Suppose you are the owner of a new site that has a pleasant design, convenient navigation and useful information for visitors. Web resource recently placed on the network, and you are waiting for the influx of Internet users. But there are no visitors and no. What do you think in this case? The answer is obvious - it's time to engage in the promotion of the site!

How to promote the site: where to start the promotion?

Of course, the web resource itself will not move on the network. He needs to help "stand up on his feet, and after maintaining and improving the effect achieved.

It will be more difficult at the very beginning if you will be engaged in the promotion yourself - it will seem that this is the defosite process, because Forces will have to invest a lot, but the return will be minimal. But over time, everything will go faster and faster.

It is still worth saying that an integrated approach is now important. If earlier it was enough to buy links, and the site even got into the top with a terrible content, now everything is not so simple. It is important to work with internal optimization, external and pay attention to behavioral factors.

Methods for promoting sites help in achieving 2 interrelated purposes:

1. Raise the position of the resource in search engines.
2. Provide the influx of target visitors to the site.

But how to achieve the cherished position in Yandex and Google? For this exist various methods. They can be combined into 3 groups:

1. Internal site optimization.
2. External resource optimization.
3. Optimization of the site for social networks.

Let us dwell on each other.

I. Internal optimization for site promotion

It involves work directly above the content of the site, which contributes to its promotion in search engines.

1. Develop semantic kernel The resource is that there is a set of keywords that correspond to the subject of the site and which you will optimize it. The phrases for such a list are first taken from the head "from the head", then complemented by synonyms and expand using Yandex. Avordstat and Google AdWords services. So you will receive a list of different keyword frequency to promote the website. More about the preparation of the semantic kernel read. Detailed step-by-step video.
2. Create a map of relevance - what page for what kind of requests will be promoting. One page is better to take 1-3 requests of different frequency. This will allow you to understand what pages are still missing on the site, and to promote the current ones.
3. Fill the resource with optimized texts - such that contains important to promotion keywords. Of course, articles should be unique, that is, not copied with other people, otherwise search engines can lower the site in the issuance ratings.

   It is important that the number key queries It was no more than 11% of the text. Exceeding this parameter is called "renabase" and may entail sanctions from the search engines. And finally, texts should be interesting to users. You can learn more about the promotion of the site.

4. Register all important tags on site pages - Title, Description,

   -

   And attribute Alt. They must contain the words of the semantic kernel, which you have developed in advance.

   Text tag Title Users see the browser tab header when opening a page on the network. It is filled with 70 characters, not counting the name of the city and the company's phone number.

   Attribute alt. Reports to search engines, which is shown in the picture. It is enough to use a short phrase containing 1 keyword.

   In turn, tags

   -

   allow you to rank headlines according to their significance for search engines. In tag

   Enclose the main title of the page, in the rest - subtitles. The higher the header level, the more priority requests in it are used.

   It involves the promotion of the resource by increasing the reference mass. External links are an indicator of its authority. The more sites will refer to your resource, the more it will be its "weight" for search engines. But it is important that such links are natural - that is, led from different types Sources similar on topics with yours were anchor and nonsense, etc.

   To promote the site with external links, we recommend:

   20. Add your website to Yandex.Vebmaster. Check that the site information is specified correctly. Including the region. If you have an office in one city, and customers are needed from another city or at all throughout Russia - it is exactly the region, customers of which are interested in the most. And Google Analytics.

   III. Site optimization for social networks

   This requires a whole range of measures:

   29. Install the "Comment" and "Subscribe" widgets from social networks on the site.

   Use othersmethods of site optimization for social networks.

   Of course, only these stages are not limited to the site, I recommend opening our promotion card and mark on it that has already been done. Map interactive - tell me what to do next and how to pull the site in the top. If you implement all the recommendations, the improvement in the web resource position can be predicted with a 99% probability.

   Seems complicated and mixed? In fact, the main thing to start. Part of the work or everything is comprehensively we can do for you. To do this, order search for promotion. Believe me, it is worth it!

   On how to promote the site yourself, currently does not try to find out only lazy.
   Having created his website, the newcomer's owner is surprised to make sure that an interesting, and sometimes a unique resource has a very low attendance for some reason. Believing that everything is going well, and the site works great, the owner does not immediately think about the fact that to achieve success it is necessary to take a number of measures to promote the resource.

   As you know, no real or virtual enterprise can develop and advance independently. Each company requires assistance in acquiring fame, and in World Wide Web Without it, it is categorically not to do because of mad competition.

   Complex and individual approach to the promotion of each site

   To attract visitors little to buy domain name, accommodate at the highest quality hosting and fill the site useful information. It is necessary to carry out a comprehensive and high-quality promotion of the project. Many Internet sites are trying to give advice on how to promote the site on their own, but not always these tips are effective, structured and really useful because they are common. To the question of promotion always cost not only comprehensively, but also optimally and individually. Realizing that you need a specific resource, you can achieve maximum results.
   

   How to raise the site attendance

   Knowing how expensive the event is to appeal to professional companies engaged in Internet promotion, each entrepreneur seeks to learn how to unwind its website for free. There are several important areas of activity that in the complex will help without investments to raise the site in search engines and affect its attendance. It:

   • relevance of pages;
   • original content,
   • high-quality design;
   • registration in search engines;
   • registration in free catalogs;
   • social bookmarks and so on.

   Conditionally, all these methods can be attributed to internal or external optimization. It is not necessary to think that the internal optimization of the site is less important or will bring less benefit than the attack on external resources. Just on the contrary, if it is frivolous to treat it, a bold cross can be put on the site.

   Any potential buyer or customer who is engaged in finding goods or services on the Internet, faces a great multitude of competing resources. It is necessary to give him to understand what exactly your project is more valuable and perfectly different. It is even more difficult to convince the search engines through which the potential consumer comes to you, so all the intricacies of the question, how to independently promote the site, you should pay special attention.

   How search engines work

   The process of promotion is long and labor, but it is worth it. In order to move in the right direction, it is necessary to understand how search engines work. This happens as follows:

   • the user enters the "keys" search form, i.e. Its interesting words that are called key, what follows the necessary website promotion by keywords;
   • the search engine algorithm, which is constantly improving and changing, selects the words from its own base, the most appropriate user request is looking for a relevant page request.

   The search engine algorithms are complex, but in this matter it will have to be understood that to really optimize their resource under them. The ideology of search engines is such that they can only give a decent and high-quality material that can satisfy the target audience. Forming a issuance to the user, search engines analyze the whole set of all sorts of factors that make it possible to conclude that it is this resource to one degree or another more important for the user than the resources of competitors.

   According to representatives of Yandex, in the algorithm of the most popular search engine for the definition of quality of about a thousand. From this we can conclude: the greater the number of such factors taken into account when optimizing, the greater the chances of your resource to get to the top ten as a result of integrated promotion. First of all, deciding how to promote the site in search engines, it follows to the most influential of these factors.

   Means of internal optimization

   Proper internal optimization, the quality of the site materials - 50% of success. The site must correspond to such characteristics as:

   • qualitative, most unique content, useful and interesting to the consumer;
   • search engine optimization;
   • clear and simple structure;
   • user-friendly navigation;
   • proper inner overgrinking;
   • valid code;
   • optimal and high-quality design.

   Content optimization

   Special attention should be paid to content, i.e. Site content. It must be as unique as possible. We are talking about 95-100 percent uniqueness. The retreat from this highest plank is permissible only in those parts of the text that cannot be unique by definition (formula, formulation, postulates, specifications, titles, quotes, etc.).

   Unique texts appreciate all search engines. This is a guarantee and the basis of successful project promotion. Know: If the information posted on the site is not unique, you can not even make attempts to promote a resource. Time and funds will be spent inefficient.

   In order to check the uniqueness of articles, a variety of tools are proposed on the network that should be used before the publication. It can be like online servicesand stationary programs like popular etxt Antiplagiat and Advego Plagiatus ( good practice Check the uniqueness of the text in both programs). After checking, correct not unique offers And duplicate, found when checking, and calmly fill the pages of your resource.

   Search Engine Optimization Pages

   All site pages must be optimized under search querieswhich are installed in advance. Forgetting about this important part of the promotion, you will miss an important part of the question, how to promote the site in search engines, and convert your resource for invisibility for the target audience coming from search engines. The absence of such optimization will worsen the behavioral indicators of your project, which will immediately negatively affect promotion. To optimize pages, it is necessary to comply with the rules for creating and structuring materials, namely the presence:

   • Title, i.e. The header of the page that increases the relevance of the page that attracts robots and users content and progressable on the page keywords (Direct entry);
   • H1-H6 - level 1-6 headlines (respectively) in the content of pages containing keywords in direct and morphological entry (H1 is used 1 time per page);
   • availability of keywords in the text in direct, morphological, diluted entry;
   • use of discharge tags in the text for focusing at certain points and enhance the weight of the keys;
   • the presence of contentivity A progressable page containing from 300 words and more, graphics, photos and other necessary and complementary elements of the page.

   Tree structure and user-friendly navigation

   The correct structure and understandable navigation is a qualitatively developed scheme for posting information. It is no secret that the user who fell to the "confused" and intuitively incomprehensible site will immediately go with him to another resource. The behavior of search engines is no different.

   Do not scatter information in an arbitrary order. Be sure to think about how it is optimally streamlined. The ideal is considered a tree structure, with sections and subsections, categories, catalogs, and so on. In addition, you need a convenient transition from one page to any other. The availability of contacts, information about prices, etc. The reference tree structure suggests that the user is no more than three clicks, will find the required data on the web project.

   Navigation is included in the category of behavioral factors of advancement, i.e. Helps the user quickly and easily navigated on the resource, improves behavioral performance and contributes to the improvement of the position of the resource in the issuance of search engines.

   Right overflow of pages

   This factor is extremely important when independent PromotionInternal optimization. The success of the project depends largely on how correct is the internal transfer, which is responsible for the distribution of weight between pages. This allows you to move at the expense of the internal potential of the project. The essence of such a transfine is to install internal links, ankors that translated on thematic pages. The branched network, the links of the links will not only distribute the weight, but also allow it to shift it in the direction of the most necessary pages promoted by search queries. This is a painstaking "manual" job, eliminating extra spending on promotion. Its result will continue to improve external optimization.

   Design and Valid Code

   Obviously, any promotable site must have a pleasant appearance and require minimum time to download. Download speed is the main problem of many sites. An impatient user will leave the resource and without waiting for the discovery superior pageIf it is loaded more than the top three seconds, and the search robot simply takes such a resource. Corollary - a sharp drop in positions in search engines.

   Under the optimization of the design is a pleasant appearance For the bulk of users, not for units, due to the psychological characteristics of preferring deviation from the norm. The task of the optimizer is to make the design as universal as possible to positively influence the resource behavioral performance and ensure the success of promotion.

   External website optimization

   Interested in how to promote the site yourself, do not miss important moment External optimization, but remember that its effectiveness is based on perfect internal optimization. It is not recommended to buy or negotiate free links without finishing the internal optimization of the site. Only this will achieve maximum effect from each reference. Under external optimization, it is understood to obtain different kinds of references to the pages of the progressive resource. When choosing sites where anchorage will be placed, you should pay special attention to their quality.
   

   Methods for acquiring links

   Currently, there are several ways to receive third-party references to the progressable portals. You can purchase them as a fee and free. Free, as a rule, require large temporary labor costs, so they are often ineffective. Do not be afraid of the words "paid". With regard to links, this is not too much amount. In addition, self promoting your resource, you can choose exactly what is required by him, and not take mass. The correct purchase of links is a very important question that should be studied separately. If you say briefly, there are temporary and eternal links. When purchasing them, it is necessary to take into account many parameters, such as:

   • similar to your subject date donor;
   • availability of content on the page, where it is a link, its informativeness;
   • as many neighboring external links can be as possible (ideal is one, the norm is up to three);
   • uniformity of these references;
   • the optimality of the placement of reference on the page, its visibility (the basement is excluded);
   • different Anchors (optimally - one reference with a direct entry plus one with not direct);
   • "Living" pages where the link is placed;
   • page indexing, preferably in several search engines;
   • attendance of the donor page;
   • high rates of TIC and PR, Alexa Rank - up to a million;
   • the presence of incoming references to the donor site;
   • the presence of the site in Yak and DMOZ and so on.

   In addition, when creating text links, turn on it keywords to promote the target page, make texts of reference different. If the created Anchor is attractive to the visitor, you will get a good increase to the traffic of the progressive site.

   There is another rule of advice to references: buy them regularly, and not on the case of the case, and increasing the reference mass of each next procurement. Do it gradually, do not buy many references to once, especially for the young, starting project. Otherwise, you can run into search engine sanctions. Perfectly help in solving the issue of the Exchange eternal Links and temporary rented links:

   Other ways of external optimization

   In addition to links, you will need to register a site in free catalogs of both thematic and about thematic. Placement in non-thematic catalogs is unlikely to add traffic. Add a resource after registering. Make as much information as possible.

   Almost every search engine also has a registration form. It is extremely necessary to fill it. Add your site to Yandex, Google, Rambler, Mail, etc. Catalogs, only after that your site will be indexed by search engines and will appear in the search results.

   The network you can find a variety of programs that help free to promote the site. You will be offered:

   • make a mass newsletter in which the link to your project is included,
   • place them on bulletin boards,
   • spend automatic registration in catalogs,
   • register in search engines
   • include in ratings, etc.

   For free promotion of sites use so-called social bookmarks, i.e. The site is driven by social bookmarks, allowing you to get free references to the resource. To do this, register in such high-quality services as memori.ru, BobrDobr, etc. These methods cannot be considered effective even with an integrated approach. They will require too much time and labor.

   It is quite possible to achieve high positions in the extradition. If you are most careful about how to promote the site yourself, you will be waiting for an indispensable success. It is worth remembering about the need for a deeper study of each of those affected above. The error performed in the process of promotion will at best lead to the inefficiency of promotion, and some of them will have to correct for many years.

   Evgenia Kryukov

   

   In our group in the network "VKontakte" is often discussed whether the site promotion is possible with the zero budget and, if so, how to implement it in practice. Participants of the dialogs assure that they can perform almost all the work independently - they have the right skills, time and desire. All they need is a clear guide to action, a step-by-step list of recommendations, following which, you can achieve no less prominent results than if they appealed to a specialized agency.

   Well, we will give you this list. But I immediately want to warn: following our recommendations, you take all responsibility for what will happen to your site. Do not think that we are in doubt the utility of our advice. It's easy for me to personally imagine a person who will be able to qualitatively perform the work of nine (!) Different professionals: SEO optimizer, programmer, web analytics, designer, footbrother, content-strategist, copywriter, editor and SMM. Therefore, if you are confident in your abilities - add an article to bookmarks and begin to slowly implement what is written in it.

   If there is at least a drop of doubt (afraid to squeeze in code or layout), I advise you to touch anything and give the promotion of the site to the knowledgeable people who will not spoil anything. We are engaged promotion of sites Since 2007. Contact!

   If you just recently created a site, and you need a short guide, what to do to get the first traffic, we recommend to watch this video.

   Setting meters and removal of the main indicators

   1. Registration in Yandex.Vebmaster and Search Console

   By registering in the webmasters panels, you can find out all the information about the site indexation, scan errors imposed by sanctions, in general, about everything related to "visibility" of your site in search engines. Without registration in these two panels competent comprehensive website promotion It is impossible.

   2. Installing three statistical meters

   6. XML Site Map

   Using SiteMap.xml, we inform the search engine about which pages of your resource need to index and how often they are updated. In detail how to create Sitemap and what requirements it should be answered, written in our manual.

   7. Definition of the main mirror of the site

   For the search engines of the domain with WWW and without WWW are two absolutely different sites. In order to show them that this is one site so that they index and ranted it as a whole, it is necessary to put 301 redirect from the secondary domain on the main (SEO optimizers call its main mirror).

   We are engaged in the integrated promotion of sites. Click "More details" to see our cases and other details.

   8. Droke of the main page

   9. Dubbed content

   To find dubbed content, take advantage free program Xenu. Download the link, install and run. After that, click File - Check URL, drive the domain of your site and click OK. After the application scans your site, select the sorting by title and look what headlines are repeated.

   
   

   You can solve the problem of duplicate content using the indication of the canonical URL. The task is solved staffing Dvizhkov or additional settings, for example, on sites running CMS WordPress attribute REL \u003d "Canonical" can be added using aLL IN ONE SEO PACK.

   10. Content Indexing Blocking

   This is the controversial tactic that needs to be used carefully. For example, content projects can benefit the exception from the index of the tags and categories. In this case, search engines will send users directly to publication pages. On websites running WordPress Categories and Tags close from indexing using All In One SEO Pack.

   11. CNC (man-understandable urlas)

   To set the CNC on the "bitmix", you must perform the following steps:

   1. Enable Edit Mode.
   1. Harvest on the desired component and click "Edit component parameters."

   
   

   1. Put the box opposite the PCP support item.

   
   

   1. Fill out the string "character code".

   
   

   12. Site downloading speed

   13. Malicious code

   If your site is displayed in the search results with the mark "This site can threaten the security of your computer," it means that it has a malicious code. To delete it, you need to follow the Yandex instructions.

   
   

   14. Removing filters

   To find out if there is a sanction from Yandex on your site, in the "WebMister" enter the section "Diagnostics - Security and Violations" section. To find out if you have a sanction from "Google" on your site, you need to go to "Google Webmasters" tools - "Manual Measures" (automatic filters will have to be calculated independently).

   But you can learn about sanctions and without cabinets for webmasters. The first sign of sanctions is a sharp and inexplicable drop in traffic. The second feature - you violate the rules of search engines, for example, massively buy links, smear and so on. The third sign - your site is just poor quality.

   
   

   Removing filters is a separate and very large topic for discussion. In this material, you will not stop on it. We give only a few good articles on this topic:

   • What are search engine filters: checklist for diagnostics of "Yandex" and Google sanctions
   • What if you suspect search engine sanctions
   • Case: Removing from the "Reference Needle" and an increase in search traffic

   No time reading articles and implementing written? Contact Texterra. We will conduct a comprehensive audit of your site and optimize it for search engines.

   Eliminating Content Optimization Erms

   15. Text Relevance and "Usefulness" of Content

   Passed those times when the number of keywords in the text was influenced at the site position And accordingly the growth of traffic. Now this factor has a negative impact and is called "renabase" or "SEO-porridge", and the main indicator of the success of the site is the usefulness of content. All posted information on the site pages should be useful for visitors. If there is a "sheet" of unformed text on the page without subtitles and indents, on which all possible keywords are worked out, but the visitor does not read this text, then the rating of such a page, as well as the entire site as a whole, will fall. Make sure that there is no such content on your site.

   Please note again: search engines do not like texts that no one reads. For useful texts of large volume they are well. Therefore, do not limit yourself, write as much as it is necessary to give expert information on request, for which the visitor came. In some cases, the text may not be on the page at all, but it must be visually decorated so that the visitor switches from it on the link further, made some action (sending an order), but in no case covered the tab.

   
   

   16. Tie Title, Description, Keywords

   Each page must be registered by the title