How to monetize mobile traffic. How to monetize mobile traffic? Mobile PP Overview Mobidea

Monetization mobile traffic - The topic is quite interesting and while the market has not secured its positions you can get high dividends, hard working in this segment of attraction target audience.

Traditionally, all network projects are oriented not only on various browsers, but also on the mobile version, since the additional source of traffic has not yet prevented anyone. Mobile traffic monetization will allow you to convert users who visit informational resources from mobile devices.

Today there are many strategic techniques and technological solutions that will help effectively convert social, search engines, including mobile traffic.

Traffic Conversion from Mobile Devices

To convert traffic from mobile devices, it is enough to choose universal and proven technological techniques that will help automatically select thematic banners and broadcast them online. The most reliable and proven systems choose the most profitable and interesting banners with a high efficiency ratio, which allows network project owners to increase the earnings article.

The high level of income from the conversion of mobile traffic is obvious, the main thing is to properly approach the companies that are engaged in marketing planning and are able to monetize any traffic using high-quality marketing tools. It is recommended to post only from proven and large advertisers, be sure to adjust to control the ratio of the thematic direction of broadcast advertising relative to the content of the site.

The service must provide quality technical supportSince in case there are failures, no high attendance will help to achieve the goals. The user should not feel the difference from what the input parameter it uses. The rate of return should be at the appropriate level.

The selection of a successful and profitable banner will provide high relevance to the audience, broadcast advertisements best on lading pages that are characterized by high attendance. To effectively monetize traffic can be used automated systems Promotion mobile applications Or use the services of specialized stock exchanges.

Mobile traffic monetization is valued for a number of reliable and proven factors that determine the popularity of this approach:

the main part of users comes to the Internet through mobile devices: tablets, phones and other gadgets;
the volume of mobile traffic is rapidly increasing, which allows you to expand the channel impact on the consumer;
already today, demand significantly exceeds the supply and traffic from mobile devices to do is much more expensive than desktop.

The main secret of success in converting mobile traffic is to find universal technologies, since this market is not yet mastered, so there are all chances to get the bulk of income here is so simple and yet unknown for many maimyakers in the way.

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Imagine an exercise bike - you twist the pedals, but do not go anywhere. And if you transfer to the bike? The same actions will be able to go in the right direction. The same situation with traffic. You begin to monetize it - and as if transplanted on the bike.

What is the traffic monetization and how they earn it

The very concept of traffic means the amount of information passing through a separate channel. It can be a personal site, an account on a social network or special application. The nature of this information depends on the Internet resource. Main types of information distribution:

Advertising - contextual, teaser.
Visitors of a personal site or blog.
Subscribers on social networks.
Banners, redirection, references, etc.

When concluding a contract, certain actions are negotiated for which the fee is charged. Usually, the reward is obtained for increasing coverage, downloads, views - that is, for an increase in the flow of information.
Having understood that traffic monetization is a legal and proven way to obtain income, you can start work. You can earn, having only mobile phone With Internet access.

What types of monetization exist

Depending on the information resource Several species allocate. There are traffic obtained with its own Internet resources, and traffic provided by third-party platforms.

Files

Earnings lies in the creation interesting users Files and place them on their website or third-party resources. If you have your own platform, files download subscribers if there is no site - we take other resources. Using file sharing as a platform, we place interesting files on them, we pack up the current information and get money for downloading. In order to increase the downloads, it is necessary to attract new visitors to the file sharing or the site, for this we use advertising on social networks, coverage of your personal page, send messages to your familiar and so on.

There are certain requirements for file content:

We are packaged in the archives what interests for the audience - games, video, books, profitable links to affiliate programs.
Links attached to the file must match the subject of the product. For example, if the text file contains a book on psychology - it makes no sense to attach a directory of the online store of agricultural machinery there. And if to attach a link to the site with children's goods to the developing video for children - downloads and passes will be more.
Beware of viruses - if the file contains, the reaction from the Internet resource will follow immediately. Access to it will be closed for us.

When working with files, there is such an option to monetize traffic as the use of platforms. These are archives containing necessary users Information, but it is necessary to pay for access to it.

Advertising

Option contextual advertising Ideal for the owner of a promoted site or blog with a high flow of visitors. Scheme is simple: on the site place advertising block, similar to our subject. Then continue to unwind your resource and fill it with new visitors. For each click and the transition to the advertising link we get money.

dial a large number of Clicks due to its specificity. The teaser posted on the site attracts an intriguing photo or title. The transitions on the link also bring the income to the site owner.

Banner advertising implies payment for the time interval. The site owner sells a place under the banner, receiving payments under the contract.
The running line gives good income to the owners of sites with large day traffic. In this case, the advertisement is a running line, payment is assigned by the number of impressions.
CPA networks - such links or banners bring revenue depending on the actions of the person implemented after the transition on them.
Partnerships and programs are one of the most famous types of SEO traffic monetization. In this case, the site contains articles containing references to a product or a partner service. Payment is made depending on the terms of the contract, it may be a challenge for a click or percentage of sales.

How to Monetize Mobile Traffic

Mobile traffic is of interest to a number of services, so those who do not like to sit at the computer for a long time, this option is perfect. For profit, you must register on special platforms and get a task.

Mobile traffic monetization is carried out in several ways:

Download the application and send a proposal to your friends or contacts. We get a reward for downloading, money is accrued for each open file.
We attend a certain resource, we recommend it to your contacts. For visits on our recommendation we receive income.
Options banner advertising on mobile devices - new option WAP traffic monetization, this indicates an increase in interest in development mobile Internet And promises new sources of income for webmasters and ordinary Internet users.

We choose the optimal version of the traffic monetization - and we get income, everything is simple, transparent and accessible.

Hi friends! You probably thwart me, but I will once again say that the share of mobile users is growing rapid every day. This is no longer a news, but the dality to which you need to adapt.

Of course, the entire Internet industry gradually understands, in the soon challenges, the role of mobile traffic. At the moment, many have got mobile versions sites or adaptive designs, but not yet represent how to monetize the ever-growing share of visitors from mobile devices. Today I just will tell you how with TeaserNet you can profitably earn money on mobile users.

What to say, before (1-2 years ago), I myself used the Internet only at home PC. Specially delimited time with access online and without it. Now the network has entered the daily life so much that, anyway, constantly go online through a mobile phone or tablet.

I love to analyze LiveInternet open statistics on all sites of the system. Let's look at the growth of the share of mobile operating systems: Android, iOS.

It turns out that in RuNet the share of users who go online through mobile devices has already exceeded 50% (if you take iOS for iPad, windows Phone And more "small" operating systems, then it turns out in the area of \u200b\u200b60%). In fact, stunning data that makes think about many things. Windows is no longer taxis, Karl!

In the near future, earnings with this audience will be the main source of income for many sites. It is in this connection that it is necessary to properly approach the monetization of mobile users now.

I analyzed some of my resources and received from 15% to 38% of visitors from mobile devices. Approximately such a number of users is not oriented advertising on my projects.

Recently, TeaserNet launched a novelty, which was long waited - two new formats: Mobile banner and FullScreeen. All are oriented to users from mobile devices and look good on sites.

I decided to test FullScreen on one of the sites. The share of the mobile audience on it is about 31%. Here is an example of advertising.

Left - as it looks like on the site. Right - what is advertised. Advertising is easily closed by clicking on a cross without clickers or some other surprises. I met such blocks on other projects. Some negative did not cause me. This format It is normally perceived not only by search engines, but also by visitors. The amount of mobile traffic on the experimental resource has not changed.

What happened to earn?

CTR - 4.6%. With 1000 views - 51 rubles. I can not say that stunning income indicators, but there are 3 weighty "but". First, if you still have not been monetized by mobile users, then this is a good additional earnings for the site. Secondly, advertisers only go through this format. In the near future, I am sure that the price for the transition will be higher. Especially

Does any of you already monetize a mobile audience using TeaserNet? How is it going? I will be glad to see your feedback and opinions about this type of earnings!

Hello, dear blog readers Website. Mobile traffic ... He grows everything and grows. For some, it becomes a problem, because you need to adapt the site for mobile devices, and on banners (as well as in contextual ads) they began to click less, for they became not very noticeable on the screens of mobile phones.

Each of us is trying to solve these problems in its own way, but I still dare to offer you in the doggon to the famous even interesting (and, that is important, white) way to monetize this very notorious mobile traffic.

You can independently work with CPA networks, search for offers, pick up banners ... However, here, for example, it is difficult to continuously monitor the efficiency of offers and their relevance (they are periodically closed). I would like to spend time on the site, and not on his monetization. CPA is still more for arbitral boards that are currently engaged and engaged.

Well, you already probably guessed that I found advertising network which all work with mobile offices does for you. That is, she herself picks up offera mobile applications and other ads that will be profitable to show on your site while entering visitors from smartphones or tablets. It is possible to monetize the traffic in it from almost all countries of the world on advertising from the "whales" of the mobile segment. Ideally, we put the code, make a couple of settings and forget about it, for payments will go with automaton once a week on webmoney. Dream? May be...

What is your mobile traffic tracs and its monetization?

Once again, I repeat that conversations about the growth of mobile traffic on the Runet sites are a fact. For that I write about it, in the RU zone (it can be conventionally equated to the runet) the percentage of sites on sites from mobile operating systems has already exceeded the share of users setting on the Internet from desktops and laptops. Actually, you yourself can make sure about the open statistics of the livinterneta by RU domain:

Of course, on your particular site, the situation may be very different, but the growth of visiting on your site from devices having a small screen is steadily growing and will grow further. Moreover, it would be okay if it grew in itself, but most likely it will grow by descending the share of those who previously came to you from the desktop. And they, these very mobile users, Some others, and their behavior on the site will be different, especially if it is not adapted for small screens.

But the adaptation of the site itself will not be enough to preserve the status of the CVO (although this condition is necessary). The fact is that by usual (not adapted for mobile phones) advertising click will be less Because of her low visibility on the gadgets and, by virtue of several other behavior of the Internet users coming from them. They are more sharpened for the rapid receipt of information, and click on banners them, in general, not so often comes to mind as users of desktops.

With this you need to do something. Actually, the solutions already exist, but their use, as I showed a little higher on the example of CPA Mobile Application Affiliates, it seems not so simple for the site owner. We are with you after all, except for monetization about the top ten other problems, you need to constantly think and do something. Therefore, the appearance is enough simple solution This problem (at the moment) for owners of many sites (especially the subjects, where mobile traffic originally prevail) and caused me a "unbearable itch" for writing about this post.

By the way, another argument in favor this solution A graph of the approximate growth of the mobile advertising market for the coming years is to be a schedule (where it was done by this screenshot I don't even remember, but it seems to be on some kind of authoritative resource):

In general, the case seems to be promising and it is necessary to somehow learn to learn. It is quite possible to try the CPA affiliate (if the time allows you to mess with all this), but today I suggest talking about a certain method of automating income from the existing on mobile traffic.

What does the mobile network offer?

Now, as applies to Tapclick.biz. What is it? How it works? Why do you need it? And is it necessary at all? On the last question you can answer that, most likely, you need, well, I will try to unsubscribe the rest. So, advertising network for mobile traffic monetization takes the following functions and performs such about the task:

What will webmaster get?

On the question "Why should I (you) it is necessary" I replied to some extent at the beginning of the article (set up something there in the administrator of the advertising network once, and then simply periodically go to the man-wallet and withdraw the amount came in the next thursday - a dream). But still, for considerable conviction (and among themselves, among other things), it should be said that it will also receive from cooperation with Tapclick.biz (at least in theory) Private WebMaster:

How much can you make money on mobile traffic?

Well, it is difficult to say exactly, but approximately it turns out that for installing one application by the user who passed from your site can be obtained from fifty to one hundred rubles, depending on the region. In the bourgeoiet (and states in particular) the rates are the highest, and in RuNet - lower. If you try it all to recalculate 1000 shows, it will turn out somewhere 60-70 rubles ()that again, in my opinion, is not bad.

If specifying, then utilities, antiviruses, browsers bring from 7 to 20 rubles for the installation (they are in demand and have high conversion). Games - from 50 to 200 rubles. For the installation (games have a well-established monetization model). Flights, taxi - 30-50 rubles. for installation. On the Android payment for the conversion is lower, as users are less solvent on average.

The most profitable and clickable, naturally, will be a banner (ad) FullScreen, i.e. overlapping the entire screen. If on the desktop, such versions of banners call complaints from users, then on a mobile phone, the whole thing looks pretty "harmless":

Clickability from mobile banners due to their good adaptation (adjusts to the width of the screen, including when it turns out) and look like a suggestion for the proposals operating system pretty high (somewhere before 30% Ctr. May come).

What kind of format banner you choose, you need to determine testing. Unambiguously say that "FullScreen put and not wrong" can not, for you still need to look at the change behavioral factors (numbers of page views by one user and time spent on the site) in order not to reduce attendance.

By the way, about attendance. No wonder I spoke about her, for in the advertising network Tapclick.biz only sites are accepted with daily traffic (preferably with search engines) No less 500 human.

Yes, it is still worth mentioning that it is possible to earn not only at the installations of mobile applications, but according to other popular schemes. All this can be configured in admin, and you can promote as:

CPI - payment for installing applications and programs
CPC - payment for the announcement clicks (banner) and the transition to the advertiser's website
CPM - Payment for 1 000 Banner Views
CPA - payment for achieving the goal of the advertiser (registration, file download, purchase, etc.)

Actually, this again allows the system to further expand the possibilities of earning your site on mobile traffic and guarantees it 100% redemption (Banners will always show, i.e. each user who has seen from the gadget will be covered by Tapclick.biz).

A couple of minutes of practice in working with tapclick.biz

First, it is clear, registering by clicking on the corresponding button in the upper right corner of the main page. After that, you immediately fall into the administrator, where the first thing, naturally, adop the new platform (or playgrounds). Otherwise, why did you generally registered?

I have already mentioned about the minimum input threshold of attendance, so the reference to the statistics of your site in the form of adding a new platform in Tapclick.biz could hardly surprised you.

Actually, everything can be guided by button "To get the code" Opposite the desired site (judging by the number ID, the number of network users has uroed over a thousand) and go to put it on your website. Settings can be done later, for, as I have already mentioned, the code after changing the settings does not have to be changed. It represents one line with a script call.

Place it better right after . It will be necessary to just find the Body opening tag in the template of its website.

The HEAD closing tag and the Body opening tag is always at the very top code of any HTML page just below various meta tags, which are designed to report certain information to browsers in which it opens this page, and search engines.

When WordPress.To insert this script you will need to open the header.php file from the folder with the design used (it lives here - WP-CONTENT / THEMES / Title_tech). If there is no such file, then see where it will still be possible to search. You can edit Header.php through the admix of the Wordspress, but I prefer a bundle and. In this case, you will have the opportunity to roll back, if something goes wrong, but in the admin plan, as I understand it, there will be no such opportunity.

Open the header.php file in the editor (for example, NOTEPAD ++), and in its beginning you find the opening HTML Tag Head, after which you are looking for a Body opening tag and add a script ring immediately after it, copied in the admin package Tapclick.biz. Everything is very simple. Keep the changes, if necessary, discharge the cache and check the result on your mobile phone.

If you have Joomla, then, as far as I remember (in the third version), there is an opportunity to add a ring to call the script between the Head tags or immediately after the Body Tag. In older versions of Joomla It will be enough to open an index.php file from the folder with the template.

We are determined with the format of ads and make other necessary adjustment

In general, we assume that the code you somehow placed (actually, technical support for this mobile network Also, it is not for nothing that my bread eats and should help the client to defeat the zelokozny site engine). Can now be in mobile network settings For this site, look:

There is an opportunity to choose the format of the displayed banner (ad) and choose earnings (additional formats Advertising, which in theory need to increase your total income). CPL (payment for installing applications) It is impossible to disable, because it is the basis, but with CPA, CPC, CPM can be played (deciphering these abbreviations, see slightly higher in the text).

Those. The rotation will include ads with the payment models chosen here. Most advertisers in Tapclick.biz work according to the CPI / CPA (payment for installation or lid) scheme, but for displaying ads with payment per clicks or shows, sites are allowed only with tested traffic moderators (in order to avoid cheating, probably).

About ads formats (banners) in tapclick.biz. In the site settings for the webmaster, everything is simplified as much as possible, leaving only three options:

Purpose of field "The interval between advertising shows" In the settings of the site, I already explained a little higher, but I still repeat that the page does not scrub once again. If the user switched to another page of your site, and the time after the last advertising display is less than the interval set here, the advertisement will not be displayed, which allows you to manage the loyalty of visitors. I think that everything is clear here - it is necessary to find a compromise between the obsession of advertising (income) and the convenience of the user (good behavioral factors).

I think that the purpose of the field "Delay Before Displaying Advertising" does not require any additional explanation. That's all set up. Of course, it is still experimenting with the formats and schemes to make money to identify the desired one to me, and then you can forget about it all. The main thing is not to forget on Thursday Wallet Webmani Check and rent money, for, when someone else was withdrawn for me (it was a long time ago, but the truth).