How to use the service "Selection of words. Selection of keywords in Yandex Wordstat - analysis of statistics manually and using Slovoeb or Key Collector

We released a new book "Content Marketing in social networks: How to sit in the head of subscribers and fall in love with their brand. "

Today, once again we dive into the Puchins "Yandex Wordstat" and deal with how to find out the number of requests for the keywords suitable to the subject of the site. It is necessary if you want to evaluate how many people looking for your goods and services, optimize the site pages under the search engines or run the shielding context by which users will click like mad. Let's see what functions of the word selection services will be useful for evaluation and collection. semantic kerneland find out how to work with. Go.

Why is it important to know the number of requests by keywords in Yandex?

To begin with, we define why we need it at all.

To collect the semantic kernel to optimize the site;
To collect keywords to run an advertising campaign in Yandex.Direct or Google AdWords.

Everything is simple here. To attract traffic from and context, you need:

Make the target page of the site relevant in the eyes of the search engine and the user.
To trace the request to be fairly frequency and not too competitive, otherwise transitions will not be in both cases.

Go to the essence of the question.

How to find out the number of requests in Yandex?

To do this, you can use the service. It helps to select keywords, watch the number of hits on requests, including in dynamics and depending on the selected region. Let's go through each item.

Checking keywords in WordStat Yandex

Suppose we knocked the request "flower delivery". Wordstat immediately gave us 267,090 shows a month, with this phrase, and, in broad compliance. This means that the results take into account all requests in which the "flower delivery" was mentioned and there were 267 with a small thousand.

Do not confuse shows and requests, they are considered differently. The user's request enters once, and the show is considered every transition to the issuance page. If I'm looking for the delivery of colors, I entered the query alone. At the same time, each time I turn to the next page in the search results, a new display is counted.

Just below the service issues a list of requests in which they met the specified, while all of them are all included in the main result. That is, the Wordstat goes from the common to the private: first shows how many shows for such keywords was for the month, and then details this statistic. For example, the shows on request "flower delivery inexpensive" was 18,892 and all of them are included in the total 267 090.

Now we'll figure it out how to find out the number of requests to "Yandex" for specific keywords. Suppose we want to figure out how many times people requested exactly the combination of "flower delivery" without any additional clarifications. This will help us search operators. First we list them all:

"" - quotes. It helps to search only asked keywords, but in any word form (they need them).
! – exclamation point. Does the same, only without taking into account different words. That is, if you request "! Delivery! Flowers", the results will be shown precisely on this request, without taking into account all the "delivery of flowers", "Flowers delivery" and so on.
+ - plus. Forces Wordstat to take into account alliances and prepositions.
- - minus sign. In this case, when drawing up a report, these words will not be taken into account. Example: "Flower delivery is free."
(|) - brackets and straight slash. We need to combine statistics on multiple requests to the report.

Let's go back to our example. Let's check and find out the number of requests to "Yandex" by keywords "flower delivery" in any word form.

Already less - 16,409 shows. Now we will exclude the rest of the word form:

The number of shows declined even more. Let's try to use other operators:

The last operator greatly helps when checking the number keywords In "Yandex" in several requests. We got a sample on requests:

flower delivery;
delivery of bouquets;
order flowers;
order bouquets.

Now we will analyze the remaining tabs. First, let's see what users are looking for mobile devices.

Now we learn how to see the number of requests to Yandex in a specific region. Let it be the city of Kazan. To do this, go to the "By Regions" tab. For more accurate results, we will look for ""! Delivery! Flowers "" in exact configuration. We get:

The first digit is the number of impressions, and the second is regional popularity. If it is more than 100%, then interest in the query in the region is increased, and if less is low.

Last tab remains: "Query History". Go there and see a schedule for changing the frequency of requests. He looks like this:

As you can see, at the end of January of each year, people abruptly undermine and begin to look for bouquets with delivery. I wonder why?

We will deal with the other functions of the Wordstat. In the Region tab, there is a map mode. There you can see the popularity of the request to different countries peace and regions of Russia.

On the main search page there is a right column with requests encountered with the specified. Sometimes it is useful and helps to expand the semantic kernel.

Checking keywords in Google

Now we'll figure it out how to turn the same thing in Google. Here you can use the search engine's own service - Google Keyword Planner Tool. You can get into it with main page Google AdWords - the desired link is in the Tools tab.

To use the service, register with "Adords". From the "Yandex" analog Keyword Planner differs in the main interface and convenience: "Caps" it does not require, and minus words can be specified directly in the search settings. The "Google" tool issues keywords immediately in accurate configuration. It is worth considering that the competition tab is "advertising" here, and not "search".

Other query and keyword queries tools

If you collect information manually laziness, you can use special parser service. The problem is that almost all of them are paid. Exceptions are, for example, Slobel service. This is the same paid keycollector with trimmed functions. It helps to look for keywords on Vordstat, check the frequency and competitiveness of requests, determines the relevance of the pages and unloads the data in Excel. From the elder brother - KeyCollector "A - it is distinguished by the fact that it does not give statistics on Google AdWords. But it will come down.

Frequency and competitive requests in Yandex

In addition to the number of impressions, you need to know the competitiveness and frequency of requests: they are high-frequency (HF), mid-frequency (s), low-frequency and, respectively, highly average and low-competitive (VC, SC, NK). Dependence is usually direct - the frequency request, the higher it is competition, but there are exceptions (and they are your goal). Highly accurate and competitive requests look at the most promising, but in fact most often turn out to be ineffective. It is very difficult to break through them very hard, so the bet on them is a bet on the Budget fusion. Much tastier average and low-frequency requests. If you do everything right, they will help bring traffic to the site and find new customers. Calculate the competitiveness and frequency of requests in Yandex will help any parser. "Hands" can also be done, but this is a topic for a separate article.

In order to competently build a strategy of an advertising campaign or promotion, you must know the number of requests for keywords in Yandex, their frequency and competitiveness. You can do this either using native search services or parser programs. In any case, you still have a serious analysis of the collected semantic kernel, because it is not enough to collect keywords - it is necessary to cut off too much, and make a plan to optimize the page or the advertising campaign strategy.

About importance search queries We talked about the statistics of search queries in a separate article and partially touched Wordstat Yandex theme. Here we consider in detail how to use it. useful services Webmasters and optimizers.

1. What is Wordstat Yandex

Service Wordstat Yandex - this is free service By defining the frequency of requests in the issuance of Yandex (more precisely in Yandex Direct). It is also used to select keywords. It allows you to determine the number of requests in Yandex according to

We will be able to determine which requests are popular and what time, from which devices. At the same time, the VORDSTAT Yandex allows you to get accurate information about the frequency of requests, which allows you to predict traffic in more detail. After all, it makes no sense to promote the site by non-existent requests.

All webmasters and optimizers are actively using this service almost at all stages of site development:

Immediately note that the service is free. The only unpleasant nuance when working can be a capping, which occurs with the frequent appeal.

2. How to use Wordstat Yandex

By going to the service, you will see about the following:

To start using Wordstat Yandex in the search string you need to enter keywords. To start using the service, you must be authorized on Yandex mail.

For example, we introduce a request "Running tracks" in the row:

Wordstat brought a large list of key phrases. Each request indicates frequency. This does not mean that the request "running tracks" introduced 276,686 times. In fact, this figure shows how much this request has met in all other requests. To get accurate information, how many times exactly this request was requested, we must enter the following design:

"[! Treadmills ]"

Take the entire request in quotes, then put exclamation marks (in order to fix the end) and if we still put square brackets, then we will fix the order of words. Those. The "running path" request will not be taken into account.

The right column of the Wordstat indicates similar phrases that users request together with this phrase. Honestly, they always helped me a little.

Just below, we consider in more detail the operators that will help faster and more accurately select words. And for a start, consider the settings that you can set in the service.

2.1. Task in Wordstat Yandex

Wordstat Yandex allows you to extract many important requests for requests, but it should be pre-configured it. Therefore, you need to specify specifically your region. Most sites are aimed at regionality, so it is worth watching the popularity of the query specifically in your region.

After the task of the region, the frequency is even stronger thanks, but the data will be specifically for you.

2.2. View the popularity history of the query in Wordstat Yandex

If you select the query history item, then we can trace the frequency dynamics in the past:

This allows you to find dependent queries from the time of year. What is very important. For example, in the summer we begin to promote the site for winter requests, so we will desent to study not only the exact frequency of the summer (which will be very small), but also winter.

3. Operators for working with Wordstat Yandex

1. Calculus operator

Putting a request in quotes, we fix the words that are in the query. For example, if the "ski stick" request is in quotes, the total number of requests will be shown, which includes the following options:

ski stick stick ski

The order of words and endings may vary.

2. Operator exclamation mark

To fix the right ending, there is a special exclamation mark operator. In order to take advantage of them before the word (or words) put an exclamation mark. Thus, we get the desired word form. For example, "! Ski! Sticks."

The filler operator and exclamation mark are used often and are the most chassis and in demand.

3. Operator Square brackets

The operator appeared recently. It allows you to fix the order of words. Many webmasters and optimizers wanted his appearance and many years later Yandex heard them and implemented. For example, "[! Ski! Sticks]".

4. Operator plus (+)

Plus in front of the words, it becomes mandatory. It rather belongs to pretexts, since they are often not taken into account. For example, for prepositions "as", "what", "when", "where", etc. It will be critical. For example, "+ how to earn on the site." It will be necessary to consider the word "how." If we do not put plus, then the frequency will be taken into account for the request to "make money on the site".

5. Operator or (|)

Operator or (|) is useful in cases where the word can be written in English or Russian. For example, Bitcoin | Bitcoin).

Programs for simplified work with Wordstat Yandex

To make more quickly unloading data from the Yandex Wordstat service uses various programs. For example, a kecikelectser.

This article is designed for newcomers in SEO, as well as on site owners who have chosen requests to promote, but do not know whether these requests are quoted.

So, let's begin.

Request frequency - This is the number of requests or phrases scored by the user in the search engine at a certain period of time. Methods for determining the frequency of request in search engines differ. In this article, we will consider the frequency of requests in the most popular search engines - in Google and Yandex.

From this article we learn the following:

1. How to determine the frequency of requests in Yandex

1.1. Word selection service in Yandex

To determine the frequency of requests in Yandex, there is a simple and convenient "Word selection service in Yandex" or, as it is also called, Yandex Wordstat.

Driving a request to the selection string, we get the following picture:

It is noteworthy that now we see the overall picture by showing a month, but you can see the frequency of the query separately by type of devices (tablets, cell phones, Computers), from which users were looking for a request.

So, we see that 269,733 shows from the total number fell on the phones.

1.2. Types of frequency in Yandex

So, we learned that the query [plastic windows] was 1,006,660 shows per month - it will be the basic frequency of the request.

In total, three types of frequency are distinguished in Yandex Wordstat:

Basic frequency - indicates the number of hits on all requests with the desired key request. In our case, this request [plastic windows]. When collecting the basic frequency, all possible word forms were taken into account on this request, as well as query options [Buy plastic windows], [Prices for plastic windows] and so on.
Phrase frequency - To determine it, you need to get a request in quotes. This will allow us to find out the frequency of the query for the phrase you are interested in.

As can be seen in the screenshot, the phrase frequency is significantly lower than the base, as word formations, cases, different endings can be taken into account in the phrase frequency, but additional words are ignored (for example, the request [Buy plastic windows] is not taken into account when collecting phrase frequency).

Accurate frequency - To determine it, you need to get a request in quotes and before each word in the request put an exclamation mark.

In this form, we learn the number of impressions in a month specifically on this request.

1.3. Geo-dependence

In addition to different frequencies, we can find out the frequency on requests in different regions. To do this, instead of the item "According to" note the item "By Regions".

In the screenshot you can see total number requests, as well as their number specifically by regions. For example, in the region "Moscow" 13,847 shows, regional popularity is 206%.

What is regional popularity? Yandex response:

"Regional popularity" is the proportion that the region covers in shows on this word, divided by all the shows of the search results that came to this region. The popularity of the word / phrase, equal to 100%, means that this word in this region is not allocated. If more than 100% are popular, this means that there is an increased interest in this word in this region, if less than 100% low. For lovers of statistics, we can see that regional popularity is Affinity Index.

You can also set the region when collecting frequency. The default is the collection in all regions.

Choose the region.

Thus, when searching for an accurate frequency of a request for a specific region, you can find out how many people are looking for the request you are interested in in the specified region.

1.4. How to determine the seasonality of the request

In Yandex Wordstat there is another feature that interests us. To use it, you need to mark the item "Query History".

Thus, we see what was the frequency of the request by months in different periods. With this information, you can approximately predict drops / lifting traffic on the site.

1.5. Plugins for the convenience of using the service

The Wordstat service is useful, but not very convenient, so in order to facilitate my life, when working with him, I use the Yandex Wordstat Assistant plugin.

That's how it looks in the window of the Vordstat:

The first thing that rushes into the eyes is the pros near requests. Pressing on them, we add requests to the column on the left:

It is very convenient, as you usually select each request and its frequency to copy it. Moreover, you can safely switch to other queries, and the list of requests added to the column will continue.

Also, this plugin allows you to sort queries directly in the frequency column or alphabet, and after - copy these requests with the frequency in the document you need. I recommend using plugin for browser Chrome.since there more fresh versionwhich is constantly updated. For Firefox, there is also a plugin, but it has not been updated since April 2015, so not all functions work correctly.

2. How to determine the frequency of requests in Google?

If everything is relatively simple with Yandex, then you will find out the frequency of the request in Google. Google has no service like Yandex Wordstat, so you have to use the Google AdWords contextual advertising service. You will need to register in it. After registration, the panel will appear before you.

Open the "Tools" menu tab and in the drop-down menu find the keyword scheduler.

After that, the scheduler page opens. On this page you need to choose "Receiving requests and trend statistics". There we are interested in the request you are interested in and specify the region.

Click on the "Find out the number of requests" button. You will receive such a result:

Due to the restrictions of AdWords at the request, the average number of queries per month ranges from 1000 to 10,000. To get more detailed information, you need to create and run the campaign.

When you run a paid campaign, the query frequency will look like this:

3. Software collection frequency of requests

The above describes how to manually collect frequency of requests. For large quantities Queries to collect their frequency manually very uncomfortable, so I use special programs.

3.1. The program "Swording"

After setting up the program, it is necessary to start it and the same as in the case of "word", add requests, indicate the "region" and click on "Collecting Statistics Yandex. Direct. "

Key Collector, unlike "Swording", Parsit data using Yandex. Direct, which significantly speeds up the parsing process. Click "Get data" and get the result:

The program allows you to collect frequency and for Google using Google AdWords. To do this, you need to configure it. Settings can be viewed on the official website of Key Collector. Then you will need to click on the button "Collect Google Statistics. AdWords, "which is located next to the" Yandex.Direct Statistics Collection "button.

4. Online collection of frequency of requests

Sometimes there are situations where your favorite tool is at hand, and you need to collect the frequency. In this case, you can use online services for collecting frequency. I will consider 2 services that I use myself. One will be under Yandex, the other - under Google.

4.1. Online tool for collecting frequency from SEOLIB for Yandex

All you need to do is to open the "Analysis of key phrases" tab and copy or attach to requests. separate file List of requests for requests. After that, you need to select the desired frequency and region, if necessary, specify additional parameters. After clicking on "Start Analysis".

Result:

Tool is paid, but prices are democratic. For example, a list of these 7 requests for all types of frequency cost me 5.3 rubles.

4.2. Online tool for collecting frequency from Ahrefs for Google

The service has a "keyword analysis" tool.

The form you need to add keywords through the comma and specify the region near the "belt" button.

Result:

Go to the "Metrics" tab:

RESULTS

Work with the Yandex:

If there are several requests, you can watch them manually through Yandex Wordstat. In this case, I strongly recommend putting yandex plugin WordStat Assistant - it makes it a significant process;
If you have a list of requests and you need a quick one-time check, use the online tool for selecting keywords from SEOLIB;
If you are constantly working with requests, I recommend buying Key Collector. "Wordel", though free, but Parsit is too slow, and the time you will save on requests in Key Collector, with more than the costs. "Word" can be used if you work with a small list of requests and use it infrequently. I used it when I started working in SEO, but when I purchased Key Collector, I regretted that I did not buy it before.

Work with the Google:

If multiple requests, use Google AdWords;
If you have a list of requests, it will be more convenient to use the Ahrefs online service or configure Key Collector.

I listed the services that I myself use to collect frequency of requests. Perhaps you use other services? Then indicate them in the comments, I will be glad to familiarize yourself with them!

So far, everything, I wish you good positions on frequency requests!

You can choose search queries to promote the site through statistical services. In Yandex, the Wordstat system is used for this task, available at http://wordstat.yandex.ru in our article, we will tell you how using the Yandex service to find out the frequency of search queries.

Wordstat tool is designed for people who want to place contextual advertising. It works like this: you enter a word or phrase and get a list of words and phrases with the speed of their frequency. But this is not the frequency of a specific query, and the frequency of all requests in which these words or phrases met.

We will analyze on the example (see picture below):

In the specified example, the frequency according to the word "conditioners" is 1 741 974 - this is the total frequency of all requests that include the word air conditioning. But this does not mean that the request from one word "air conditioners" is introduced so many times - not.

How to watch the query frequency?

To see how many times the search query "Air conditioners" is introduced, consisting of one word (excluding word forms), it is necessary to take this word in quotes. If you need to check the frequency of the query from several words - then you take a whole phrase in quotes.

See Example below:

Figure 64 981 means the frequency of all requests consisting of one word "conditioners".

How to determine the most popular form of request?

How to find out how many times you ask "Conditioners" (mn. Number), and how many times - the request "air conditioning" (units)? We ask a query in quotes and set the sign "!".

See an example of checking the frequency of a request consisting of one word, in a plural:

The number 50 368 means the frequency of the request from one word in the plural.

Using a similar scheme, you can check the frequency of the word in the singular and compare the frequencies of different forms of the request. This will allow you to choose the greatest frequency.

To check the frequency of the request from several words, inside which there are stop words, you need to take the phrase in quotes, next to each word to put an exclamation mark, and before stop-word sign "+".

Example:

How to find out the order of words in the query?

Unfortunately, there are no special operators for this in the WordStat system, but by default it displays, as a rule, the most popular order of words.

Also, to find out the order of words in search queries, you can buy the placement of contextual advertising and see what kinds of requests will go to the site more often. It is expensive, but if you wish to assemble the most complete and high-quality semantic kernel - costs will be justified.

Useful articles

Hello, dear readers! Today it will be a popular service that almost all bloggers, web masters and many Internet marketers know. In this article, you will learn how to effectively use the statistics of Yandex Wordstat (selection of words) with the aim of successful SEO-promotion of its sites. Post will introduce you to this service, It will show his interface, will reveal the secrets of operators for request parsing.

Acquaintance with the Yandex Wordstat service

Purpose of service

The search engine Yandex is one of the two giants in the Runet, which gives various information to almost any question of its users. Knowledge of these questions (search queries) gives many important and useful information for the successful implementation of the following tasks:

query analysis to create a web resource structure;
search for keywords for;
analysis of the popularity of the subject in Internet marketing;
search for requests for advertising companies in Yandex Direct.

Thanks to the statistics of search phrases of the Wordstat, any blogger and webmaster can get comprehensive information to solve the above tasks. That is why Wordstat is one of the most popular services on the network. Where so without him ... 🙂

Features of Vordstat

Check in. Now without registering anywhere - any normal service or online instrument requires personal data. "Selection of words" is no exception - it requires a real account in the search engine Yandex.

Lock. There is such an unpleasant thing - with the wrong operation with the service, Yandex can block the user account. This happens in two cases:

when violating a "license to use the search engine";
when infecting your computer with a virus;

The first case is understandable - do something in the incision of the rules - we get ban. The second option of events occurs due to the fact that the virus appeared on our computer creates a huge burden on the service.

By the way, the same "virus" may be one of the programs for collecting semantics - or. Each of them, at the request of the user, can publish a huge number of search queries in Yandex Wordstat. That with an incorrect approach can give a colossal load on the service.

Capple. This is such a picture (as a rule - with numbers), which blocks further work with the VORDSTAT. It may appear in the following cases:

if cookies are closed in our browser (files with sites that we visited);
if alternative cookies are disabled in our browser (Flash);
if the support of the JavaScript language is disabled in our browser;
if we do not define the IP of the computer in the CIS zone.

To solve the last problem there is a great option (a permanent reader of my blog, Ruslan Zvirkun, suggested) - expansion frigate. For browser.

Features of the selection of words

Statistics VORDSTAT is not just just a large warehouse of search queries. With this service, you can find out:

approximate forecast of selected phrases per month;
seasonality of search queries during the year;
popularity Topic for information sites;
evaluation of phrase popularity in a specific region.

All these possibilities can nevertheless intersect. This often arises when forming a strategy for promoting commercial sites. For information projects, it is important to see the popularity of the topics in query statistics. It is also important when we need to create a new site, but there are questions about choosing a popular topic of the resource.

The interface of the "selection of words"

The main task of the Wordstat service interface is to give a general view to the user about the search queries you are interested in. Of course, to solve various SEO tasks, it is necessary to engage in this service. Therefore, the interface is quite simple and understandable.

Unfortunately, with frequent and protracted work, you understand how it is uncomfortable. Therefore, more powerful tools are used for large tasks, such as the toppavor, etc.

Consider the working screen of the service, as well as the interface of all its tools.

Tool "According to" (main screen)

The following figure shows the Main Screen Interface of the Yandex Wordstat service (it is the same tool "according to"):

Here is a list of the main elements shown in Figure:

Search request entry field (1). In this field, we show the phrase for which we want to know the data from Yandex (the popularity of the query, the list of phrases with this phrase, a possible sample with the help of various operators).
Tool button "According to" (2). Defines the list of phrases in the "According to the specified Wordstat operators. The tool window opens by default at the first time on the statistics, is used most often.
Tool button "By regions" (3). When you press this button, go to a section that will show the regional popularity of the query analyzed.
Tool button "Query History" (4). Opens the screen that gives the popularity of the selected request for the last 2 years.
Button "All regions" (5). Allows you to select a region for which statistics are collected over the selected query.
date last update statistics (6). Shows the number when the Yandex search database was supplemented.
Left column of Wordstat (7). Gives a list of phrases with frequencies, which contains the search query specified in the input field (1).
Right column of Vordstat (8). Shows a list of other search queries that Yandex users who searched the initial phrase (1).
Transition to statistics on mobile requests (7). Shows the statistics of the Wordstat in the desired phrase, which was recruited on mobile devices.

Now consider the interface and the principle of operation of each instrument separately. We find out what the destination they have in the service will see the statistics data.

Left column service

By specifying your phrase in the input field, in the left column we obtain a list of Yandex search queries that include our phrase. That is, we see a list of search phrases, which, along with other words, include our initial phrase.

The figure next to each request of the left column gives a preliminary forecast of the number of shows for the month. This is the number of hits on all requests in which each request is included. For example:

By the way, these numbers opposite each request are taken from the data of the Yandex search database over the past 30 days before the update date of statistics.

That is why the number of shows on the first and second pictures on the same request are distinguished ("internal transfer" - 1630 and 1647) - the difference turned out on the occasion of different dates of the update. Each of the pictures show their dates - September 22 and 24.

And an important note - the number of posts will differ when specifying different regions of promotion. The region is specified using the link that is under the "Pick" button. Her Ankor at the first occurrence in statistics will have the text "All regions". If we choose some region, then in the future the text of the Anchor will correspond to the specified place.

Right statistics column

In the right column, Sevris "Selection of Words" shows search queries that the Yandex users who searched for the phrase we needed. That is, in one session of work with the search for Yandex, each user, along with the phrase we need (which we look at Wordstat statistics), gained other phrases.

These things, so let's say, adjacent requests accumulated over the month. And then, when Yandex user gained the desired phrase, all adjacent monthly phrases were reflected in the right column. Moreover, they reflected in the degree of "relevance" to the source phrase. For example:

In the picture we see in the right column adjacent requests in the desired phrase "semantic kernel". First, the "kernel of the site" is requested, as the most relevant combination of the phrase given by us. And it is really very close.

But then go options "semantic site" and "Key Collector". The first request turned out to be a surrogate from the request "semantic core of the site" (this is evidenced by the number of accurate entry - in the last month in Yandex, such a request made only 1 person!). The second is the name of the professional program for collecting Sia.

In general, the right column of the Vordstat is not always informative, but it is worth viewing it all the time in finding similar Words on our desired phrase. This will allow to expand the collection of the semantic kernel of the site, find good keys for the advertising company in Yandex Direct.

Tool "By Regions"

To determine the regional popularity of any search query in the Yandex Wordstat service, there is a tool "by regions". This is how the elements of its interface look like:

Region switch (1). You can choose everything in a row, only regions or only cities.
Switch for the display option (2). You can view popularity or in the form of a table with data (list), or in the form of an interactive card.
The total number of shows on the specified request (3). By the way, in the example of the same request - "Inner Perelinovka". And now again another digit - 1663. I think you know why.
Number of shots per month (4). The number of appeals of the specified request for each region (city).
Regional popularity (5). This is the proportion of the region (city) in shows in the desired phrase, divided by all the shows of the search results that came to this region.

By interpretation of the last value, the Wordstat service gives such a recommendation:

\u003d 100% - the request in this region is not highlighted;
< 100% — интерес региона по запросу пониженный;
\u003e 100% - the interest of the region on request is elevated.

This tool is most often useful in two cases - to determine the semantic kernel of the commercial site and to select the keys of the advertising campaign. For information sites and blogs, regional popularity is rarely used.

Request History Tool

Statistics VORDSTAT gives another useful information -. Thanks to this information, the user can see the dynamics of the popularity of the phrase during the year. You will learn more about this from the following post "How to use seasonal requests". In the meantime, let's see from which elements the interface of this tool is:

Measurement unit switch (1). It allows you to see the dynamics of popularity by months and weeks.
Schedule Changes in the popularity of the request (2). Two graphics change absolute and relative values.
Measurement scale (3). Depending on the selected unit, the division of the scale changes (appear when hovering on schedules).
Absolute value (4). The number of search requests for the specified gap on the scale.
Relative value (5). The indicator provides information on how much the forecast (absolute value) differs from reality.

Service operators "Selection of words"

In order for working in the service of the Yandex statistics, it was not delayed for a long time and was more accurate, there are a number of auxiliary operators. All of them are used only in the "on request" tool and are entered in the field of water search phrase. Consider each operator separately.

Minus (-)

The operator is designed to exclude from the list of requests of unnecessary words (the so-called "minus words"). Used B. different casesMost often to search for queries for commercial projects. For example, compare the left columns of the Vordstat at the request of "Internal Perelinka". In the first case, the usual phrase, in the second - requests with the word "page" are excluded:

I note that we minus the word "page" in the example. As a result, Vordstat eliminated all the words with any case.

Plus (+)

With the help of the "Plus" operator, we will force an indication of the service to check the query with pretexts and unions (without this operator they are excluded). Here is an example of this operator:

As we can see from the example, in the first case, the number of requests with the phrase "how to cook omelet from eggs" was the largest - 712. This is the same if we gained a request in Vordstat - "Prepare Omelet Eggs." In the second case, the number of requests has become less, since we wanted to see them, taking into account the pretext of "out". In the third they became even less - the word "how" appeared.

In the default vordstat when you enter a request without pluses in the left column, a value is provided with the pluses:

The plus operator is important when we need to know the popularity of requests with all the pretexts and alliances. This often happens when selecting keywords, for example, for online stores.

Or Grouping | ()

Operator "or" allows you to collect search queries whose words can have a different writing, but same value. For example, we need all requests for creating omelet dishes. To do this, we will take the assembly of three identical words of phrases:

As a result, in the left column, we will receive all requests for these three phrases.

The same task can be solved if you use the "Group" operator. In this case, we will not need to write three times the word "omelet":

So, the operator "or" allows us to indicate in the desired phrase options for some words. If there are several words with options, "Grouping" is used. As a result, the maximum possible selection of requests is obtained. For example:

Quotes (""), exclamation mark (!)

Using this operatorWhen counting requests for the left column, the Wordstat will consider shows only this phrase. When counting, various phrase word will also be taken into account, as well as different order of words. For example, this is what statistics will offer us a Vordstat on request "Spring Drops":

The Operator "Exclamation Sign" takes into account shows in the form of the word we indicated, without any changes (various word formations are not taken into account):

A little remark - an exclamation mark is put immediately before the word, the gap between the operator "!" And the word is not put.

Accurate query frequency

IN search promotion A joint bunch of these operators is used. The number of shots of the desired phrase with these operators is called the "accurate frequency (frequency) of the request":

With this constructing the desired phrase using these operators, we can calculate requests that cannot be changed both the request itself and its wordforms (for example, the end). This will allow us to consider the snippet clickability to give an exemplary number of hits of the progressable page on this request in Yandex (depending on the place occupied in the top).

That is why, when drawing up the semantic kernel, we draw attention to the exact frequency of the request.

Thanks to special operators, we can find out the requests and the number of their shows in virtually any of our requirements in Vordstat. For example, we need requests for the formulation of pancakes with such restrictions:

in queries should be the words "recipe" and "prepare";
we take different options for the type of dish (pancakes, pancakes);
in queries there is no ingredient "Milk";
we want requests to make the exact word "kefir".

As a result, we obtain a request with the following operators and the corresponding list of phrases found:

Work scheme in VORDSTA

The entire structure of the service clearly performs one function - search for phrases. Here is a scheme for receiving and processing search queries in Yandex World:

As you can see, various service tools and special operators are used to search for phrases. There is also an additional option for obtaining search phrases - this is the right column. It does not happen in all phrases and as a rule, it includes those requests that were recruited when searching for the main phrase.

For various subjects of sites from this scheme, the tools "Query History" and "By Regions" can fall out. There are also some differences in the use of the Wordstat service for information and commercial resources.

On this, a small manual for the use of Yandex Vordstat is completed. In the following posts, I will tell you how to work with seasonal requests and it is more convenient to work as possible in statistics using special plug-ins.

Sincerely, your Maxim Dovzhenko