Yandex updates - which are how to track up TIC, changing search issuance and all other updates. Updates search engines Yandex and Google

Any webmaster came across such a concept as an update of the search results of Yandex, abbreviated (AP). Why is the Yandex? Yes, because Google has a concept as an up simply does not exist. Of course, there is, but the search index of the Google occurs every day, the bases are constantly updated in real time, unlike Yandex. Even in indexing, Google is much ahead. It is enough to add a new page to the Google Adduunch, as the page already in the Google index will appear within 10 minutes.

With Yandex, such a chip will not pass, you will have to wait for the search base update so that your pages are in the main index. The addurilka is, but it only shows the main robot that the site came out with a new one to let the article and it would be time to look at the robot on the refressury and index her so that then during the next up the page fell into the main index. That is, robots constantly go through sites and collect all the information and postpone it into a special box so to speak, and then when the time comes, the search base update is made, and all the information is already out. After that, the positions of resources begin to grow or fall, backlinks appear, new pages fall into the index, etc. This is done in order to reduce the load on the server. Google has powerful servers that allow them to update their bases as they say in real time.

True Yandex solved the problem with the slow indexation of new pages. As I said, pages fall into the index only after the text update of Yandex, which is usually happening once a week. Very uncomfortable, especially when the news site has written fresh hot news, and it will fall into the index and will be available in the search for users after the update. For this incident, Yasha has rapid robots that go through sites and collect fresh information and throw it away to the index immediately, and pages will be available for search. Usually these quickly robots live on sites that are often updated. You can also attract them to your resource. special serviceswhere quick robots live. These quickly robots index the article and immediately it usually throw out closer to the top 10, especially if the material is new, and then when an update occurs, the page occupies its deserved place in the search. Well, it seems more or less managed to tell the principles of the update, and you can go to their species.

Types of updates Yandex

1. TIC. AP is not so often, usually once a month, it happens that there is no two months and even more. There is no regularity, when it is not known next update. The amount of TIC affects the number backlinkswho lead to your resource. Of course, links from donarov should be with high-quality and close on topics to your site, then links will be taken into account.

2. VIC. Weighted Citation Index is designed to measure the static weight of each page of your resource. It is updated constantly, but to measure and even more so recognize the VIC is not yet possible.

3. Update Yandex Catalog. Many wonder of course, but the Yandex directory is also there, after which you can see your site in the catalog If you added it there, never see if your site has lost confidence and removed it from the catalog.

4. Update search for pictures. For this case, there is a special robot that is engaged in the indexation of pictures, and then there is an AP, and the sites that are promoted by pictures collector

5. ApDith Favicon. If someone does not know, then Favon (Favicon) is a small picture, which is located on the left in the extradition opposite the title. If someone does not understand, look at the screen.

Well, if you put Favon, then it will not appear in the extradition not immediately, but after the post edit will occur on phaniques. How often this is not to say, but my appeared after two weeks after I put it.

6.Appute mirrors. Yandex has a robot that collects information on the site gluing with the main mirror. To be clear, I will give a simple example .. Site. For search engines, these are completely different sites, and they need to be glued down (to determine the main mirror) so that the entire weight of the reference mass goes to the site with WWW, or without WWW. If you do not do the main mirror, the transmitted weight can be divided into your website with www and without www. Drops will also be created. Do not forget how to make a redirect on the main mirror, then immediately put the main mirror in the Yandex and Google webmaster.

7. Reference AP. Reference update, as the main thing happens often on one day, and usually once a week. The reference is used to collect all the backlinks, in order to then convey this data for the UPTC, and for the main update, which, taking into account links, builds its issuance in the search.

8. Text as you have already guessed it intended to throw in the main issue of new pages that will be available to search. Also occurs usually on one day with reference and main search results.

9. behavioral factors. Many say that the PF is not, but I am in the root disagree. Yandex, like Google take into account behavioral factors, and information on them is also going to be used to build issuance.

10. Update search algorithm. The most terrible AP for a web master. During this, a new calculation of relevance occurs, new algorithms are being introduced to rank sites.

Where to see?

1. On the site Tools.promosite.ru at Tools.promosite.ru/updates/

As it can be seen first, the usual AP of the search base occurs, then the text and reference should immediately. Also here you can see Ap behavioral factors. Screen

below.

2. In Yandex itself. Yasha himself can tell you in the form of letters to the mail about the basic update of the search base. To do this, you need to add your site to Yandex Webmaster. After adding, enter this ulla webmaster.yandex.ru/settings/Messages/Types.xml to the address bar and check the ticks opposite the "global" and "search base update" and save the changes.

3. Appendices of TIC, and the usual AP search base can be viewed on Pr-cy.ru

Where to see the updates are full, I will not rewrite, since there is no point. Posted the most basic places where I look. Regarding AP Favicon, Yandex Catalog, Mirror AP, VIC, AP Images and updating the search algorithm did not write a place where you can see them, as I do not know them. Yes, even if there are such services, then in accuracy of the data, I honestly very doubt.

Any specialist in the field of SEO will tell you that he is never boring. Even if today the site has reached heights in the search results, then tomorrow it can easily fly from there. And all of the fault of the ill-fated updates of Yandex!

Appendices of search engines

According to many SEO specialists, website promotion in search enginesoh looks like eternal, never ending "funny starts". Even on holidays, when all people relax these "inhuman" search engines are constantly updating ranking results.

Therefore, it is necessary to be tired specialists in SEO and the owners of Internet resources not to sleep, but to "pray" a great search engine so that he will not throw their sites from the top of the issuance. All this is due to Yandex updates:

Under the update in SEO, it is customary to understand the update of the database of the search engine by including new elements in it ( new or updated web pages). This leads not only to adding, but also to the "reimbursement" of resources in search results. That is, the search engine cache is updated. It is due to this that the results of the site indexing are changed.

That is, if today your site was in the top ten search results, after the search engine update, he can fly away from there.

Search robots are constantly "wool" expanses of the Internet in search of new and updated sites or pages. All new elements and changes in older they fix in their cache. Then at a certain point, the search engine database is updated and, as a result, the next ranking.

Elements that are updated:

• New links;
• New content (text);
• Changes in already indexed pages.

Features of update in Yandex

Google updates pass often, and therefore are not something unexpected. It is much more complicated with updating the Yandex database. At the update of this search engine, several parameters are taken into account.

Therefore " search engine update»Can be divided into several phases:

• Updating data on text content web pages - this stage is called a text update;
• Updating reference content data - all new links and updates of old, which are located on the pages of indexed sites are taken into account.

Most often both update phases ( text and reference update) Take place at the same time. But this does not mean that the article placed last night already today will be included in the search results. Everything is more complicated. If you believe the statistics, then the period between the two updates of Yandex make up from 3 to 10 days.

But such restrictions are not superimposed on all types of Internet resources. Yandex bases for news resources and blogs are updated daily. And all those sites that often place new materials are commented. The rest of the resources remain only to wait for the next global update.

Other types of updates Yandex

• Update issuing - updating the results of the search engine. That is, there is a change in the positions of sites. It is the final stage of the ranking process. Appendite issuing comes after the search robot contains all data on new and modified references, textual content of resources, and are listed in the search engine database. Based on this information, the list of search results is generated, which is issued in response to a user query. The list update is not so often ( on average once a month). But it is impossible to predict its exact date.

To refer to the degree of changes in the search issuance, the term "storm" is used. It shows the degree of change in the search results in the percentage relative to the previous list. Strong considered an update of search results in 25-40%.

If the storm indicators exceed 40%, then we can talk about changing the algorithm for generating a list of search results (ranking).

• An update of the thematic citation index (TIC) is the most long-awaited for those who earn on selling links. There is a "revaluation" of thematic references that lead to your resource. The unlawfully update TICs divide into two stages: push-button and toolbar.

Under the button implies a change in the indicators of the TIC on the button of the index of citation from Yandex. It is most accurate and takes place first:

Titz toolband update is a change in the parameter readings in the toolbar for the browser from Yandex. It comes later than a push button update.

In the Google Analogue of Titz is PageRank ( Pr.). But in contrast to the TIC, the PR update is much less common. Therefore, it shows the popularity of the resource (webpage) at the real moment of time is not quite accurate.

When will Yandex hold the next update?

After the first update, Yandex remembers the new content. If after the second it did not occur in it, then the text enters the results of the search results. The speed of the text update also affects the volume of the new material and the complexity of the structure of a particular site.

The larger the volume of new materials and the more complicated the structure of building a specific resource, the longer the process of reindexing.

A little easier is the case with the prediction next update Titz. It is assumed that the value of the general TIC of all resources in Yandex is an accurate value, and almost does not change. Therefore, when applying, Titz is only its redistribution. It occurs 1-2 times in 30-60 days.

As you can see, saying exactly when Yandex will make another update, no one can. But presumably it can be predicted by analyzing the dates of previous updates. To do this, you can use specialized services:

• sEOBUDGET.RU - The site in the form of the table shows the exact dates of Yandex updates for previous periods. And the dates of the proposed updates are given at the bottom of the two most popular search engines:

• tools.promosite.ru - another service. It has a large number of analytical data on updates represented in the form of graphs. In addition, this resource boasts the most accurate system of informing about Yandex updates. Check occurs with a frequency of every 3 minutes!

Without an understanding of what an update is, it is unlikely possible to effectively promote site pages on requests. Because some improvements in the visibility of the site in search engines occur only after updates. For example, if you corrected text on the site - improved it or removed spamming entry - the positions of the page on request will not change, the traffic will not grow up on it. But when the search engine robot will visit the updated page, will change its copy in the index, and there will be a text update (crossing text factors), only then the positions can improve and, accordingly, traffic will grow.

What is the search engine update

Under the update, understand the update of something. Search engines are also updated, and some updates occur much more often than the usual user can represent.

An update of the search engine is to update the databases and algorithms of the system, entailing a change in search results.

Search databases consist of copies of pages of many sites. After the update, the search bot is looking for new pages on the site, and also periodically rechecks old. In search base indexes are saved copies of sites based on which issuance is formed.

What are Yandex updates

Yandex has three varieties of updates: an update of issuing, yak and Titz.

Update issue

The search bot scans sites and saves fresh copies. During an update of issuing a search engine takes a saved copy for a certain day. The features of the issuance of Yandex consist in the fact that the search engine takes data from the database not those that gathered the bot on the same day, but scanned copies from the nearby past. Often the difference between the day of issuing and the day of receipt of the saved copy is 3-10 days, and sometimes a couple of weeks.

HISH, when the update is very necessary, Yandex can sleep two, and then three weeks, and when he is not needed at all and does not work on sites - the updates are figaching every day.

Here's how Gnoves with Sercha react to the update:

Yandex has the following types of extradition updates:

I also want to note that the mobile issuance has its updates. They are practically not studied - even the positions on mobile issuance very few people take off.

ApDites Yaka

Appendices catalog - Updates of Yandex.Catalog, which include lists of authoritative trust sites that have an interesting significant content According to various topics. It is already very difficult to get into Yak, so this is a topic for a separate article.

Update Titz

Number, quality, thematic, age, naturalness and other indicators form an estimated level of TIC. Far from always happens that a large number of Links unequivocally increases the TIC, since their quality plays a significant role. Since new links to the site are constantly emerging, and the old ceases to work, the Yandex Titz updates regularly occur.
Titz updates are presented in the form of two indicators: push-button and toolbar.

• Tulbarium Displays in Yandex.Bar;
• Contact button You can see on special button Titz.

As practice shows, the push button is updated faster.

Google updates

Google updates operate on the same principles, but a little different.

1. Google updates associated with issuing work much faster. Google has no definite schedule of updates. Updates pass in random. Depending on any changes on sites, changes are occurring in search results;
2. Page RANK (PR) - Rating of Google, determining the authority of the site. PR calculation system is similar to TIC: it all depends on the amount and weight of links on the page. PR recalculation occurs once every 3-4 months. But you will not know about it - Google has already covered the "toolbar" PR.

Accounting services

The most classic option is, the service of Evgeny Trofimhenko on the analysis of the Yandex updates, an indicator of the Appex AP (text), references, an AP, the preserved copy, twist of the algorithm and the issuance of Yandex and others. Checking the Yandex APA once every three minutes to 9 am, later - once a hour.

Among good services By surveillance updates, it is also worth noting. The page poses a calendar of updates Yandex. Contains an indicator of updates of TIC, search for issuing, behavioral factors and Yandex.Catalog.

An update of issuing is the update of the village with the search results. The word "UPDATE" is translated as "update". What is meant by an update of the issuance of Yandex? This is a change in the information provided by this search engine (PS search engine).

How is the search index of Yandex?

The search engine robots bypass sites with a certain regularity and update information about resources in their bases. This is a long process. It is worth considering a huge number of sites in the worldwide network, as well as the different frequency of their visiting "spiders" Yandex. Information accumulates and at some point the PS algorithms change the internal rankings of sites. The result of these adjustments is to change the order of web pages at specific user requests.

In fact, this process should be divided into separate streams. Yandex collects not only the text content of the pages, but also holds:

• analysis of pictures;
• links of sites each other;
• attendance.

It is known that user actions and analysis of the new contents of the pages have important. All rating recalculations require significant computing capacities.

How often does an update issue of Yandex?

It is impossible to give an accurate answer to this question today. There are a number of services that "predict" search systems updates, but in fact it is rather extrapolating the information received about previously conducted issuance updates. For example, if significant changes were marked with regularly once a month, it is logical to assume that in the future the trend will continue. In fact, for each direction (text, images, links, etc.) updates are not obliged to coincide.

PS robots themselves quite a lot. There are "fast" adding pages to the index almost instantly. In fact, after minutes from the moment of publication of the new page on the resource, it may already be in extradition, and then begin to "swim" on positions. Example: News and news belt. On one request made with a difference in 15 minutes, you can get a completely different set of resources. This is a special case when Yandex tries to provide the most "fresh" and relevant information.

For a number of high-frequency queries with formed by the leaders, it is almost unrealistic to notice this on the first pages. Text updates there usually occur in the range of 3 - 10 days.

Periodicity of updates (taken with pr-cy.ru)

As a rule, for most sites with high-quality information, hitting the first issue of issuing average-frequency requests requires 2-3 months, but the situation may vary for various reasons. The myth of the "sandbox" Yandex appeared precisely thanks to the low update speed. In fact, it is an update, the result of which the appearance of a previously unknown PS site becomes the appearance.

Often the rapid takeoff or drop in the site is associated with changing the main mechanisms for yandex ranking.

In the environment of professional Web-masters, you can often hear such an expression as an update or Yandex. Naturally, not many of you are familiar with this concept, so I will try to tell you about Yandex updates.

What is Yandex update

So what is Yandex update? The word update itself is English-speaking and translates as an update, i.e. When the Yandex update speak, implies its update. It became a little clearer, but a counter question is evaporated - and what does Yandex update this?

In fact, Yandex updates are very much, but I will tell about them a little lower, and now to help you understand the general definition of APA, I will give such an example: you add your website to the search for Yandex, and after some time he appears there. This means that Yandex has occurred.

Or such an example: adding new articles on the site, they are missing in the search, but over time they appear there, it means that an update occurred. In other words, Yandex update is the update of the search base of Yandex, which is replenished with new sites and pages.

What types of Yandex updates are

I think in your head there was a clearer picture of what an Yandex is, so it's time to consider the types of updates.

Department of search issuance. To explain what it is for the appearance of the update, I will give an example: you drive into a search for some kind of request, and the top 10 sites on these requests are displayed.

If you enter the same query somewhere in a week, it is likely that the site that was on this request on the 10th place may be, for example, on the 8th place, or, on the contrary, instead of this site on 10th place may be perfect Another site that was not previously in the top 10.

Why so? Because the search index occurred, and Yandex considered that this site was not a place in the top 10 and put another resource in his place. Those. The definition of APA issuing sounds as follows - this is a change in the positions of sites in search results.

Sometimes Yandex can put your site above others, sometimes lower in positions, and may also leave unchanged.

Text Update. Here I think you yourself are guessing that the text update (new articles) occurs. Despite the fact that you already have indexed articles in the search, search robot Continues to scan them in case you make any changes, and also monitors the appearance of a new text material to index them and add to the search.

Reference update. I think everything is clear here too. Yandex scans links leading to your site, and decides which of them to index, and which is not.

Generally listed above the updates are closely related to each other. For example, you added many articles and bought links.

Yandex needs to check all this and index, as well as decide which position to place your article, so it begins to conduct updates. As a rule, all these APAs take place at one time, although there are cases when they pass separately.

There are also more types of updates:

Update Titz. Titz is such a parameter assigned by Yandex, and what it is more, the better. Usually this parameter is important for webmasters that monetize your site by selling links from it.

ApDith Favicon.. Favicon is a small graphic website icon. Using the search, you probably noticed that there is a small icon next to each site, so this icon is Favicon, which Yandex also sometimes updates:

When the Yandex updates are held

With updates, we seem to be more less understood, it remains only to clarify, and when do they pass? It is impossible to give a definite answer to this question, as Yandex is unpredictable, but I still try to answer.

It is clear that the work on your web master sites lead every day, therefore such types of updates, as an extradition, as well as a reference and text update must occur much more often, and preferably in general every day.

But Yandex believes that daily apa is too fat and makes an update issue, references and text on average once a week, for which, by the way, it does not like almost all owners of Russian-speaking sites.

At the time of writing this article, the last update was July 30, 2014. He included the AP of the new articles, references and issuing at the same time. Prior to that, there was also a couple of updates issuing, but the text APA was not within 12 days.

As for the reference update, it usually passes along with the text, although you can often observe such a picture in Yandex webmaster when the number external references During the day, it changes several times, but it is or not, it remains only to guess.

With an update Titz and Favicon is a completely different story, and their update usually takes place once a month.

How to find out what the Yandex update goes

Well, finally, so that you know about Yandex updates, it remains to tell how to determine what's Yandex goes. In general, to determine visually whether the AP or is not very difficult, so I will tell you about the services that I use myself to determine the update.

The first service that I use is seopult. Going to this site and dropping down, you will see such a sign:

Here we are interested in the column "Storm". A large storm indicator indicates that it is likely to go. As I said, at the time of writing the article Last AP was July 30, which this service says.

If there was a text AP, then this service also reports this by writing the time of fixed update. Also pay attention to the 25th number. The storm was also pretty decent, but the text update was not recorded, and it is possible that there was an update issue.

Tools.promosite.ru.

Another popular service to determine the update - http://tools.promosite.ru.. Going to him, there will also be information about updates, and more specific information on updates is indicated here:

You can also install Tulbar, which offers this service. He will allow you to find out about the latest updates, without going to the site. It is possible to find it slightly below in the left column:

If you use the Mozilla's browser, then you can set the RDS BAR extension to it. By the way, a very useful thing that allows you to learn a lot about the sites that you visit. An already installed RDS bar will look like this:

I will not stop on how it works, I will only say that when the update goes, you will have a notice that the AP was recorded.

I also use the service Xtool. In general, this service is designed to check the trust of the site, but if you register in it, then letters will come to your mail about what has occurred. The only negative is that letters come with a delay when the update has already ended.

Obtaining an empty letter from Yandex

How so, you say, Yandex holds updates and does not report them. In fact, reports, just need to notify Yandex to receive notifications. Make it can be done hereBy putting a tick in the corresponding window:

There are a bunch and other services to determine the APA, but believe me, those that I told you, more than enough.

As for the time of updates Yandex, then all the updates begin at 12 nights in Moscow and last throughout the day, so the results of the APA are best to check in the late afternoon.

Well, now you know exactly about the updates of Yandex all that is needed, so I stay with you to say goodbye and thank for your attention.

With respect, Shakbunenko Sergey.