puzzle", when several of his roles-masks coexist in a man's head, among which there are girls. A " PI Pirogov "- a series about cooking. Interestingly, the starring actress, who is familiar from the TV series " Kitchen". Her husband cheats on the heroine, after which she kicks him out and starts her own business - she makes money by baking cakes. Details of the project will be announced later.

"Super" is an entertainment TV channel for family viewing, which includes humorous shows, romantic comedy films, sketches, music videos, children's programs, culinary fun. The channel also broadcasts popular programs and, of course, premieres of new shows.

View estimated direct ad placement estimates for a 10 second video:

Direct advertising on the Super channel
(placement of commercials in the Russian Federation and in Moscow)

Terms of advertising in federal and Moscow ad units on TV channel SUPER

Valid from 01/01/2020

The cost of placement in Moscow is calculated in Russian rubles, based on the cost of 1 minute of advertising time (CPM) and the total amount of time.

Placements in the Russian Federation are carried out according to the predicted ratings of ad units (TVR). The ratings are calculated based on the people-meter panel TNS Russia. The basic target audience of the TV channel in Russia is Vse, 11-34, Russia (ratings are calculated throughout Russia).

The calculation is performed automatically using the NRA COUNTING program for calculating conditions, based on the average monthly budget or the average amount of GRP 20 seconds / minutes, the ratio of off-time and prime-time, and also depending on the type of placement: superfixed, fixed or floating. The calculation made in the "NRA SCHITALKA" program is preliminary and requires final agreement with the media seller.

For federal placement with simultaneous placement on NRA TV channels (First, Russia 1, NTV, TNT, STS, Channel Five, Ren TV, Domashny, TV3, Friday, Che, Yu, TVC, Karusel, Zvezda, Russia24, Match TV, Disney, STS Love, TNT 4, Muz TV, 2x2, Super, Mir, Spas) are provided with a discount for the aggregate (consolidated) budget, which is automatically taken into account when calculating the cost.

For placement in Moscow with simultaneous placement on NRA TV channels (First, Russia 1, NTV, TNT, STS, Channel Five, Ren TV, Domashny, TV3, Friday, Che, Yu, TVC, Zvezda, Russia24, Match TV, TNT 4, 2x2, RU.TV, TV1000, TV1000 Russian Cinema, Mir, RBC, Disney, Super, Muz TV, Moscow 24, Trust), a discount is provided for the aggregate (consolidated) budget, which is taken into account when calculating the cost.

When calculating the cost, a seasonal coefficient (the entire air day) is applied, depending on the month of placement, which is taken into account when calculating the cost automatically using the NRA COUNTING program.

Extra charges for the timing of the video are applied when posting in Moscow and across the Russian Federation:





Markups are applied to the positioning of the video, depending on the position in the ad unit. The positioning surcharge is calculated based on the cost of a 20-second video, regardless of the actual timing of the video.

Additional discounts are provided for a new client, for volume and budget allocation, for split channels, for a product category and others. Provided individually.

An additional discount is provided from the advertising agency "Ministar" - from 5%. Provided individually.

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