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What is the hiring process like at the Apple Store? What makes it so good to work at Apple - employee opinions How selection works

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Everyone here is an innovator. Or it might become one. That's why we offer products and solutions that few could even imagine. For example, our engineers have created tools that have taken the speed and accuracy of medical research to a whole new level. Others on our team have developed technology for the Apple Watch to help people in wheelchairs track their physical activity. Apple's sales force has completely changed the way it handles customer service and its standards. And pizza in our cafe is served in eco-friendly packaging, patented by one of the chefs. This is further proof that everyone can be an innovator at Apple.

“When they say “it’s difficult,” I have a rule about this: if such a task does not contradict the laws of physics, it is doable.”

Joni Srugi,
Senior Vice President of Hardware Technologies






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Every new product, service or feature is the result of the collaboration of many specialists. This approach was achieved through the pursuit of a common goal - to offer users the best solutions. For example, not just dozens of people, but hundreds of optical technology specialists worked on the advanced camera features for each new iPhone. This is how we approach developing any feature for any Apple product. It is enough to imagine these scales to understand how important joint work is for us.

More than 800 engineers and other specialists work exclusively on camera technology.


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When we develop new products, we consider their potential impact on our customers, our employees and our planet. That's why we carefully review the entire supply chain to protect the rights of everyone who creates Apple products. We invest in education programs so more people can realize their potential. We integrate assistive technology into all of our products so they can be used by people with disabilities. And we have become industry leaders in combating climate change, creating environmentally friendly materials and conserving the Earth's precious resources.

“At Apple, we strive to leave the world better than we found it. The innovation we use in our products helps us find solutions to the world's most pressing problems."

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Vice President of Environmental, Policy and Community Initiatives





Leaks of corporate secrets in any self-respecting company are punished harshly and on the spot. Sometimes with the use of heavy forensic artillery. No matter how free the schedule and no matter how benign the working conditions, the rule of “chatterbox and spy” has not been canceled. Therefore, someone's heads have most likely already fallen off their shoulders in a number of American Apple stores. There is no point in sharing your experiences with journalists Wall Street Journal.

Being a consultant at an Apple Store is not easy. It's very difficult. And often the atmosphere in the team is very different from what is shown on the website in the photographs next to the offer to apply for a vacancy for an employee. Even the lowest position at Apple requires two or more interviews to be hired. The main idea that will be explained to you very quickly in the HR specialist’s office is to prove that the company needs you. Because she is absolutely not interested in you: every store is literally bursting with people who want to get a job in such a place. Chances are they are better than you.

Let's assume that you passed the interview and received a final positive answer. The most difficult stage begins. In addition to learning standard corporate materials, each employee goes through training on "following Apple's customer service principles." This wouldn't be unusual if Apple's rules didn't apply to your speech. Example. You can't talk "Unfortunately", otherwise you will regret it already outside the doors of your former employer’s store. We use the phrase “It so happened that...”. If you are unable to solve a client's problem, words with a negative connotation are prohibited.

And now, after studying a pile of corporate materials, you finally find yourself “in the field.” Or not? For two weeks, if you please, quietly run after employees with extensive experience. And yes, you are not allowed to talk to clients. At all. First - training and education. Once they are confident of your readiness, you will be allowed to open your mouth to the person in need of help. Remember: if the client incorrectly names his device, nod approvingly in response, because this person knows better than you what to call what he spent his hard-earned money on.

Naturally, you do not work on pure enthusiasm. Tech support staff at Genius Bar are paid up to $30 per hour, depending on their qualifications. Regular soldier consultants can expect to make between $9 and $15 an hour. Is this too much? By local standards - pennies. And forget about the traditional "career progression" talk: if you're hired by Apple as a store employee, you may never get the chance to move up somewhere "higher."

Whatever you do and whatever you do, the watchful eye of Steve Jobs is watching you. This man personally decided which cables would be inserted into the iPad 2 and routed to the devices on display as part of Apple Store 2.0, the company's recent store reform. Two years ago, after undergoing a liver transplant, Steve Jobs, right in his own room, reviewed plans for future Apple stores and gave appropriate instructions. And even now, when your main boss, Ron Johnson, is heading to another company, you shouldn’t hope for relief. Whoever takes his place, the strictest discipline will always come first.

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This section is dedicated to those people thanks to whom Apple was created and evolved to the status of one of the largest corporations in the world. Here you will find a lot of interesting news and other key figures who played an important role in the development of our beloved company.

Most of us are familiar with the front side of Apple - these are the windows of retail and online stores, iPhones, iPads, Macs, and other products that are desired and in demand, despite their high or very high prices. Apple's suppliers are familiar with the downside - those who supply it with numerous components for its products. They do not talk about their impressions of this company. Contracts include a non-disclosure clause that promises severe punishment for violators - and suppliers know that this is not a formality at all. But everything secret someday becomes clear.

On February 26, the annual reporting and re-election meeting of shareholders will be held at the Steve Jobs Theater. Boring? The board of directors will report to the owners of the company (you will be surprised: these are not reptilians at all!), the owners will express their will. Everything as usual? But no: among the 6 issues on the agenda there is one outrageous and almost indecent, worse, it is purely political. The owners' decision is the law for the company; no one knows what it will be; the consequences can be catastrophic.

36 years ago (okay, a day more) was released. It was the first personal computer to use a graphical user interface instead of the then-standard command line interface. The product was called revolutionary and determined the further development of the industry. How exactly was it, and what has changed since then?

Apple pays great attention to the development of medical technologies, but time after time it faces the overwhelming force of the global bureaucracy. Surely, if not for this, we would have already seen the Apple Watch with functions that analyze blood oxygen levels at an early stage. Moreover, the company’s branded watches can already do all this, but in order to release these functions to the people, it is necessary to do incredible work on approval, licensing and certification. However, they fully support this practice of introducing innovations, considering it more than useful.

Probably everyone has heard the story that Steve Jobs' annual salary as CEO was one dollar. It is clear that he had no shortage of company securities, and therefore, even with such a salary, the entrepreneur did not live in poverty. However, sometimes this became the cause of various kinds of incidents that Jobs himself liked to talk about. For example, it is known that every time Jobs went to the campus cafeteria for lunch, where he had to pay using a name badge associated with the employee’s personal account, he could type anything, but he did not know who was actually paying, after all, his salary would not even be enough for coffee. Tim Cook usually pays for himself, but this is understandable, because his salary is much higher than that of his predecessor.

Finding yourself in Cupertino is the dream of every IT specialist who cares about Apple. And now that it has become the most valuable company in the world, working for it has become one of the most prestigious.

On February 26, the annual reporting and re-election meeting of shareholders will be held at the Steve Jobs Theater. Boring? The board of directors will report to the owners of the company (you will be surprised: these are not reptilians at all!), the owners will express their will. Everything as usual? But no: among the 6 issues on the agenda there is one outrageous and almost indecent, worse, it is purely political. The owners' decision is the law for the company; no one knows what it will be; the consequences can be catastrophic.

In Santa Clara County Superior Court, a lawsuit has begun against former company employee Gerard Williams III, formerly the chief architect of the company's A-chips, who led the creation of chips from the Apple A7 to the Apple A12/A12X. The preliminary hearing reviewed the parties' claims, but it already appears that Nuvia, a startup founded by Gerard Williams along with two other former employees of Apple's microelectronics division, .

Many people dream of working for Apple, and for good reason - the company has been one of the most successful for many years. But leaving the office walls is often not so easy: especially if we are not talking about an ordinary employee, but about one of the key developers of A-series chips for the iPhone and iPad. Last August, Apple sued former A-series processor development head Gerard Williams III for breach of employment contract, receiving a counterclaim in which Williams accused the company of reading his own emails. The other day it became known exactly how the court is going to decide this case.

I believe that most of you are familiar with the hiring procedure: searching for the required vacancy, preparing a resume and cover letter, communicating with the HR department, and interviewing. Nothing unusual, everything is completely standard and, as a rule, rarely differs from company to company. But Apple is a completely different matter, because the process of employment at the corporation of your dreams is unlikely to be similar to anything you have encountered before. Want details?

Colleagues from Business Insider shared such interesting and even unique information. Journalists had at their disposal the story of iMore online magazine analyst Michael Gartenberg, who, by the will of fate, managed to work at Apple Inc. as Senior Marketing Director. A very curious aspect of Gartenberg’s career is not his direct interest in the company, which many are afraid to even dream of, but the interest of the company’s management in such a valuable employee as Michael.

As the hero of our story later said, while working as an analyst for a thematic publication, he managed to attend a sufficient number of Apple conferences and presentations. During one of them, he was contacted by the vice president of the company, Greg Jozwiak, who asked Michael to give him 5-10 minutes of free time. "What did I do wrong? – flashed through Gartenberg’s head. “It’s not every day that the vice president of a company invites you over to chat about something.”

According to Jozwiak, he simply wanted to offer Michael a job, but given the lack of free time, he offered to talk about it right on the company’s campus in Cupertino. It subsequently turned out that the position implied direct subordination to Phil Schiller, senior vice president of Apple Inc. on international marketing. As long as Michael was at home, the newly-minted employer avoided any details about his upcoming duties and possible range of responsibilities.

Upon landing at the California airport, Gartenberg received a text message saying that he needed to meet with a certain Hiroki Asai, who is one of Apple's top marketing employees and would be his protector. The next day, Gartenberg recalled, there were several meetings with company management. His interlocutors included not only Phil Schiller, but also Jozwiak, Brian Kroll, who was responsible for the development of macOS at that time, as well as Dave Moody and Michael Chao, who worked on the iPad line.

“It turned out that my future team is a team of specialists in international marketing and promotion of the company’s products in countries outside the United States. For a long time I worked in virtual obscurity, but not because that was company policy. A lot of things were simply not part of my range of work. Apple is a company that is built on details. She is very multifaceted. I remember the first time I sent an email to one of my colleagues, apparently with a mistake, and he immediately replied to me: “spelling matters.” I love Apple. This is probably one of the best places to work."

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