Shaggy cheese. Unusual office: Shaggy cheese

Another, so shrouded secrets and rumors of the company, I do not know. The full list of employees is not disclosed, on investors you can only guess. And I had to immediately forget the seen clients, swallowing the door at the door on the rug with the turtles ...

Photos and text Sergey Muhamedov
1. In the Black-Black City, the American embassy has a terrible-scary house. In his black-black corridors, so black that they even prohibit photographing, there is a black-black door with bloody prints and the inscription "Chamber No. 6".

2. And inside Anton Nose: "Give my heart!"

3. Huge windows, carved ceilings and the abstraction of the world-famous artist in the future prompted us that creative people are sitting here.

4. Only with such persons it was possible to come up with the name of the limited liability company "Mokhnatoy Cheese". Nostess agreed with him - the main employees - co-owners of the company.

5. "Shaggy cheese" is an SMM agency that does not work with bloggers. It will not even take up in the usual sense of "to keep accounts in social networks". According to the deep conviction of employees, better than the company itself, on behalf of which they are conducted, no one will do it.

- We come up with the concept of its presence for the client. Often, the bank, the bank, training courses and fitness is different. Now the agencies offer ready templates. We write under the client, under his needs a strategy and creative. After that, we conduct accounts for two or three months. He is convinced that our work is what he needs and the last payment, he is calculated for the training of his employee. So that he sat her man and did it all. Companies are cheaper.

- If the French Restaurant will translate the sign "Metro" from the neighboring door, then the number of goals will increase in thousands of times! Only a luxury restaurant people walking in the subway. Clicks generally unfinished in 2014. Grow client your business as a result of placement or does not grow - that's what is important to him.

9. Of those who are willing to voice the nose, they work in the agency:

Marina Pustifier - Former Development Director "Factory Soup",

Igor Belkin - ex-producer of the department of new media "Trent.ru"

Igor Petrushov - In the past, the editor "Renta.ru", he led her community "Vkontakte"

Andrei Konyaev - Former head of the heading "Science" "Lental.ru"

Mikhail Kafanov - Former Director of Digital Media in Irony Production

And Dmitry (David) Homak - the creator of Lurkomoria.

10. This room is not the only one that takes off the nose. "Shaggy cheese" is one of the six projects that he began with former belt employees.ru.

11. This office is "landing site" for them, they can come here and work until investments will come, allowing them to remove the neighboring room. That is, it is not only a "shaggy cheese", but also an incubator for other "tape" businesses: photo project, TV channel, investment, news platform ...

12. In the office, elegant wiring! At the entrance, Anton was already added to the wall picture.

13. All offices in the building of two and even three-story. It is very convenient, the staff can go upstairs, do not come across the eyes, close the door and burn out from all.

14. But there is also a favorite OpenPay, but ... on the roof! Collective and privacy - all charms in the same building.

15. Laptop, Wi-Fi and mobile phone - all you need a modern workover for working on the roof.

1. In the Black-Black City, the American embassy has a terrible-scary house. In his black-black corridors, so black that they even prohibit photographing, there is a black-black door with bloody prints and the inscription "Chamber No. 6".

2. And inside Anton Nose: "Give my heart!"

3. Huge windows, carved ceilings and the abstraction of the world-famous artist in the future prompted us that creative people are sitting here.

4. Only with such persons it was possible to come up with the name of the limited liability company "Mokhnatoy Cheese". Nostess agreed with him - the main employees - co-owners of the company.

- We come up with the concept of its presence for the client. Often, the bank, the bank, training courses and fitness is different. Now the agencies offer ready-made patterns. We write under the client, under his needs a strategy and creative. After that, we conduct accounts for two or three months. He is convinced that our work is what he needs and the last payment, he is calculated for the training of his employee. So that he sat her man and did it all. Companies are cheaper.

- If the French Restaurant will translate the sign "Metro" from the neighboring door, then the number of goals will increase in thousands of times! Only a luxury restaurant people walking in the subway. Clicks generally unfinished in 2014. Grow client your business as a result of placement or does not grow - that's what is important to him.

9. Of those who are willing to voice the nose, they work in the agency:
Marina Pustifier - Former Development Director "Factory Soup",
Igor Belkin - ex-producer of the department of new media "Trent.ru"
Igor Petrushov - In the past, the editor "Renta.ru", he led her community "Vkontakte"
Andrei Konyaev - Former head of the heading "Science" "Lental.ru"
Mikhail Kafanov - Former Director of Digital Media in Irony Production
And Dmitry (David) Homak - the creator of Lurkomoria.

10. This room is not the only one that takes off the nose. "Shaggy cheese" is one of the six projects that he began with former belt employees.ru.

12. In the office, elegant wiring! At the entrance, Anton was already added to the wall picture.

13. All offices in the building of two and even three-story. It is very convenient, the staff can go upstairs, do not come across the eyes, close the door and burn out from all.

14. But there is also a favorite OpenPay, but ... on the roof! Collective and privacy - all charms in the same building.

15. Laptop, Wi-Fi and mobile phone - all you need a modern workover for working on the roof.

16. And beautiful views and wonderful neighbors.

17. Anton is praised by the fact that a great ecosystem was organized in the building - all tenants friends and tighten the same accounted companies here.

19. Building where the "shaggy cheese" settled - the House of Narkomfin, in the past, residential house-commune. The topic is big and interesting. Someday I will try to reveal it.

Media Man Anton Noster launched the SMM agency and told about the new photo project

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Media manager and blogger Anton Noster continues to disclose the details of the creation of his new holding: In early June, he launched the SMM agency "Shaggy Cheese", and also plans to launch video channels on YouTube and open a photoproject in September.

Office "Shaggy Cheese"

On the creation of the SMM agency "Shaggy Cheese", Anton Nostek announced on June 12, stating that it was launched "last week", but noticeable attention to the project was attracted to the "Izvestia", writing on Monday on June 16, about two nose projects.

Judging by the photos published from the office, the ex-producer of the new media "Renta.ru" department, Igor Belkin, a former head of the heading "Science" "Renta.ru" Andrei Konayev, Media Consultant Alexander Amzin, a former editor "Tapes. RU "and the host of her community in VKontakte Igor Petrushov, the former director of the Media Media in Irony Production Mikhail Kafanov. According to the nose, the director of the agency is Marina Pustial, the former director of the development of "Factory Soup".

The photo project, whose name is not yet disclosed, will make a team of about 10 people, consisting of employees of the photo service "Trent.ru" who left it almost in full force. The concept of a nose project describes as "news in pictures without theft": photos will be paid legally, and the site will be registered as a media. His development will be engaged in the Lebedev Studio, and the domain for the Nostess project registered together with Artemia Lebedev in 1999, reports the words of the Izvestia media manager.

According to Pavel Bednyakova, who worked as the Galina Timchenko manager, who remained in Galina Timchenko and remaining a photocrust with the new chief editor of Goreslavsky, in the photo service did not have declared ten employees.

I do not know where the nose scored "more than 10 former employees of the photo service." We were five and operator. Three now with him. http://t.co/yt7rdzc7cb.

The third project will be the channel on YouTube, over which the former lenta.doc team will work. According to the nose, they "took about 900 tutorials" for about 5 minutes long, but there are no other details of the project.

Despite the fact that the spout projects are almost fully staffed by the staff of the "old ribbon", he himself declares that they will be made separately from the former editor-in-chief of "Renta.ru" Galina Timchenko. June 12th stated On the expiration of the three-month period, during which, according to the words, she could not engage in leadership, editing and publishing media.

Although the nose startups are built around the former employees of "trent.ru", they will exist separately from New Galina Timchenko projects.

Spout does not yet reveal full list Employees, since all of them have been issued by employment records, and he is not ready to talk in detail about the "shaggy cheese" until the details of cooperation with partners investing money are expelled. "The fundamental agreements were achieved, and the project began life: he talks to various companies about solving their problems," said Nostel in Tjournal comments.

In order to make a full cycle, employees, really, little. Their, in fact, man eight is more than necessary for the SMM needs of the average client. Crowdsouris - an important part Viable SMM. Why do we take on such arrogance and go to the market? Because there is a certain know-how of work with large communities and people, from among which helpers are quiet and free of charge for any current projects. Ton

According to the nose, the model " Lentach "- keeping a major community by third-party volunteers, however, it was successfully tested even earlier on the million Nokia community in Vkontakte: one 18-year-old lead alone managed to gain the team of active participants.

SMM is actually nuclear energy. It uses the strength of chain reactions. Ton

Regarding the choice of the Nest's name, he stated that he was not a creative part of the team, so it does not have possible to argue with her on creative issues: "They seemed so correctly. I agreed and everything, now it is already going to go. "

We live in an interesting post-Mamutov era: all people who work in creative teams, and who gives them money, in the head one and the same - in the first, it "Do not give us one more mamut," and investors " God forbid me to become Mamom. " In all the projects that I create, the new potics of relations between teams and investors. In the whole creative discussion, the investor is a listener. Maybe I came to mind the word "epress", but whatever I thought about the name "shaggy cheese," it does not affect anything.

The media holding itself has no name and most likely it will be technical: "Mediaolding is needed to manage my and my partners shares. Now, if it breaks up to the state that we will make the foundation, then you need to invent a good name. "

Other details of the new Nosek project plans to tell until the end of June: "I think, for the next couple of weeks we will find what to say and present."

The extraordinary name "shaggy cheese" has already caused a rapid reaction in the media community.

And the name "shaggy cheese" says that in the SMM division of a new holding or so far one Belkin, or the rest are afraid to merge.

In connection with the development of technologies, new professions and organizations appear, which provide a wide range of services in demand in modern conditions. Such new-fashioned trends can be attributed to the young agency "Shaggy Cheese". It employs talented and creative people engaged in the promotion of SMM content in the means mass media. Many people are still not entirely clear what the guys are specifically engaged, although their services are in great demand. Today we will tell you that it is a "shaggy cheese", and the curtain of the mystery over the activities of his employees.
SMM agencies: description and brief description
If you are interested in this question and will look for information, then immediately stumbled on the fact that the "shaggy cheese" is an SMM agency. Of course, a person who is unsalted in modern terminology is quite difficult to understand what is hidden under this phrase.
However, experts in this area argue that every year this definition will meet more and more. Almost all well-known brands that take care of their promotion in social media will be used by the services of such organizations.
If you still have no idea how you can decipher the SMM abbreviation, then we are ready to reveal this secret. Translated by S. of English language It means "marketing in social media." That is, a specialist in this area is engaged in promoting the market for goods and services primarily on social networks.
Many underestimate this tool, however, it is considered one of the most effective social media.
What do SMM specialists work with?
Social media belongs not only to social networks, but also blogs, forums and other communities on the Internet. According to the results of the latest studies, it can be concluded that the audience of these media is more significant than that of television channels. But everything else is also very active, and also very attentive. It is not so to conquer it simply, but once getting the interest of this audience, you can hope for her devotion.
It is noteworthy that social media call the most promising direction of work to promote products. In Russia, it is still considered non-standard, but this method Already won a certain popularity, which caused an acute shortage in professional SMM specialists.
Tasks and marketing tools in social media
Before we begin a subject conversation about the "shaggy cheese," it is necessary to plunge into the nuances of SMM technologies. The main tasks that specialists can solve can be expressed in the following list:
promotion of brand or brand;
raising rating;
PR-company;
promotion of the site and an increase in its popularity expressed in attendance.

Many SMM managers say that with the help of social media you can work simultaneously with the big target audience and solve several tasks immediately.
SMM tools are allocated:
creating blogs, keeping and filling them with content;
promotion of blogs, communities and social networks;
creating thematic blocks in groups;
direct, viral and hidden marketing;
monitoring and analysis of positive and negative information;
creating a specific positive background;
optimization of Internet resources.

Turning to SMM agencies, you should not expect an instant result. Usually, cooperation between the organization and the brand is long-term, only in this case can be confident as a result. At the same time, the brand always spends the minimum of funds compared to other types of advertising campaigns, and the effect of SMM exceeds all expectations.
Education of the company "Shaggy cheese"
Now our readers are understandable than the organization is engaged in such a memorable name, and we can move to the story about its occurrence. The company is considered one of the youngest, it exists only three years. But during this time she managed to perform several large orders and today leads projects known in our country and abroad brands.
It is noteworthy that the opening of the agency itself had a spontaneous nature. The case was that after a quarrel with the leadership, several leading SMM specialists were resigned from one company. Their experience in this area was quite significant, therefore proposals on work fell from different sides. However, the guys wanted to work for themselves, and the idea of \u200b\u200bthe SMM agency was born - at a table in a small cozy cafe. Even the meeting of all six founders took place on the playground.
It is not known how the fate of the new agency would have developed if it were not for Anton Nos. In "Shaggy Cheese", he invested a large amount of money and became part of his founders. He also led the first customers and continued to study at his death in July of this year.
The appearance of the name
The company "Mokhnaty Cheese" ... Probably there is no man who would not have noted the oddity of this name and did not ask himself about its origin. But even the creators of the firm will not be able to answer it. They argue that the name arose in itself, and put forward several versions of his interpretation.
On the first, it should symbolize something related, cozy and calm. Each client who came to the agency will be able to feel here at home. But another version carries a different promise. According to the guys working in the company, the phrase "SMM agency" sounds very unpleasant for many people. Therefore, they tried to come up with something completely different, but no less strange for the ear in the streets.
Be that as it may, it turned out to be good. After all, there is not a single person who, having heard this name, would remain indifferent to it.
Company ideology
As it turned out, there are practically no professionals in the SMM services market. Few people really understand how and what to do. "Shaggy cheese" on this background is very profitable.
His specialists always adhere to the principle that the brand you lead, you need to love. They are literally immersed in the topic, intuitively feeling when and what to write.
Of course, the people who work in the company know the best brand. They can write about it high-quality texts, but unfortunately, this is not enough. Therefore, most large brands have to contact the help of professionals.
Team agency
If you are interested in vacancies in the "shaggy cheese," then we hurry to disappoint you. The agency has a team consisting of twelve specialists. They are all projects that are engaged. Usually one project is enough for one employee, sometimes a professional can work simultaneously with two brands.
Man from the side to get into the staff is almost impossible. If necessary, strangers are involved in projects, but most often they are employees of the brand, which promotes the agency.
A few words about projects and customers
Oddly enough, but the reviews of "shaggy cheese" are very difficult to find. Usually their customers do not like to advertise the fact that they apply to the agency. The audience should not know that professionals worked with her.
The employees of the "shaggy cheese" also masterly bypassed the topic of their customers. They do not talk about them, but they are divided that at the moment there are at least ten projects. And for these figures, you can judge the demand of the services provided.
According to some reports, the SMM-agency client was the Aviasels company. In this case, its rating has significantly increased literally in one year. Perhaps this is just a coincidence, but many consider this tendency by the result of the coordinated work of the team of "shaggy cheese" professionals.
Therefore, if you want to promote your brand, a website or blog, then do not try to make it impossible on your own. Just contact the SMM agency - and after a few months you will notice positive changes.