Bing mail. Search Search Engine Bing

Bing is a relatively young search service for the first time on their existence only in 2009. However, despite its youth, this search system Already today in some European countries, as well as countries in North America is inferior in their popularity only. If we talk about the popularity of Bing around the world, at the moment its share of the search market is estimated at 30-35% .

Bing is not the first search engine from Microsoft. Earlier, the company attempts were made to create full-fledged search services, which resulted in such search engines as Live Search and MSN, and not being popular with the Internet community.

As for the success of a new search engine from Microsof.t, then experts tend to associate it with two main factors. First, engineers managed to avoid all mistakes and flaws that were allowed in previous Microsoft search services, and secondly, a huge array of statistical data, which has accumulated from the company during the years of browser existence Internet Explorer.allowed her engineers to create a search algorithm giving users relevant issuance.

As for the promotion, it is not yet clear how efficiently in this search system works the promotion of sites by references. This search engine "author" ranking algorithm, he reminds the algorithm of the Google ranking algorithm three years ago plus some more developments. Since we have little search engine in demand, then there are not many specific information about the technology of the Bing search engine work in RuNet.

In general, the whole full of drama, the Internet market is the most dynamic market, so another leader came to replace one leader.

• In addition, it is worth noting such an important factor in the popularity of Bing as an improved search for media files, which provides ample opportunities for sorting the search results inaccessible in other search services.

As for the algorithm for ranking this search engine, it also has some features. First of all, it is worth noting that Bing is extremely negative about sites moving with the help of search spam methods, fined such resources for the slightest crop. Secondly, this search service is very well to sites that use a large number of Flash elements what can not be said about many other search engines. The third feature of the search algorithm Bing is its attitude to the density of keywords. If for successful promotion in other search engines, the texts of the site must contain from 5 to 8% Keywords, the Bing considers the number of 3% in the native key density.

As for the domestic search engine - Yandex, many experts note that it works very well in commercial extradition, so if you find where to buy Panasonic air conditioners, then you should use the services of a domestic search engine. Well, in addition, search engines are not all know, so you need to hope not only on them, but also on human experience. In order to find out what people think about your product you should look for reviews about this product on the Internet.

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Irina Vinnichenko

Content-Marketer Semantica

Officially, the Bing search engine in Russia does not work. Microsoft devices are installed by default Yandex. Why may you need to promote the site in Bing? At the moment, the answer is one: if you want to promote in the bourgeois.

Why Bing, not Google:

• Less competition. In this case, traffic is as solvent.
• Growing audience . The volume of search traffic in Bing in the United States reaches 21%.
• Competition with Google . Microsoft takes steps to develop your search engine. For example, in Firefox Search By default runs in Bing.
• Quality traffic. Bing is less than the percentage of failures, more depth of views.

But you need to remember that ranking factors in Bing and Google are different, and the fact that good for bing does not benefit in Google, and sometimes it can even interfere. For example, Microsoft search engine prefers the exact entry of the key phrase into the domain name. But this strategy does not bring significant benefits in Google. And in case of overdaming the site - the use of accurate entries of key phrases in headlines, subtitles and inside the texts themselves (as Bing Like), you can get under the filter. Therefore, promoting the site to bing, be careful and compare the ranking factors in two search engines - will the optimization of those or other requirements in one system drop in the other.

Many optimizers and website owners do not pay attention to ranking factors in Bing, optimizing their sites only under Google. However, over the past few years, the Bing market share is slowly, but faithfully increased as Microsoft attempts to make Google competition in the field of information search on the Internet.

Why you need to pay attention to bing

The best in the changes is that most people hate them. Changes pushed us out of the comfort zone, so many seek them to avoid. But this fear creates new opportunities for those who are not afraid to change and try new.

For more than 19 years, the SEO industry was focused exclusively for ranking sites in Google. This led to the fact that other PS was ignored, and Bing did not exceed the rule.

Bing Ranking Factors

The view is common that if the site has a good position in Google, in Bing they will also be good.

But it is not. Search engine algorithms are very different. Just compare the search results on the same term, and you will quickly understand what I mean.

Therefore, if you do not want to lose potential customers, it is important to understand what the key differences between Bing and Google are being concluded.

Do not forget about users

The user interaction is one of the strongest signals in Bing. Therefore, the active participation of the audience increases the chances of high positions in this PS.

To evaluate the search engine, uses the term known as " pogo-Stik" He means a situation where someone enters a search query in the string, presses the result in the extradition, and then clicks on the button " Back"To return to the search.

If the percentage of people who go to the site and immediately return to extradition, high, the PS will consider this signal as evidence of poor interaction. But if people are delayed on the site, he has every chance to go to the top.

Click Through Rate is important

Bing considers clicks on the result in extradition, pluses data on interaction with the user and uses this mixing signals to improve the search results.

For example: if with an equal basis, the site on position number 1 receives a 20% clique coefficient, and the # 2 position receives 40% - this is a clear indication that the # 2 result is more complied with the user's intention by providing the best user experience. No wonder if they soon change places.

For successful rankings in Bing, it is necessary to prescribe titles and descripts, taking into account not only the entry of key phrases, but also users. Think about clicable descriptions with keywords.

The importance of social signals

It seems that everyone already agrees with the fact that social signals are important to promote the site in Google. But they also affect Bing. However, in the second case, dependence on them is much stronger.

Using social signals in the site promotion strategy, you create conditions for good resource ranking both in Google and Bing.

Backlinks no longer

In Bing, the backels lose their usual significance. Compare the search results to the same query in Google and Bing, and you will notice that the highest rating sites in the search engine from Microsoft have noticeably fewer backlinks.

ATTENTION: Bing prefers "editorial" references from text, and not from the side panel, footter or list of links at the bottom.

You need an anchor text

Bing attaches great importance to the anchor texts. Here they are more important than in Google. Therefore, if you want the link to be taken into account when ranking, use the anchor text.

Bing is not as good as Google in comparison of keywords. Therefore, this PS needs to be chewed and served from the spoon, that is, to prescribe key phrases in an accurate entry. But with optimization it is impossible to overdo it. Otherwise, it will be easy to run into Google Penguin.

Keywords in domains

The presence of a key word in the domain name helps the site to rank well in Bing. This is not a mandatory requirement, but a recommendation.

Again, you need to remember about Google and filters, which are unlikely to like the exact entry in the address of the site. Therefore, it is best to use the names that include keywordsBut not in exact entry.

The role of the authority page

Bing attaches not like big please back links as Google, but the site authority is assessed.

Rank a new domain in Bing is much more complicated than in Google. But if your domain has many years, he has every chance of top.

Old domain in which there is a keyword - golden lived for promotion in Bing. It will give you the upper position in the extradition.

PageRank does not matter

PageRank is a magnitude denoting the "importance" of the page. The algorithm was created at the very beginning of Google SEO-history and is important when ranking in this search engine. What you can not say about Bing - it seems, no correlations between PageRank and the positions in PS from Microsoft are not.

Content and keyword density are important.

Bing prefers sites with lots of unique content. Long texts are perceived here better than short. This is explained by the fact that Bing is behind Google not only in the processing of ankors, but also the entire content. Therefore, in the search engine from Microsoft better Use specific keywords for which you want to rank your page.

For each keyword, create your own pages.

But avoid duplicate content. Otherwise, get to Google Panda.

Bing also does not like dubbed content. It recognizes it and excludes the search results. But pages can stay in the index.

Keep track of the site structure

Search system Bing gives several interesting Soviets relative to the structure of the site.

First of all, she likes the content that is closer to main page. For successful promotion, it is impossible to place texts in more than three clicks from the home page.

You should also use nesting, which is built on the transition from general topics to more specific. For example, SEO\u003e Creating a reference profile\u003e Blog. Or Garden\u003e Furniture\u003e Chairs.

Internal optimization

Internal optimization in Bing is similar to Google. In metales, it is preferable to use keywords in an accurate entry.

Bing pays great attention to the tags of the headers, but takes into account the user interaction signals.

You must have only one H1 tag per page. Next, you should use the subheadings H2 and H3.

Note: Sometimes Bing uses H1 instead of describing the page in the search results. Therefore, be creative, creating headlines. Do not rely only on the exact entry of the keys.

HTTPS is not in favor

Newly Google announced that HTTPS is now used as a ranking signal, although very insignificant.

But the head of Bing Leed Vincent Vince said that they would not use HTTPS as a ranking factor, because he had no real significance.

Sanctions in the search engine Bing

We know little about bing fines, but they are definitely not so scary as animal renewal from Google. There is no such variety of animals. The speed of applying sanctions is also lower: Bing does not find the shortcomings of sites so quickly. Therefore, the leash is much longer here than in Google.

How to check whether the site hit under sanctions

Bing makes it easy to check, got your site under sanctions or not. All you need to do is open Tools for web masters Bing, Press the " Summary"And go to section" Site status" If there you see the state " Blocked: Yes"Your site needs to be saved.

It's time to go to Bing

The Bing sun rises. In the near future, his share in the total volume of search traffic will grow rapidly. Why? For example, because in the US Firefox made Bing by the search engine installed by default. As soon as it happened, for 24 hours, Google has decreased from 82% to 63%, while the use of Bing / Yahoo has grown from 9% to 29%. Perhaps the trend will soon spread to other countries.

The future of the search is changing - you like it or not. Optimizers have time to pay attention to Bing.

Hello, dear blog readers Website. We continue to get acquainted with the tools that provide webmasters leading (, and, and even appeared.

Today, the turn has reached the search engine Bing (and), which is quite popular in the world, but in RuNet its share is extremely small. However, those who create and promote sites in the bourgeoiet necessarily need to take into account this search engine.

Registration and adding a website to webmaster from Bing

But nevertheless, it is worth paying attention to such search engines like Bing and. Especially if your project has an English-speaking version (or you plan to implement this in the future) or it is fully focused on the bourgeois.

The toolbars may be useful, because with the help of them you can help the search robot, indexing resources on the Internet, determine which documents should be visited first. As you already, probably, you know, this is achieved by adding the webmasters panel in the appropriate place. About, and for WordPress -.

Map does not limit search robot. In moving on your site (), but sitemap.xml prompts the bot structure of your resource, which favorably affects the speed of its indexation (including new documents).

The fact is that the bot will not spend time on you more than it is released on it. He will just go to the next project, and you will return only to some time. In order for during his brief visit, he managed to index as much useful pages as possible, and things like Sitemap.xml and the Robots.txt file were invented.

Sitemap shows where the material is subject to indexing, and Robots.txt says where to go to the search bot is not worth it, for there is nothing interesting. Toolbars for webmasters allow you to check the overall length of the latter, as well as specify the path to the first. Although it is, of course, not all the possibilities.

Bing belongs to the well-known Microsoft company. Previously, this search engine was called MSN SEARCH, and even earlier Windows Live. Search or Live Search. The current reincarnation of the brainchildren is perhaps the most successful. They managed to enter the top three world search leaders. Before Google (), they are still far away, of course, but they have already successfully swallowed and even managed to digest.

So, in order to access the webmaster panel called Webmaster Center, you will need to go through this link. Click on the "Login" button:

If you already have "Windows Live ID", then enter it in the right area "Login", and if you have not yet been registered there, then to achieve this action you will need to follow the link "Register":

On the registration page you can at the same time get a free box in their email service Outlook:

As a result, you will be taken to the page "Bing Web-Master", where you immediately offer to introduce ullas of your resource.

But further with you will be asked full program. And the address of the site map, and its name, and your name, and a lot more. Even the time of the greatest influx of traffic will be interesting to them (apparently, to even no longer overload your server with its requests).

Well, and at the end you will be offered to prove your ownership The resource that add to the webmaster from Bing to the panel. And what about without it, suddenly you are not the owner of this site, but, for example, on the contrary, you are a competitor or just a harmful type that wants to make the author.

All these methods were described in detail in the reviews of similar services from Yandex and Google (see links at the very beginning of this publication), so repeated will be excessive. Personally, I always preferred the first option. In this case, it will be enough to connect via FTP (for example, using files) and pour the downloaded service Bing file (bingsiteauth.xml) to the root of your resource.

The second way to confirm the right to bing webmaster is to insert the specified meta tag between the opening and closing Head tags in the template of your resource. The problem may arise in the fact that it is not entirely clear which the contents of the HEAD tags are formed in which the engine you want. Therefore, briefly explains.

If you have JoomlaYou will need to open an index.php to edit the folder with the template you used (read more details): / templates / folder name_s template joomla . At the beginning this file You will find the opening and closing Head tags, between which insert the specified meta tag.

If you have a blog on WordPress.You will need to open to edit the header.php from the folder with the design topic you use (): WP-CONTENT / THEMES / Folder_S_Text_EMEMA_MOB.

If you have a forum on SMF.You will need to open the index.template.php file from the folder with the design theme you use: Themes / Default. With the help of the built-in search for a non-type ++, you find, for example, this section of the code:

// The? FIN11 Part of this link is just here to make sure brows don "t cache it wrongly. Echo" ";

and add between these two rows starting with the LINK tag, the code of the meta tag confirmation of the rights to hold.

About the third version of the confirmation of the right I can not say anything pretty, because it has never used it. After you perform one of the proposed confirmation conditions of the property right, you need to click on the "Check" button, after which you will finally open the road to the Binga Panel for Webmasters.

Work in Bing Webmaster

Her appearance Somewhat changed and, it is necessary to notice, for the better, for everything was translated into Russian and a number of interesting and useful tools added.

There is nothing extraordinary here, however, everything you need is available. You can see how many pages are in the Bing index, how many errors were recorded when indexing, see the files of the site cards that you were loaded. You can also see the statistics of clicks from the search and those keywords for which transitions to your resource most often took place.

If you walk on the tabs of the left menu, then in the area "Site Setup" You can delete or add a site map, specify the search engine on the individual pages of your project that they have not yet been indexed (this is actually an addunder -).

And also be able to adjust the activity of the robot Bing reducing or, on the contrary, increasing the height of the column for each hour during the day. It is clear that at night you can ask greater activity, but you can generally ask this search engine at all, especially if your resource is quite visited.

Well, and here it will be possible to remove those urms from the Bing index, which should not be there.

On the tab "Reports and Data" Webmasters Bing You will be presented with a schedule for which you can withdraw the daily number of clicks and hinders of your resource in the search, as well as other less interesting information. Just below you can find out what your documents caused the most interest in users of this search engine.

There you can learn those queries from which visitors often go to the search Bing, and at the bottom will see the statistics of errors detected when indexing, which can be considered in more detail by simply by clicking on the numbers. And even below will be.

On the tab "Diagnostic tools" You are offered a number of interesting tools:

The study of keywords, in my opinion, which helps to choose keywords and estimate the frequency of their request in the Bing search engine.

Reviewer Links Allows you to see everything external linksleading to the package of your project that you enter into the specified form. Markup checks will indicate on special markup errors, if you used it, well, and SEO analysis tools will indicate for a given page to those things that may interfere with its high position in the search.

In my opinion, in general, it turned out very not bad cabinet for webmasters, which are of interest in Bing. Try and evaluate.

Good luck to you! To ambiguous meetings on the blog pages Website

You may be interested

Yandex WebMaster - Indexation, Links, Site Visibility, Region Choice, Authorship and Virus Check in Yandex Webmaster
Google Webmaster - Search Console tools (Google Webmaster)
Cabinet Webmasters in Mail.Ru - New tool for site owners from Mile.ru search engine
Robots.txt file and Robots meta tag - Setting the indexation of the website Yandex and Google, the right robots and its check Forbid hotlanging in Apache and Nginx - how to protect your pictures from HotLink (showing on other sites)
Google Forms - How to create an Internet survey on the site in Google forms
Acceleration and protection of your site in cloud service Iry.rf.
Icons, Icons, Backgrounds, Pictures and Logos for the site (Online Services Iconfinder, Freepik, PsdGraphics and others)
Domains with www and without it - the history of appearance, use 301 redirect for their gluing
Feedback For the site using the forms scripts on HTML and PHP, as well as online constructors and generators
Transliteration - what it is where it is used and online translators with traslitis

Son asks the Father-programmer:

- Dad, where do children come from?

- Leave, son, I'm busy, - ask Bing.!..

Find something, I do not know what, or Bing., Kumo., – Bing.!

March 2, 2009 Vice President of the search and advertising departments Microsoft. Satya put on ( Satya Nadella) in the site blog All Things Digital. reported that the Soft Giant began internal testing new version its search service codenamed Kumo. (Translated from the Japanese - "Spider").

For almost three months Kumo. Tested only inside corporate network Microsoft.At the same time, domestic traffic from the Microsoft search engine predecessor was redirected to the address of the new search engine. Live Search..

When you try to go to the site http://www.kumo.com/ "From the side" page loaded Access Denied. With a message "You don" t host permission to access "http://www.kumo.com/" On this server. Reference # 18.279E9BD5.1236125318.123612531811ABE586 ".

New search engine comes to shift Live Search.who has already exhausted its capabilities, but never could catch up Googlenor Yahoo.. According to comScore., Share Microsoft. The online search market in the US is 8.2%, Yahoo. – 20%, Google It takes more than 64%. Microsoft. Modestly hopes that over time, a new search engine will be able to increase its share in the search engine market.

5, 4, 3, 2, 1, 0 - Start of the search engine, or are looking for - and unite!

Sure, Microsoft. Lavra's rest for a long time Google, and then another ambitious novice appeared - ! .. Therefore I had to urgently finish the search engine.

In the second half of May 2009, many incurred sites were sent to the headlines: "Microsoft Promises Search 2.0" ("Microsoft promises to search 2.0"), Bing - A Better Way to Search From Microsoft » ("Bing is the best search engine from Microsoft"), "Bing - Decision Engine" ("Bing - Engine Solutions").

May 26 B. Microsoft. decided to rename your search service - instead Kumo. Marketers of the company picked up the same memorable name - Bing. . A massive advertising campaign of a new search engine began: advertising Bing. - On the network, in the printed press, on television and radio - is scheduled to spend from $ 80 million to $ 100 million (for comparison: the entire advertising budget of the company Google For 2008 amounted to $ 25 million).

Finally, May 28, 2009 Executive Director Microsoft. Steve Ballmer ( Steve Ballmer) at the conference All Things Digital. officially presented new search engine. The first public version of the new search engine must earn on June 3, but in Russia it became available from June 1.

Bing. It is very different from Live Search.. Ballmer argues that Bing. It makes the search for more relevant due to the fact that the search engine "is trying to delve into" the essence of the user request, grouping the most relevant results in the group (search category). For example, the search for any product will lead the seeker not only to the goods itself, but also to accessories for him, to online stores, selling this product, as well as to sites offering additional information on this product. Search for air tickets will also give users as well as information about hotels and weather at the destination.

« Microsoft. Wants to reduce the number of "clicks", which the user needs to be done to find one or another information, "says Ballmer. New service Expands the boundaries of the technologies used today. It contains innovative developments in the main areas of search, including the delimitation of key and for more information, Definition of the query goal and display the main essence of the materials found. New user interface model Bing. Dynamically adapts to a specific request.

Main functions Bing.

- Function Best Match. analyzes the information obtained as a result, - Bing. suggests the user exactly what he is looking for;

- Function Instant answers Significantly save time, completing the page with the results of searching for a mass of additional useful data;

- Functions Web Groups. and Quick Tabs. Sort the information found by making it more visual.

Search engine Bing. Includes as its own developments Microsoft.and technology purchased from other companies (for example, PowerSet.).

Why do you need a new search engine?

Ballmer calls Bing. significantly converted and revised version of the current search engine Live Search.. According to developers ( Bing Team), A new search engine will significantly exceed its predecessor. They are so answering questions "Why do you need a new search engine?", "Why now?": « Web. Rapid expands, 4.5 new sites are created every second. The results of almost half of all search queries are not satisfied with users. You want more than just finding information. You want to find Knowledgewhich leads to Action. We create a more convenient, useful and efficient search engine, with which you can not only find the necessary information, but also faster to solve the tasks set. The main task Bing. - Make a network search more user-oriented. If you need to take an important solution, select Bing.- And everything will be decided! ".

"Many believe that the search today is an excellent help in any work. Nevertheless, we believe that existing search engines are still far from perfect: the mass of consumer expectations is not yet satisfied. Bing makes it possible to significantly reduce the path from the initial search request for the adoption of the final decision on the basis of the information received, "says John Mannelars, vice president of consumer products and online services Microsoft. in the region EMEA..

About title

Bing. (english.) - Sokr. from Bingham "S COMMON PLEAS REPORTS - Collection of court decisions of general litigation, compiler Bingham (1822-1834).

bing Hole - Running chute (in a payphone).

binge - drink, bush, porushka, festival, break.

Name Bing. has one of the programs for the OS Unixintended for measurement bandwidth network.

On the question of the name of the new search engine, Steve Ballmer is responsible for: "You ask why Bing.? We needed a name capable of saying everything about the Internet search. We needed a name that would not have negativity and unpleasant associations. "

IT.- Analytik Todd Bishop ( Todd Bishop.) thinks that Microsoft. Chose a successful name: " Bing. - It looks like a call. The site could give out sound effect "Bing!" Whenever the next user will press the search button, it is that way firmly fixing in consumer minds and allowing Microsoft. get a visor in the search game with Google».

Users social network Twitter. think that Bing. - this is acronym (The word formed from the first letters of the phrase, which it replaces). For example, such a interpretation of the name is offered: "Bing Is Not Google" (« Bing. - is not Google»).

How to use the search engine

Want to test a new search engine?

- Go to the site Bing.;

- the trimmed version of the search engine will open (for the "third world countries");

- To open the full-featured version of the search engine, you need to make several televitations:

- the advanced search engine version will be loaded;

- To configure Russification, click the link Extras. (in the upper right corner);

- From the opened menu, select Preferences. (which is interesting, in the section Location window Preferences. Your location will be determined, while in the text field Current location The appropriate entry will appear);

- in the drop-down list Display This Site In Choose Russian.;

- In chapter Search Language. Check the box Russian.;

- click Save Settings.

If you need to find images, click the link. Images.

To search for the video, click the link Video. And there is also Shopping., news, Cards, Travel .

Setting the search parameters

You can configure search options:

Bing search engine is the brainchild of Microsoft. He started 2 years ago and during that time he managed to conquer most of the segment of the search market.

Microsoft has previously tried to create. In particular, she tried her strength on a large American website MSN.com, as well as created the Live Search System. However, past attempts were not successful, while the search engine BingPassed excellent results, giving odds to Yaho and becoming the second world search engine after.

The success of this search engine experts are associated with several factors. First of all, engineers were able to avoid flawlessness and errors made in previous versions of Microsoft search engines. Secondly, a huge number of statistics accumulated from the corporation during the existence of a browser Internet Exploract, allowed us to create such a search algorithm that the most correctly answered asked questions.

FEATURES OF THE KEYBINGBING The fact that the system is attached to the contents, therefore, compared to the leading result, the most accurate one is issued. And in this search engine there are distinctive features of ranking pages:

1. Thanks to the advanced search functionality, you can most accurately ask the question of interest;
2. The powerful algorithm for searching for pictures, in which there are the functions of the display of thematic directions, for example: face to shoulders, only faces, etc;
3. The ability to view the video on the issuance page, induced italics on video and turning on the relevant link. In the extradition you can also deploy a full screen mode.

The search engine can distinguish between multivalued words, as reported by the user. Search for pictures and video is also conveniently organized. When you hover the cursor, the pictures increase, and the video begins to play directly on the search page. The information found can be sorted by various characteristicsWhat is the excellent advantage of the search system under consideration.

When the mouse approaches the result, the function is performed preview. The system is able to establish the geography of requests. For this, it determines where the request is made and in search results Will be the first to stand up to the user sites. For example, if the user requests stores, they will be issued those stores that are located closest to the asking.

Bing search engine - properly developing and promising PS. If you are planning to promote sites under an English-speaking segment, pay special attention to it, as it allows you to attract a large number of visitors to the site. Do not be lazy and think that without it you can do. It will take time and maybe not only English-speaking, but also Russian-speaking sites will be promoted. Therefore, work to the advance will give you huge benefits and odds.

So, let's sum up. Wanting to conquer leadership in the search segment, Microsoft Corporation when developing Bing made the main emphasis on the exact compliance of the search results to the requests that the visitor asks. Clear sorting, and not a huge number of search queries pages undoubtedly contributed to the fact that an increasing number of users use this search engine. However, it is currently widely widespread in the English-speaking segment. The corporation has implemented a modern and logical approach to finding a global network. Time will show whether the developed Microsoft concept will allow it to get ahead of such world leaders in the field of search engines as Google. Time will show everything!