Good day, dear readers. Despite the fact that I often speak Title in my articles, as the most important thing in the internal optimization of the site, but I didn't reach him all the hands.

The reason for this is simple, because I lead my blog on the Blogger platform, Title is automatically generated from the title of the article, so I have a lot of articles devoted headlines in the H1 tag, and at the same time unreasonably silent about the HTML Title tag.

As I said, Title is the most important tag, not only in terms of optimization and search promotion, but also from the user side. But let's get better in order.

Title translated from English means title, so Title in the HTML document is a page title. And this is the most important value of this tag. Remember, in the article, I already told that absolutely any HTML document has a specific structure:

Here is the title of the page in tags

Technical Information on Document

Here is the main content of the site, articles that have headlines in tags:

Site title or article

site contents

So Title tag is a document / page HTML header. We can say that it refers to technical information about the document. This information is hidden from the eyes of users directly on the site, but it uses all browsers and search engines.

How to use title browsers

If you look at the upper left corner of the browser, you will see information about the page on which you are currently. If you look at the browser tab and bring the mouse to it, you will also see the information about the page. I for example took my article about SEO headlines:

All I allocated in the image yellow is information that is contained inside the title tag.

How to use title search engines

For search engines Title tag is also of great importance. This is the first information that the search engine is received on the page content. After all, we remember that Title is almost at the very beginning of the document, and all search robots index pages from top to bottom.

Because This is the very first information that the search robot is received by our page, we must try to specify the most important thing in Title tag, the most accurate definition of further content.

But that's not all. Also, the search engine uses the contents of Title tag in the search results results. When a user specifies its search engine request, the latter gives an answer as references with a description of the resources that respond to the user's request.

If we see the page found page, we will see another title:

Those. The search engine shows us the information that is contained in Title tag, while the title of the article in the tag H can be completely different.

Now the most interesting begins. Because The title of the page is used in search results, it is an indicator for both search engines and users, utility and qualitative resource found.

What does the indicator mean? If Title is minor informative, then when viewing the results of the issue, the user may not click on the link and do not go to your site. In the opposite situation, if the title is overloaded with excess information, the user may not want to go to your site. From this it follows that the title should have very accurate information that meets the user's request.

I will not say that an example is perfect, and all SEO is built on the nuances and is not possible anything to say with 100% confidence, but let's try to figure it out (picture is clipped):

So, I highlighted more attractive links, respectively, Title. Of the first words, I can judge that the site sells what I need and with a greater probability on these links I am clicked first. Although, of course, I can not say that these title are ideal, because All the same are overloaded too much information for me. The same with references dedicated blue. Why do I need an article or, for example, I can not be at all important brand. The presence of such information disperses my attention, as well as an obstacle when promoting on this request.

Gray I highlighted the most unattractive title, it is longer than it should be, therefore it was cut by a search engine in extradition. Due to the large number of words, in fact, the listing of everything that is possible, the title looks very unattractive. Immediately you can't define whether they sell what I need.

Having considered these examples, we can draw conclusions, how in fact there should be Title to serve as a faithful assistant when promoting, was attractive to users, encouraged to click on the link, as well as carried the most important information.

How to effectively use title to promote

It is clear that the title should contain keywords, but it is important to ensure that the keywords stand as close as possible to the beginning or in general, so that Title begins with keywords. This will not only improve the click clicability, but also facilitates promotion on requests.

Title can use the same keyword twice. For example:

HTML Title tag - efficiently use title title title.

In the example, the keyword title meets twice.

Title should not be a set of keywords, and should be a meaningful phrase.

It is very important to avoid inside Title punctuation marks that are put at the end of the sentence. The fact is that search engines take into account the passage in the text.

Passage is a complete thought. Those. Every our offer is a passage. All words that are inside the proposal are taken into account by the search engine, as a whole. As soon as we put the point, we separate the previous words from the following.

Therefore, it is very important not to share your key phrases of punctuation signs, which mean the end of the sentence - point (.), Question mark (?), Exclamation mark (!). Compare two headers:

HTML Title tag - effectively use title title title

HTML Title tag. Effectively use title title title.

In the first case, for example, my article may be on phrases:

• hTML page title
• tag title page

In the second version, such key phrases will not succeed. There is a point between words, separating one passage from the other.

It is worth paying close attention and long title, here too, not everything is simple.

First, despite the fact that it is recommended to fit in 80 characters, when counting Title directly in the extradition, the maximum length occurs just over 60 characters. It is likely that the search engine takes into account 80 characters in Title, but in the extradition always cuts a long title. It is also worth considering that the cropped title looks less attractive than not cut.

Secondly, it is worth considering the Title density. The more words in it, the stronger the significance of Title is distributed in all words that are in it. Accordingly, the smaller words, the more weight they purchase in the eyes of the search engine.

Therefore, try to form a brief, reflecting the essence of the page, but bright headlines. This will not only improve positioning positions, but also increase their clichelism.

It follows from this that it is worth optimizing a page one-two close requests so that Title has a maximum weight.

In this regard, the structure of Title

| Page title |

preferable than

| Page title | Site title |.

For a long time I used the Title structure from the second option, now my title contains only a page title / article title.

Observing these simple rules, you can advance more efficiently and more attract visitors from search engines.

P.S. Someone could think, and where is the bread in the picture? Bread all over the head, Title is as important in the site building and SEO, like bread in our life :).

We released a new book "Content Marketing on Social Networks: How to sit in the head of subscribers and fall in love with their brand."

Title tag is a header tag, its contents are displayed in the browser header.

More video on our channel - Learn Internet Marketing with Semantica

To understand why Title needs, you need to determine which functions it performs. The main task is to inform the search engines about the content of the page.

Where is Title

Search Title Tag It is necessary in the code at the beginning of the page, inside the tag .

Tag Tag Requirements

The positions of your site in the extradition largely depend on whether the search engines "understand" is about what he is intended for. It is about this that Title says and that is why he is so important. Solving what to write to Title, keep in mind that there are a number of requirements for the formulation of this tag, without complying with which you never "make friends" with search engines.

• The most frequent question is what the Title length should be. The size of the visible part of the title ranges from 55 to 80 characters with spaces. The remaining part will not be visible in extradition, but the search engine will be taken into account. Yandex usually shows 70-80 characters, and takes into account the first 15 words tag. Google shows 55-70 signs and takes into account 12 words.
• The meaning of title must be understood at first sight. Seeing it, the user or search engine should instantly understand what the text is about. It is better if the wording of the tag will be "chaining" character.
• In Title, you can enable multiple key queries. At the beginning it is recommended to put the most frequency of the group. The wording of the proposal in the tag should look natural from a grammatical and stylistic point of view. That is, not to be a simple enumeration of keys or sticking words (if only to enter). "Curves", unreadable designs from the keys is not allowed.
• This tag should not duplicate the text header that you enter into the H1 tag. If you want to be in the title and in Title one request, change the wording, the literal coincidence is unacceptable.
• Do not insert keyword enumerations in Title through the comma. The search engine can identify your site as the risen, and you will spend a lot of forces, withdrawing it from under sanctions.
• For each document of your site, you need your own unique title page. The same tags for different pages are very bad affect the promotion of the site.
• Title tag should be unique. Copy other people's tags can not if you do not want the search engines to be punished for plagiarism.

Title writing rules will help you to quickly learn to fill this tag.

Title tag for different sections and pages

First of all, the title tag is formulated for the main page. It includes the main, as a rule, highly competitive request. Since it will be it to be shown in search engines as a snippet, it is necessary to make it formulation as attractive as attractive as possible so that the user wanted to learn more about what it is worth it. In fact, such title works like an advertising slogan.

The remaining titles on the site depend on the content of the pages. In order not to suffer, deciding what should be Title, for the same type of pages you can come up with a template. Usually it includes the name of the page or section of the catalog and the words attracting the words - reviews, photos, cost, discount. This technique can be used, registering title for goods cards, partitions of the online store, images in the gallery. In the Title cards begin with the name of the goods or words like "buy", in the sections - from his name, in the gallery from the words "Images", "Photo", "examples of work".

Proper writing of all tags is extremely important for website promotion. Your investments in promotion will not work until the main tags are not corrected and not fixed, among which Title is the main one.

HTML tag title Site page headerwith proper compilation duplicates the title (title) of the article, decorated by a tag H1. At the page, the more chances to get into the top rating, the more accurate the content tag title title Corresponds to the search query.

When analyzing tag title title A number of factors are taken into account: the presence of keywords in it, the distance between the keywords (when using the key phrase), as well as the remoteness of keywords corresponding to the query, from the beginning of the title.

Remember that greater priority has a heading in which keywords are closer to the beginning. In other words, tag title title It is necessary to compile in such a way that the main keywords are located closer to the beginning of the offer (in the first 65 characters).

The task is difficult, but performing (provided that the page is optimized for some one search query, not by all keywords immediately). Title Tag title It should not include the site name, be too short and the same for all site pages.

It should be understood that the content (that is, the text enclosed within the tag) of the Title meta tag is very important for both search engines and visitors to your webress. Search engines, when displaying search results, attach great importance to the presence and location of the keywords contained in Title tag, and visitors see its contents in the form of a link to the site in the same search results. In addition, the contents of this meta tag appears in the browser window header (at the top of the window).

The screenshot above shows how the contents of the title tag looks like in the results of the Google system search as an example. The first five results are shown on request: "Title tag" (blue arrow). As you can see, the page you are currently located in second place in the issuance rating on this request (red arrow).

With the help of the HTML code, the Title Meta tag is located on the page between the tags < /head>As shown below: