Slide the application in the App Store. Cheat and motivated downloads

Overflowing with applications absolutely for every taste. Every day, a new product has a new product, worthy of public attention, appears on the apple online store. However, not all users can find it because of the huge number of competitors. So what to do well developers? How to promote your application up in the tops?

App Store in numbers

Before plunge into the market mobile applications For iDevice, it is necessary to qualitatively analyze the competitiveness of the product. To do this, it is worth carefully learning the App Store statistics, as well as other apple numbers.

The most complete data on applications in the App Store were distributed to third-party developer Colin Eberhardt in March of the current year. Having access to the metadata, he made up a couple of dozen interesting ratings for programs from the online store.

Let's start from the most important point, namely from the percentage distribution of applications by category. Here the surprise did not happen - the most voluminous section of the App Store was and played (16% of total applications).

As for applications, here the most popular digit was $ 0.99. Among all app. Store 75% turned out to be free.

It is noteworthy that the most expensive category was "business", where the average cost of the application was $ 12.25. In the second and third places, "navigation" and "medicine" with medium price tags at $ 11.29 and $ 8.71, respectively, are located. The cheapest category of steel games, where the price stopped at a level just over $ 2.

Another invaluable rating for developers is the rating statistics from users. So, the most popular estimate was 4.5 stars out of 5 possible, and the most estimated category - games. Interestingly, the rating was compiled on the basis of only 40% of all App Store applications, because the remaining 60% of the programs did not receive a single star.

That's the basis of the latest information, it is necessary to help your strength: Can the application be able to become popular or will it dust on the shelves of the App Store? In fact, with a competent combination of software promotion tools in the Apple online store, each developer can achieve success. What is this method? How to achieve a positive result in the mobile application market?

Competent icon and screenshots - the first step to success

What does the user sees the first thing when looking for some kind of application? Product icon and name. At these two points we will make a small stop, because Attract the client's attention - washed on sale, whatever she was.

As for the miniatures of the application, there are several moments that it is worth considering. First, it should be juicy so that the user immediately appeared the desire to touch the picture, not to mention the further download of the program to its device. Secondly, the icon should be simultaneously simple and informative. This is the most difficult stage of its creation. In a small picture, a minimalistic and attractive image should be fitted with what the application represents.

The name should go to the tact of miniature - to be keen and clear, informative and simple. If the program is not an official client of a popular service, then these two items should be thought out to be maximally. So, the miniature and the name of the application are the first steps to create a popular product in the App Store.

The client's attention was attracted, but how to convince it to download the app? Oddly enough, the first thing on the User App Store page is not interested in the application description, but its screenshots. It is for them the first impression of the proposed software. Consequently, adding unspoken pictures of the screen of the iDevice screen - this moment you need to be very competent.

Tip from a specialist - Do not leave just shots of the application. It is better to place them in the named iPhone and dilute the description of the function, which is demonstrated in the screenshot. Thus, the 5-6 most sought-after options for your application must be very beautiful and attractively submitted in this section.

The last important postulate when creating the application page in the App Store - in no case must allow a cumbersome description of the program. Huge texts do not attract, but scare away visitors. In extreme cases, they read the first few rows and are already determined, whether this product is useful or not. Therefore, the main "chaining" emphasis when creating a description, the developer must do on several first sentences.

We reviewed the basic rules for productive application optimization in the App Store. But only on these factors the program itself will not be released in TOP, because recently Apple has changed the application ranking algorithm in the online store. How to make your "brainchild" popular among the inaders?

New Ranking Algorithm in App Store

To begin with, we will deal with the term ourselves. Ranking implies a combination of algorithms for which the search on the App Store is being searched. Apple constantly improves these systems for more accurate issuing results in apps on various requests from users.

In mid-December 2013, the aforementioned algorithms were changed with the offset in the direction of estimates and reviews from the App Store users. According to unofficial data, a major innovation has changed the program positions about 20 positions for the iPhone and 20.8 positions for the iPad. It follows from this that now the opinion of users plays one of the key roles in promoting its software.

But order a bunch of positive feedback also became very difficult, because The company from Cupertino took this process under its control. If the slightest suspicions of the dishonesty "games" on the mobile application market, the program in the App Store can simply be blocked. And what to do developers?

And they do not have anything except how to just hope for positive feedback from users. In principle, no one rejects the option to apply to special application promotion services. Companies will provide a worthy number of different positive feedback from real people. In addition, such services have a huge base of testers from different points Earth, but this is a very risky step. If the APP Store moderators suspect the developer in a dishonest game, then its application will be removed from the application store, and the creator itself is blocked.

This is "pleasure" is not free, but effective. If the developer does not intend to invest a certain amount into this action, then all this can be done manually with the help of friends and submarine users of the App Store. But it is necessary to understand one simple truth: Apple is the largest IT company in the world, it is very difficult to circle it around the finger.

Application Reviews: Carefully, but effectively

Many Apple's theme resources are engaged in the paid distribution of advertising reviews of specific applications. In this case, both parties remain in the winnings - both the site and the developer. Most visitors to thematic portals read and download the described application, and this, in turn, increases the rating in the App Store.

"The key tools in promoting the application are reviews, reviews and competent optimization. That's all that gives the organic. Of course, both installations, but it is sometimes very expensive. In addition, they are all motivated, which does not give any real users. Only a subsequent organizing agent when entering the top. In addition, you should not forget about the promotion in social networksFor example, on Facebook AD, "Alexey Velkov advises, an expert in optimizing applications for the App Store.

Thanks to the above factors, many not even especially interesting applications are in the first positions of the Ratings of the App Store. However, in this rainbow diagram there are their pitfalls.

Expert opinions in this matter is unequivocal: no matter how good the product would not be, it is impossible to do without his advertising and means of promotion. We looked at everything possible paths Achievement of the cherished target is the top of the APP Store charts. But forget about the quality of the product itself, despite the presence of numerous tools for its promotion, it is still not worth it.

The article is prepared on the materials of the conversation with Alexei Vesselkov, the head of Fleepix.

Promotion of iOS applications in the App Store is an important marketing task for any developer or publisher. A rare game or the application takes off on the app Store independently and brings profit, honor and respect to your creator. In the overwhelming majority of cases, to increase the number of installations, it is necessary to competently optimize the application itself, and attract additional quality traffic.

IOS Promotion Methods in Top AppStore

As in the case of the promotion of Android applications, the promotion to the top store can be divided into 2 parts: internal and external application optimization.

Search engine optimization for promotion iOS application

ASO Application Optimization for AppStore Includes:

Selection of keywords and phrases for the name of the application and the field of keywords;
Drawing up an attractive description of the game or application;
Placing interesting screenshots and video with the game.

At the same time, only the first paragraph is directly on the ranking in the search. Unlike ASO optimization of applications on Android, the "Description" field is not indexed by the AppStore, it is not necessary to specifically fill it with keywords for your project, it is not necessary to attractively describe in it the advantages of the application.

Promotion of applications in the AppStore is possible and using a paid search advertising. Promoting the application in the App Store through the search advertising is quite simply configured, however, it does not always satisfy publishers and developers in terms of volume and price for one installation.

External optimization to promote iOS application in the App Store

To promote applications in the AppStore catalogs, the greatest weights have such parameters as:

Total number of installations
Number of application launches after installation
Loading dynamics for the last 72 - 96 hours;
Number of reviews;
Rating (estimates) of applications.

Factors of external optimization can be affected by high-quality advertising with clear targeting. We have been engaged in QMOBI for many years on advertising aimed at mobile devices, and special success were able to achieve, combining proven sources of traffic and reliable analytical systems.

You do not get bots and useless users involved with motivated traffic - we have only high-quality and interested users! At the same time, the cost of promoting the application in the AppStore you choose by based on the payment model you have chosen.

Internal optimization

In the internal optimization, the maximum influence on the ranking is the name of the iOS application. It is necessary to try to enter the most interesting keyword / phrase. In the name of the application you can turn around - the App Store offers 255 characters for this field. However, the visible part of the name when searching with iPhone - 35 characters, with iPad - 70 characters. This must be considered if you want to get high CTR.

In the "Keywords" field, up to 100 characters are fitted, it must be written here through a comma keywords And phrases for which your application can be shown in the search. Of course, the application itself and keywords must correlate with each other, otherwise the risk of quickly deleting the application from the device by a displeased user, which will negatively affect its position in the Top AppStore.

These are the main components of our effectiveness

Your staff of experienced mediabayers
Permanent A / B Testing Creative
Repenting
Deep Linking Technology
Pre-agreed KPI
Own solutions and development

The QMOBI Agency specializes in promoting applications in the AppStore. We will help you attract new users for your iOS application or game. The IOS promotion price will depend on the KEY PERFORMANCE INDICATORS indicators you specified.

If you want to increase the number of applications in the AppStore, the QMobi mobile advertising agency will gladly help you with this. Leave your application and we will promptly contact you.

Order Promotion of the application

For each mobile project developer, the cherished dream is that its application turns out to be in the ranking of the best and demanded applications among users. In order for the output to the Top AppStore, it was performed qualitatively and as soon as possible, you should contact our company. We offer everything to improve your project's position in the AppStore.

Features of promotion and promotion (output to the top) iOS mobile application in the App Store (AppStore)

Promotion (output to the top) applications in the AppStore (AppStore) is possible by using motivated traffic. He received such a name because users for downloading a particular application are guaranteed to receive a remuneration that may be in the form of:

cash remuneration with transfer to the account mobile phone or at online wallet,
bonuses
gifts.

The promotion of iOS application is a challenge. After all, it is very important to make it hard for users to download and enjoyed, and not deleted after receiving payment. WakeApp cooperates only with those developers who create applications that can interest people who are ready to use their mobile projects. They will leave real Reviewsthat will contribute to the promotion of the project.

WakeApp promotion and promotion (output to the top) iOS mobile application in the AppStore (AppStore) is very high quality. The method of using motivated traffic remains absolutely legal. At the same time, each side is in winning. The company receives cash For promoting a mobile application in the AppStore, the client is an excellent rating of his mobile project in the store, and users are a high-quality and working application for their mobile gadget.

Promotion of applications in the AppStore does not cost without proven users who are ready to download them and use. They are guaranteed to write a unique feedback that will help attract other users.

Therefore, when you need to improve your mobile project position in the AppStore store, you should pay your attention to promoting applications in the AppStore along with WakeApp, which will make it high quality and quickly.

If you want to promote the application in the AppStore, you should contact us, because we offer our customers pretty a large number of traffic. Thanks to which it becomes possible to learn about the work of the project every little thing.

The company ensures that promotion applications iOS. It will exercise qualitatively, with a high level of reliability, and as a result, the mobile project of the customer will be in the top in a short time.

If applications promotion is required in the AppStore, you can simply make promotion on the official website of our company. It is done just a few clicks, and the result will not make yourself wait a long time.

Mobile products are ranked in app stores in accordance with certain algorithms that take into account several dozen factors. Ranking factors are conventionally divided into internal and external, or behavioral.

Internal factors include header relevance (Title), descriptions (descriptions) and keywords (Keywords) search queries users. This category includes the quality and functionality of the application itself, design site Page (screenshots, spectacular promotional roller, attracting the icon).

Promotion of the application by keyword and the landing page optimization relate to ASO technologies (App Store Optimization).

The number of installes;
Dynamics of installation and deletion of the application;
Number and quality of reviews, application rating;
User Reviews.

On the position of the application in the store Google Play. A reference weight also has a certain effect.

Some of the parameters listed above can be influenced by improving search results. Take, for example, the first factor is the number of application settings.

According to the calculations of reputable Mobile developers, to get to the top in the category "Free" in the Russian game segment App Store app Must set from 6 to 13 thousand users, depending on the release date and the number of published applications. In English-speaking "Store", this figure is several times higher - from 60 to 80 thousand installes.

Different channels are used to accumulate the necessary traffic. This is a targeted advertisement on social networks, buying motivated traffic, preparing reviews from popular bloggers, publishing advertising articles on thematic sites and in the media. Below are the most effective of them.

InfoShell provides mobile application promotion services. Familiarize yourself with our Mobile Application Promotion Cases.

Stages of promotion of applications

Application promotion begins with setting goals and develop strategy. The following is the promotion plan, the maximum number of tools and channels within the existing budget is compiled.

The new product promotion strategy includes 3 stages.

1. Prepressive preparation. At this stage, ASO tools are involved. Audit is done, the target audience is determined, the semantic kernel is selected, search tips and competitors are investigated.

After that, the description, keywords and name are prepared, prepare screenshots and video trailer for the application. Errors are eliminated that can lead to refusal to publish in the App Store.

The preparatory stage also includes the preparation of video records, writing articles and reviews, as well as collecting information and forming lists:

thematic publics on social networks with prices for posts;
bloggers and liverters with contact details and prices (with bloggers can be arranged directly or through the agencies);
sites with CA for reviews.

Before the official release of the application, groups on social networks (Facebook, VKontakte, Instagram) are configured, and payment and payment of services in the services to attract motivated users are registered.

2. Post-class events. On the day of the application, an advertising campaign begins:

publication of promotional materials
launch of targeting on social networks,
add to catalogs of games and applications,
showing video reviews on YouTube and Twitch,
mass purchased motivated installations.

The main goal of these events is to collect the necessary traffic for rapid output Applications in the top.

3. Natural Promotion after the output to the top. The purpose of progress after the disconnection of paid plants is reduced to holding customers and attracting organic traffic.

To maintain the natural interest of users, PR tools are involved: targeted advertising, work with partners, text and video reviews, promotions and contests.

In the photo: Mobile application promotion plan

ASO: Telecommunication features in mobile app stores

Search Engine Optimization Apps (App Store Optimization) includes work in the following 5 directions.

1. Compilation semantic kernel. The selection of keywords can be done manually, however, automated services are used to save time:

Such services help get detailed statistics on keywords and search queries, track the position of the mobile game, differentiate users on request, analyze their behavior.

2. Optimization of keywords and descript. In the App Store, the keywords prescribed in the specially designated field "Keywords" are paramount, the length of which is 100 characters. Kaywards fits the most important keys obtained as a result of preliminary analysis.

Descript in the App Store is not important, so there is no need to prescribe keys in it. Despite this, the description should be as clear as possible for users.

On Google Play, on the contrary, Description affects the relevance of the android application pages, so in the description it is important to use keywords, distributing them in the text as much as possible to avoid repaiming. The text must be convenient for reading and structured, contain labeled and numbered lists, readable paragraphs. The maximum description of the description is 4 thousand characters.

3. Name optimization. Apple company Recommends to make the title not longer than 25 characters, since it is so many characters are displayed in the name of the application. And although the maximum permissible length Names - 225 characters, it is in the first 25 characters that it is desirable to place the most important keywords.

For android applications, up to 30 characters can be used in the title. It is advisable within this limit to try to briefly describe the product and use the key phrase.

4. Work with icon, screenshots, promotional roller. The icon highlights the application against the background of similar products in the top and motivates the user to install the utility. Practice shows that it is better to issue an icon in the style of famous brands.

Screenshots are designed to give a general idea of \u200b\u200byour program and stimulate users to download the app. We recommend using screenshots with short, well-thought-out promotional lines describing the main advantages of the game. The highest attention is paid to the first screenshot.

Mobile game trailer is able to give the user much more application information than any pictures. Availability of a promo video significant advantage For both search engine stores and users.

Tip! Most important information Place a promotional roller in the first few seconds.

5. Reviews. Positive reviews affect the rating from which the visibility of the mobile application in search results. At the initial stage, you will have to ask friends and acquaintances to leave feedback or buy them on special Services. Subsequently, the reviews will be accommodated at the expense of real users.

When developing an application, it is important to lay feedback from the program to the program interface. Offer for users to rate the application, however do it unobtrusively, be correct and show respect.

Tip! Do so that the user is more difficult to put a negative assessment, such as setting additional questions or offering to contact developers.

Mobile Application Promotion Channels

In the arsenal of the optimizer, several dozen channels promotion of mobile applications. Some of them are capable of providing thousands of downloads, the contribution of others in the overall traffic is more modest. In addition, the same tools are effective in the same geographic region and are completely useless in the other.

The choice of specific tools and channels depends on the time allocated to the advertising campaign and the budget of advancement. If the time limit is limited, the competent optimizer will use the first channels that will introduce a larger number of people. On the other hand, it is important to take into account that the number of channels involved increases the total traffic of visitors.

Consider in more detail the channel promotion channels starting with the most efficient.

Social networks

Plan of promotion on social networks:

At the next stage, the mobile product is advertised in groups with a target audience and is added to application directories. For example, to promote mobile game posts with an announcement of the program output or promotions are placed in thematic groups, such as:

VC Games (2.77 million subscribers);
VK Gaming (192 thousand subscribers);
Igherofan (1.78 million subscribers);
Igm (3.58 million subscribers);
LIKEIT (1.1 million subscribers) and others.

The cost of posts in these public varies from 1 thousand to 30 thousand rubles.

In addition to thematic groups, communities are selected with target users, such as young people from 18 to 30 years. As a rule, these are entertaining publics or interest groups. Here are some groups for example:

Androyd (https://vk.com/all_android)
Our garage (https://vk.com/elitegaRage)
Party Hard (https://vk.com/partyforhard)
Marvel https://vk.com/marvel_dc.

Targeted advertising

In contact with. The advertising company in VK and classmates is configured through https://target.my.com/ with the calculation of the target audience (by age, interests, gender).
Another type of Targeting VKontakte is banners of various formats, including special format banners.

Special format is a 256 x 256 pixel banner, which is placed in news tape VK, as well as in the "Recommended" application directory. Special format banners compete only with advertising of the same format.

Facebook. This is a fairly effective channel of paid traffic, whose attraction must be carefully configured. ADS Manager is a tool that allows you to configure an advertising campaign and effectively manage it within the service. Facebook promotional formats:

YouTube-bloggers

A few large bloggers with a million classroom subscribers operate on YouTube. Some of their reviews scored millions of views. If a large blogger makes an overview of your game, it will undoubtedly cause interest in the application from its subscribers and guaranteed to increase the number of installes.

In the Russian-speaking segment, the famous bloggers include, for example, Oleg Brain Thebraindit (6.2 million subscribers) or Game Plan (320 thousand subscribers).

In addition to full reviews, a good option Advertising - short promotional messages in popular blogger rollers. Advertising is placed at the beginning of the user-viewed video review (Pre-Roll), in the middle (MID-ROLL) and at the end (post-roll) of the roller. Predoll is the most effective advertising format due to high CTR.

Despite high priceBlog reviews are a very effective tool that is ideal for promoting gaming applications.

Lyvstrigi platforms

The last few years in the West are gaining popularity of Streaming sites (Stream), or online broadcasts of games. The most famous strim playground is Twitch.tv, collecting tens of millions of unique visitors monthly. Among the alternatives to the Twitch:

YouTube Gaming;
Smashcast.tv;
GoodGame.ru;
Cybergame.tv.

Forums and information portals

Make a contribution to product awareness and bring traffic to the application page can reviews and press releases on specialized sites. The site for publishing materials must be chosen depending on the nature and theme of your product. If we are talking about a Russian-speaking audience oriented game, then game portals are suitable:

StopeGame.ru,
Mobigama.net,
Gatgetplay.ru
Pdalife.ru,
Mobigama.net,
App-time.ru.

For promotion in foreign markets, text reviews can be ordered for:

Slidetoplay.com.
Jayisgames.com.
Touchacade.com.

IOS-application reviews effectively publish on appleinsider.ru, iPhones.ru. You can also use universal sites Lifehacker.ru/, app4me.ru/, apps4you.ru/, apptractor.ru/ Where news from the world of mobile applications and "dull" potential consumers of your product are published.

Motivated traffic

Motivated traffic - an invaluable tool for promoting mobile applications. Users downloading the program for remuneration help to dial the required number of installations for entering the top at the minimum installation cost.

Motivated installations can be bought on special sites, such as:

AppTools;
Appbooster.ru/;
Cashpump.

The disadvantage of this tool is a large percentage of user outflow, so it is important to combine with other advanced channels.

Video roller and reviews

Videoseed.ru makes it possible to choose an audience of various features and provide thousands of viral video advertising at a short period of time.

Free Promotion of Applications on Cross Promotion Services

Effective way to promote an application or mobile game With a minimum budget - partnership services of mutual advertising. Such cross-promuchene services operate according to the Cass-mutual assistance principle. That is, your application is advertised in hundreds of partner applications close to you target audienceWhile advertising products of other developers becomes available to your users.

The most famous cross-promotion services include:

https://www.chartboost.com.
http://www.startad.mobi;
https://www.digitalturbine.com;
http://www.nativex.com.

This channel of promotion, despite the low cost, should be used extremely careful and only as an addition to the main methods of promotion.

Among other channels of promotion, you can highlight the publication of the program in alternative app stores, distribution of promotional messages through Vaiber, etc.

Do you want to promote your application? Contact Infoshell. We will help you to develop a cool mobile application and are guaranteed to bring it to the top.

Leave the application or receive a free consultation!