Analysis of the number of competitors for a certain request. Analysis of key queries of competitors

It is always useful to analyze competitors, but most often in comparative analysis I see a basic report on the age of the site, its TIC, the number of pages in the index, etc. there is little information.

To optimize the pages of your site, it is not enough to simply register metalages and headlines, you need to analyze tops. The analysis of competitors will tell you how to improve your site, will make it clear that competitors have such that holds their sites in the top.
To analyze competitors you need to find them. How to do this, wrote Evgeny Aralov in his previous article: ". Therefore, we will not repeat and immediately let's go down to how to analyze the websites of competitors, and why it is needed.

Basic analysis of competitors

Usually in this type of analysis includes:

Check the site registration dates.
Thematic citation index, it is also TIC.
Number of pages in the index.

The basic analysis is convenient when you have little time to assess the site and you need to quickly navigate which sites are now in the top.

By date of registration, we will find out the age of sites in the top. If we have a young site, and in the tops alone "old people", we understand that the age of the site is not on our side. In such a situation, you need to carefully analyze competitors to understand how to make your site better.

By Titz, you approximately determine the reference profile of sites from top: the higher the TIC, the better the reference profile. However, now this indicator is very exemplary ,.

The number of pages will show the size of the site - in some subjects, preference is given to large information resources.

The basic analysis of the site is ineffective, since the information obtained is very blurred and approximate. It is only suitable for the rapid examination of competitors, but not more.

How to hold a basic analysis of competitors

For basic analysis you can use free service Cy-pr.com.

If competitors' sites are much, you can use.

This service is convenient when you need to analyze a large number of sites. It is paid, the cost of checking is 0.025 rubles per site. As a result of the inspection, we get such a report:

Analysis of behavioral indicators

Most often, this type of analysis is needed when doubts arise in the behavioral indicators of your site.

It includes the following indicators:

Total traffic for the month.
Traffic per day.
Time on the site.
Exchange of failures.
Depth viewing.

Comparing time on the site, we will be seen from whom visitors spend more time. If competitors have this indicator above by analyzing their landing pages, we will be able to understand how they hold users.

A large number of failures can say that a person does not find the necessary information and leaves. Analyzing competitors with a low failure rate, you can understand how to improve your indicator. It should be borne in mind that the failure rate is a very blurred parameter and it is necessary to analyze it carefully. It is best to look at the share of a long click - these are visitors who spent on the site for more than a minute. Usually such visitors on the site should be from 10%. The site itself is also important, for example, a single-page site in Google will have a failure rate of 100%. Therefore, having seen a high failure rate on your site, do not panic, but begin to analyze competitors.

The viewing depth will show the number of pages that the user opened when visiting the site. If competitors have this indicator higher, they may have a better overclocking or blocks with links look more attractive, motivating the user to move on them.

The time spent on the site, the failure rate and the depth of viewing are closely related to each other and the improvement of one indicator can lead to an improvement in the other.

Example from practice

At the beginning of last year, there was about 70% on the same information portal. After conducting such an analysis, it was found that many competitors with a low failure rate in the articles were used "endless scrolling" - when you, read the article, leaf further, the next article is loaded. Implementing such a functionality on our website, we significantly reduced the failure rate, and also increased the time on the site and the depth of viewing.

Analyzing the above-mentioned indicators from competitors, it is convenient to immediately watch their traffic - this is checked by one tool.

Comparing the traffic of competitors, we will understand who else has it. In cases where your traffic is lower than competitors, you need to analyze where they get it - from what requests. How to do this, consider below.

About how to work with behavioral factorsYou can read in our articles:

How to check behavioral performance of competitors

For this I use the SIMILARWEB service.

It shows the number of visits for the month (Total Visits), time on the site (AVG. Visit Duration), viewing depth (Bounce Rate). In addition to these indicators, it is possible to learn about the mass of others, for example, to see the sources of competitors' traffic. In general, this is a good and free service.

To see the daily traffic using the RDS API application.

Analysis of key fractions of competitors

This type of analysis includes finding requests for competitors, for which they receive traffic. Knowing why competitors are progressing, you can expand your semantics. Also, the semantics of competitors can suggest new directions for promotion, which can be created by new pages.

About how to expand the semantic kernel, I recommend reading in our article "".

How to check the promoted requests from competitors

From purely free services there are referred to in the basic analysis of competitors, cy-pr.com. It shows search phrases by which the site is visible, but there are few of them.

Reference analysis of competitors

The basic analysis of the reference mass usually includes:

The number of referring domains.
Total Links.
Anchorage links.

If you need to study our competitors in detail, I recommend reading the instruction "".

First of all, the reference analysis of competitors is needed when promoting the site for Google. In Yandex, the effect of reference is not so noticeable.

By comparing the reference profile of your site with competitors, you understand how many links need to be increasing. After analyzing the links and their anchorage more detail, you will learn what links are taken by competitors, and you can create an exemplary plan for extension of reference mass.

By unloading the links of competitors, you can find the playgrounds to accommodate links to your site. To do this, you need to find domains where several competitors are posted. Most likely, you can also place links to your site on these domains.

How to carry out a basic analysis of reference mass

The most popular service for this is Ahrefs.

This service allows you to analyze the reference weight of the site in detail.

Also in it you can see the anchorage links:

With the help of the service, you can study in detail the reference profile of competitors, the increase in references, etc. The main minus is its price. Basic tariff It costs 82 dollars a month.

If you need a basic analysis of the reference mass of competitors, you can take advantage free analogue Megaindex.

It will show the basic information about the number of links, their gain and antankos.

In addition, it allows you to see what it is for references and their anchorage. There is an export opportunity.

Tracking positions of competitors

To track the position of competitors is needed in order to understand what is happening in extradition.

Sometimes there are situations when the site has a sharply disappear. In a panic, we can start to make unnecessary edits on the page, and it will become only worse. In such situations, it is best to follow the positions of competitors. It may well be that their sites also quit, which means that it shakes all issuing. If the drawdown touched only your site and several competitors, analyze which pages they ask them and you. Try to find something in common. It will help faster to understand that not so with the site, and return it to the top.

How to track the position of competitors

Everything is simple here: many use services to track the positions of their site, you can also track and competitors. In my work I use Seolib. It has a separate tab for competitors' sites in the project:

It is convenient, since I do not need to start separate projects on competitors and there is always the opportunity to compare the positions of sites.

Analysis of the site loading speed

Site downloading speed is one of the indicators by which the search engine will evaluate it. Also the download speed affects the behavioral performance of the site. In cases where you are sure that your site is better than competitors, but it is not in the top, it is worth paying attention to the download speed. Perhaps, competitors have better sites technically optimized and their pages are loaded faster. Therefore, you need to make sure that your site be loaded at least not longer than the competitors, and better - faster.

How to check

The first service that we need is WebPagetest.

In it, you can consider in detail how the site is loaded. This will help when searching for errors.

It shows the basic information about the speed of the site loading.

Also here you can find options for improving download speed:

Analysis of the site structure

This analysis is needed to understand how to optimize the site, how to make it competitive that competitors have such what you have.

For example, we have an online store and we do not know whether to add text on the listing pages with a commodity. In this case, you need to check the pages of competitors from the top. Checked, they have no text. The question arises: how then to optimize the page to give her more relevance? Watch the pages from the top again.

It is necessary to compare everything that is of interest on the pages of competitors: how they are a filter, which are used by the commercials in the cards of the product on the listing pages, are short descriptions; If this is an article - as it is framed, etc., then you may find a way to improve your site.

Example from practice. This is what part of the table looks like, on which I compare the promotable site with competitors:

In the field "Amount" I see how many sites of competitors use the functionality of interest to me, the last column is my site. This is only part of the table. According to the results of such an audit, decisions were made to optimize pages that gave their fruits.

So try to compare everything as met as possible.

How to check

It should be understood that all this is purely individually for each project. I check everything manually, making such a table:

In the first column, I indicate the availability of the functionality of interest to me, then I check it out of competitors and see how it is implemented with me. The functionality of interest is selected for each site individually.

RESULTS

Analysis of competitors' sites is useful, thanks to him, we can always find out how you can still improve our site and prepare a plan for optimization.

To carry out a basic analysis of competitors, use cy-pr.com, and for working with lists is more convenient than Seolib. To analyze the behavioral performance of competitors, the SIMILARWEB.com service will be suitable. If you need to understand why competitors have more traffic, analyze them keywords Through Spywords.ru, SerpStat or at least free Cy-pr.com.

To assess the reference profile of competitors, I recommend using Ahrefs.com, and free Megaindex.ru will suit the basic analysis of links. To better understand what is happening in extradition, track the positions of competitors. For this, I use Seolib, you can use any convenient service for you to eat positions.

Check the speed of downloading your website and competitor sites using WebPageTest.org and PageSpeed \u200b\u200bInsights.. Remember, the faster your site is loaded, the better.

When you need to decide to optimize the pages of the site, their design, and the improvement of the site as a whole, do not be lazy to make a structured analysis of competitors in the most detailed as possible.

If you are confused and do not know how to develop your site, contact us. We will conduct an audit of your site, compare with competitors and prepare recommendations for its improvement.

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With help online services You can immediately remove the set of ratings of all competitors' sites and compare with your

To do this, you need to add your website to the list of competitors, download the list to the CHECTRAST service, create a new project, set the parameters that need to be removed (you can remove all available), wait for the analysis, unload the received data in the Ekel format.

What parameters we get:

Age
Stample level
Number of pages in the index
Number of links
Trust - comprehensive trust parameter from search engines
Page loading time - which is very important
Even attendance data is possible

* It is important to understand the specifics of programmatically collected data! The data may not be accurate, it is not blind on them to navigate, especially when concerns attendance of competitors - this can only be taken into account as additional information. Data from different analyzers may differ from each other.

But in any case, the approximate picture of how much your site loses to competitors by age, the number of pages, quality and links will already become available to you.

Analysis of requests (keywords) competitors

How to find out what kind of requests are your competitors?

We look under what keys their pages are optimized.

Parsim Page for example SEOFROG program. We receive data on Title metatelem, description, look at what key phrases in them.

We look at the H1-H6 headlines on the pages of sites.

Install the SEO Meta In 1 Click in the browser. Being on landing page Activate the plugin and receive data on phrases that are used in the headlines on the page.

To collect all keywords by which the site is ranked in Yandex and Google search engines, of course, you will have to use paid tools, such as Semrush, SerpStat. But you can immediately get big array Data for comparative analytics of semantics. There are all in these services. detailed instructions Upload the desired parameters.

The main tasks of this analysis phase:

Learn keywords for which you should promote your site
Find keywords to promote which on your site there are no sections and pages
Optimize the partition structure of your site under new key requests and directions
Evaluate the quality of their metategs compared to competitors
Compare the depth of study semantic kernel Your site and competitors.

Analysis of the texts of competitors

As part of the article, we can advise the CheckTrust service, which will help to select the cleanest white donors.

Visual inspection and analysis of competitors marketing

No services will replace attentive inspection and exploring sites with your own eyes!

Exploring competitors, we are looking for their successful solutions on:

Navigation (Menu, Widgets, Tips Navigation, Perelinka)
Ceiling blocks (hat, footer)
Registration of typical pages (Home, Catalog section, Commodity or service card, Cart, order form, Contact page, About us, price, etc.)
Content (images, texts, documents, videos, graphics, etc.)
Marketing (ITP, promotions, conditions, special offers and so on)
Design and design.

And of course comparing with your site. If competitors have excellent licked sites for usability, content, internal optimization, navigation, etc. and TP, and you have everything diligently and sadly, then the chances fall substantially.

And it is also worth paying more attention to the commercial factors of Yandex. One of the most important factors is an assortment! If you have much less products, services than the leaders Top - it will play a negative role when promotion attempts.

How to apply the received data to promote your site

So, you spent selection and analysis of competitors on the Internet. What to do with this information?

Semantics and Content

Make a plan for reworking the structure of the site sections - which you need to add, maybe something to abolish
Make up priorities for creating new pages and preparation of information for filling them.
Make a plan for studying semantics - what new clusters need to be learned deeper

Internal optimization

Think over the already existing pages on the site that you can change in their optimization (rewrite texts, add new words, change markup and code)
Think over how to deal with common factors: design, functionality, commercial factors. It is impossible to promote the site that lags behind the top in terms of its technical equipment and design.

External optimization

Build a reference mass increase strategy using high-quality donors that refer to top competitors.

Good luck in promotion!

15.04.2016 |

This material is a step-by-step instruction for analyzing competitors on the Internet.

Depending on the purposes and objectives of a specific study, you can restrict ourselves to individual objects (for example, to explore only a commodity range, only positioning) or conduct a comprehensive analysis of the competitive environment. Consider six base steps that must be performed when conducting such an analytics.

Determine the purpose of analyzing competitors

Of course, each company needs to track the competitive environment in which it operates. However, monitoring objectives are always different: definition of pricing policy; Development of a positioning strategy, a unique trading proposal (UTP); selection of distribution channels; Expansion of commodity assortment and so on. For example, if the goal is the development of the UTP, then it is necessary first of all to study the UTP and the positioning of competitors, and not their budgets for advertising (and vice versa).

Consequently, the first thing you need to determine a specific goal that in the future do not upload yourself to unnecessary information.

Define competitors

When the purpose of the analysis is formulated, it is necessary to choose competitors based on different marketing characteristics. One of the most important is "Target audience and its needs." This characteristic is specified on the basis of questions:

Whether your products are directed to the same audience as the suggestions of this competitor,

Lee products / competitor companies are solving the same needs that you decide

Do representatives of your audience meet the goods / services of the considered competitor when looking for ways to meet their needs?

If "yes" answered all questions, the company is your competitor. It is important to know that the goods may differ from each other, but to solve similar needs, so you need to carefully treat this stage.

Other criteria are also important (the ratio of "price / quality", market share, trade assortment, etc.), and there is nothing terrible if you analyze a competitor who is strongly ahead of you in all respects (that is, choose not quite close). Such an audit will give you a lot useful information. The main thing is not to explore those that are significantly behind you.

How to find competitors? Possible sources are listed below.

Web search. You can enter the role of the consumer and search for products on thematic requests in search enginesah Yandex / Google, as well as in Yandex.Direct and Google AdWords. Look for several requests, select those competitors, which are re-found, make a list.
Survey sales managers. Specify from managers, what competitors they heard or what came across. Add the names of these companies to the list.
Survey of several representatives target audience. If possible, survey consumers who match the portrait of the selected audience.
Industry ratings. Pronigate ratings, find market leaders, add them to the list.
Online services. The most convenient are similarweb.com, serpstat.com and spywords.ru. All services are paid, but free versions also allow you to identify similar competitors.

How to determine the strongest competitors?

As soon as you have a full list of companies, learn their sites to identify the most worthy for analysis. After the initial selection, compare them in the SIMILARWEB.COM With your site to determine how much you look like and who of you is stronger.

Then analyze the semantic kernel, visibility and traffic from the search for each competitor in. Just enter his domain to the service and examine the total report.

The "Visibility" parameter determines how competitor is strong. That is, how many pages of his site (goods) are on Google / Yandex. The more site pages are in the top of the search engines, the higher the visibility. Be sure to study the sites with the highest visibility in your niche.

Do not forget to unload key phrases of a competitor for which it is ranked in the search and receives customers to supplement the semantics of his site.

Leave the top 5 - 10 competitors to analyze.

Determine the criteria for analyzing competitors

When a list of competitors has already been compiled, it is necessary to define the analysis criteria. We repeat: criteria depend on the objectives of the study.

There are 2 types of criteria:

conditionally quantitative
qualitative (consider more detail).

Proceed to analysis (filling tables)

Start analyzing each competitor for each criterion. Add all the information to the real-time table.

At this stage, you must have a table of about this kind:

Conditionally quantitative criteria / indicators. Here are criteria that are amenable to quantitative estimate (for example, on a 10-bital scale). As such parameters can be: convenience of ordering callback on the site, reflection of the positioning of the company on main page , quality description of services etc. Fill in the table for all criteria and set the estimates (it is recommended to determine the significance of the criteria in advance), after which you will get a certain rating that will show which parameters the company lags behind the competitors, which should be improved and what qualities it is necessary to make an emphasis.

Quality criteria / indicators. This part of the analysis is most exciting. Here you need to explore such parameters that are not quantifiable, for example: brand packaging features, features of communications, accentuated competitive advantages etc. In this case, you will have about such a table:

Match the data obtained

After you have selected all the data, the competitors are monitored by the selected criteria, you need to correctly compare the data obtained. The better infographics will be, the easier it will be the right conclusions. The most common and convenient formats are presented below:

Diagram "Radar"

The first figure shows the frequency of mention of a particular factor in competitors on a specific example (which amount from 8 competitors mentions the characterization under consideration).

A similar diagram is useful at least in two cases (for convention and quantitative data):

to track the frequency of mentioning certain properties from competitors,
to assess the severity of certain properties from competitors (comparison, the second drawing: here you can change the "Properties" and "Competitors" places or add any other criteria).

Positioning card

Depending on the objectives of the study and selected criteria, the map axes may differ. For example, you can build a map based on the price / quality ratio, competitors at the cost of products and the target audience (for adults and young), as presented on the example of cosmetics, or on the basis of other parameters. A similar visual form gives a clear idea of \u200b\u200bthe company's position in a competitive environment.

Draw conclusions

Sometimes it is the most important stage of analysis. Here, the data obtained is supported by knowledge in the field of classical marketing, experience, cases, a general idea of \u200b\u200bthe situation in the market. All this in the aggregate makes it possible to correct the completion of the analysis and the achievement of the goal.

After that, it remains to implement the already selected strategy based on the conclusions from the analysis.

Similar article:

Marketing Manager

The study of competitors is the most important part Any business analysis. SEO in this case is no exception. Any CEO specialist, gaining a site, begins with a detailed competitive analysis.

A competent regular analysis of competitors will help to react to changes in the ranking algorithms, will help determine the site promotion strategy.

How to find search engines

There are several ways to identify major competitors.

Manual search

The easiest way to find competitors is to collect competitors from the issuance of a search engine for key requests of the subject. At the same time, it is necessary to remember some nuances.

Automatic way

I told in detail how to make a list of competitors from the search by a manual way. But there is an opportunity to do this automatically with the help of paid and free services.

Most often I use free service on the site ARSENKIN.RU "Uploading Top 10".

What does it provide:

The ability to enter up to 50 keywords;
The presence of unloading in CSV;
Backlight repetitive pages;
The possibility of choosing a region;
The ability to select the depth of viewing.

At the output you get a list of competitors on your requests in a particular region. There are many other services and ways to find competitors, I told about the easiest and most free.

Basic indicators of competitors

Deciding with the list of competitors, you can start the analysis. Any analysis begins with the definition of basic indicators. In our company, the basic analysis includes:

Age domain;
Number of Pages in the issuance of search google systems and Yandex;
External links.

The age of the domain of competitors

It is very important to understand whether there are new sites in extradition, or the trust is one of the search factors of the subject.

You can find out with the help of various services. I use the built-in plugin for the RDS-BAR browser.

The greatest interest in such an analysis for us is new sites. Trust old sites have greater trust in search engines. But to know how newcomers are promoted, to understand the strategy of their promotion for us is the most important task.

Number of pages in extradition

It is important to know the number of competitors' pages to determine the amount of necessary work.

In the online store in this way, you can identify an approximate amount of the range, and for the information site, the volume of material.

You can determine them using the SITE statement. To do this, enter the command in the search string "Site: Site", where the site name is your site.

The number of results found will correspond to the number of pages in the search. The same team is suitable for Google.

For the convenience of determining the number of pages in the search I

again, I use the RDS-BAR browser plugin.

External links of competitors

When analyzing it is important to know and understand the availability external references competitors. External factors play a major role in search promotion. For such an analysis, there are a large number of ways, I used many, but in the end I stopped at two.

Megaindex.

Anchorage links - it is very important to understand the degree of dilute of ankors.
The reference weight increases graph - it is considered that the smoothness of the total volume of incoming references is considered to increase the reference mass.
Relevance of the link is the age of a specific link.
Parameters of donors - these parameters can be used when searching for donors for your site.
The ability to unload data to CSV is a very convenient thing when analyzing external references of competitors.

At the output we get a similar table:

Comfortable service, I have been useful for many years. I really hope so it will stay free.

Linkpad.

Another similar free service of unloading a list of references of competitors. Just like on Megaindex, you need to register for full data. The list of possibilities approximately corresponds to the previous way, I will not list them. The output is a list of competitist donors with the animals:

When using LinkPad, it must be remembered that it gives data late for 2 months. Those. In August, you get information for June.

I combine these two ways, as they often complement each other.

By collecting all the above data, I get such a table. It can be focused and draw conclusions.

buy Sofa - Yandex - Moscow
URL donor	Regulation date		P. in Yandex.	P. Google	Becklinka
Competitor 1.
Competitor 2.
Competitor 3.
Competitor 4.		230
Competitor 5.
Competitor 6.
Competitor 7.
Competitor 8.
Competitor 9.

We make this analysis for all projects as part of starting analysis.

Analysis of key queries of competitors

Collecting basic data on competitors, you can proceed to the analysis and creation of the semantic kernel. Not many know that competitors are a storehouse of requests for further analysis and grouping them for their website. How to collect requests without having access to the metric?

Spywords.

For me, the most understandable and simple service is Spywords. But he has 2 minus:

cost;
the choice of only 2 regions Moscow and St. Petersburg.

For getting full list Requests must be kept in the input field name and get all the data.

In free mode you can see statistics. To download a full list of competitors' requests, paid opportunities are needed.

In addition to search queries Competitions Service provides the ability to download and context requests. After analyzing the entire list of competitors and their requests, you get invaluable data for further parsing.

a.Pr-cy.ru.

I will tell you more about one way to collect competitors' requests. This is a more simplified, but free discharge method from A.pr-cy.ru. As part of the analysis of the site in this service, you can download the requests of competitors.

Shows the True service only 100 requests in both search engines. Do not lie too much. Such analysis is suitable for primary optimization and understanding of the picture.

All other services on the Internet are paid, but if you are engaged in serious CEO promotion, they just need them.

Analysis of the search traffic of competitors

At the beginning of any optimization it is very important to understand what we wait for the results. No analysis of the search traffic of competitors in this case can not do. We must remember that the exact data can provide only Yandex.Metrica or Google Analytics.And the rest of the services give exemplary averaged data. For such an analysis, several ways are suitable.

Spywords.

This service has already mentioned me in the previous section. Competitor traffic is estimated here in two regions: Moscow and St. Petersburg. Indicators are issued for the month.

It is convenient that the service is free, as well as a picture of advertising visitors, visitors Google and Yandex is immediately visible.

SimilarWeb.

This is a very cool service for analyzing not only search indicators of competitors 'sites, but also all types of traffic, including competitors' advertising. He, like many, paid. But for our analysis it will suit his free version.
On the first screen, we see SimilarWeb invites us to evaluate the general behavioral picture:

Total Visits - Traffic on the site for the last 6 months (this is a common traffic not only search). Here it is 22.77 million, it means about 3.7 million people per month.
AVG. Visit Duration is the average visitor time spent on the site.
Pages PER VISIT - average pages viewed. Very important indicator, speaks of the client's interest site.
Bounce Rate - Site failover. This figure indicates the number of visitors who were on the site less than 10 s and viewed only 1 page.

SiteLarWebDezh site statistics in free version Very extensive. Read more I will tell you about it in another article. In this case, we are interested in the search traffic of competitors. We can know it in this way. We turn to the TRAFFIC SOURCE table (traffic sources)

The third search column is a search traffick. But you need to remember that this is all traffic not only from organic search, but also contextual advertising search engines.

In order to find out the organic traffic, moving to the SEARCH table

The percentage of organic and planetary visits to the site is clearly distributed. Thus, having these indicators we will be able to calculate the number of visitors from the organic to the site of competitors. In our example, the formula is as follows:

Now we can only work to catch up and overtake competitors by the number of visitors.

Rank factors

And finally, I want to tell the factors of ranking search engines and how they are associated with the analysis of competitors.

For those who even faced the search promotion, this term is familiar. If we say so simple language, then ranking factors are those signs by which search engines select sites and build a ranking hierarchy.

Why did I talk about them in the analysis of competitors? Everything is very simple. Ranking factors are different for each topic, region and search engine. There is no specific sheet check, according to which you can make a site, and it will get 100% in the top. But you can make it, and bring your site to ideal. This is done on the basis of the analysis of the competition of competitors. All features of competitors' sites are collected and common factors are revealed, their uniting. Let me tell you about this in the following articles.

Conclusion

In conclusion, I would like to say that in the field search promotion Analysis of competitors must be carried out regularly (what we do within CEO Promotion). With regular competitor, you will never miss new trends and changes in search engine ranking, and thanks to this you will always be in the lead.

It is divided by a list of sites that will help get a report on the position of competitors on the Internet (and not only). Looking for, compare - and win!

Today, the network employs a huge number of sites: companies and specialists, online stores, portals, a wide variety of services, etc. An important step in the development of the resource is the analysis of competitors. You must be one step ahead or at least not to lag behind. For the analysis of competitors there are several simple and free waysWe also use for the development of NETHOUSE.

1. Studying the search results "Yandex" and Google: Site-Auditor

The positions of the websites of competitors in the issuance and dynamics (history) of the changes are most convenient to track in full free program Site-Auditor. By specifying the address of the resource you are interested in, you get all key data from search engines to one click, incl. Positions for the formed list of requests (independently or via WordStat.yandex.ru).

With it, it is also possible to carry out an express audit of the site of a competitor: to find out how many pages are indexed, see which statistical systems are installed, TIC, PR and much more. Also, Site-Auditor can be used to test SEO-promotion of your site and to regularly track the dynamics of changes in positions.

2. Analysis of competitors in the search "Yandex" and Google: Spywords

As your competitors are promoted, you can find out with the help of such services as Spywords.ru, Advse.ru, Advodka.Ru, AdTrends.Ru. Their functional is not very different, so we will consider in detail only one of them - Spywords.ru - it gives the most information and has a limited free version.

With the help of the service, you can find out:

The dynamics of various indicators (queries, budget for context, etc.) in time;

When analyzing, be careful: do not take the figures of statistics as absolute and accurate values, since this data is calculated using a specific algorithm and an error is possible.

3. Traffic comparison: SimilarWeb

The service will help you compare traffic with competitors and find the features that you have not yet use in your business.

Here is what you can learn through the service:

Traffic on the site for the last month and traffic dynamics over the past 6 months;

Behavioral factors on the site: failure rate, average time on the site, depth of viewing;

Sources of traffic over the past 3 months: the ratio of direct, search, etc.;

4. Studying trends: Google.com/trends. and WordStat.yandex.ru.

With the help of the Trends of Google and Yandex, you can see the dynamics and history of requests in each country or worldwide.

You can find out whether the popularity of your competitors is growing. To do this, look at the trends at the request of their names in Russian and english language. If the scale on the chart grows, then, accordingly, the fame of this brand among Internet users is growing. You can check the trend in the names of competitors both in Russia and around the world.