What is yahoo com. Yahoo search engine

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ESSAY

Search engine Yahoo!

1. Briefly about the search engine

Surprisingly, this incredibly popular system, serving millions of requests every day, began as a simple collection of bookmarks, which was replenished by only 2 people - David Filo and Jerry Yang. Today, Yahoo! is no longer just a directory, it is a whole group of various services, such as the Yahooligans directory - Yahoo! for children, personal channel system My Yahoo !, free E-mail service, system "Shop with Yahoo!" (buy from Yahoo!), MTV's unfURLed co-project, and more. Among all the systems reviewed, Yahoo! - the only purely catalog, on Yahoo! no search engine of its own. But the list of categories on Yahoo! is the most complete and straightforward - unlike other directories on Yahoo! it is always easy to determine which section the information you need is in. Yahoo! Home Page loads very quickly - although there are a lot of links on it, they are all text.

The central part of the page is, of course, occupied by the search box and the list of categories. The links at the top of the page (graphical) provide access to information such as "what's new", "what's good", "More Yahoos". The last link is recommended to visit - it leads to a page with a huge number of links to various Yahoo! - catalogs and services. At the bottom of the main page, Yahoo! contains a large number of links to the most popular sections of Yahoo !.

When entering keywords from the main Yahoo page, the request is processed using the "Intelligent default" method, that is, Yahoo! looking for the most relevant results in the following areas: Yahoo categories; on Web sites registered with Yahoo; to Altavista (the request is sent if there are no results); in the news. This smart search takes quite a long time. When setting search criteria for Yahoo! remember that Yahoo! looks for these words only in the title and description of the page, since the full-text index on Yahoo! no. Therefore, you should not specify too many terms or synonyms when searching - the number of results from Yahoo! will decrease or even be zero. When entering keywords from the directory page, you need to select the search area - the entire directory of Yahoo! or just its current section. This is done using the radio buttons below the input field.

On the search results page, the categories that match the search criteria are displayed first, and then the sites. Next to each category, there is a number in brackets - this is the number of sites in this category. If Yahoo! no results, results from Altavista are displayed immediately. A small table is displayed at the top and bottom of the page, with the help of which you can search in Yahoo! categories on Altavista, in news and events with one click of the mouse. The number of search results on Yahoo! is naturally small, but most of them are relevant. There may be a problem with missing pages, as webmasters usually forget to remove their sites from search engines, and on Yahoo! there is no automatic update mechanism. For advanced search, Yahoo! offers a not very large, but very useful set of tools. To get to the advanced search page, you need to follow the "options" link from the main page of Yahoo !.

Advanced search tools include limiting results by date, searching on Yahoo !, Usenet and among E-mail addresses, using logical operations on terms and searching for a specific phrase. It is also possible to search for words with arbitrary endings, indicate words that should or should NOT be present in the document, etc. Purely Russian resources at Yahoo! are not added because Yahoo! Inc. there is simply no one to watch and evaluate their contents. But those queries that didn't return results on Yahoo! transferred to Altavista, and there is a good index of Russian resources.

2. How to search

As the developers of Yahoo! write themselves, their search results page is designed to help users find what they are looking for in a user-friendly and easy-to-use interface.

Let's take a closer look at the various sections on the search results page.

Inside Yahoo! (Internal Yahoo!)

These are Yahoo! products or services that match the user's search criteria. For example, if a person asked for "frogs" in the query, Inside Yahoo! will show search results by areas where the user can find different types of information, such as images from the Yahoo Picture Gallery! items for sale in Yahoo! Auction, frog facts from Yahooligans!

Directory Category Matches

This area highlights categories in Yahoo! The directory that matches the custom search query. If a person wants to see a collection of sites on a specific topic, he should click on the most necessary category, after which the user will be presented with a visual list of sites that was compiled by the editor of Yahoo! on a given topic.

If there are more categories than can be displayed, then the "Next" link will appear in the upper right. Clicking on this link will allow the user to see both commercial and non-commercial categories in Yahoo! The catalog that match the search query.

Sponsor Matches

Sponsored Deals - Relevant search results that are paid for by entrepreneurs or organizations and are provided by a third-party search engine access tool.

Web Matches

These results show combinations of relevant web pages and sites provided by third-party search engine and Yahoo! Catalog. This is the default style in which the results appear.

When a site listed in search results is also listed on Yahoo! Directory listing of the search result will show the title and description provided by Yahoo! Catalog. In addition, the user will see the "More sites about" link at the bottom. By clicking on this link, the user will be able to view a collection of sites on the same topic on Yahoo! Catalog.

The directory listings include sites that have passed through a special program Yahoo !. These sites paid Yahoo! review and count them for inclusion in Yahoo! Catalog.

3. Advanced search

Advanced Search is a feature that helps you refine your search results.

The search engine Yahoo! direct search is possible (that is, the search is carried out only by specified words) and advanced search.

Advanced Search helps improve the accuracy of your search results by using additional syntax to focus your search. The user can enter most of the following search parameters directly into the search box, or select them from the Advanced Search page, which can be accessed from the advanced search link located to the right of the search bar.

The advanced search page is shown below.

include all of the words:

include this exact phrase:

include at least one of these words:

exclude these words:

the Web Yahoo! Directory listings

<< Fewer options

only show pages in

only show pages from

only show pages updated in the

Keyword Locations:

show pages where the keyword is

show pages from the site or domain

e.g., yahoo.com, .org, .gov

Search by URL (Web Address)

Find web pages similar to

Find web pages that link to

Let's consider this page in more detail.

Include all of the words - This option allows you to find search results that include all the words that the user typed in the search box. This is similar to inserting an "AND" between words, or a "+" in front of a word.

Include this exact phrase - This option allows you to examine results that exactly match the words that users have entered. This is similar to placing quotes ("") around a set of words. (Example: You are looking for a famous saying or quote: "I want to go home").

Include at least one of these words - Select this option to search results for multiple metrics that match or one or more of the search words. This matches the insertion "OR" between words. (For example, if the user wants to find information on either canoes or boats.)

Exclude these words - This option excludes the specified words from the search. In normal searches, this matches the insertion of "NOT" between words or the character "" in front of a word. (For example, if you are looking for information about flowers, but you do not want information about roses to be displayed. To do this, enter "flowers" in "All of the words" and in "Exclude these words" enter "roses").

Search - Here the user needs to choose where he wants to search for information: on the web or only in the Yahoo directory.

More options - Using the additional options that appear when you click this button. Let's give them a short description:

Language - Allows you to select which language the sites will be displayed in on the results page.

Country - This feature allows you to display results based on the selected country.

Date - Limits the search results to those sites that have been modified within the past 3, 6, or 12 months.

Keyword Location - Allows the user to choose their own search terms - on the page, anywhere, in the title, in the text, in the URL, or in links to other pages.

Domain - Asks which domains should (or should not) be searched (for example, with com, org, gov, net, biz, info, name).

Search by URL - The user can try to find web pages that are similar or belonging to a particular site.

Conclusion

Recently, when information has become worth its weight in gold for a person, its availability and quick search are important for a person. To meet the needs of the public, search engines have to constantly evolve, improve and attract users with new services and new opportunities. People are attracted to search engines, who can not only search their database of sites, but also forward the request to other search engines. In the Yandex system, for example, a user, if he did not find anything necessary for his request, can try to find the same thing using search engines such as AltaVista, Google, Fast, Yahoo !, Rambler, Aport !. At the same time, he does not need to manually go to the site and retype his request, you can simply click the necessary link at the bottom of the page:

Search the same on: AltaVista - Google - Fast - Yahoo! - Rambler - Aport!

Search engines Yandex and Yahoo! today - one of the most visited servers on the Internet. Their popularity is only increasing every day and it is impossible to predict how popular they will be in a few years if they develop at the same pace.

internet search engine query

List of sources used

1. http://help.yahoo.com - Help finding Yahoo!

2.http: //rax.ru

3.http: //www.raskrutka.net/yahoo.html - Yahoo! Search Directory - overview

4.http: //www.raskrutka.net/yandex.html - Yandex search directory - overview

5.http: //www.yandex.ru/info/index.html

6.http: //OneStat.com

7.http: //promo.by

8.http: //searchengines.ru - Death of Yahoo !? I don't think so, but ...

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The fundamental difference between the Yahoo search engine (Yaho) and other systems is that you can find the information you need without using queries, but simply by clicking on the links of the sections of the built-in directory and consistently specifying the area of ​​your interests. Yahoo is the most popular system in the United States, since does not require special training to search for information. You do not need to know the rules for forming requests, you just need to follow the links to the necessary sections. However, for Russian-speaking users, this system is not very convenient, since the division into sections was carried out taking into account the American specifics. In addition, the Yahoo directory contains far fewer links to Russian-language documents than the AltaVista database. However, to find information on a specific topic, this system can be quite useful. Let's get acquainted with the basic principles of the Yahoo search engine.

Ø Enter in the address field www.yahoo.com.

Ø In addition to the field for entering queries, the page has many links to various sections of information. First, let's try to find information using a query.

internet.

Ø Press the button Yahoo! Search(Yaho search) located to the right of the input field. The system's response page will appear, and we see that the search engine is practically no different from AltaVista.

Yahoo search is implemented using AltaVista. All of the techniques described above, which we used when working with AltaVista, are applicable to Yahoo. Thus, you can use Yahoo search in exactly the same way as with AltaVista. But Yahoo offers some additional features, which we will look at in this example.

Ø Press the button Back (Back), to return to the Yahoo home page.

At the top of the page there are query fields and a radio button to limit the search scope.

Ø Set the switch on the page to position justthiscategory(only in this category). The search will now be significantly limited.

Ø Enter in the request field url: ru to find all Russian pages in this section. Remember, the keyword url: ru specifies the presence in the address of the desired page.

Ø Press the button Yahoo! Search(Yaho search) located to the right of the input field. As a result of the search, we found only three links, and they all turned out to be in English.

Like other global search engines, Yahoo is better suited for finding resources outside of Russia. Let's try to find some information without using queries. First, let's go back to the page containing the list of subsections.

Ø Press the button Back (Back), to return to the previous page.

Now that we are back on the page on the Internet in the Yahoo system, we will try to find pages dedicated to the history of this network.

Yahoo is useful for finding sporting events, news, weather forecasts, entertainment, and the like. This is due to the peculiarities of dividing information into sections in this system. If it is more convenient for you not to compose a request, but to perform consistent refinements, then this system should suit you.

HotBot search engine

Search engine HotBot (Hot Bot) is the youngest of the considered by us world search engines. Like Yahoo and Infoseek, it has a directory, but in addition to it, information is issued on request, as in the AltaVista system. In our experience, we will carry out a search for requests, and you can independently search in the HotBot catalog.

Ø Enter the page address hotbot.lycos.com. The start page of this search engine will be loaded

Perform a simple query, similar to how we searched for information in other search engines.

Ø Enter the word in the query input field the Internet... If you are making a request in English, then enter the word internetdocument.

Ø Press the button Advanced Search(Search). Located to the right of the input field. We got a list of found pages. It contains several dozen pages

As you can see, a regular search in this system is similar to the same operation in other systems. But the extended search capabilities in the HotBot system are implemented in a rather original way. To enter queries, you do not need to know special rules, queries are formed by you directly on this page by entering values ​​and selecting other values ​​from the list.

The HotBot system is quite easy to find. The number of links in the system is growing rapidly, but the speed of the system remains quite high.

In previous experiments, we looked at information retrieval using four popular systems. There are hundreds of search engines currently operating on the Internet, and the choice of one or the other depends on your taste and your queries. However, the basic principles of search remain always the same.

Search news

Although in previous experiments we searched for information exclusively on the World Wide Web, most universal search engines allow you to search not only on the World Wide Web, but also in newsgroups. Consider one of the systems that allows you to search for the desired posts in the news archive. That is, you do not need to connect to the news server and use special software. Once the information you need is found, you simply browse it using a universal Internet program. At the same time, since the information is obtained from news archives, it is possible that the newest messages will not be found by your request. Now let's start looking for information in the news archive.

Ø Enter address groups.google.com. The start page of the news archive search engine will be loaded

Note that this search engine also allows you to search the World Wide Web, for this you need to click on the corresponding tab at the top of the page.

We will not look for complicated things, but just try to find links to information that could be in Russian. To do this, we will enter the word "internet" as a query.

Ø Enter in the input field located at the top of the page, the word the Internet.

Ø Press the button Google search... A page with links to news that mentions the desired word will be loaded.

Once again, we remind you that you are seeing messages from the news archive. If you are interested in messages sent earlier to newsgroups, then you can further independently study the features of this search engine and find them. We will not dwell on this system, but will continue our experiments.

Section 1. History of the Yahoo! project, performance indicators.

Yahoo! (pronounced like yahu!) Is an American organization that owns the second most popular (5.88%) search engine in the world and provides a number of services, united by the Internet portal Yahoo! Directory; The portal includes the popular Yahoo! Mail, one of the oldest and most popular on the Internet. In 2004, a new version of the AJAX-based mail interface was launched.

History of the Yahoo! project, performance indicators

Firm Yahoo! was founded by Stanford University graduate students David Filo and Jerry Yang in January 1994; became a corporation on March 2, 1995. Main office organization is located in the city of Sunnyvale, California, USA.

American Internet - Yahoo! is one of the largest in the world. She owns a number of services and the world's second most popular search engine.

The range of services of the company also includes: mail client, many widgets, bookmarks, financial, etc. Before entering the arena, the organization was the undisputed leader among search engines. How the company appeared, developed, and why Yahoo lost its advantage - that's what this article is about.

Yahoo - Jerry Yang was born in China in 1968. His family moved to the States when the boy was 10 years old. Jerry had to urgently learn English, which he did not know at all. But, thanks to his giftedness, the boy not only learned a foreign language in the shortest possible time, but also showed remarkable success in studies and sports.

After graduating from high school, Jerry entered Stanford. This is where the very first version of Yahoo! (it should be noted that Google, as a project, also originated within the walls of Stanford.). Young was an excellent student and was planning on going to graduate school.

But, as it turned out later, studying in graduate school is an unprofitable business, and in order to somehow feed himself, Jerry had to earn extra money in every possible way.

Jerry Yang chose to create custom websites as one of the ways to make money. The World Wide Web was just beginning to develop then, and very few knew how to create sites. So Young had no competitors in this area. The "business" slowly developed, grew, and Young recruited his friend David Philo to work.

Work in graduate school and in the website building business, Young spent a lot of time on the Web gathering the information he needed. He has accumulated many links to a variety of resources.

It was then that Jerry first had the idea that it would be nice to place these links in a separate directory, for convenience. This is how Jerry and David's Guide to the World Wide Web was born. The guide grew and expanded very quickly.

Very soon Jerry and David realized that their travel guide was a promising business idea. The project needed to be developed. Young people practically worked for days on the program code that would allow collecting the information of interest automatically. Work over Yahoo! started in 1994.

And already in 1995, the question arose before David and Jerry - to continue their studies, or to pursue their own project. The young people chose the second option, and left the walls of Stanford.

In the spring of 1995, Yahoo! Where did this original name come from? There are several versions on this score. The most popular of these: Yahoo is the name of a race of humanoid creatures, from the book "The Adventures of Gulliver" by Jonathan Swift. This version, however, is defended by themselves. founders.

Another version is the origin of the Japanese "Yahhoo", which means "hello" in translation. An interesting fact - it was difficult to register even such an original name, since the name "Yahoo" was already used by the company that made the barbecue sauce. The organizers had to add an exclamation mark to the title.

At that time, the Internet was moving by leaps and bounds across the country, gaining popularity. The dot-com boom was approaching. The startups were already under close scrutiny by investors, so it wasn't very difficult for Jerry and David to find investors for your project. The first investor became Sequoia Capital. She gave Yahoo $ 2 million. The amount is impressive at the time. The project was launched. The first version of the search engine is located on the servers of the Netscape organization.

The organization developed more than rapidly - just a year after the registration of Yahoo! came out on. Promotions starting from 13 dollars, jumped to 43 dollars a piece. It was the most successful start on the stock exchange of any company that year.

Yahoo has evolved. The management decided not to focus only on search - it was decided to make a website that would host a variety of services - mail, news, various announcements, etc.

Soon, competitors began to appear on the market in batches: AltaVista, Webring, Lycos, WebCrawler - few people remember these names today. Some of the competitors, Yahoo simply bought out, and some soon curtailed their activities.

During its short history, Yahoo! absorbed a lot of companies and services - Overture, Kelkoo, WebCal, GeoCities, Launch Media - only a small part of them. When dot-coms arrived, many of the firm's competitors ceased to exist, and those who remained were too weak to fully compete with Yahoo!

But the real threat to the organization was not at all a crisis and a young organization Google... Google had a revolutionary technology, focused its energies exclusively on search, and clearly saw its prospects for the future. We see the result today - most market owned by Brin and Page. Yahoo is content with the second role.

Naturally, the dominance of Google on the market not everyone likes it. Serious attempts to overthrow the leader were made by Microsoft, which is gradually gaining positions on the Web. One of these attempts was the purchase of Yahoo, as they say, "with giblets." The merger of the two giants would certainly pose a serious threat to Google.

But Jerry Yang, who was CEO of the organization at the time, said no. After the onset crisis when Yahoo fell, Microsoft did one more thing offer which was also rejected. The deal fell through, and Young stepped down as CEO.

But, despite all the problems that the organization is experiencing for strength, it still remains one of the largest in the world of the Internet. And the contribution of Yahoo! The development of the World Wide Web is huge. And this is perhaps the most important thing.

According to Alexa Internet statistics, in February-April 2012, Yahoo! - the fourth most visited website on the Internet, and approximately 28% of visits consist of viewing only one page.

In January 1994, Stanford University graduate students David Filo and Jerry Yang created a website called Jerry's Guide to the World Wide Web. "Guide" was a directory of other sites.

Yahoo (Yahoo) is

In April 1994, the site was renamed Yahoo !. There are two versions of the origin of the name. According to the first, the word was taken from the book by Jonathan Swift "Gulliver's Travels" (in Russian translation Yehu, ehu), where it denotes a race of rude and stupid humanoid creatures. It is on this version that they insist founders firms. According to the second, Yahoo! - an acronym derived from the phrase “Yet Another Hierarchical Officious Oracle”. The site URL was: http://akebono.stanford.edu/Yahoo. However, by that time Yahoo was already a registered trademark of barbecue sauce, so an exclamation mark was added to the name.

Young and Fileo quickly appreciated the commercial potential of the project and founded corporation Yahoo!

In the late 1990s, major search engines such as MSN, Lycos, Excite and Yahoo! grew at great speed. In order for users to spend more time on these portals, a large number of new services are being introduced.

March 8, 1997 Yahoo! acquires RocketMail, one of the first free email services. This is how the Yahoo! Mail. In addition, Yahoo! acquires services ClassicGames.com, which becomes the basis for Yahoo! Games, and eGroups, which later became Yahoo! Groups. Finally, on July 21, 1999, Yahoo! introduces instant messaging service Yahoo! Messenger.

Yahoo (Yahoo) is

Yahoo! Messenger, (abbreviated as Y! M) is an instant messaging program for the Yahoo! organization that uses its own protocol. Available for Windows, Mac, Linux (Unix) platforms. Free distribution. Requires prior registration on Yahoo!

The program is designed to communicate in real time with other Internet users. The following features are provided: text communication, voice communication, in particular multi-user voice chat, video conferencing, calls to mobile and landline phones, file sharing, online games, customizable online music streaming, customizable integrated access to Yahoo! It does not have a version with a Russian interface, but developments in this direction are already underway

On February 7, 2000, Yahoo.com suffered a DDoS attack and suspended operations for several hours. From other significant events period the dot-com boom, the media-announced merger of Yahoo! and eBay. And although deal failed, the firms agreed on a marketing alliance six years later, in 2006.

Yahoo! became one of the few large Internet companies to survive the dot-com crash. After recovering from the current crisis (September 26, 2001, the Yahoo! stock price reached its all-time low - $ 8.11), Yahoo! took up telecommunications. June 3, 2002 Yahoo! and SBC launched a national dialup service in the US market, and on August 23, 2005, together with Verizon Yahoo! launches a nationwide DSL service.

In late 2002, Yahoo! begins acquisitions of other search engines - Inktomi, and in 2003 - Overture services, Inc., AltaVista and AllTheWeb. February 18, 2004 Yahoo! stops using Google search technology and switches to its own.

In 2005-2006, Yahoo! launched services Yahoo! Music, Flickr and Yahoo! 360 ° and acquired a number of social services - blo.gs, Upcoming.org, del.icio.us and webjay.

Yahoo! Next is currently in beta, the core of future Yahoo!

Chinese government through Yahoo! locates dissidents.

On February 1, 2008, Microsoft sent Yahoo! offer on the acquisition for $ 44.6 billion.

In November 2007, on the initiative of Tom Lantos, Chairman of the US House of Foreign Affairs, a hearing was held in connection with the 2002 transfer by Yahoo! to the Chinese authorities, the contents of the mailbox of dissident Wang Xiaoning, who was sentenced on the basis of these materials to 10 years in prison. Tom Lantos expressed his deep disappointment with the responses given by Jerry Yang and the general counsel of Yahoo! Michael Callahan. Lantos said on this occasion:

You are giants technically and financially, but pygmies morally.

Yahoo (Yahoo) is

Now Yahoo, in addition to a powerful search engine, provides a huge number of additional services, for example, the e-mail of this organization is considered one of the most reliable and secure. And other exciting services attract more and more new users!

Many people ask this question, everything is very simple, in order to add a site to the Yahoo search engine, you just need to register on the site, after which you will have the functionality available to add your site to the Yahoo base.

The site will appear in search results in 1-2 weeks, sometimes this period can be delayed, but you have to wait.

On July 16, 2012, Mayer was named President and CEO of Yahoo! She also serves on the firm's board of directors.

One of the first changes in the organization that Meyer committed was free food.

Yahoo (Yahoo) is

Sources of

Wikipedia - The Free Encyclopedia, WikiPedia

timesnet.ru - Timesnet

Prof-lead.ru - All about sites

biztimes.ru - Biztimes

Investor encyclopedia. 2013 .

See what "Yahoo" is in other dictionaries:

Yahoo- Yahoo! Inc. Rechtsform Corporation ISIN US9843321061 Gründung 1995 ... Deutsch Wikipedia

YAHOO- Yahoo! "Yahoo" redirige ici. Pour les autres significations, voir Yahoo (homonymie). Logo de Yahoo! … Wikipédia en Français

In Maljac, our father is considered the kindest man,
soft like freshly baked bread.
They think correctly.
But there is too much crumb in it
and no crust at all.
Malville by Robert Merle.

To the question of how the quartet of the most popular sites in the world looks today, the domestic Internet user may not find a definite answer. If there should be no doubts with unshakable positions, and at the top of the conditional rating, then certain difficulties may arise with the determination of the fourth place. ? ? Or maybe Wikipedia ?! But they didn't guess ...

If you believe the authoritative web ratings (the same Alexa), then immediately after the mentioned trio follows Yahoo! is an American veteran with a monthly audience of 700 million users. This fact, as well as the curious fact that the popularity of Yahoo! in the States, according to some estimates, surpasses the love of Americans for, makes you take a closer look at the history of the development of this global portal.

The birth, strange name and first recognition of Yahoo! (1994-1996)

With the birth of Yahoo! owes to Stanford University, where at the dawn of the 90s, Jerry Yang and David Fileo, students of electrical engineering, studied and were friends. In January 1994, Jerry and David jointly launched Jerry and David's Guide to the World Wide Web with a very original title.

The resource was a hierarchical directory of links to other sites of various subjects that the guys liked. According to the guys themselves, it was initially purely entertaining in nature. He was a kind of hobby for them and nothing more. In other words, at that moment, none of the two could even imagine that in the future their brainchild would face worldwide recognition and commercial success.

In April 1994, friends decided to replace the original bulky name with a more sonorous one. That was the word "Yahoo". The updated site at that time could be accessed at akebono.stanford.edu/yahoo.

By the way, about the name. There are two main versions of its origin:

• The first states that the word "Yahoo" in the United States is still used to refer to the rude and uncouth people of the southern part of the country, where David Filo is from. Therefore, the latter was often called that way at the university. As you can see, David was not very worried about this, giving his nickname worldwide fame.


• Second version boils down to the fact that the word "Yahoo" is an acronym for "Yet Another Hierarchical Officious Oracle". Translated from English - “Another hierarchical importunate (helpful) diviner”.

Which of the versions is the most consistent, everyone has the right to decide independently, but it is known for certain that the fathers of Yahoo! adhere to the first of them.

Whatever it was, by the end of 1994, the popularity of the project had increased markedly. It now boasted 1 million unique visitors per month. And this figure has steadily increased.

In pursuit of the outstanding commercial potential of their site, Jerry and David leave their studies in order to fully concentrate on the further development of the resource. In January 1995, the site moved to a new one - Yahoo.com. And already in March, a corporation of the same name was created. For this purpose, the comrades attracted investments from the venture capital company Sequoia Capital (California, USA) in the amount of $ 3 million.

Since emptying the year, in April 1996, Yahoo! enters the US stock market, making its creators millionaires overnight. With a par value of $ 13 per share, 2.6 million shares were sold. And this is almost 34 million conventional units.

This year the site itself is undergoing qualitative changes. From now on, it is not just a collection of links to interesting Internet resources. This is a search portal, from the start page of which millions of users in Western countries start their own. At this time, the launch of "MyYahoo" - a personalized user page, which, among other things, displays the latest news, stock quotes, weather forecasts, etc. In September 1996, the first overseas office of Yahoo! In Great Britain.

On this one could draw a line under this period in the development of Yahoo !, if not for one "but". You have probably noticed that I use the name of the portal with enviable persistence in conjunction with an exclamation mark. This is done for a reason. The fact is that at the time of registration of the trademark by Stanford students, such a name was already listed in the private property of manufacturers of barbecue sauce, knives and even watercraft. In view of this, it was decided to make the name unique by adding an exclamation mark. That is why using the name of the portal without this sign (which is still common today) is erroneous.

Riding the wave of the dot-com success (1997-2000)

The end of the 90s of the last century was a period of rapid development of all kinds of Internet companies: from the largest to the smallest (the so-called "dot-com boom"). The boom was driven by giants like MSN, Lycos and, of course, Yahoo !. A characteristic feature of that time was the opening of additional services based on these, initially search, portals in order to attract as many visitors as possible.

In the case of Yahoo! the search for new ideas for new services was quite simple, if not primitive. The company began to buy up developed web projects in batches and create its own products on their basis. So, in 1997, the free mail service RocketMail was purchased, on the basis of which the own mail service Yahoo! Mail. In 1998, the purchase of ClassicGames and eGroups followed, which then became Yahoo! Games and Yahoo! Groups respectively.

In other words, the fate of many of the acquired projects was not as rosy as those of those mentioned above. For example, in 1999, Yahoo! bought the then popular GeoCities for a fabulous $ 4.6 billion. I bought it in order to ditch it safely. For a whole decade, the project languished in the bowels of the Web, until it finally disappeared in 2009. But such examples for Yahoo! there are quite a few. The corporation bought out promising and even profitable web projects in order to eventually bring them into decline.

Why did this happen? According to some experts, one of the main reasons was that after acquiring a startup, Yahoo! began to redraw the established rules of use for visitors. The latter objectively did not like it, and they gradually left the project, dooming it to extinction.

What else do you remember about the reporting period? Yes, a lot of various achievements of Yahoo !, both with a plus sign and with a minus sign. For example, in 1999, Yahoo! Messenger. This instant messaging program is popular to this day, especially in the United States.

On the negative side of Yahoo! can be attributed to the pathological unwillingness to develop their own search mechanism. Until 2000, Yahoo! uses search technologies from independent developers (say, Inktomi). And in June 2000, Yahoo! enters into a 4-year agreement with Google to use the Google search engine on Yahoo.com. As practice has shown, this step cost Yahoo! dear. In a relatively short period of time, the users of the portal have ceased to be associated with the search engine. As a result, many of them began to use Google directly, thus significantly reducing the "search" audience of Yahoo !.

Another blunder of Yahoo! led by Tim Coogl (chief executive since 1995), some consider a failed 2000 deal to buy the newly popular one. I would not be so categorical. It is not yet known whether we would have had the current one if Yahoo! Had "gotten" to it in due time.

Despite the achievements and miscalculations, the popularity of Yahoo! at the turn of the millennium, it grew at an incredible pace, and with it its market capitalization. When the dot-com boom reached its zenith (early 2000), Yahoo! gave $ 118.7, and the assets of the company itself were estimated at an incredible $ 100 billion. For Yahoo! it was a historic maximum! The company has never reached such financial heights again.

On the ruins of its former greatness (2001-2007)

And history knows many examples when the period of rapid growth of the company was replaced by its no less rapid decline. Yahoo! Corporation did not escape a similar fate. She turned out to be one of the few who was lucky enough to survive the "dot-com crash", but at the same time lost much of its former greatness, including financial. Suffice it to say that in September 2001 the company's share price dropped to its historic low of $ 8.11 per share. Now the cost of Yahoo! did not exceed 10 billion "American presidents". So, over the course of a year, Yahoo! has lost the status of the most expensive web company on the planet! This led to Tim Coogl losing his position at the helm of the company to Terry Simil.

For the reporting period of direct development of the portal, several distinctive features are also characteristic.

First, Yahoo! continues its chaotic evolution in all directions at once. Trying to replace the entire Internet for the user, Yahoo! launches a huge number of new entertainment, news and sports web products. For example, in 2005, the company introduced its own music service, Yahoo! Music as well as Yahoo! 360 °.

At the same time, a series of not fully thought out purchases from the Internet giant continues. Thus, such social platforms as Upcoming.org, Blo.gs, Del.icio.us, Flickr.com and others are transferred to the company. Many of them, due to the unique skill of Yahoo! lead to degradation of great sites, have not reached their full potential. The very same Flickr, the main photo hosting of the Network at that time, noticeably lost its popularity, having moved under the wing of Yahoo !.

Secondly, the company, due to the fact that in 2003 the agreement with Google came to the end (see above), finally decides to develop its own search engine. For these purposes for 2002-2003. experienced developers in this area were bought: Inktomi, Overture Services Inc., AltaVista and AlltheWeb. The result of their joint work for the good of the corporation was the creation of their own search technology - Yahoo! Slurp, which has been used on Yahoo.com since the end of 2003.

Thirdly, having recognized all the prospects in a timely manner, Yahoo! since 2003, he has begun to work not only on its development, but also on its implementation in its services. In 2004, Yahoo! became "smart" - learned to "adjust" to search queries and user preferences.

And finally, fourthly, Yahoo! continues to demonstrate its failure in "skirmishes" with other influential Internet corporations. Let's say in 2006 Yahoo! loses the fight to Google first for, and then for DoubleClick (an experienced player in the market). The attempt by Yahoo! crush under yourself.

During 2005-2007 between the management of Yahoo! and Microsoft are in active dialogue over a possible merger. However, in the end, the companies did not agree on anything in particular. Perhaps we have established closer cooperation in areas of interest to both. A local result of this friendship is, for example, the fact that Yahoo! Messenger and MSN Messenger are now able to interact with each other.

In general, the logical result of the reporting period can be considered the statement by the company that it is impossible to compete on equal terms with the already recognized leader of the Internet - Google. As a result, in 2007, Terry Simil resigned from his post, yielding to one of the founders of Yahoo! - Jerry Young.

Recent history of Yahoo! (2008 - present day)

On the eve of the global financial and economic crisis, Yahoo! makes a statement that mass layoffs of its employees are not far off. No sooner said than done! In December 2008, over 1.5 thousand employees were dismissed, which is slightly less than 10% of their total number.

Not long before that, the helping hand of Yahoo! once again held out by Microsoft. The company offered to buy Yahoo! for a record $ 44.6 billion. This offer was rejected by Yahoo! due to a very low price. Undervalued by Yahoo! executives.

Despite the fact that the "deal of the century" could not be concluded, the companies continued their cooperation. One of its most significant manifestations was the decision to use the search robot Bing on Yahoo.com since 2008, the parent of which is precisely Microsoft. Thus, Yahoo! once again demonstrated its inconsistency, finally giving the search segment of the Web at the mercy of Google and Microsoft.

Further development of Yahoo! associated with leapfrog in the top management of the company. In 2009, Jerry Yang left his post. After him, Carol Bartz and Scott Thompson took turns at the helm of the corporation. I must admit, they stood without results, because nothing good with Yahoo! until mid-2012 did not happen. On the contrary, the next massive layoffs, the throwing of management in search of new niches for the company, etc. There seemed to be no end to this and, accordingly, Yahoo! sooner or later, but it will repeat the fate of many of its long-forgotten purchases.

And when many specialists have already resigned themselves to this idea, the company in July 2012 was headed by Marissa Mayer - an eccentric, but at the same time very ambitious top manager, who most recently served as vice president of Google. Not to say that Marissa, during her time at the helm of Yahoo !, was able to radically change the portal and everything connected with it. But certain inclinations for the better were clearly outlined.

Her anti-crisis approach to management allowed the company to finally say goodbye to the huge ballast in the form of frozen and half-dead projects and concentrate on those whose potential is beyond doubt. At least she has.

So, in May 2013, Yahoo! acquired the popular Tumblr blogosphere for $ 1.1 billion, and relaunched Flickr on a grand scale (in Times Square). The company plans to make real, not imaginary, competition to the recognized leaders of the Web in the field of mobile applications and video hosting.

In the future, we will find out whether Mrs. Mayer will succeed in her plans. In the meantime, it is worth noting that the wind of real change that she brought to Yahoo !, is already bearing fruit. So, the corporation began to be mentioned much more often in the media, and in a favorable light. Updated services Yahoo! began to grow into a new audience. Curiously, Yahoo! they even managed to outperform Google in some way - at the end of July 2013, various services of Yahoo! turned out to be more in demand among US residents in comparison with the projects of the search giant. The growth of the portal's American audience was 21% per year, which has not been observed for several years.

As a consequence of all that has been said, this year the value of the company's shares jumped to its five-year high. It's only the beginning?!

Hello dear readers of the blog site. In Runet, several search engines can be distinguished that somehow influence the distribution of user preferences: Yandex (here I wrote about setting it up), Google, which is inferior to the leaders, and completely invisible.

At the turn of the century, Yahoo had a very successful IPO and after a while their shares went up very well in price. It was a golden time for this company, but after the collapse of the dot-coms in the early 2000s, their shares fell by almost two orders of magnitude.

In subsequent years, the management continues to actively buy various services (in 2002 they even made an offer to Google to buy it for three billion greens, but were refused, after which they agreed to use their index base to implement their search) and build muscle, but many of the steps taken will not work and even lead to losses.

In 2002, Yahu's management finally came to the conclusion that one search directory (even the largest in the world) was not enough, and it was accepted decision to launch a search engine with your robot. For the first two years (until 2004), I used the Google index for this purpose (now the Runet search engine mail.ru is doing the same).

After that, Yahoo already used its own index base (for this business, several search engines were bought up at once, including the not unknown AltaVista), which, however, was not the best solution, because not so long ago the management was forced to completely switch to all of its services to engine from the Bing company (owned by MelkoMyagkiy). As a result of this manipulation, the Bing search engine confidently took the second place in the search in the United States and around the world.

In 2008, Melkomyagkie offered to buy Yahoo with all the giblets for forty-five billion greens, but the company's management, after several months of deliberation, actually thwarted the deal. After a while, they come to an agreement, which still allowed Bing to become number two in the world.

In the following years, the company is mainly engaged in trying to get rid of all the good that they managed to buy during their heyday. Moreover, they sell some services much cheaper than they bought, and what they do not sell, they give to (for the management of another company).

Some projects are simply closed (for example, an analogue of the free GeoCities hosting, which Yahoo had previously bought for fabulous money). In general, the prospects for this company are probably not very bright.

Yahoo in Russian (ru.yahoo.com)

Recently, their main site has made friends with the Russian language and you can search on the sites of the Russian Internet on the page Yahoo! in Russian... Bing's engine does not demonstrate anything extraordinary, but I also did not notice any special flaws.

This search engine quite quickly and fully indexes sites on the Russian Internet, if you have not prohibited them by their bot, for example, in order to reduce the load on the hosting server.

This bot is very annoying, but at you can set the hours when it will be allowed to torment your resource, and indicate the acceptable level of the load generated during this.

Like any search engine, Yahoo seeks to capitalize on the desire of users to find an answer to their questions. At one time, Google came up with a rather compromise and unobtrusive (at least by design) way of earning - placing contextual advertising with auction pricing (you can read about its principles in my article about).

As for the quality of the search engine, in any case, for some queries I checked, this blog occupies about the same positions in it as in Yandex or Google. Another thing is that Yahoo search share(and Bing too) in Runet is vanishingly small, as a result of which I practically do not observe from these search engines.

But after all, webmasters do not live alone in Runet - the bourgeois is much more generous in rewarding the works of the righteous (in, for example, clicks will be an order of magnitude more expensive) and many turn their eyes to him. Well, there, good positions in Bing (and therefore in Yahu) will not be superfluous.

There is also a picture search, which is much more like.

There is also an advanced search, which in fact differs little from analogues from the leading search engines of the Russian Internet (read my articles about that, and).

In general, in the light of the events and perturbations that have taken place in recent years, it is no longer worth considering it as a search engine, but this megaportal has a whole set of in-demand services, such as Yahu mail, Flickr photo hosting, messaging messenger and much more.

It is difficult to judge whether these services are better or worse than those offered by competitors, but around the world millions of users, once hooked on Yahoo, no longer get off of it (it is especially popular in Japan).

Runet also has pale reflections of this giant of the Internet industry (mail.ru and rambler), but their share in the world Internet is much lower and balances at the noise level. For users, they are the first site (portal) that they visit when they enter the Internet. There they read the news, check emails, write instant messages, watch the weather, and do other everyday little things.

All this can be done on the main page of the Russian-language portal - Yahoo in Russian:

As you can see, this company has partnered with a number of Runet news agencies, whose tabs are immediately shown to the user on the home page. From the left menu, you can go to viewing the international page of the portal, view mail and find out the weather for the coming days anywhere in the world. Further in the left column you will find links to the most popular services in the Russian Internet, for example, Odnoklassniki, Twitter, Facebook, Afisha and others.

True, there is no clear leader of the Russian Internet - but the service, kindly to you, provides you with the opportunity to add the necessary links to the left column using the "Add favorites" available at the very bottom. True, for this you will have to register and get a free mailbox in the load, which may not be superfluous.

Yahoo Mail, registration and setup

After saving the changes made in the profile, a message about this will appear at the top of the page, and a link to your public profile will be shown next to it (the word "Rate"). If you wish, you can, because an extra backlink will never hurt, although it may not help much. But we have already digressed from the topic of the article.

The mailbox you created will be available at mail.yahoo.com... It will be possible to import contacts from an existing one or (from small ones), or a Facebook account:

Personally, for many years now I have been working with correspondence exclusively through Gmail (though I started with all the same), but at the time when I was making the choice, I heard many good reviews about the spam cutter in Yahoo Mail, but it is possible that now the situation has changed. At the moment, their interface unpleasantly surprised me with the dominance of advertising, and its size is striking, which sometimes becomes quite monstrous (420 x 600 pixels):

I did not find any special tricks, except for the possibility of adding photos to letters from the photo hosting Flickr, which again belongs to Yahu. I didn't find any filters and shortcuts that I got used to in Gmail, but it is possible that I was just looking badly.

I didn't really like the default purple theme, but it turned out to be quite easy to change it by choosing Options> Themes from the top menu. The main "Mail Options" are also hidden there, which can be customized if you still decide to use Yahoo Mail.

Given the speed with which the company has recently been selling, closing and outsourcing its projects, I would be careful not to move my main mailbox to this mail - if they suddenly shut it down. Although there you can create a secondary mailbox and set up mail forwarding. ...

Yahu catalog - paid and free registration

Usually, when promoting a website on the Russian Internet, webmasters tend to add it to popular directories. The most significant in Runet are considered, well, and sometimes they even remember about the Mail.ru and Aport catalogs.

When it comes to promotion in the bourgeoisie, before the webmaster always added the site to the panel. However, she rested in Bose with the search engine:

This event spoiled the mood not only of webmasters working in the bourgeoisie, but also of the entire Internet community in general. This panel included an amazing tool that allows you to get a lot of information about the link mass of the site. It’s sad, in fact, because competition always benefits ordinary users.

Well, adding your site to the Yahu directory while promoting in the bourgeois has probably already become a rule. He lives at Dir.yahoo.com and is only available in English, but it is not at all a problem to translate the entire page with.

Previously, however, there were localized versions specifically for Germany, Spain, Italy and France, but at the end of 2009 Yahoo considered their support a luxury and stopped doing it. It never reached the point of supporting the Russian-language version of the catalog, and it probably never will.

So, there are two possible types of placement in the Yahoo directory.