Thank you from Sberbank: Is it possible to cut an elephant. Thanks for the purchase in our online store! Discounts, promotions and special offers

Probably, you will be surprised if you find out that the page of gratitude for the purchase in the online store is one of those that the buyer looks at the greatest attentiveness. All the fact is that it often indicates data regarding the order made, and the user is unlikely to refuse From additional opportunity to check them on correctness. Accordingly, the page of gratitude for the purchase is important for the owner of the online store for several reasons:

the buyer pays higher attention;
you can involve it in further interaction with the site;
there is a chance to increase brand memorability.

Thus, the development of the page "Thanks for the purchase" - in the interests of the business, as it can make a small, but contribution to increasing conversion and sales.

True, it happens not always, and in every online store everything is individually. Therefore, we decided to carry out a small study regarding the informativeness and appearance of the page of gratitude for the purchase in the largest online stores of Waint. As part of this study, we will analyze as a page "Thank you for the purchase" and a letter of gratitude, which the visitor usually receives to your e-mail after ordering.

Rozetka.ua.

Page gratitude for the order in a famous online supermarket looks concisely and quite simple. In addition to the inscription "Thank you, your order is accepted", the buyer will see the information that he, in fact, bought, the number of his order, as well as a rather large and highlighted offer to associate its personal account in the store with an account on Facebook or VKontakte.

A few minutes later the buyer's e-mail comes a letter that looks much more interesting:

Here we see not only thankful for the order, but also detailed information about the purchase, contacts for communication, links to the main categories of online store and accounts in social networks.

Fotos.ua.

The same store placed on the gratitude page much more information. In addition to the information on the order, the user reminds that it can track the status of its processing in the Personal Account, and in the post office he will receive a letter confirmation. True, it is not specified that you bought it (this is in e-mail), but it is proposed to purchase several additional goods at a discount. Considering that the laptop was ordered, the proposals look strange, especially the cutting wheel and a bear-nevashka. It is not clear how the algorithm they are formed. At first, it can be assumed that the most popular products are offered, but it is unlikely that the cutting circle is hardly included in their number.

In the letter that the buyer receives on the mail, the first line is gratitude to the fact that you have chosen them when buying, and then - information about what is already working on the design of your order, and the reconciliation of data about it, which in case of an error can be corrected When talking with the operator. You are duplicated by the data to enter your personal account and will offer a number of products that you can come in handy. Unlike the list on the website of the online store, here more relevant and the proposed positions may well push you to commit another purchase.

Lamoda.ua.

One of the most famous online shopping stores simply notifies the buyer that his order awaits confirmation. Operators will definitely contact you within 10 minutes, and the order status can be traced in several ways - through your personal account and on the site of the selected delivery service. Wishing to be offered to return to the catalog and choose something else.

Then, an email comes with an order confirmation and data to access the personal account. Here we will finally thank you for the purchase:

But immediately after that, the online store sends as many as two letters, which demonstrates their generosity, offering to use two discount on a discount - first at 150 hryvnia, and then - twice as many:

Allo.ua.

Marketers clearly worked on a gratitude page. In addition to the words "Thank you for your order!" And data on the shopping itself, there is a form for a subscription with links to online store accounts on social networks, as well as an offer to evaluate their work. Therefore, it can be judged that the improvement of the client service is constantly working, which cannot but rejoice.

Then there will be a queue at once from three letters - first a letter with information about data for access to the personal account:

The second letter is notified that you have successfully subscribed to their newsletter:

And only after that you will thank you for the order made and provide detailed purchase data:

Mobilluck.com.ua.

Here the page that the user sees after the completion of the purchase is simply decorated and at the same time informative. In addition to the notice of successful design and gratitude for the order, another two blocks focused on the page are located on the page, which is performed by the user of a certain conversion action - discounts for promoting re-purchase and subscription to the online store groups on social networks. A certain proportion of buyers will do that it will help the Mobilluck brand in the formation of a loyal community of users.

Then the letter of this type will come to the specified when registering the e-mail:

You will thank for the order paid, will be offered to check the specified data regarding the address and product, and will also prompt what to do if something goes wrong and the manager will not call you back. It can be said that in one of this letter there is all the necessary buyer information, and this is enough.

Comfy.ua.

This online store has recently been actively advertised, and it was interesting to see if he undertakes to hold any additional actions to hold and return buyers. The message of gratitude for the order here looks rather concise: you will say "Thank you", you duplicate information about the purchase made and prompt where to contact if any questions arise. Nothing superfluous is just what is really important.

An email will receive a letter confirming and subscribing to the newsletter.

Deshevshe.net.ua.

It would be possible to say that everything is simple and tasteful here if simplicity was not excessive. The inscription on a white background - and that's it. Well, even though the order number was highlighted in green - it lives a bit a bit.

In "Incoming", a letter will appear with gratitude for the order paid, which, although it contains the entire necessary information to the buyer, but is performed in the same pale color scheme.

Modnakasta.ua.

According to the page, it is clear that marketers working on the site are aware of the importance of the buyer's involvement in further interaction with the site. "Thank you, your order is decorated" - everything you need will come to E-mail, and now come back in the catalog, because there are so many interesting things here! And yet - it will not be superfluous to our page in social networks, and, judging by the number of fans, many of such a proposal are not refused. True, the page design could be done better.

Probably, for online stores associated with fashion, this is the tradition, as you will immediately offer a discount on new purchases. The amount is not so significant as in the "lamination", but also motivates. And only in the third letter you will receive information on the confirmation of the order. It seems that the mandatory series of letters per mail is also one of the traditions for such online stores.

Le Boutique.com.

No one thanks said to us, but immediately asked to go to business and confirm their order by SMS. This was stopped on this process, as such actions were not included in our plans. In terms of filtering invalid orders, spam and bots - a good course.

Eldorado.com.ua.

The page of gratitude in the online store "Eldorado" looks outdated in terms of design and clearly requires processing. Yes, and its informativeness leaves much to be desired.

Notification of the order confirmation that comes to the e-mail to the buyer, it looks no better - there is no design at all, solid text.

Citrus.ua.

As in the case of the "le boutique", the design of the test order was stopped at the stage of the need to enter the phone to confirm the SMS.

Yakaboo.ua.

This online store is positioned as the largest online booking site in Ukraine, but in recent years an affordable range has expanded significantly. And now, except for the books, you can buy many other things here. The gratitude page here looks quite simple, contains information about the order and request to stay in touch in order to get through to you.

At the post office comes simply confirmation of the adopted order, without any additional content or proposals.

Moyo.ua.

After the test order of the washing machine, we will be gratitude in the form of a cute husky and will show the bottom of the page several new stores that can potentially interest. Why precisely baby carriages - remains a mystery.

An order confirmation letter looks simple and pretty, here only information about the purchase has been specified.

conclusions

Despite the importance of the page of thanks for the user-made order, not all online stores pay due attention to this. And this is taking into account the fact that we analyzed the sites of really large players. At the same time, both this page and a letter that comes to the buyer immediately after placing the order affects the first impression that it will receive from working with the online store.

It seems that this is well understood in Rozetka.ua and Mobilluck.com.ua, and Lamoda.ua and other shops specializing in the sale of fashionable clothes are also actively working to hold the buyer and involving it in further work with the site. But some other sellers, such as deshevshe.net.ua and eldorado.com.ua, is clearly worth working on gratitude pages for order both in terms of informativeness and in terms of design.

Attach a letter of thanks to the parcel will not take much time. But thanks to her, it is possible to make a positive impression on the buyer and show him his appreciation. Although, probably, someone might think "who generally needs this piece of paper with" Thank you ". But I am sure that the overall picture is just and folds from this kind of little things. Let's discuss how to make a letter of thanks and what text other sellers write.

In fact, I already had 3 or 4 version of the text for a thanknowic note. But every time I was not satisfied with me in her - it sounded too dry, he was too long. Yes, and to admit honestly, I still still work on packaging and branded style, I will not think of an ideal option for myself. Constantly looking for ideas and constantly postpone the implementation until the best time and the next next order.

Therefore, this morning, preparing the parcel to shipment, I realized that it could not continue. I sat down and made a plan - what you need to do that the corporate style is like with a needle. And this is how one of the items became one of the items - to come up with a thank-postcard design and make a new text.

I decided that I would have at least 2 options. The first is for new buyers, and the second is for those who make a re-order. My thanksgiving card should be a small size to fit in the box with decoration. The text of the note will be handwritten, so it is necessary that the places are enough for both options. What to write inside, let's think together?

What do you want to tell your buyer

First you need to decide what kind of message you want to send to your buyer. Thank you for buying? Ask for him to leave a review? To be able to re-order? Or maybe to invite it to become a subscriber of account in social network or blog?

On various English-speaking forums, I collected the opinion of other sellers about what they write to their customers. Part of the sellers who made purchases in online stores, repulsed in the note, please leave feedback. They considered it coercion and obligation. Therefore, they themselves stopped writing about it in their posts.

Other sellers say they write only a few words, something like "thanks for the purchase." And someone simply indicates the name of the store and the phrase "I will be glad (a) to see you again."

Someone combines a letter of thanks with care instructions: on the front side the location of the logo and the name of the store, on the reverse side - how to care for the product.

David. of KentuckyStickchairs. He writes on a sticker that sticks to the box, only one word "thanks", explaining that any business cards and postcards buyers will throw away anyway. And here Maribel. of Cristinasroom Inserts a bookmark for a book with a picture of flowers or beautiful buildings, and from the opposite side of the hand writes "Thank you" and your name. Maribel. It believes that in this case this thankful note will bring at least some benefit.

And someone from the sellers simply duplicates the text from the automatic etsy message in a thanks, which is sent to each buyer after the purchase.

Remember your purchasing experience.

I often make purchases in online stores in particular because I do not like to spend time on shopping, but I really like to receive parcels. I keep postcards, notes or some investments, in which the individuality of the seller / shop is felt. I like this approach, I feel that they are not related to me as another buyer.

That is why when I made up the text for my current note, I decided to invest a few personal in it. And together with gratitude written by hand, tell a few facts about yourself and your store.

How to make your text for notes

Start with greetings using the buyer's name, for example,

Hi Steve,
DEAR STEVE.
STEVE
Hello Steve,

Express your gratitude, clearly specify why you send a note, for example,

I Hope This Letter Finds You WELL ...
Thank You So Much For ...
I Just Wanted To Send You A Quick Note to Thank You for ...
I Hope You'll Accept this Expression of Thanks for ...

Add some personal information

If you managed to talk with your buyer and he told you about something personal, it will be great if you use this information in the note. It will show that you not only thought to your dialogue thoughtfully, but also remembered what the buyer told you.

Congratulate Your Niece On Her Birthday From Me.
Take Good Care of Your Knee. Hope You're Up and Walking Soon.
I Wish You A Wonderful Holiday In San Diego.
Good Luck Working ON Your New Project. I know you'll do Great.

Repeat your gratitude and complete your appeal, adding your name

Best Regards.
Kind Regards.
All The Best.
Best Wishes.
Sincerely.
Sincerely Yours.
Cordially.
Yours Truly.
Many Thanks.
Respectfully
Thanks Again.
With gratitude
Keep In Touch.

Try to focus on "Thank you", and not on choosing a postcard or handles - as it was for a long time I have 🙂 and not on the potential selling you get after reading the note.

And do not forget to check your text using the methods described.

Examples of letters of other sellers

If the algorithm described above does not help you in the drafting of your own note, you can pay attention to the Thanksgiving texts of other sellers:

Thank You for Your Purchase!
Let Me Offer You A 15% Discount Off Your Next Order, With Coupon Code XXXXXXXX
Enjoy! Store name, Link to the site and Etsy store.

Thank You for Your Purchase and for Supporting The Crafts. Enjoy.

Thank You for Shopping with Me and Supporting Handmade.

I Just Wanted to Say Thank You for Your Business and I Hope You Enjoy Your Products. Also, If You Could Spare A Moment of Your Time to Leave A Review IT Would Help Other Shoppers make Informed Buying Decisions. Thanks and enjoy

Thank You for Your Purchase from Name of shop. I Hope You Enjoy Your Product Name. Please Visit. Name of shop Again! Sincerely Name.

Thank You for Supporting Handmade.

Want more texts and free postcard templates?

Download the file and get even more examples of texts for your Thanksgiving Notes. Bonus to this you will find links to free postcard templateswhich can be printed and invest in the next order.

"Thank you from Sberbank" is a bonus program, within which for each purchase, paid by the card, the "Thank you" bonuses are accrued to the client's bonus account.

"Thank you from Sberbank" is a bonus program, within which for each purchase, paid by the card, the "Thank you" bonuses are accrued to the client's bonus account. In the first three months, their size is 1.5% of the purchase amount, and in the next - 0.5%. When paying purchases in the bank's partner stores, accrued points can reach up to 20% of the amount spent.

Who can become a member of the program?

The bonus program applies to all cards issued by Sberbank, except for Maestro and Maestro Cards "Social" North-West Bank of Sberbank of Russia, whose numbers begin with numbers 676195, 639002551. If there are several cards, then Thank you points are accrued for a single bonus account.

How to become a member of the program?

To become a member of the program "Thank you from Sberbank" you need to register in it through an ATM or Sberbank Ong @ En.

When registering through an ATM or the bank terminal, the plastic owner must insert the card into the device, enter the PIN code, select the "Bonus Program" section in the main menu, specify a mobile phone number in the appropriate form and confirm your consent to the program rules. After the specified number will come an SMS message with a password, which will be required to communicate with the bank's contact center on the bonus program.

In the case of registration via the Internet Bank, you need to log in to the Sberbank ONL @ BC, select the "My Bonuses" section, enter the form that appears on the screen, the mobile phone number and e-mail. After, as in Perov, the holder will come to a SMS message with a password for communication with the bank's contact center. Connection and participation in the program is free, no commissions are charged.

"Thank you" in Sberbank online

You can track the number of accumulated points via the Internet. This option is available in the Sberbank online. The link to the page with the bonus program can be found in the personal menu on the left. On the same page you can register with Thank you from Sberbank. To do this, specify the mobile number, email address and agree with the program rules. After that, you will receive an SMS message with a password. If you have a Momentum card, then you can connect to the program at least 5 days after receiving plastic.

"Thank you" from Sberbank How to connect?

Sign up in the program "Thank you" can be three ways. First - through the ATM Sberbank. To do this, insert the card into the device and enter the PIN code. The "Bonus Program" section is selected in the menu. Then the mobile phone number is entered and agreement with the rules is confirmed. The second method - through the Sberbank online system, where in the appropriate section also indicates the phone number and confirmed participation in the program. The third method - through the "Mobile Bank". To do this, send an SMS message to the number 900 with the text "Thanks XXXX", where XXXX is the last four digits of the card number. In response, the code will come, which also need to be sent to the number 900.

How to find out the balance "Thank you"?

There are three ways to check the number of accrued points. First, check the balance through the ATM or the Sberbank Information Terminal. There you need to choose the section "Bonus Program". Secondly, those who often use Internet banking will easily find the number of accrued points in the Personal Account. Thirdly, you can learn the balance using a mobile phone. To do this, you need to send an SMS message with the text "9" to the free number 6470. In response, a message will come with the number of accrued "Thank you" points.

How to spend "Thank you" bonuses?

Each accrued bonus is equal to 1 ruble, you can spend them in partners of the program, exchangeing them for a discount of up to 99% of the purchase price.

If you spend the bonuses on buying in the store, you should prevent the cashier about this, voice the amount of points that you plan to spend, and pay for the purchase of a Sberbank card.

When paying for bonuses of goods in online stores, you need to put the necessary goods to the basket, choose as a method of payment "Thank you" bonuses and, following the site prompts, use points when paying for the order.

Partners of the program "Thank you from Sberbank"

To date, the partners of the bonus program are over 100 large companies, including federal and regional trading networks, online stores.
Partners have a program that has more than 10 thousand outlets throughout the country, you can buy goods and services in such categories as mobile phones and digital equipment, cellular communication, air and railway tickets, tours around the world, Goods for beauty and health, jewelry, clothing and footwear, construction and finishing materials, etc.

Competitor programs

Page gratitude is missing on most sites and lending. Owners of such resources are lost due to this part of profits and target audience. But the correctly made Thank You Page, can sell no worse than your sales manager!

In this article, we will tell you what a grateful page is and how to use it to solve the marketing task. And also, we will analyze several successful examples.

Thank You Page is the page that visitor visitor sees after completing the target action - filled the form, made a purchase, subscribed to the newsletter.

What usually happens when a person fills the form or makes an order? The maximum that he sees is a message in the form "Thank you for your order! Our manager will contact you. " This is on the one hand correctly - at least thanked the person for the effort. But on the other hand, a person is forced to wait. Imagine that it was in the real store: you want to choose the goods, and the manager answers: "Wait" ...

Marketers thus misses the elegant opportunity to arrange a warm lid to themselves, to configure communication with it, and even increase the ROI with such a tool. Very often, customers are one of the items of making a grateful page.

Say even more: few people do this page on the expanses of the Runet. Thousands of companies lose their excellent opportunity to establish good relationships with potential customers. Therefore, if you are puzzled by designing a gratitude page, you can bypass competitors in two bills.

With Thank You Page you can additionally stimulate visitors to make a purchase. It is now, after filling out the lid-form, they are located to you, and ready to buy something else, or learn more about you. If you offer something additionally, it will work on your hand - it is now a person is relaxed, interested in light euphoria, and is ready to continue to interact with you.

It remains only to make this page correctly to engage the visitor further to the sales funnel.

What elements should the ideal Thank You Page?

"Thank you" . That she and Thank You're, what should I say to a person thanks for his efforts. This is necessarily, and this is the very first and main component of the page. In the end, it's just a good tone.
Confirmation of the correctness of the action. Just convince the visitor in what he did everything right. Calm it, and tell me what will happen next.

For example, how do it in lpgenerator:

I can not say that they have an ideal page, but the text of confirmation is present here. The application is adopted - they are informed about this to the subscriber.

Also here you can list the goods that entered the order (if the client made a purchase), or to write the value of the offper.

Call to action. What do you want from the visitor? So that he subscribe to the newsletter? Added to your address to the address book? Bought something else? Make a competent call for action and push it to this action.
Instruction what to do next. On the example of Lpgenerator, we also see it: they explain that the visitor needs to check the mail - a letter will come there.

Do not leave a visitor in ignorance. Explain what you need to do next. Teach them to check the mail and read your letters. If you need to do another step (download a free book, introduce a promo code) - also write all this, send a person to the right direction.

By the way, with adding an address to the address book - how to do it, not everyone knows. Here you can tell about it right here!

Buttons of social networks. Invite a user to be friends and communicate with you on social networks. Plus one subscriber to your pages, plus another loyal client in the future.

Do not necessarily use all these items. You can test, because both with any hypothesis, do not do without checking. In each case, in each business there can be something to work. But the minimum "set" is "Thank you", calling for action and instructions. Good text, an interesting picture and a pretty design will only play your hand. Instruct the creation of the appearance of the page of gratitude, and the text will assign a marketer or.

Methods of application

The grateful page can help you solve a number of tasks. For example, it can be used for:

How to configure Thank You Page Analytics

Since visiting the pages of gratitude should be immediately for leaving the application on a website or other conversion action, this is a very important stage of interaction with a potential client. It is logical that we must take into account when analytics. How to do it?

The easiest way to configure goals in web analytics systems to visit this page. This will make it possible to consider the number of leads, the conversion of your site or lending, as well as evaluate the effectiveness of various traffic channels. To customize the goal, copy the full URL of gratitude pages and put it in conditions for the target. Read more: and.

Let's look at some gratitude pages that can inspire you to create your own.

Thanks for the request

For example, ConvertMonster on its Thak You Page is due to the application and offer to subscribe to their pages in social networks. Simple gratitude and simple, understandable appeal to action. There is also an explanation that will be next.

thank you for the order

Uniblog offered me to download a book. After filling out a simple form of two fields, I saw gratitude and short instructions - expect a book by mail.

To be honest, this page could be done better: that according to the design, which is filling. But in general, everything is clear, the more of their CA - marketers.

Thanks for the subscription

The online store VANS is not just thank you for a subscription. He confirms success, gives accurate instructions to do next, and invites you to continue shopping. Everything is very simple, in a pleasant, friendly manner. Perfect light text, page design is consonant with the site design.

Thanks for subscription

Finally, I would like to give an example of gratitude from the service of the Glavred.

Everything is clearly, "on Feng" by infant. Confirmation of a successful action, description, what will happen next, a brief instruction and call - if that, we are in touch. allow you to return to the use of the service or make changes to the address.

To encourage customers using Sberbank's services, the "Thank you" program was developed. Persons participating in it can count on the refund of the funds. However, not everyone knows what is equal to one accrued score, and under what conditions can be a participant in the action. To identify the features of the program will help its detailed study.

What is this bonus and what it is equal

Bonuses "Thank you" from Sberbank are accrued on the action launched for the encouragement of cardholders to commit a cashless calculation. You can become a member of the program any payment holder or account.

To start receiving a refund, you need to go through the registration procedure. You can perform an action using:

Terminal or ATM;
Official website of the company;
Sending SMS messages.

By activating the program, the user will start getting points. Conditional units used to make purchases in partner stores. Remuneration is credited to the client's account and accumulates. If a person has several bank cards, the bonuses obtained when using them are accrued to the common account.

1 bonus is 1 ruble

Return is carried out for perfect operations. For the purchase, you can get 1 point, but at once a few. Their quantity depends on how many rubles spent the owner of the card. Sberbank is ready to provide users with a refund from 0.5% of the price of the entire purchase. Rarely for the operation only one bonus is charged. Usually the sizes of encouragement are equal to greater value.

How to spend remuneration?

Having understood how many rubles are equal to 1 point, the client must learn to use returned capital. Remuneration accrued as part of the "Thank you" action from Sberbank ,.

Bonuses can only be spent on the payment of goods and services.

To make acquisition, translate 1 "Thank you" in money is not required. The client planning to spend the accumulated remuneration must report on the intention of the partner store.

Use the accrued funds can online. If a person wants to buy a thing in the online store, before transferring money to the seller, you need to specify the amount that will be written off from the stock account. Use "Thank you" from Sberbank Transfer to pay Shopping will be able only in stores that are trading partners of a credit institution. This fact is evidenced by the corresponding icon present on the seller's website.