In SMM, as in any other profession there are our work tools. Without many of them, work in principle is impossible. They greatly facilitate the lives of those who work with communities in social networks. I want to make a small overview of useful programs / utilities that are most convenient and popular for the work of the marketer. Here I consider services that can be applied to work with VKontakte and universal tools. Non-specialized services for other social. Networks in this list are not included.

The separation of services and utilities in this article is made by me according to their functionality.

So, let's start with parsers whose task is to collect the target audience. These are a program for targeting, without any SMM specialist, if only he is going to "merge" the budget of the advertising campaign, guessing on the coffee grounds.

Targethunter. - Targeting service that has different tariff options, including free. It will help to find the target audience (hereinafter referred to as the Central Assen), track the activity of users, collect community participants, to work out the intersection of retargeting bases, quickly clean the bases from bots and much more.

Unlike Targethunter, Cerebro Target works only for money. It is one of the most popular and quality services.

Pepper.ninja, who quickly finds the Central Central Assembly through the competitors' bases, there is a short free period. It is also included in top leaders among targeting programs in social. networks.

Next category Services - auto access. For those who do not have a big budget and can limit the hundred publications per month Smmplanner.

Amplifr has the ability to create a post and loading pictures. It allows you to form a project that combines several social network accounts. Ideal for teamwork, since there are features of distribution of access to several employees at the same time. In it, the marketer can define a schedule and watch statistics. There is a free promotional period (two weeks).

SMMbox, MegaPost, Plibber also use popularity.

Next such category utilities like bots. This will be traded by programs. Among the most popular Hamaun, Senler, widget designer, spycat. Make a large amount of mailings (SENLER, HAMYUN), configure automatic response by keyword (Red Humster), make an attractive widget (widget designer, spycat) in the community - it's all the tasks of the bots.

Help with community statistics and personal messages can SocialStats.Ru, which is free universal service for analyzing communities and personal pages VKontakte. With it, you can make the collection of statistics of activity in the group, analyze the wall, photo albums and videos, as well as lists of friends, public pages and groups in which community participants consist.

It is impossible to lose sight of such an important part of the SMM job as checking the uniqueness of the content and literacy of its writing. In the implementation of these tasks, text.ru will help you (free and at the same time high-quality service), Antiplagiat (text detection system), Advego (works not only with Russian texts, but also foreign too), the chapters will check literacy and information style. These services are useful not only to SMM specialists, but also to everyone who works with the texts (journalists, students).

When checking text on the uniqueness for maximum reliability, you can "skip" it alternately through several services.
For the marketer it is also important to determine how often the users have a request for a certain word or phrase. The more often the larger number of requests for this or that topic, the more popular. So it makes sense to use it for promotional purposes. Wordstat.com will help us to hold such an analysis.

In the case when you need to independently create a group cover, a picture for a post or advertisement, I can recommend very simple and at the same time a pretty high-quality CANVA service. There is a free version of this program, if you wish, at any time you can go to the paid version, there is a promotional period of 30 days.

Alternatively, you can work with Crello.com, Pablo.Buffer.com, New Picture.plus. And of course, if desired, as well as in the presence of time to create high-quality images, it makes sense to master photoshop. This is not always the need, especially if the SMM is working in a tandem with a designer. Very good if the customer advertising has its own "non-stroke" quality photos. The advertising picture in this case will be the most unique.

When creating a picture, it is convenient to use various photos such as Pinterest, Pixabay or FreeRestockImages. In fact, there are a lot of them. Another very simple way to search for pictures may be yandex. It is enough to score with the words that you are looking for, and a large selection of various images will appear.

If you save the necessary information, it is convenient to use Joxi.ru helpers (creating and maintaining screenshots) and RU.Saveform.net (download video, music, pictures).

Among the applications that make significantly easier work with groups, VK admin should be allocated. This free app gives a wide range of features: instant receipt of notifications of all events in the group; Acceptance and sending messages on behalf of the community; View statistics of any community for the selected time period; Storage of groups and videos for quick access; Instant tracking of new and published participants with unloading list ID; Cleaning the group from remote or blocked users (dogs); tracking new comments; Publish the proposed records with any interval.

The most basic useful services that are most popular with SMM specialists working with the social network VKontakte were named and briefly described. Each of you can add this list for yourself or on the contrary to exclude something as needed. Additional information on each service can be obtained on the official website of each of them. You should also pay attention to tariffs, free versions, because they can change over time. The selection of a compliant or free version of any program will depend on the tasks and the volume of work.

To understand which of these tools is most convenient for you can only understand in the process of work. I sincerely hope that this brief overview was useful for you.

In May of this year, Vkontakte announced the launch of the platform of podcasts. It took for more than three months - closed testing for the authors began on September 12, and today the podcasts have become available all users.

After consulting with the authors of podcasts, the developers realized that simple adaptation of existing audio recordings would not fit. Why "VKontakte" became interested in podcasts, with what problems faced in the process of creating a platform - in our special release with Ivan Kozlov, director of product "VKontakte".

The recording of this issue also participated in the Fali Kremer, head of the department of video and podcasts Meduza, and the Gregory of the Prophets, the author of the Blitz and Chips subcaster.

Podcasts in "VKontakte"

Podcasts in VK is an additional type of content for the community that takes a separate place next to the video and music. Podcasts in VKontakte are completely tied to communities: if the conditional Ivan Ivanov wants to create its own podcast, he will not be able to do it on his page - you have to start a separate page for the podcast.

Podcasts VK for authors

Now in Vkontakte, a little more than a hundred podcasts that the administration of the social network was manually selected. If you listen to podcasts in Russian, then you will almost certainly find all the popular shows. In addition to musical - they often violate copyrights.

Publish Podcasts in VKontakte manually or automatically, providing RSS-ribbon address - the social network will download every episode to the server. Therefore, if the server with your podcast for some reason will be unavailable, it will not disappear from VKontakte. When importing podcasts by RSS, the author may indicate whether the social network should download all old issues, or take only new ones. At the same time, you can enable the automatic publication of new episodes on the wall of the community

When loading podcasts manually pick them up from "VKontakte" is impossible. The developers promised to add an RSS feed form in the nearest updates, which then can be given to third-party aggregators.

When publishing a podcast on the wall of the community, you can add an alternative cover. It will remain in the database of the service and will appear in the form of a prompt when publishing the following issues.

Also to the post with a podcast, you can attach an image. If it duplicates the release cover, the result looks strange

Communities are limited to one podcast. Most often it is not a problem, but we have three podcasts - and we cannot publish them all in the existing group "VKontakte". We will have to either download them manually, or make a common feed and connect to the community - with this approach, everyone who is signed on a group in VK will receive notifications about the release of each subcaster. Not everyone is interested immediately by science, sports and technologies.

Podcasts VK for listeners

In the interface "Vkontakte" there is no separate section with podcasts. To listen to your favorite audio, you need to open his community with your hands and choose the desired episode.

When the user reproduces the podcast, the player moves to the site cap; From this menu is available playlist with all the releases of the podcast.

When subscribing to the community with podcasts, you will receive notifications when publishing each new issue. If you wish, this setting can be disabled.

The search for new podcasts occurs through a special tape that hides in the side menu of the "News" tab. It is called - "Podcasts". They will automatically receive entries from all communities that publish audio; Catalog in genres, rating of listening or something like this now.

Conclusion

Today, Vkontakte will definitely won't be a new hosting where all the substrupers will move, as will not be new iTunes - and will not replace the application for listening to podcasts on the smartphone. But this is another entry point in podcasting for millions of people; A unique opportunity to find a new audience that never listened to podcasts. And it is impossible to miss it.

In this case, VKontakte podcasts are departed.

Podcasts - These are sound records of many programs, news, entertaining stories, a variety of audio clips, etc.

Almost radio, but with one fundamental difference - you yourself choose what and when listening. A convenient way to get acquainted with one author, replenish the arsenal of fresh jokes, be aware of events.

Already, VKontakte is available podcasts, broken down by themes: Science, Technology, Prose, Poetry, Show Business News, Language Courses and Other. Each will meet in this abundance what is close and valuable.

For example, the community called Beardycast shares information about games and gadgets. The project is written - these are conversations with the stars on the most acute topics. Listen to fascinating reflections on life in the light of current events can be in public messages.

Podcasts dedicated to modern pop culture are presented by Blitz and Chips. Gradually, the number of podcasts increases, new topics rise, there are more and more points of view. You will definitely meet like-minded people.

The "Podcasts" section is open on each page with the thematic content associated with the platform. All new items can be found there. When another entry in a public appears, to which you subscribed to you will come notice.

In the mobile application, podcasts are located in the news block. Just click on the news and select Podcasts.

5 reasons with heads to plunge into the world of podcasts

1. You can combine background listening entries with household chores or sports.

2. Found something interesting, but there is no time for it? Add the find in, go back to it later in a comfortable setting for you.

3. Boldly put a pause when necessary, leave the application on the computer and return from the phone - the podcast will continue from the moment you stopped.

4. You can configure the playback speed: faster or slower.

5. Share the best with your loved ones - it's easy to do, sending a link.

Add their podcasts in VK. It is convenient and free

Publication of VKontakte Podcasts opens up stunning horizons for promotion in social network With detailed statistics and a wide audience. Placing a sound file - the procedure is simple, moreover, not requiring the board.

• To join K. platform podcastsYou must apply, following the link: vk.me/podcasters;

Importing podcasts from other platforms is a simple solution for those who already have a valid audiolog. It is enough to select the desired parameters in the settings and millions of users of VKontakte will receive another channel to discover your creativity.

This is not the administration of VK slipped to you podcasts in the tape. You yourself are signed on a public, the authors of which attach podcasts to their posts. Maybe this is an advertisement for which they received money. And maybe posts with podcasts are gaining more views in "Smart Tape". Now we'll figure it out how to remove them.

Why did I have podcasts in the ribbon?

Look, here is the post to which a podcast is attached at the bottom. See below badges like and repost, as well as the beginning of comments? All this together with the podcast is one entry, not two different:

Podcasts are attached to the posts just like music, video, pictures, posts. You're just not used to them and, perhaps, you think that you will slip them into the ribbon as advertising. And in fact, this was done by the authors of the public who attacked the podcast to the record.

Podcast is part of the post (application to it) from a public, to which you signed yourself. Look more carefully, and you will understand.

You are driven by podcasts in the tape himself Public, to which you are signed. Most likely, the authors of the public found out that records with podcasts receive more views in VC, and now podcasts to all their posts are attached. They, in general, do not care what you do not like it. After all, more views are more money earned on advertising.

How does the Smart Tape work?

"Smart Tape" shows not all posts from all sources that you are signed. Special algorithms define that it will be interesting to you. But it turned out that posts with podcasts have an advantage - they are shown more often. Public owners understood and began to attach podcasts to their posts to get more of the views from subscribers. Just any podcasts.

How to remove podcasts from the tape?

If podcasts interfere with you, unsubscribe from the group or public who publishes them, That is, attaches to its posts. Example: in the picture you need to click on the name "Dumb Public" to go to the Public page, and then click "Unsubscribe" or "Get out of the group." That's all! You will no longer see podcasts from this public. However, and posts from him too.

Questions? Ask a public who publishes podcasts, why he does it.

You yourself choose what you see in the tape. On all publics and groups you subscribed to myself. From any community you can unsubscribe if you do not like that it publishes podcasts.

Do not like podcasts - unsubscribe from a public who will post them.

The social network "VKontakte" has opened access to personal data for Russian users, which the company collects about them and stores on its servers. An application for downloading the archive since November 19 can be submitted new section of the social network . This step was the answer to the numerous criticism of the social network, which provides personal data of its users at the request of Russian law enforcement officers - this has become a reason for a large number of criminal cases about extremism.

The Rosbalt correspondent took advantage of the new opportunity and requested information about himself as soon as social network has opened access to this service. After an hour, the archive was ready. We tell about what is contained there.

Likes and bookmarks

The data archive that the user can request from VKontakte, comes in Zip-format. After unpacking it, the journalist received a file of 51 megabytes. A large number of folders appeared on the screen: applications, audio, bookmarks, huskies, photos, videos, and so on.

The first folder - ADS - contains the interests of the user based on its subscriptions. There is also a item "Frequently visited places". The social network tracks, from what point of the world has recently came the user more often. In the case of a correspondent of Rosbalt, Geotek was definitely defined.

With applications and audio recordings, everything is more or less clear.

Another folder - bookmarks. There provides information about whose pages are in your favorites. In other folders - selected articles, podcasts, records, video, links, goods.

The next folder is one of the most interesting. These are huskies that the user put. Socialset keeps the mark "I like" to the video, photos, notes, goods and, most importantly, posts on the walls. It is the last item that is especially interested in Russian law enforcement officers. The Rosbalt correspondent found that "VKontakte" keeps his "Likes" since 2010.

Private for special services

Judging by the discharge of data, the special services can read all your correspondence, except those messages that have been deleted. The correspondent of "Rosbalt" was convinced that these dialogues in the data array were not. After what time the message is removed from the servers, it remains unknown.

The "Other" folder contains information about users blocked by you, appeals to technical support, as well as authorization sessions and imported contacts. The last item is curious - in it the journalist found not only his phone and e-mail, but also contacts other people.

The unloading also has data about your payments, including the maps (the correspondent has no information absent).

Photos. In the data array, there are photos from different albums, including those saved and those where you are marked by other users. Also stored and comments left to the pictures.

The archive contains all the documents from your page, as well as changes in the telephone numbers that were tied to it.

Important Update.. It turned out that "VKontakte" keeps even remote records from the user's wall. It found out another correspondent of Rosbalt, who requested his social network about himself. On November 12, he posted on his page text files, but later deleted them. In the upload data, these records are available, but it is indicated that they are currently removed.