Traffic arbitration real examples instruction. What is traffic arbitrage? Where to start a beginner! Targeted social media ads

Recently it is gaining more and more popularity. Excellent, it attracts a large number of newbies. Not all of them have enough knowledge for a good start, so they often try to find step-by-step instructions that can lead them to their first money. Let's try to form the main stages of working with traffic and show new arrivals the direction of movement towards success and profit.

First of all, you should know that traffic is referred to as visitors to the resource, who, having seen the advertisement, became interested in it and followed the link. The whole point of arbitration is to attract and purchase traffic and send it to the desired product offer. The affiliate receives a reward for the completed target action. The difference between the cost of traffic and the reward received is the earnings.

Where should a beginner start?

The first thing a newbie should do on the way to their first money in arbitration is to register with. They help to facilitate cooperation between affiliates and advertisers. Affiliate Program Networks Provide technical support webmasters, provide promotional materials and statistics tracking tools. The choice must be approached responsibly, you should not pay attention to little-known affiliate programs, before starting work, it is important to find reviews and recommendations regarding cooperation with a particular network.

Admitad is one of the top affiliate networks, it has long had a reputation for being a reliable service. Therefore, a beginner should start his / her path to arbitration by registering in this particular network. It offers a huge catalog of offers for every taste, including exclusive ones, a large selection of tools to increase conversion, instant payouts and full-fledged webmaster support.

Registration in Admitad takes place in three stages:

The first stage consists of filling out a questionnaire, in which you should indicate: name; the status in which the work will be performed (physical or entity); login and password; as well as contact details.
The next stage involves obtaining information about the publisher's sites and the proposed methods of work. You can select any type of site and fill in the information about it. Choosing a category suggests indicating which of them is closest to a novice webmaster and which one will be more interesting to work with.
Do not be afraid if there is not a single site for work at your disposal, Admitad works with different sources of traffic, including contextual and teaser ads, as well as publications in social networks... The affiliate network employees have developed recommendations for rapid creation work sites and their use.
The third stage of registration, completing, and requires confirmation of registration and account activation via mail.

After the account is activated, you need to confirm the ownership of the advertising platform. The confirmation is quick and in this situation with the VK group it only requires logging into the owner's account. This completes the registration of the webmaster, and he gets into the working area of the Admitad.

How to choose a CPA offer?

After registration has been successfully completed, you should proceed to choosing an offer. An offer is an advertiser's offer, by advertising which the publisher attracts traffic and earns income. It is believed that the easiest way for a beginner to make their first money on a product, that is, offers offering to buy a specific product.

In order to get into the list of offers, go to the "Affiliate Programs" tab in the top panel. The review will be presented full list, from which, using the available filters, you need to select the appropriate one. The sorting tool is located on the right and provides a drop-down menu with criteria.

The rating shows how popular and effective the offer is, the higher the rating and the number of stars, the more conversions it takes.
Есрс - an indicator of the effectiveness of a click, the cost of one click. It is averaged and shows how much income an affiliate can expect. The higher Есрс, the better.
Tariff - describes a specific target action for which payment is made: for a confirmed order. For a subscription, for registration, and so on.
The size of the partner reward - indicates the payment for the targeted action.
The lifespan of cookies is of great importance. It shows how long the following link and subsequent purchase or subscription will be credited to the current publisher. Duration per day means that the target action taken the next day will no longer be attributed to the affiliate.
Available traffic - shows what types of traffic are accepted when working with the current offer. This criterion is very important and you should definitely familiarize yourself with it before you start attracting traffic.

When choosing an offer, you should first of all evaluate the rating, Есрс and the percentage of order confirmation. All these indicators together characterize a good offer.

After the offer is selected, it must be connected. For this:

press the button "details";
put a tick on reading the rules of the software, they should be read so that there are no misunderstandings in the process of work;
click "connect".

After completing all the actions, the arbitrator will receive a notification that the application has been accepted for consideration and should wait for a decision. It will be possible to start work only after the offer has been activated. After activation, you should go to the section "Advertising materials" and select those suitable for continuing work, as well as generate an affiliate link that should then be promoted.

How to advertise an offer?

The main job of a webmaster is to create various advertising campaigns aimed at showing the offer to a large number of people. There are many ways to advertise a product, in order to understand this issue in more detail and see arbitrage on live examples, beginners should read the cases of affiliates who have already achieved considerable success.

The most productive and in simple ways advertisements are contextual advertising and publication on social networks, it is with them that beginners are advised to start.

contextual advertising

Contextual advertising is advertising that is displayed on a site with a relevant topic or in search results for relevant queries. It is believed that given view advertising is the most effective, due to the fact that ad impressions are made to users who were initially interested in something like that. Such advertising campaigns give quick results, do not require large expenses, have flexible settings, a large set of analytics tools, information content and a convenient format. Each search engine has a service for creating contextual advertising campaigns.

Google adwords

the system is intuitive and easy to set up;
allows you to get the most interested users in a very short time;
provides a choice of resource for broadcasting the announcement;
low cost per click.

To create and configure an advertising campaign, you need to create account in Google, then create the ad itself already in AdWords and start setting up. When making settings, you should be aware that highest flow traffic will give the type of company on the search engine and the media network at the same time. If required, you can customize the targeting. Additional settings allow you to limit the display time, as well as control and optimize the budget consumption.

Yandex. Direct

Contextual advertising system from Yandex (article -). It has many advantages along with its opponent. Creation of an advertising campaign is also not difficult even for beginners. Full access to the office and the implementation of total control over the results of the impressions makes it possible to adjust the ad at any time. Targeting settings, tracking and optimization of budget expenditures, a huge range of analytics and performance evaluation tools.

To set up an advertising campaign, Yandex has developed a setup wizard that performs step by step desired settings prompting the user for the required action. Allows you to create blacklists, that is, a list of sites where the ad will not be broadcast. And also asks for the introduction of plus-words, which are key queries for displaying the current ad, and the whole AC will be guided by them.

These are the main most well-known services aimed at working with contextual advertising and do not require professional skills to use. In addition to them, there are many more similar resources. For example, Digly and Aory are also geared towards complete newcomers to PPC advertising.

Advertising in public

Most often, newbies ask the question of how to start arbitration with a small amount, experienced arbitrageurs in their cases give direction towards social networks. It is with publications in VK and Facebook groups that it is advised to start mastering arbitration with small budgets.

This can be done by contacting the public administrators directly and ordering advertising. Before choosing a group for publication, you should carefully study the statistics of visits and group activity. There are pubs with a large number of wound participants, the activity in which is zero, there will be no sense in placing advertising in them. It is better to choose a small group, but with good activity, likes and discussions. Also, by contacting directly, the webmaster runs the risk of running into an unscrupulous owner who, having accepted the payment, will not publish an advertising post.

To avoid such situations, you should contact special services and exchanges aimed at working with advertising on social networks. Each network has its own service for creating advertising, for example, advertising on Odnoklassniki is created through Target.Mail.ru, all the rest popular networks have their own built-in group advertising exchanges, as well as tools for creating targeted advertising. These services have all the options for customizing and selecting the target audience for displaying ads. But it should be remembered that nowadays the requirements for offers that can be advertised have become more stringent, especially with regard to the product.

Sociate.ru allows you to create and place an advertisement in social networking groups. It has a large base of public administrators offering their services and is famous for its low prices.
Plibber is not particularly different in functionality and capabilities from the previous exchange.

Working with the services is intuitive and will not cause difficulties for beginners.

Summing up the above, it should be said that all highlights for starting a beginner in traffic arbitrage and getting your first money are described in detail. By adhering to the recommendations, everyone will get the result. But do not forget that arbitration requires constant improvement, so you need to constantly read new information on the topic, study the cases of affiliates and then you can achieve great success.

To make money on affiliate programs, cooperate with advertisers and receive 200 - 300 thousand rubles of profit every month, you need traffic. You can mine it yourself by creating and developing your own sites or communities in social networks. Or you can buy ready-made traffic with the necessary "parameters" (of course, tests are always needed) from those who specialize in its production (webmasters) or on exchanges (AdWords, Yandex Direct, myTagret). This is called arbitration and is a very effective solution.

In 2020, traffic arbitrage is a way to quickly start making money on affiliate programs. You can immediately get the required number of visitors and concentrate on offers, creatives, searching for the optimal combination of "offer-traffic" and methodically increasing profits.

What is traffic arbitrage

Traffic arbitrage - earnings on the difference between income from affiliate programs and the cost of buying traffic (advertising).

For example, I bought teaser traffic for 134,412 rubles.

I leaked it to an affiliate program and earned 402,330 rubles.

Profit from arbitration 267,918 rubles.

The principle of the affiliate program is as follows:

An advertiser needs clients, buyers of his goods and services.
The partner uses advertising on the Internet to attract users and merge them to the advertiser.
If the user became a customer, bought an advertiser's product, or performed another action, then the partner will receive a reward - a fixed amount or a percentage of sales.

Basic terms of arbitration

Advertiser - a seller of goods or services who is willing to pay for attracting customers.
A partner is a person who finds clients on the Internet for a fee, attracting them with various advertisements.
CPA (Cost Per Action) is a payment model for a client performing a specific action required by an advertiser (registering on a website, subscribing to services, purchasing a product, downloading an application, calling a company).
Offer - a description of the rules of cooperation between the advertiser and the partner. The offer contains the advertiser's product or service, the goal is formulated - what action the user should perform, the partner's reward is indicated, an affiliate link is provided, the requirements for traffic and advertising are described.
Affiliate link - a page on the advertiser's website, unique for each partner, in the URL of which the partner's ID is included.
Traffic is the flow of Internet users who may be interested in the advertiser's product.
Drain traffic - redirecting users to an affiliate link (using a link in a banner, teaser, ad or redirect on an intermediate site).
Lead is a completed client action that is required by the advertiser, verified and confirmed by him, for which the partner will be paid a reward.
EPC (Earn per Click) - the average profit per click, the higher this parameter, the more you will earn on the purchased traffic.
Creative - text, graphic and video promotional materials. For example, banners or advertisements for exchanges.
CTR (Click-through rate) - the ratio of the number of clicks to the number of users who viewed the ad or banner. This parameter shows the effectiveness of the creative.
Landing page is a special page that users get to. The design and text of the landing page are designed to nudge the visitor to take the action the advertiser wants.

How much you can earn from traffic arbitrage in 2020

Making money on traffic arbitrage requires methodology, attention to the settings of all elements of the advertising campaign and tracking the results of the traffic drain. Accuracy in this business will be rewarded with hundreds of thousands of rubles of income every week and a profit of 200% -300% or more.

The opportunities for earning money from traffic arbitrage in 2020 are well demonstrated by the following cases:

What you need to start making money on traffic arbitrage

To make money, you need targeted traffic and an offer with a popular product or novelty that will win the audience's love. An affiliate marketer acts as an intermediary who buys traffic in one place and merges it to the advertiser for his own benefit.

Earning money from traffic arbitrage is a cyclical business and each cycle consists of the following stages:

The choice, the product or service of which you know how and to whom to advertise.
Selecting a source and receiving targeted traffic.
Creation and testing of creatives, landing pages (perhaps testing one offer with different affiliate networks).
Drain traffic from the best performing ads to the best landing pages.
Traffic quality control in the process of arbitration and conversion rate.
Receiving a profit!

The first two points of this list the following sections of this article are devoted.

How to choose an offer for traffic arbitrage

Choosing an offer is the first stage in making money on traffic arbitrage. To find promising offers for making money, you can peep what other affiliate marketers are currently working with. Three sources of information will tell you about this:

You understand what the service or product of the offer is, how you will advertise, the parameters of the target audience.
The offer product is in demand among potential customers. It is important to consider the seasonality of the goods or services. For example, drugs for alcoholism before and during the holidays or weight loss drugs in spring and summer are especially relevant.
You have the opportunity to buy traffic for this offer. This means that you know on which exchanges or by direct agreement you can buy targeted traffic and your budget is enough to work with the offer.
You are happy with the difference between the income from leads for this offer and the cost of buying traffic. You can assume this, but you will surely find out after draining some of the traffic.

The demand for a service or product can be checked using the wordstat.yandex.ru and Google Trends services.

It should be borne in mind that if the offer has appeared a long time ago and is popular, then it may be "squeezed out" - users are tired of its product due to mass advertising or disappointment and bad reviews... In this case, you can spend money on traffic, but not get leads, although you will do everything right. Indirectly, this is indicated by a large number of advertisements over a long period on the main traffic exchanges (you can check this using Publer by setting different periods for advertising analysis in the settings). You will know for sure just when you start working with an offer.

When choosing an offer, pay attention to the following parameters:

Split testing to improve work efficiency

The audience of potential customers consists of many people with different interests. Therefore, even an experienced master cannot immediately tell exactly how users will react to a specific banner or ad. The way out is testing promotional materials. This is the only way to find the creative with the highest conversion for a specific combination of offer and traffic.

For example, below are the results of a banner test for an offer called AdsXposed (a spyware tool for affiliates). Ratio - the number of clicks on the banner as a percentage of the number of impressions.

Split testing (also called A / B testing) is the process of merging an equal amount of traffic of the same parameters into two different creatives in order to choose the best one. For example, there are two banners, one with a photo of a slim girl, the other with a large photo of a package of slimming capsules. With the help of TDS or a tracker, 1000 visitors are poured for each and, according to statistics, they see which banner has the most clicks. Of the two, they leave the more effective one and use it further. In this way, you can select the colors of the banners, the combination of graphic elements, the format of the ads, the volume, the content of the text in the ad.

When split testing, there is one mandatory rule, without which you will not receive accurate information: check only one parameter per test. For example, you cannot change the background color and font of the banner inscription at the same time. First, test several banners with different backgrounds and choose the best one, and then, separately, find the best inscription.

Landing pages and other elements of the offer chain are tested in the same way (for example, check which is better, put a lower price in the ad, or offer a discount coupon). You can test multiple traffic sources with the same creatives. And the same offer can be checked with different affiliate networks.

As practical experience shows, the same product can be sold in different ways in different affiliate programs. If CTR is important for banners, then in the case of other elements, conversion, EPC is estimated (that is, which landing page or traffic source brought more sales with the same number of visitors).

Use of trackers in arbitration

To make traffic arbitrage profitable, each advertising campaign requires constant monitoring and easy traffic management. Trackers provide this opportunity. Is it a script or cloud service, which allows you to configure traffic redirection in a convenient interface and keep statistics on visitors, sites that are traffic sources.

The main function of the tracker is TDS (traffic delivery system). This is the distribution of traffic according to the rules.

The minimum mode of using this function:

In the tracker interface, you create a URL to which you send purchased traffic;
For this source, you create a rule in the tracker, that is, you configure where this traffic should be redirected (your affiliate link). There can be several rules for each incoming channel.

Creating a traffic source in the tracker

Already in this mode, it gives you the opportunity, regardless of the exchange and affiliate program, to keep track of traffic yourself. In addition, you can quickly switch traffic to another URL (for example, if the offer you were working with is suddenly stopped). This is not only convenient, but also very important. If you immediately indicate an affiliate link in ads, then changing it quickly can be difficult, and in some cases impossible (for example, if you bought advertising posts in other people's publics).

Also, the tracker allows you to set up several rules, dividing users by GEO, operating system, the type of mobile device and merging visitors with different "parameters" to different offers in order to make the most of the traffic.

In addition, the tracker will help you in such situations:

And all this can be done in a single user-friendly interface. In the case of arbitrage, such convenience is not a matter of comfort, but of earning efficiency, quick reaction to events (for example, the CTR of creatives has worsened or the quality of traffic on some site has dropped).

When choosing a tracker, except functionality, its ability to work with a heavy load (large amount of traffic) and the speed of the redirect are critically important - extra milliseconds when redirecting users lead to the loss of some traffic and harm the overall conversion. It is better to check this information based on user reviews or test it during trial period tracker.

Cpatracker - for installation on your server. Up to 10,000 clicks per day - free, paid tariffs from 1000 rubles / month. You can also buy hosting with the installed script from Cpatracker partners.

OctoTracker - for your own hosting, tariffs from 2000 rubles. per month.

Traffic sources for arbitrage

To make a profit, you need to buy traffic to the offer as cheaply as possible with the most accurately filtered parameters of visitors (GEO, age, gender, interests).

Possible sources for arbitration CPA traffic affiliate programs:

Contextual advertising in search engines ah (Google Adwords, Yandex.Direct) allows you to get users with a given GEO, platform (computers, mobile devices) and interests (by specifying requests). This is the source of a lot of quality traffic. But it can turn out to be quite expensive due to the competition of affiliates for users on popular queries. For example, AdWords clicks on Tourism and Real Estate are $ 0.27 - $ 0.49.
Targeted social media ads (

Hello! In this article, we will tell you about traffic arbitrage, where to start and how to make money on traffic arbitrage.

Today you will find out:

What is traffic arbitrage;
How to make money on traffic arbitrage;
And how to get started for a beginner who knows nothing about arbitrage.

Traffic arbitrage- one of the most interesting and difficult types. To engage in competent arbitration is to find a real gold mine. Many teams that started exactly with traffic reselling are now reaching the top with their projects, websites and companies that earn up to several million a year. So what exactly is traffic arbitrage, and on this one?

Basic concepts

Before moving on to the main part of the article, it is highly recommended that you familiarize yourself with the terminology:

Traffic- site visitors;
Arbitrazhnik (webmaster) - a person who makes money from traffic arbitrage;
CPA model- the model of work in which the advertiser pays for the targeted action of the visitor who came to his page. Most often it is: registration of an application, order, online purchase, registration.
CPA network- a resource that brings together webmasters and advertisers. Takes over all financial and statistical issues, charging a commission for this;
Offer- an offer from an advertiser;
Landing page- a one-page site that is used to sell one product or service;
Pre-landing(padding) - a website created by a webmaster as a means of increasing the audience's interest in the product and filtering out bots;
Hold- the time between the execution of the target action by the site visitor, following the link of the webmaster, and the payment to his account;
Conversion- the ratio of the number of clients who performed the target action to the total clients.

What is traffic arbitrage

Let's start right away with an example to make it clearer.

Imagine that you are a webmaster. You found in which some company offers to pay you 300 rubles for attracting one buyer (who paid for some product, for example, for 2000 rubles). And you are a good specialist in and think that you can attract many clients of this company.

Example 2. A large firm wants to attract a large number of new clients. But almost all firms work harder to sell a product or service with the help of their brand.

If we take, for example, the Internet, then this will be the sale of the Beeline brand (Megafon, MTS, Domolink, etc.), and not some specific tariff. But working with webmasters, large firms sell their products and services, not their name. First, this approach significantly expands the customer base. Secondly, it can lure other customers dissatisfied with the company to a suitable product.

Working with webmasters brings additional clients to companies, increases brand confidence among various groups of the population. This significantly reduces advertising costs, but requires a competent calculation of all investments. After all, the profit of companies, as well as the profit of a webmaster, must be clearly calculated.

But why is traffic arbitrage attractive as a form of income?

There may be several answers to this question:

Quite low entry threshold;
The ability to scale your business;
Simple enough to learn;
Doesn't require constant attention.

How traffic arbitrage works

Now a little about the mechanism of traffic reselling itself. There are a large number of offers in affiliate programs. The webmaster must choose himself what he would be interested in promoting.

Usually, offers already have some necessary materials, which should be enough for novice webmasters. The webmaster then drives traffic to the affiliate link, and when customers take a predetermined action, a reward is paid.

Experienced webmasters prefer to create their own promotional materials rather than taking them from your advertisers. This is done because advertisers often do not know some of the "chips" that can increase conversion, attract additional customers, make not very successful sites - in general, they make a lot of mistakes that filter out some of the traffic.

That is why an experienced webmaster will be able to attract many more clients for one offer than a beginner, due to additional, independently developed methods and advertising materials. That is why it is better for beginners to work with popular offers, with high-quality advertising materials, periodically reading blogs and forums of famous affiliates.

The most important thing in traffic arbitrage is to determine the target audience. This is very important point, which cannot be ignored. The target audience is those who buy. These are not the people who look at the goods, they are not the ones who are interested in them. These are the ones who buy.

Let's take an example from a video tutorial of one well-known website developer Alexander Chipizhko:

My wife has a fitness club and recently I did a landing page for her. The first thing we decided on was the target audience. I was very surprised when she told me which categories of people visit the site, and which end up buying her services as a fitness trainer.

About 80% of all visitors who are interested are young girls from 16 to 20 years old. They are fine with their figure, but they want to lose weight and improve something. They buy 3-4% of the time. Next comes the category from 20 to 30 years old. And these are girls who want to change something in themselves, but also rarely buy services. And the main target audience is already middle-aged ladies of 40-45 years old, with cellulite and other problems with the figure. And they are the most solvent and buying. And accordingly, we did the main advertising on them.

This principle will be important for the affiliate marketer as well, because it is the clients that are bought by the companies. That is why it is so important to define them. target audience, on which you need to advertise. This is the first thing worth learning while mastering such a difficult profession.

Another important point - in the beginning, you can do traffic arbitrage alone. Take ready-made materials, post them on resources, monitor, analyze, think about how you can increase conversion, reduce costs and, in general, increase profits. But over time, the business is scaling and then almost all webmasters are recruiting a good team that distributes responsibilities.

Of course, you can do all these things alone, but if you work with 4-5 offers, then test them all and update creatives in time, it will take a huge amount of time. And if you add to this constant analysis, then the hours in the day may not be enough. Also, teamwork helps to share all sorts of risks and arrange brainstorming sessions that will allow you to create a truly original idea.

The main difference between beginners and professionals is that the former often use ready-made materials, while the latter themselves create their own attractive creatives that work much better.

Over time, you will be able to create your own selling chips that you will use, be able to reduce costs, choose tools well, etc. This will be the development of an affiliate marketer in your profession.

Types of traffic

In order to understand the methods of attracting traffic, let's talk about its types. This will allow you to understand what tools you can use to attract traffic, and what is the general mechanism for reselling.

contextual advertising

Contextual advertising attracts a strictly targeted audience that is really interested in the product. The so-called hot customers. Contextual advertising usually comes out in 1-3 places for any request in Yandex or Google, which immediately increases the popularity of links.

The main advantage of contextual advertising is the "client's temperature". It is displayed only for relevant queries, the subject of which coincides with advertising. In fact, we attract a client who knows about his problem and is interested in solving it. The main disadvantage is the price. The cost per click on an ad can range from 10 to 100+ rubles, depending on many factors.

Contextual advertising by brand

This is all the same contextual advertising, only the attraction through it goes not to a specific product, but to a specific brand. Some advertisers allow the use of a brand name to attract customers, others prohibit it, arguing that webmasters are thus selling their customers to them.

The use of the name of the company makes it much easier to find clients, because large firms are trusted, they want to buy their goods and services, therefore it is much easier to attract customers.

Motivated traffic

Traffic with one of the highest conversions. Here the user is promised some kind of bonus for the performed action.

There are two types of motivational traffic:

Visit for a bonus;
Visit for money.

Their main difference is that the bonus can be intangible, but useful to a particular category of people. Money is paid to everyone for performing a certain action. Such traffic is attracted very willingly, but it is quite expensive.

Social traffic networks

Another way to drive traffic is to use social media. Moreover, each individual portal has its own advertising methods and prices. It can be like impressions in the feed (VK, Instagram, Facebook, etc.), small advertising offers on the page, or sound clips while listening to music.

Clickunder

This is the case when attracting traffic using this method very rarely justifies the cost. Clickunder - new tab which opens in background... The conversion rate is extremely low, and often does not even justify its costs.

From the pros: low cost. Cons: low conversion.

Teaser advertisement

One of the oldest methods of customer acquisition. The teaser can be translated as "teaser". These are often small advertisements that contain flashy headlines.

Teasers can be compared to the yellow press in terms of the content of many pages - they release deliberately false information, motivate the client to take a certain action. The effectiveness of a teaser is less dependent on the picture, and more on the text. The more interesting the feed, the more effective the teaser will be.

Teaser networks do not attract solvent traffic. Often this is an entertainment topic, such as online games or gambling projects. But sometimes there are news teasers, which are just full of yellow headlines, like "Some star lost weight with the help of ...", "I made a million on this .." and other variations.

Pros: wide reach and average click-through rate. Cons: low solvency.

Banners

The oldest, but nevertheless, one of the most effective methods of promotion. Banner is a static or dynamic image that contains information about a product.

For a good banner, the main thing is to choose a high-quality picture and make an attractive and motivating text that will encourage the user to follow the link. After clicking on the picture, clients most often end up on the advertiser's website.

Cashback

A fairly new way of attracting traffic for Russia, but, nevertheless, it has shown its effectiveness. Cashback - money back. That is, the client receives a percentage of the purchases made. Well suited for merchandise traffic, but can be used in other areas as well.

It works like this: the webmaster receives 600 rubles from the attracted client, and in the ad he writes "Refund of the purchase price ... - 200 rubles." As a result, both the client who received a kind of discount and the webmaster are satisfied - after all, his income, minus the costs of attracting the client himself - 400 rubles, and the advertiser - he sold his product.

From the pros: high conversion, great motivation to buy and re-attracting customers using the service. Of the minuses: high costs, which at first may even lead to the minus of beginners.

E-mail traffic

Ideally, email traffic has nothing to do with spam. These are simply promotional offers that the user voluntarily subscribes to. And after that, announcements about new types of goods, services, exclusive offers and so on come to him in the mail. But often webmasters just buy databases and send their proposals to those people who have not subscribed to it at all.

From the pros: a relatively cheap way to attract customers, requiring a minimum investment of time and effort.

Cons: low conversion, and dishonest attraction method. Conversion can be increased by “individual offers” for each of the potential customers. Possible discounts, gifts and various bonuses can increase the conversion quite high, and when sending to the target base, you can increase the conversion several times.

Pop-up window

This is the same annoying ad that pops up when you visit some sites. To close such an ad, you have to wait a certain amount of time. Often these are non-targeted advertising, the task of which is to convey to the user information that a product or service is available.

Push

These are animated game banners. They are most often performed in the role of a simple game, in which when the user hovers the cursor over a certain place, it turns into a sight or something like that. When clicking on such a banner, the user is immediately redirected to the site, and it is very important that it matches the theme of this game banner.

Pros: a lot of clicks. Cons: small area of application - most often on a game theme.

Adult traffic

Traffic from sites whose target audience falls under the 18+ category. Despite the fact that the method of attraction can be different, from a banner, to regular links or pop-up pages, this is a separate category of traffic. It is prohibited in many offers, but, nevertheless, some continue to cooperate with webmasters who attract exactly adult.

Let's systematize this information using a table:

Now we will provide you with a real step-by-step guide on how to start making money on traffic arbitrage right now.

Step 1. Choosing an affiliate program.

This is the most crucial step that needs to be approached with the greatest attention. It depends on him how much income you will receive, what offers will be provided to you, and how high the conversion will be for your leads.

First, you need to look at the reviews of other webmasters, preferably on independent portals, or in groups on social networks. The main thing: payments, honesty, the number of offers.

Another point to pay attention to is the work of the call center. In some affiliate programs, operators who call potential customers can make gross mistakes and thereby lower the percentage of sales, questioning the purity of the webmaster's traffic, while in others, on the contrary, they can even convince a potentially doubting lead to make a purchase.

Step 2. Selecting an offer.

After you have chosen an affiliate program, you need to choose a suitable offer. For beginners, it is recommended to start by choosing 2-3 offers in order to share the risks, to see what works best, in order to subsequently scale their incomes according to investments.

Professionals most often prefer to choose one direction and work it out completely. For example, it can be product offers, gaming, credit or others.

With a lot of experience gaining, webmasters can narrow their specialization and attract one category of clients. Beginners should try their hand at all.

What you should pay attention to:

Offer rating;
Targeted actions;
Hold time;
Advertising materials design;
Requirements for traffic sources.

Step 3. We pour traffic.

This is also a rather important stage. Right now we are determining the target audience, coverage, geo and other parameters by which we will select potential customers.

A few words about your site as a way to attract and resell traffic. The total costs may not be several times higher than the income that a webmaster can receive over a certain period of time - the life of the site. If you do not have sufficient knowledge in the field of site building and promotion, you should not consider the site as your own source of traffic.

When you have decided on the sources, target audience and method of attraction, you can launch an advertising campaign and move on to the next stage.

Step 4. Analyzing.

The most interesting stage in the work of every webmaster. At this moment, various advertising sources are analyzed, calculations are made on the profitability of creatives, the most profitable one is selected, the rest are turned off.

An important point: showing by time. You should do a little test in order to understand at what time the click-through rate and conversion rate for your ads are better. This will allow you to make the right choice towards disabling impressions at unprofitable times, and thereby reduce advertising costs.

Step 5. Change the creatives.

Each creative has its own lifespan. And it shrinks over time. If earlier, a high-quality banner could attract customers within a few months, now its lifespan is 2-3 weeks. It is after this period that you need to create a new banner, write a new text, and make a new selection.

In fact, this item is a new repetition of the third step, but with new materials and additional statistics. At the same time, you should always take into account that you cannot slightly replace the image or text, this will not help and the amount and quality of traffic will continue to decline.

This point also includes changing the offer if it is already becoming obsolete. You should always be on the wave, and follow the market trends, slightly ahead of them. This will allow you to get the maximum income for the first person, and leave unprofitable offers in advance.

TOP-5 best CPA networks (partners)

Now let's talk about the best affiliate programs that are suitable for beginners as an ideal starting point.

Ad1... It has just a huge number of offers that are constantly being updated. Very friendly to beginners, as it has a good interface. That is why it is interesting for many advertisers who are selected manually.

Of the advantages, you can still highlight the operational tech. support, which very quickly answers all questions that arise, and a small threshold for payments - 800 rubles, every week. With an increase in turnover of more than 5,000 rubles, you can withdraw funds more often.

Admitad- the next CPA network, which is suitable for fans of statistics and analysis. Their own statistics service is a bombshell. Order time, click time, the number of user actions on the site, call analysis, and so on.

Cityads- a real monopoly on the gaming offers market. Ideal as a launching pad for those who are at least a little versed in the subject of online games. I myself personally use financial offers from here. The affiliate program is very good!

There are more than 200 different game offers presented here, the list of which is constantly updated. Why is it recommended to start with them? It's simple. Novice webmasters can most easily attract clients to this particular category than to all the others. That is why it is worth starting your journey in arbitration of online games with cityads.

M1-Shop- the leader of product offers. The largest number of products, fast technical support and excellent commission - this is how the M1 can be summarized. Nothing more - you just need to choose a product category, create an ad, and drive traffic. Nothing more is required from the client.

Aleba- one of my favorite affiliate networks! An active CPA affiliate program that deals with financial offers, but now commodity ones are appearing. High-quality affiliate network with its own advertising materials. Most are enough High Quality, which greatly facilitates the work of the affiliate marketer.

It is also worth remembering that affiliates are interested in making money for their affiliates. Since they take their percentage for each attracted client, it is in their best interest to ensure that each party is satisfied with the cooperation.

That is why they create such favorable conditions both for advertisers, who bring money to the system, and for webmasters, who attract customers and bring their% to the system.

One important tip for the affiliate marketer: communicate with tech support in the chosen CPA affiliate network. They are paid money to advise their clients. Before choosing an offer, be sure to contact them, and they will advise on what is really profitable to work with. Just a few words will not only save time, but also help you save money.

The main risks in traffic arbitrage

As with any business, traffic arbitrage carries certain risks.

Let's take a closer look at some of them:

Mistakes with the selection of the target audience... There are often cases when, due to inexperience, a financial proposal was published on entertainment traffic. This led to the fact that the entire ad budget was spent on displaying ads, and there were no clicks on it.
Fraud... This is low quality traffic. Some webmasters deliberately pour low-quality clients, or echo the ads of their competitors.
Long hold... One of the beginner's enemies is the large delay in payments. Few people are ready to pay large sums of money for an advertising campaign right away, which is why everyone starts small, gradually increasing the volume. But a long wait for the withdrawal of funds can stop the advertising campaign, due to which the flow of customers will be lost, the creatives will quickly become outdated and together the expected additional income will have to be spent again on creating and launching an advertising campaign.
Lack of cash flow allocation... It is best to "pour" on several offers, in each offer on several advertising platforms. This allows you to better analyze the information and keep only the most profitable advertising campaigns. Newbies, on the other hand, prefer to leave 1-2 offers, and one advertising campaign for each, which makes any of their unsuccessful decisions to attract traffic erroneous and fatal for their account.

How much can you earn on traffic arbitrage?

So we come to the final and most interesting part of our article. Many people are still tormented by the question of how much money can be earned on traffic arbitrage.

To answer this question, you can go to the website of any CPA network and see the TOP earnings. Daily turnovers on some accounts will amount to millions of rubles. This is the level to which one can and should strive. And these are far from drawn numbers. But how much can a beginner and intermediate affiliate marketer earn?

Let's start with affiliates with an average level of knowledge, skills and experience. Those who do everything alone can earn from 10 to 200 thousand rubles a month, depending on investment and efficiency. In other words, you can freely make 50-60 thousand alone, working in arbitration for one to three years.

Teams of experienced affiliate marketers can turnover on an account of several million rubles. The total profit per person in such projects is 50-400 thousand rubles, with high employment, competent approach and constant work.

Top studios, which have several of their own traffic sources, can increase their volumes up to tens of millions of rubles per month, due to large investments and work in different areas of offers at once.

But now about the most important thing. A beginner in the first few weeks, or even months, does not have to rely on profit. The situation here is similar to trading in the stock market. At first, the main task is to learn how to go to zero.

Is one of the most important stages that affiliates go through. Depending on knowledge, work, ability in analysis and luck, they pass it in the first week or month. Due to the fact that at the beginning the turnovers on the account will be quite small, you will have to wait for payments for a very long time, which will only slow down development and profit.

To summarize all of the above:

Experienced teams receive from 1 to ... million rubles a month.
Experienced affiliates - from 10 to 200 thousand rubles per month.
Beginners - from 0 to 30,000 rubles per month.
It all depends on the skills and desire to develop. Quick money in arbitration, no, and this should be remembered.

Conclusion

Summarizing all of the above, several simple conclusions can be drawn. Traffic arbitrage is the resale of visitors to various Internet portals. Large companies are interested in this, which do not want to independently engage in advertising and attract new customers. Getting started with traffic arbitrage will require skills in copywriting, design, and advertising. There is no quick money, but with sufficient perseverance, earnings from traffic arbitrage can reach several million rubles per month.

Good afternoon, dear readers!

I know, I know ... I promised you to review the next CPA network, but plans suddenly changed - the second laptop, along with Dasha, "went to rest" in the village. And on this I, as I already said, have terrible problems with the sound driver (or the settings ... fig knows), so, unfortunately, I cannot please you with a video review today. A little later (when Dasha arrives). So…

The topic of today's article is “ Traffic arbitrage". In this article, you will learn what traffic arbitrage is, where to start making money on arbitrage, and what you need to know if you intend to make money on traffic reselling in the future.

In general, this article will be useful both for those who are engaged and for those who are used to working with affiliate programs of the classic format (affiliate program for the sale of information courses, webinars, trainings, affiliate programs of various services, software, etc.)

How was mathematics in your school? Hopefully good, because tonight is going to have to play with the numbers a little. So…

Earnings on traffic arbitrage

What is traffic arbitrage? I am sure you have already come across this newfangled phrase. If you tried to work with CPA affiliates or SMS paysites, you faced 100%. I came across this concept about a year ago.

In fact, the definition is quite simple ...

Traffic arbitrage - this is earnings on the reselling of traffic when you buy traffic (visitors) in one place at a cheaper price and sell it in another place at a higher price.

Didn't make it clear, huh? Let me explain with an example ...

For example, I register in a teaser network, create an advertising campaign for the sale of a product or service, set it up carefully, put 300 rubles into my account and click on the "Launch" button.

Then, of course, I get clicks on my referral link, several sales and, as a result, I earn 1000 rubles. As an example ... My net profit in this case is equal to 700 rubles. So now get the gist:

I bought visitors to an affiliate site ON THE TEASER NETWORK at a cheaper price (usually 1-2 rubles per click) and sold (directed) these visitors to some relatively expensive PARTNER GOODS OR SERVICE.

Since my profit was 700 rubles, you understand that I sold this traffic at a much higher price. In this case, the cost of a click can even be calculated ...

Suppose I bought clicks in the teaser network for 2 rubles and got 150 clicks for 300 rubles. Is it logical? It is logical. Suppose I was selling such a weight loss course (trite, I know) and received 2 orders and 500 rubles in commission. Now we can calculate the price of our click with you already from sales. To do this, we simply divide 1000 rubles by 150 clicks. We get about 6.7 rubles. That is, we bought traffic for 2 rubles, and sold it for 6.7 rubles. Not bad…

As I said in the video tutorials on the CPA network review, this figure - 6.7 rubles - can be called the ECPC indicator, that is, the average income per click.

This is what it is simple circuit earnings on traffic arbitrage.

A couple more examples of traffic arbitrage

1000 impressions = 2 rubles
200 rubles = 100,000 impressions
100,000 impressions = 200 clicks
200 clicks = 20 registrations
1 registration = 30 rubles
20 registrations = 600 rubles
Result: 200 rubles were spent. Earned 600 rubles. Net profit = 400 rubles
EcPC = 3 rubles (that is, 1 click brought me 3 rubles)

Advertising for 10,000 people. Cost - 3000 rubles
The cost of the course is 3000 rubles (my commission = 1500 rubles)
900 people clicked on the link
Booked a course - 8 people = 1200 rubles
Net profit = 9000 rubles
Divide 3000 rubles by 900 clicks
1 click = 3.3 rubles
Divide 12,000 rubles by 900 clicks
1 click = 13.3 rubles
EcPC = 13.3 rubles (that is, 1 click brought me an average of 13.3 rubles)

In principle, traffic arbitrage includes not only teaser ads, but also contextual ones, banner advertising etc. It can even be safely attributed to making money on arbitration. It does not include only earnings on affiliate programs with the help of your site, if visitors go to your site from search engines on request. If paid advertising (banner, teaser, etc.) brings visitors to the site, then this is again traffic arbitrage.

Here is an example of one of my ads that works in targeted ads on the social network Vkontakte. Simply put, this is VKontakte traffic arbitrage with payment for impressions.

One more screen, but here I pay not for impressions, but for clicks (10 rubles per click).

And here is an example of traffic arbitrage in a teaser network. It is clear that here you pay per click on the teaser.

Today traffic arbitrage is actively used in CPA affiliates. Many professional webmasters are engaged in investing at first a small amount - 1000-2000 rubles. They earn 2-3 times more. Part of the money is withdrawn and live on it, and the rest is again invested in advertising, thereby gradually increasing their advertising budget and earnings. How to get started when working with traffic arbitrage.

Where to start and what is important to know!

Many newbies who are just getting started often simply drain their entire advertising budget. They do not know where to send traffic and how to do it correctly. Why? There are dozens of reasons for this:

1) Initially, the wrong offer was selected (affiliate program)

3) Certain affiliate products and services can only be advertised on certain advertising platforms, and a beginner, as a rule, does not know where and what to advertise.

4) Where they are needed, landing sites (landing pages) are not used

5) Incorrectly targeted audience and incorrectly configured other targeting options

This is just a small part of the reasons that can seriously undermine your desire to make money on traffic arbitrage.

In fact, beginners have hundreds of very different questions, ignorance of the answer to which leads to loss of money and, as a rule, to frustration. Personally, and helped me to sort out many issues.

I am sure that these courses will help you to solve the main part of your problems.

In general, at the beginning of work, you need to choose the right affiliate offer (affiliate program). You don't need to register in dozens of affiliate programs right away. Better to concentrate on 2-3.

And only then, on the basis of this analysis, select sites for advertising.

To be honest, it's almost impossible to launch a successful advertising campaign right away. You always have to test: change the title, subtitle, banner, link to the landing page (landing page), adjust the targeting parameters, etc. Many newbies simply do not have the patience for this, and they give up halfway through. Very sorry.

In my memory, there are several campaigns that I reworked 20-30 times before they began to bring me profit. Yes, I lost a couple of thousand rubles until I went to zero and began to receive income. But this is a necessary measure. Now, of course, it is much easier. There is already some experience and vision.

Finally ...

That's all for today ... And finally, I have prepared a video for you to consolidate the material we have already covered.

I am waiting for your comments, questions and additions. And of course, your likes, if the article was useful to you.

Yours faithfully, your friend and assistant Bulat Makseev

Traffic arbitrage is a popular but very competitive way to make money on the network, which is generated by obtaining a positive difference between the cost of the traffic itself and the exhaust after it is purchased and redirected. By "traffic" we mean N-th number of living people, and the whole point of arbitrage is to ensure that the total profit exceeds the cost of buying traffic.

Simple example:

You bought 1000 clicks to the affiliate program showcase for $ 10, 3 people made a purchase, which brought you $ 20. The arbitration was successful, the net income was $ 10.

This niche has a lot of features. I will highlight the most significant:

You can arbitrate and even earn round sums without having your own website.
You don't have to have big budgets to get started. Of course, the amount of earnings depends on the investment, but to gain equally valuable personal experience, you can even start with $ 50.
Arbitration is theoretically easy. I would compare it to a game of poker - the rules are simple, but the devil is in the details (daily routine tasks, dips at the start, the ability to correctly build a process, etc.).
Everything revolves around the correct work with three components: traffic sources, offers (offers from affiliate programs) and analytics.

More specifically, in "arbitration" the decisive role is played by personal experience... There are a lot of paid courses, manuals, training lectures and the like on the Internet. But the fact is that it is better to try to make money on your own by investing $ 100 to buy traffic than to buy any courses for the same money. You can always find the basics on the Internet for free, and someone's "training materials" in 95% of cases will turn out to be a compact summary of public information and some irrelevant cases.

Where to get traffic?

You can even get a certain amount of traffic for free. To do this, you need to either have your own sites with traffic, or "promoted" profiles on social networks, or professionally deal with spam. The article on earnings on your website describes in detail the basic principles of cooperation with affiliate programs, which is also relevant for affiliate marketers.

The most popular ways to buy traffic are:

Teaser networks- are distinguished by their relative cheapness, large volumes, but low quality of visitors. It is most often used for entertainment purposes (cosmetics, weight loss products, surname history, etc.).
Social networks- This includes buying sponsored posts in groups or using automated software to spam communities, discussions, or profiles of real people.
contextual advertising- allows you to buy thematic, truly targeted traffic. The price is not the lowest, but the sites in Adsense and YAN allow you to find a paying audience in any niche.
Rest- banner networks, popunders (floating windows), clickanders (new tab after any click), iFrame, Rich-Media (flash videos with sound), etc.

It is important to understand that there are no “best” or “worst” traffic sources. On each of them, you can both make money and merge. Everything is very individual and depends on a lot of factors: offer, advertising campaign settings, the right choice target audience, etc.

Where to merge it?

First of all, you must decide on the model by which you will earn. Payment can be made for an action (30 minutes in the game, an application for a lawyer's consultation), for a sale (then you get your%) or for sending SMS messages... The latter, by the way, has lost its former popularity, tk. cellular operators toughened the rules due to the "dullness" of the scheme (SMS spam, fraud, spread of viruses, misleading).

For beginners, the best place to start is with affiliate aggregators like Admitad or ActionPay. Firstly, it's simple - right after registration you will see several hundred offers that you can connect to right inside the system (it acts as an intermediary). Secondly, it is effective - such aggregators have a lot of built-in tools (ready-made landing pages, statistics and analytics functions, integration into other services) that allow you to work more efficiently.

After registering in affiliate program(either directly or through an intermediary) you will receive an affiliate link, where you need to redirect traffic. Often, offers are accompanied by advertising materials (banners of different sizes) - you can use them, or create your own creatives.

Direct arbitrage (when traffic goes directly to an affiliate link) in many ways (apart from simplicity) gives way to work through landing pages, which allow you to study traffic in more detail and work on optimizing its quality. Under landing page means "landing", that is, a one-page site created with the sole purpose of pushing a person to a certain action.

A lot of newbies start out with entertainment traffic and gaming offers - this is a great combination for gaining experience, even if it is not very positive. I advise you not to adhere to such a rule and start with what you personally see the prospect in.

First steps in arbitration

As mentioned above, almost all paid courses with "private schemes" are an attempt by their authors to squeeze out the last money on something that no longer works or does not work as well as it is written in the manual.

At the very beginning of the "arbitration path" just read all the free information on the Internet. In each article you can find some really useful facts or tips, your task is to compile the knowledge gained in your head. It will not be superfluous to follow the news of CPA networks in order to feel the "trends" of the market.

Don't get hung up on one thing. Try different offers, traffic sources, advertising materials. It is very important to conduct testing in order to ultimately know exactly your target audience. For example, through trial and error, you should come to the understanding that your product is bought on weekdays from 13:00 to 17:00 unmarried women 21-23 years old with one child.

And in order to get such data, you need to conduct your own experiments and improve the settings of advertising campaigns (targeting, blacklisting sites, the best promotional materials). Analytics helps you install bots (junk traffic), understand typical audience behavior and, as a result, choose only top-generating topics.