Sale of cosmetics in instagram. How to sell in Instagram: All secrets

Hello, dear blog readers Website. I want to start a conversation about the use of such a popular mobile social network as a conversation Instagram..

A little earlier, we have already begun to talk about promotion in Facebook () and earnings on YouTube (), but the space of Runet is not limited to these socialki, so I propose to expand my horizons and learn to use another very popular tool.

Created on the technology of the technology shown or business account you need to be in one way or another way to promote, i.e. Increase its attendance and return, otherwise all the works will be in vain. The most secure current way to do is automatically -. It does not use Spamm and attracts only your target audience that will subscribe will voluntarily (read about it in the above article).

Pro general issues And I already wrote the principles of this network in the article ". However, this information is enough only for a user approach to this service, but a business approach implies a receipt of several more specific knowledge and skills, which, for example, will help you create your own page for advertising in Instagram or even an online store. Filling the page materials can be automatically through.

Select the name for the page when registering in Instagram

If you are not registered in Instagram yet, then nothing prevents you from doing it. It will be enough in App Store. or in Google Play. Enter in the search string "Instagram" and install this application To my smartphone. If the word is lazy, then just:

At the first startup, you will be asked to enter a login or register.

You can use the existing account in Facebook to do this, and you can pass the standard procedure with an email (then a confirmation letter will come to it) and inventing the password (in principle, counting on a long work in this network, you can also point out the number of your mobile phone Then it's easier to break some force majeure things):

What is the name (login) to choose the page to become more popular?

Should immediately follow think about the name of your page (In fact, it coincides with the login entered). It will be impossible to change it later (only by creating a new account in this social network). In this regard, let me give a few recommendations that may be useful to you:

Login (Your page name) can be entered only using latice characters, numbers and some other characters. If you enter something unacceptable, then the registration system of registration form in Instagram will immediately inform you. Most likely, the restrictions here are the same as those that are superimposed when creating ulles of addresses: ,, [_], [-] (except that the login is not sensitive to the case of letters).
It is possible that with an increase in the popularity of your page, this name will be on a rumor in users, so it should be hearing and at the same time to be to be as few options for incorrect writing this word (for example, it is difficult to make a mistake in writing KtonanovenKogo for all letters in English transliterations have unambiguous interpretation). Creative is welcome.
The name is taken into account when an internal search for instagram. The presence of words requested by the user will lead to the display of this page in search results. That is, here again there is a place internal optimization, which we are constantly talking when promoting sites and pages in other social networks.
True, many names can already be occupied (the logins should be unique and not repeated), so it is often the lower underscore to be uniquely adding, for example, the Instagra page called Fishki_ (there are pages even with two lower underscores at the end of the word or between words Names, for example, VIP_HAND_MADE). But if you have the opportunity, it is better to avoid.
The ideal option will be. However, there are often options for very long words that are not clear how to write to Latin letters and in which the weight of the lower underscores is often used. Of course, such pages can also be popular and visited, but part of users they still lose precisely because of the errors when choosing a name.
Inventing the name for the online store, probably, it is better not to fall at once about the fact that it is the store, for visitors it can push. It is better not to use words like "Shop", "Shop" and the like, for it clearly gives your skin interests (commercial accounts in a mobile social network is not the most desired place of pilgrimage for its visitors).
The shorter and catchy will be the name, the better. But at the same time, that users do not occur even the sense of discomfort due to the inconsistency of the title and content.
Despite the fact that the name must be introduced in Latin letters (for it is, in fact, your login in Instagram), it is better not to use English words, but to write (type, shutki, not jokes). An example may be again mentioned earlier than Fishki.
In connection with all above,:

What affects the success of the advertising page in Instagram?

When creating a page in instagramwhich you plan to use as an advertisement, you need to emphasize that she has big number Subscribers and every new message would be gained a large number of likes (VKontakte is called the "promoted public"). In fact, this is determined by its commercial cost and value for advertisers.

In order to achieve this, allow you to give you some tips:

Store Creation Nuances in Instagram

The second popular way of earning in Instagram is creating an online store. Very often, people make purchases based on emotions, and not on rational needs. This is especially characteristic of women. Therefore, the social network, where the ball rule the ball, is suitable for sales very well. The main thing about to lay out photos of the goods that would cling to visitors.

What is prohibited in Instagram and what is hashtags?

Before starting to use Instagram for their own mercenary purposes, it is necessary to familiarize yourself with the fact that in this social network is forbidden to do and what actions should not be made, so as not to reset the patience stick and not get the account of the Account.

Bans on the content you are posting in instagram, very similar to the prohibitions that are present in other social networks (Vkontakte, Facebook, YouTube). These are frivolous pictures, images (you can bypass these limitations, placing content is not directly, but by the repost method), the content, inciting the hostility and an interethnic distribution, and also containing a clear deception (Introducing people's misleading, for example, "heal from all diseases from all diseases" or "Lose weight per day for five kilograms").

Well, Rugan, insults, breaks by itself in this network are prohibited. Moreover, it is prohibited not only to lay out such content (photos), but also hashtags with names relating to the forbidden topics will also be blocked in Instagram. If you do not know, I will explain in two words just below.

In addition to the prohibited topics and hashtegov, there is a place to be ban for certain actions in Instagramwhich are mainly associated with spam:

Since the number of subscribers is rather an important indicator of the page that affects visitors to it and on the ranking when searching for an instagram, then, naturally, the system is trying to fight such. For the obvious cheating (thousands of subscribers with new accounts) your account in this network can block. More moderate, "smart" and cautious cheating, as a rule, remain unpunished. In general, at the initial stage, they can help a bit of making numbers of subscribers prettier than zero.
The second way to set the number of subscribers to your page in Instagram is, i.e. Mass subscription to other pages in the hope that their owners will in response to subscribe to yours. This case is also successfully supplied, and your account can be blocked. The problem with its unlocking is mainly due to the fact that this social network does not actually have technical support services, and it will be better to seek such a question (except that only in Facebook, for it is she who now owns instagram).
From the application on your smartphone, an infinite number of accounts cannot be registered. In my opinion, now they can be created no more than three. Again, this is obviously due to the fight against spam.
You can not put more than three dozen hashtegov for each photo of you (whether it is necessary to do it - another question). Links to other instagrama pages (they are also set with the help of tags, but only with the dog's sign and writing the name of the page after it), too, it is impossible to put in an infinitely much - no more than ten. Such a restrictions.
If you show too high activity (constantly subscribe to something and Laikate) and exceed the permissible threshold, then after that your actions (clicking on the buttons) will not be taken into account. Moreover, the blocking will be sufficiently long (maybe until the week).
1. Like limitations - no more than 150 per hour
2. On subscriptions - no more than 150 per hour
3. On comments - no more than 50 per hour
Apparently, it is again the notorious protection against automatic cheating, so do not like to be bothered when you try to promote the page, for example, using massioning. However, still works well and (in fact, these are the exchange services for cheating and it is very difficult to reveal if possible)

The bank account in Instagram is the most radical punishment (it will be almost impossible to recover) for some of the violations voiced above. But besides this, this social network can be punished with softer methods.

The most harmless is, if suspected of non-good activity in your account (for example, when using some third-party applications When working with the account). In this case, you will be sent to the mail specified during registration, a letter will come with a link, passing on which you can set a new password to access your account. From here Moral - when registering, you specify the box to which you will then have access.

What do you need tags in instagram and how can you use them?

Well, I'll talk about tags to Instagram and we will talk and will be closed, but will continue in the next article. Tags () are generally used in many social networks or blogs. They serve for a fairly simple goal - allow additionally to strudule content on topics. For some post, you add tags, which briefly characterize it (for example: forest, nature, lake, fishing).

In other posts, too, you are trying to add tags, but not always to invent new, but if possible, use already used. After that, the visitor will be able to click under your post on the tag interesting topic (for example, "fishing") and see all the posts that these tag were labeled. The idea is wonderful, and in social networks tags allow you to quickly find something on the subject you need.

Instagram in this sense is no exception. In it, by and large, two types of tags are used:

Pretty an interesting example The use of hashtemes can be the structuring of goods in the Instagram store. In fact, hashtags are through for the entire social network, and assigning your goods to your goods for example, as #red or #zamsha, you are unlikely to achieve what it wanted, for such tags will be displayed not only from your account. But you can make a bit of styling by creating unique hashtags, such as #red_ktonanovenkoogo or #zamsha_ktonanovenkoogo.

Pre-on paper, create the structure of your goods by breaking them on different groups, And for each of them, come up with your unique hashteg according to the shown scheme. Well, when filling the store, register the goods suitable tags, so that a person can filter your goods with the help of them on some sign.

Okay, today is all. But the topic is still far from being exhausted. We can say that we just started.

Good luck to you! To ambiguous meetings on the blog pages Website

How to sell in instagram

Remember: Sales in the forehead in Instagram do not go at all, because it's all the same social network. And social networks are talking about communication, and not about sales. However, this does not mean that instagram cannot be used to generate profits.

It simply says that the audience needs to be prepared for what you will sell something.

We start with the selection of the target audience and its concentration in your profile.

Do not think about: "How do I write posts to write and what to write in them?" You need to start with the audience. Because if 100 people signed on your profile, it is unlikely that there will be some serious sales there.

Make up the content plan

All popular profiles are conducted through the content plan. No one publishes the photos simply because it came to mind (well, well, 1-2 pictures per week can be spontaneous - the rest is not).

Please do not make a showcase from your profile. Because there is no reason why an adequate solvent man has subscribed to the profile that only sells.

In your content plan there should be more personality: we are interested in knowing who you do what you do and why.

It is also nice to publish useful content. It is for him that your potential customers will be signed.

Think about what useful advice Or Life khaki you can choose with regard to your topic. In fact, whatever you have to do there are topics for which you can give small tips to be useful to your target audience.

All posts are preparing taking into account the sales funnels.

There is a certain path that people pass from the moment of acquaintance with you until the purchase. And there are certain stages on this path. For example, familiarity with you, learning information, comparison and analysis of you with competitors, and finally buying. Each post that you publish should help your subscribers move closer to the purchase.

You do not know who will specifically see your post: those that only subscribed to you or those who are almost ready to buy. Therefore, try to abide by the balance of posts for each of the funnel steps.

Be sure to watch the video: I give there more details and explanations 😉

How to sell through Instagram in 2018? Consider where to start and how to sell your goods to the Instagram. On the one hand, there really is nothing complicated. On the other hand, many users prefer to learn from sellers of paid courses and trainings, although they do not speak to a smooth account, nothing newer than has long been in free access. We invite you to save your time, money and establish sales through instagram completely independently.

Sales in Instagram - where to start?

These include the following actions:

download to the smartphone / tablet Instagram program (distributed free of charge);
register your commercial account;
fill the profile.

ATTENTION: In the working accounts, personal information and photos should not be spread.

Promotion profile

At this stage, you should form a client base by typing maximum amount subscribers.

There are two ways (they can be combined):

- They will be able to quickly achieve the desired result.

You should dial into subscribers of those users who are interested in your goods.

Attention: to receive money from customers, you need to register online wallet (for example, Yandex.Money, Webmoney, Paypal).

Inselly's service is designed to attract potential buyers in Instagram. If you add #inselly tag to the image, the service will automatically display the goods for sale.

What sales through instagram bring the greatest profit? These include cheap goods of handmade, or handmade (interior items, decorations, jewelry). So that users quickly find your photos among similar, prescribe hashtags.

ATTENTION: To increase the number of sales, tie a few hashtegs with selling posts and goods.

What does the sale scheme look like

She looks like this:

We encourage users to action and provide contact details

You beautifully described your products and services - then tell me the potential customer that he can do with it.

There are several ways to sell in instagram.

Large famous brands usually time from time to time selling content and non-telelated posts.
Online stores lead an account-showcase that is fully advertised.
Separate users sometimes prefer to offer services or products of partners in the personal account.

Consider how to make a selling post for each of the methods considered, highlighting such directions as images and text.

Images

For instagram, this is the main factor. Good text can help sell goods in the online store, but sales in this social network are built only in the photo.

Unattractive images immediately scroll - to read the text to them, no one wants.

How to sell goods? There are 3 characteristic features of images for selling posts.

The quality of photos should be at height, with bright colors and high resolution.
It is best to show the goods in action - coat to wear on the model, a garden tool to use in operation. Standard photos of goods on a white background are not suitable.
Images must cause potential emotion buyers. To do this, learn the desires and problems of the target audience. Everyone studies the plot in the photo through the prism of personal sensations. When a model in the photo depicts a toggler, most people will pay attention to it.

Try to avoid filters. In selling posts, people need real, untreated photos of goods. You can additionally post posts with filters, but already non-elastic.

Photos of customers with a commodity work well. The potential buyer trusts more to the same user, not the seller.

Selling post in instagram: text

After the user's attention is attracted by a high-quality image, the text comes into business.

Usually people look at the first 3 lines of text displayed in instagram (90 characters with spaces). It is necessary so much to interest the reader with these lines so that he pressed the "still".

You can mention the proposed shares and discounts.

We will analyze how to write a selling text.

Selling post in instagram - example

"Answers to 3 main questions"

Answer 3 questions:

why your offer is the best;
why the reader can boldly trust you;
why you need to make a purchase right now.

For example: clothing from eco-friendly cotton from a popular brand with a 50% discount.

"Proposal, arguments in favor of and bait"

Example: "Unique tea that helped to lose weight more than 2 thousand women. It contains natural ... "

"The problem is the negative and positive options for the development of events"

Describe the complicating user's life problem, after which offer 2 options for the development of further events for it.

For example: "Your pet often sick? Spend all money for treatment or buy high-quality food. "

After selling a description of the sentence, tell us the user how to use it:

opening hours of organization;
delivery terms;
call for action (make a call, visit the institution, make an order);
contact details (electronic mailbox, phone number, address, link to the order page).

Only the most interested users and in rare cases will collect information on how to make an order, on other posts.

Hashtegi.

How to write ? Adjust them in the first comment, and not to the text of the signature. As a result, the latter will read the person will call to action and contact details.

Use special hashtags using your target audience.

So, if you sell vegetable sets, then close to users of hashtags can be # Veganskiyevskiy and others. Also, do not forget to demonstrate a potential customer result - a dish cooked using the proposed set.

Select hashtegi is recommended manually, but you can use and special services. These include instatag.ru. It is not capable of selecting hashtegi in highly specialized topics, but you can easily choose them in directions.

Adjust each post of hashtegov lists by adding both highly specialized options. So you will increase the likelihood that users according to the HashTegs will find you.

What can be sold in instagram?

Everything that is interesting to young and active women. At one time, a real "bomb" for sales in this social network was selfie-stick. Very soon, from a funny "Mem", this device has become the subject of the first need for all active participants of the Instagram, which no longer represent a single way out of the house without its fashion gadget. In addition, clothing, a variety of goods for small children, cosmetics, and so on are excellent. Just below, the most "running" niches in the commercial environment of the social network will be considered more detailed.

But to establish a working scheme of sales, be sure to be attentive tracking and analytics of the traffic that you will be able to get. Therefore, you will shortly focus on what actions should be taken to track traffic in instagram.

For this there are a number of ways:

use affiliate links;
accept applications for a specific mailbox / mobile phone number;
add to UTM tags links.

The latter allow you to track, for which link and where the user passed from. This is the optimal option for arbitral boards.

What products and services are in particular demand?

Consider the best-selling goods in instagram.

clothing

Clothing - Home Niche In Instagram, however, it continues to sell better than all other goods. On the expanses of the social network there are many people who need to update the wardrobe.

Photos must be attractive. Things on images should be on pretty models, and not on ordinary hangers. When you have your own production, show the target audience process of making clothes, manual work.

Confectionery

How to sell products? When you sell candy or handmade cookies, make cakes to order, your task is to achieve beautiful pictures of food. If she looks like a photo so that she immediately wants to try, then the number of sales sharply will soon go up.

Holding festive events

To what can be sold in instagram, and the organization of holidays. The main thing is to cause the appropriate emotions: happy faces of children celebrating birthday, or newlyweds from the day of their wedding. Sign up a photo of an interesting slogan, make a compliment to your customers. As a result, potential customers will trust you anymore.

Strive to achieve a festive and positive atmosphere. Regularly offer discounts and promotions. Lay out photos of your regular customers, their feedback.

Conclusion

select a photo on which the goods and service are depicted in action;
make an emotional text that causing potential customers interest and attention;
pick interesting for users of hashtegi;
watch out for your sales and efficiency of selling posts.

Do not like 2+

What to sell in instagram?

Instagram can be a platform for a full-fledged business. I learned about this at one event, where a completely young girl was 19 years old, said how thanks to the application moved from the depths of the city, I bought an apartment and prepares for the discovery of my offline store. No she was not a genius and no ultrastasses of instagram trade did not possess. Just in the most peak of the network development decided to try selling jewelry in his small settlement. The idea turned out to be more than ever, and the main clientele was not the inhabitants of her village, but followers from all over Russia. So it happened that for 2 with the smaller year she received what in ordinary life, in Russia, reach decades.

This is not a single case. There are no such stories. In the most peak promotion of instagram, when there were no massword protection filters, when in a matter of months it was possible to dial more than 100K subscribers, and the competition in trade has not yet appeared, then the majority of successful instagram entrepreneurs appeared.

Now Instagram continues its height and there are still free niches. In addition, competition in instagram is not so strong and quite really to take in trade through the app of its place. Below I will give a few examples and answer the question - " What to sell in instagram?".

Who buys in instagram?

Audience Instagram is young enough, more feminine. As in the whole on the Internet, they buy more often women in instagram. This is a very important fact and all successful niches are somehow connected with young women. It is worth taken into account. For a more detailed assessment of the audience, infographics to help you.

What to sell in instagram?

For a full assessment of Niche in Instagram, a test is needed in practice. Therefore, below I will give only those products and services, with examples of sales of which I have already come across.

# 1 - Jewelry and jewelry

The fact is that goods of this type can be very nice to advertise through instagram. The success of such a store depends on the filing of photos. Customers on jewelry and jeweler in instagram are full, and despite competition, in this niche can still be earned. Rate the service of the @alazabarnaya user.

# 2 - Children's educational toys

Another successful trend in instagram trading. All moms want their children to develop. Talking about interesting toys that help children to master the world around us, you can go to the caring mother, the desire to buy your goods to your child.

# 3 - Products for pregnant women and newborns

Instagram is ideal for demonstrating goods, especially for pregnant women. According to their observations, pregnant women can review all sorts of dresses for pregnant women, clothes for future babies, strollers, cradles, wigwams and other accessories. Show everything you have!

# 4 - Exclus and handmade goods

Do you sell unique goods? Instagram will be the best platform where you can implement it. The network love creative and unusual things always attract eyes. Draw unusual paintings, make furniture in a special style or sell exotic fruits. All this perfectly fit into instagram.

# 5 - Haipe products

On the market, from time to time, goods appear, which are literally shooting from their very appearance, due to the fact that they were properly played before the emission on the counters. For example, in a recent time on the market there was an excitement with gyroscoters, spitches, quadcopters. The appearance of such a product on the horizon is the perfect reason to open an instagram store. But hurry, each such product has a lot of popularity, after which it will be difficult to sell the goods.

# 6 - Secondary Use

Highly actual topic For instagram trading. You can choose a niche and sell used goods of this niche. For example, used clothing, furniture, strollers, power tools, household appliances.

# 7 - Cosmetics and Perfumery

Instagram is filled with video recording, where girls make makeup and show what cosmetics they used. After such an advertisement, it often occurs a desire to buy goods.

# 8 - Accessories: Belts, Clutches, Glasses, Gloves, Handbags, Barsetts

Another common topic, which, according to many, goes into the past. But do not hurry to bury this niche. It is quite possible to succeed here, choosing the accessories of some one brand as the basis. Sell \u200b\u200bauxoiars for those who hold a certain style. I am sure, to find followers in instagram will not be so difficult.

# 9 - phones and accessories for them

Popular phone models from world brands always attract. Many want to be aware of the most modern technologies in this region. The whole point is not to display a picture and price for the device, but to tell users what the feature of each model. So you will make a desire to pre-make mobile devices And accessories to them, as well as, increase your trust in your business, as a specialist.

# 10 - Software

if you have softwarewhich can simplify the life of people working in any sphere, then hurry to offer him in instagram, until your competitors made it. Instagram enjoys a lot of businessmen who want to relocate their business in the network. These businessmen themselves can be your target audience. Find it and offer your one to whom it can help.

Useful post? Take it to myself on social networks not to lose!

Choosing a niche for earnings in Instagram, keep in mind that you can find even such goods that are small in this social network, but have a huge potential and bring substantial income. Often, some interesting and useful things are sold, information courses that all are needed, as well as services. In some cases, the submission of content is important, and in other tremendous importance appearance Product. What is sold in instagram very well?

Bet on the visual component

If you want to sell something through Instagram, then in this case your product should be very attractive visually. All those things that cannot be found in ordinary shopping centers, boutiques and show prices are sold in this social network. The visual component should be worked out in all products. If you sell cookies or jam, then take care of the packaging, stylish surveys and so on. If you sell stationery, their appearance should cause delight. If you are doing holidays, then show the details and so on. Instagram is visual social network. It sells what causes emotions. If your products look so appetizing that they want to bite, then you have a goal.

Popular products with essential distinctive features

Huge income can bring goods that people buy daily. For example, you have come up with the idea of \u200b\u200bselling handmade cosmetics. Start with soap. Look at competitors, and you will realize that few people do something special, standing out. And you decided to produce soap in the format of balls, and then the idea of \u200b\u200bcreating collections arose. And now the first collection of your soap resembles the parade of the planets. Your products even resemble globes, and the concept is that you do not add any harmful ingredients into soap that can harm human or environment. That is, you promote the value of the refusal of sulfates, harmful chemical components in cosmetics, but at the same time make it bright and stylish. Soap is popular products, but who saw a similar product supply? The rate should be on those products that are already selling well, but which can be refined and selling with chic.

Creative who sells himself

It is about creating products with collections. You may be able to do it far from the first time. But you need to understand that it is better to invest in the start, than to invest a lot of money, and then not to be able to repel. Maximum income from project management can only be obtained if you yourself develop the goods. It is not necessary to be a talented designer or can be able to make something with your own hands. You can challenge the idea, and then bring it to the realization, because there are many talented people around you who will tell you how and what to do. Most entrepreneurs are not sewn on the Internet, do not paint and do not saw. They come up with ideas, and then find the opportunity to implement the project to the end. So, if you yourself will create something and sell, you will become much more successful than those who simply supplies mass products from China. For good sales in Instagram, it is important to have excellent unique products.