Rating: "The best designer of Landing. LPMotor Ledding Designer Detailed Overview

You can say that the number of templates can be said, we can say that a simple functionality is needed, we can say that prices play the most important role, but no need to forget that user support is not in the last place.

If it were not for the most responsive technical support, which 24/7 responds to questions for 5 minutes, LPTrend would be a confident middle man. But it is, and that is why it takes one of the highest lines in different top of the designers.

• Number of templates: more than 60. At the same time, the lendings are made on interesting templates that made experienced marketers. Conversion on such single-bars is quite high.
• Purchase of domains: Yes.
• Prices: Immediately after registration, a free tariff for 8 days is activated. After trial period It is proposed to take one of the tariffs, which differ only in the number of single-tunnors created: for 1 - 500 rubles / month; for 10 - 1000 rubles / month; For 10+ - 2000 rubles / month. And the service offers to create a thematic selling video for 7900 rubles. / Minute of the roller and creating a turnkey lunding for 6900.

Outcome: Good, interesting and inexpensive service with the ability to order Ledding. Good functionality, stable work and adaptation of lending under mobile devices Make this designer interesting for pros and beginners.

Tobiz

The Russian designer is specially sharpened for the creation of one-satellite. Agree, you infirmly see Russian development, which really entered the market and entrenched there.

Tobiz - just the option. For 2 years of service, the creators managed to find their audience, which at the moment is more than 1,500 thousand webmasters.

• Number of templates: more than 270 templates of various topics. At the same time, most of them profitably use as a sample - sites are created from individual blocks.
• Is it possible to change the structure and add your design: yes.
• Purchase of domains: Yes.
• Prices: Test 14 days, after which several tariffs are available, the cheapest of which is 450 rubles per month.

Outcome: Strong Russian middling - this is how to characterize the designer. There is nothing outstanding, but there is a good system, the database of knowledge with all the chips of the service and the advice on the creation of lending, and another simple interface and understandable functionality.

WIX.

Talking something about the popularity of this designer is simply meaningless. On TV for IT product is not that Nova, but there are many other, cheaper channels of promotion.

But if the developers launched expensive advertising in the media, then they are confident and their product. High-quality, beautiful and simple designer - that's what you can say about Vicca.

• Number of templates: 17 + there is an opportunity full change each of the templates.
• Is it possible to change the structure and add your design: yes.
• Purchase of domains: Yes.
• Prices: the test period is unlimited, but it will be necessary to work with advertising and without your domain. You can create lending without advertising at a price of 99 dollars a year, but if you catch a share - by 49.

Outcome: In terms of the promotion of Ledding, Vix leaves much to be desired. And from this all his troubles. For business cards and ordinary sites, the designer is suitable perfect. But for lending there are options and better.

UMI

By the end of 2015, the number of sites created on the UMI constructor has exceeded 1 million. A fairly solid figure for work since 2011.

The main chief of Yumi is the transfer of sites from one system to another with full preservation of positions in search engines. Whatever it was, but at least look at this designer stands.

• The number of templates: more than 550 layouts, some of which are adaptive.
• Is it possible to change the structure and add your design: yes.
• Purchase of domains: Yes.
• Prices: First, the 15-day free use mode is activated, after which the cost of using the service to create lending will be 490 rubles per month of use.

Outcome: To create and launch the first lading, Yumi is just perfect. At first it will be possible to use only free widgets, and over time and increase the need to screw the various paid rods. In the price / quality ratio, one of the most interesting options.

NETHOUSE.

Young, developing and interesting designer for, business cards and single-bars. The main specialization are stores, therefore, for lending, the functionality will be somewhat trimmed.

• Number of templates: 5 sections for sites in which up to 40 different templates. Speaking frankly - nehlyo. I am glad only the opportunity to make an independent design.
• Is it possible to change the structure and add your design: yes.
• Purchase of domains: Yes.
• Prices: Some of the most democratic - 248 and 415 rubles per month of use. Free trial period is unlimited.

Outcome: It is best to work with NETHOUSE when creating an online store. For Landing, quite medium functionality and number of templates. But if you want to "cheap" and Toporn - work with Nethouse is simple enough and profitable.

If the diapan is a constructor, then you can boldly call all computers with tetris. Of course, he has several design features such as templates, a clear interface and a fairly simple site creation system, but at the same time in what else can you just take and redeem all your website moving to another?

In which service you will need only to pay compensation for the template and will you get a full-fledged site without binding to anyone? And if you add to this standard CMS rods, like a heap of widgets, full promotion and customization of templates using HTML and CSS.

• The number of templates: everything is very sad here. For ledding there are only 6 ready templateswhich can be customized, but it will be very difficult.
• Is it possible to change the structure and add your design: yes.
• Buying domains: Yes, you can even buy a site and transfer it to another service.
• Prices: Test Period in the amount of 21 days, after which enough democratic tariffs are 480 and 980 rubles per month.

Outcome: For beginners, unequivocally no. And for businessmen who do not know the basics of programming - there is also no. And in principle for beginners who are just starting to engage in one-satellites this will also be the best way. Martial baptism in the very thick of battle - that will be with those who decide to use a diapan as the first constructor. But for webmasters, which are not first working in the field, a diapan is the perfect option.

Ucraft

Tip 3. If possible - use a unique design.

Contrary to popular belief, only part of the titles of sites is remembered. Most of the portals are guessing design and design. Especially if you were on this site several times.

Having a template site design is fraught with two difficulties: the erroneous recognition of you for another site and the erroneous recognition of another site for you. You do not want your design associated with some user with fraudsters?

In addition to these reasons, there is another banality - template designs are very sad and boring. In most cases, this is some kind of standard messanine from the same type of text, pictures and something else there, which occurred to the designer designer. Something really qualitative will cost money.

But do not despair, get a good design of Landing is simple: you can buy a favorite design in the internal store of the designer or order it. In any case, the work of the middle hand will cost no more than 5-7 thousand rubles.

Tip 4. Carefully refer to advertising.

Two parameters affect the efficiency of Ledding: its view and advertising. And if with his external species We are more or less figured out, then advertising has not yet affected.

A competent advertising campaign is the key to the successful work of Landing. At the same time, you must understand that not the number of contacts left, not the number of visitors and not the amount of issues that potential customers are borrowed - the indicator of how the lending works cool. First of all, it should sell.

It is in order for him to sell, you must eat greatly with advertising. Select, analyze its preferences, put pressure on weaknesses, use the strong places of its product.

From how correctly you will pick a picture to your advertising announcement, it may depend on it by 30 people or 300. That is why it is before on the fact that Ledding does not sell, take care that your advertising worked for all 100%.

Tip 5 Analyze the work of your lending.

And the last item is a permanent analysis of the work of your lending. Remember that just create a lending and make a selling one-page - two big differences.

It doesn't matter what you like and what I do not like. Do you want to use this block on your site or not. It is important that it will be effectively or not.

That is why when working with Ledding, it is better to move away from their tastes and spend several tests and to understand during them, in which form the page will make a profit.

In the world of arbitral boards - people who engage in resale traffic, there is an opinion that no creative can live long. And this applies not only to advertising, but also ledding. I do not call for you every month to change Ledding, but at least once a few months to refine, correct and find something new must be necessary.

If you follow it simple advice, You can easily create good landing pages, spending on them a minimum of time and maximum effort.

Conclusion

Create lending with the help of designers is very simple. And if a couple of years ago, it was long and more often unnecessary to business for business, now in the era of the cavity you need to work with each channel of attraction, increasing your turnover and profits.

And now, when there is no time to spend a few months on the launch of a new platform, and the money to access professionals is to help the designs of sites come to the rescue. On these sites, you can create something that will bring you clients for at least six months.

From the huge selection of various sites where you can create a decent one-page, choose the one that you like. Then find the necessary tools you need and make what you like. And then correct and do the way. And then you will have a high-quality, interesting and profitable platform for the transformation of ordinary visitors to customers.

Landing is called a special webpage created for the sale of certain goods or "Tests" of users to perform some actions (subscription, registration, application, etc.). A little bit later this concept It became synonymous for the appropriate type of sites, where all the information is located within one page. Such projects can be considered an alternative to the so-called business card sites, and it seems to me more efficient. Today we will try to create in Ledding and consider the key points of this issue.

Really, there is a niche in Web, where all the necessary data about the company can be taken out into one Landing page, it is beautiful to arrange it, getting rid of unnecessary menu transitions. If you remember, reviewed earlier, then the portfolio, image, event, event with information on specific products / applications, and the like are found there. All of them is not a lot of information, the focus is on several key points. If this is, for example, a portfolio project, the author adds examples of work, contacts, information about themselves, a list of services.

The smaller the extra distracting elements, the more effective the Landing Page. Although, if the purpose of the site is to disclose the abilities of a web developer or illustrator, you can see a lot of creative solutions on the site. With the functionality of the lending, everything is fine: an anchor menu is often used to navigate the anchor menu or on the side that redirects the user to certain seats / blocks on the page; Part of the information can be booked through scripts with pop-up windows or sliders.

Create Landing Page in Wix

Inspiration for the post served as an interesting article from the blog WIX, where it was described about how the perfect lending page should look like. There is a couple of useful Soviets to develop beautiful and efficient Landing Page, in particular:

• First, the page should not be overloaded with superfluous elements and it really should be only one (the anchor menu).
• Insert the graphics harmoniously into the overall design of the site. Pick pictures Bright and attractive: there are such in any sphere - tourism, institutions, food, etc.
• The text should be good reading, you should not use many fonts - yes, in the WIX they are easily added, but limit two and three.
• Try to formulate a couple of calls for action or taking headers if you need to sell the product / service. You can add large beautiful buttons to "subscribe", "Order", "Get", etc.

Using these tips, we will try to implement the Wix Landing Page, which would satisfy all described above, criteria. For this purpose, we first go to the site constructor itself at ru.wix.com. If you are not familiar with him, you can read on the site about the service features and see the existing templates for your projects, etc. Recently, by the way, in the design of Mania there was an article about where was considered recent update Systems.

To directly start working on the site you need to register (for convenience there is a quick login through Facebook and Google Account). Next, in the top panel, choose one of your existing projects or create from scratch.

For the new site you will need to choose the corresponding design. In the Wix layout catalog there is a special section "Ledding". Under each object will find a small description of the themes to which it belongs: app, software, plug before opening, music.

Although, in principle, you do not have to limit yourself to this category, but you can look for layouts in others. Perhaps you will attract any other unusual design anymore, and make a single-page Landing Page in Wix - the case of technology.

If you do not know what should be in Landing, you can see the structure of layouts from the corresponding category and transfer it to a regular pattern. Either look at the work of other developers on the same onepagelove or in. If you create a portfolio single-page site, then a couple of tips. In short, you can choose any layout from the WIX directory and bring it to one-page. It's not hard. We, for example, decided to take advantage of the following template from the "Design" section - "Portfolio".

We remove extra pages

First of all, get rid of extra pages. In the layout initially, each project created descriptions that are loaded when pressed on the pictures. Therefore, click on any image in the collage and choose the setup icon.

Here, firstly, we change the parameter "When you click on the photo" on the value "open in a new window", and secondly, we hide the display of the header.

If you select the "Replace photo" in the settings pop-up settings, then you will enter the image loader for this block. In each picture you need to remove links. Also in this window add your work from the portfolio.

Finally, just delete extra pages from the site.

Anchor menu for Wix Ledding

Step number 2 - Create an anchor menu. In principle, there are different implementations: someone makes it on the side, someone from above. On this template, there is already one menu item "Home" in the header, and we will develop it. For this:

• Click on the menu, select the navigation item.
• On the side of the page that opens, add a new, type \u003d link.
• For the link, specify the "Anchor" option + determining which an anchor link should be triggered (the Tames in the window can see the useful link on the article "How to work with anchors").

In the menu, of course, you can change the design style, if necessary.

Create another anchor for contacts, for example. Click on the adding new item to the icon, select the last item "More", where you find an anchor element. Insert it in front of the contact block and call it appropriately.

After that, add a new button in the menu, as we did it higher.

As the final stroke of the Landing creation in Wix - will fix the horizontal navigation when scrolling the page. For this:

1. Summarize the cursor to the header of the site without leaving on the menu - you will see the "Header" inscription.
2. Click on the left mouse button, and the Heder parameter panel appears - select the settings (gear icon).
3. In the window that opens, activate the option "Fix Heder."

Save all changes and click the "Publish" button in the upper right corner of the page. After that, you can check how your menu works. It must move along with the scrolling and when clicking redirecting the user to the portfolio and contacts.

Additional elements

Purely accidentally stumbled upon one interesting element, which can be useful to you in working on Landing Page in Wix. It will be about the pop-up window. Choose in the service menu on the left of the application from the App Market (see the screenshot below), and then in the search bar write "Popup". We need an option "Lumifish pop-up window".

Despite the fact that the free basic version has some restrictions, the tool can be used to attract the attention of visitors. Often, with the help of such pop-ups collect subscribers or focus on important information (promotions, draws, etc.). In the settings block you will find a couple of options that can be changed: texts, wallpaper, fonts.

It is a pity, in the free option only 2 templates and there is no possibility to insert a link, but in some cases there is enough ordinary text. There are settings for the appearance of the window - once a week / month or every time for the same visitor when entering the site.

In general, among the applications there are many interesting chips - I advise you to look at the catalog of popular / selected solutions. There will find, for example, social links, counter, form of contacts, payment button, maps, etc. However, you should not forget that we created the Landing Page in Wix, so it is not desirable to litter the page with extra elements.

In general, it is quite simple to work with this site designer. It is best to try the service yourself in practice - you can do it absolutely free (including publish your page online). If there are some questions, please contact those support or see the section Help in the editor.

We continue the series of articles on platforms for. Today it will be about another "Titan" in this niche - WIX. By more or less fresh data, more than 75,000,000 people are actively used by this tool, and I think it is quite clearly illustrated by how designer is in demand.

The first version of the site came out 8 years ago, in 2008. The sources of the resource stood a team of thirty Californian developers who spent more than two years to create one of the first online services to create single-page sites.

In this review we will explore:

• Platform functionality and username
• Suggested patterns
• Tariffs
• Examples of sites on the WIX platform
• SEO and other "extra opportunities"
• Pros and Cons
• conclusions

Vix is \u200b\u200bconsidered one of the largest website construction tools in the world and has local versions for most countries. The site continues to develop dynamically, and updates are produced almost every month, expanding the range of features and, most importantly, eliminating site buggias.

Initially, the service was positioned as a simple decision for beginners who want to create a simple sitik-business card. At the dawn "Visa" almost all the templates were on Flashe, from which the developers refused over time by choosing a faster HTML5.

A semi-empty, but the used designer has grown in a universal tool for developing sites of different levels of complexity. Today I test interface and functional Wix.com. Of course, I can't be 100% objective, but I will try to show the pros and cons of service from the standpoint of a regular user.

1. Templates

I believe that a very important element of any platform for creating Landing Page is its templates. An ordinary user is difficult to work in the editor from scratch, and the better the ready-made solutions, the more comfortable the newcomer to develop a site.

On the WIX templates are really high-quality and there are many of them - there is from what to choose. Perhaps, from this point of view, the designer wins competitors: a lot of solutions, they are diverse and affordable.

Find the appropriate basis for the future site is simple: templates are divided into categories, niches, types of sites and so on. You can also see the most popular and most recently. So you can choose the least conveying solution. You can choose and blank without design, but only with the structure.

Another plus patterns in their adaptability. Moreover, they are 100% free. But besides the advantages there are one serious minus: Once the selected template cannot be changed, so think before choose. Fortunately, before making a final solution, it is possible to preview. The template can be adapted to your need and as much as possible to individualize that adds plus sign in karma to developers this service To create lending.

2. Features and available features

There were a lot of updates, and now "Vix" is not just a platform for developing beautiful business cards. The editor looks good: the interface is intuitive, items are enough, the design "clean", not chopped. You can edit both desktop and mobile version.

The editor slows down, and I can not call it simple. He seemed more convenient for me than B, but still two hundred times more difficult than that of "" - without tutorials with many functions you will not understand. This is largely due to the abundance of settings from the editor blocks. I do not advise you to climb too deep, because otherwise you can break everything

Relying in work accounted for eye and grid, no automatic alignment. In the process, I also found that the blocks do not change between themselves. The only thing you can do is to adjust the distance between them.

In the main menu you will find several major sections.

• Text
• Gallery
• Button
• Strip
• The form
• Video
• Music
• Social network
• Contacts
• List
• Score
• Even by others.

Now more.

In the "Background" menu you can choose a color, image and even video on the back. You can also include parallax effect when scrolling.

Changing on "Add" You can pick up different blocks: text, slider, buttons, forms, and so on. I will try to consider the most popular elements in more detail that you can use to develop a selling site.

For example, choosing "Text" you get access to work with text editor And you can choose the finished styles of the text, Lida, headlines, and so on.

Menu "Photo" Allows you to download built-in and your own images, cliparts, photos. You can also download on the link that is very convenient.

Gallery allows you to add a series of photos, sliders and selection.

In the "Button" section you will find many different icons and buttons.

Strips include different dividers for Landing Page blocks. They can be with a background (graphic, photo, monophonic or even video).

Section "Video" allows you to download a roller from a computer and video strokes.

In "Music" there is an opportunity to add and place a player

In the "Contacts" block there are forms of capture, subscriptions, contact details, a map of representative offices and so on

In the "Menu" you can arrange a vertical, horizontal menu, "Hamburger" menu and anchor.

The "list" includes different options for designing labeled and numbered lists.

"My blog" allows you to arrive at the main blog. You can select one of the ready-made patterns.

In the "Store" section, you can place the goods cards, set up sections, the ability to view the basket, enter promotional coupons, pay for the purchase online and so on.

To all this, you can insert the code for the selected plug-in, configure individual access rights and cabinets for admin and visitors and many other extra-functions.

One interesting difference (and competitive advantage) "Vix" is their application store. This significantly expands your capabilities and allows you to choose more than 150 different widgets, among which there are both paid and free. You can integrate with different tools for malenga, "dropbox", a forum and a bunch of everything else.

Yes, you cannot change the template, but after the publication you can edit all blocks and widgets: change colors, partially change content, block sizes, animation of elements.

Another important and valuable function for beginners is the ability to edit images in the embedded editor: change their size, crown, make a simple color correction and so on. Frankly, Wix is \u200b\u200bheavy, but with great potential, which is noticeable with the naked eye.

The overall impression is very positive: in this case, there is a desire to deal with the functionality and develop your website. As for me, the service is more suitable for creating Landing Page and selling a limited list of goods. Still, to create a full-fledged E-Commerce platform "Vix" does not reach. Here you can configure the width of the site, download the Favon, to carry out basic seo optimization, etc.

3. Domain name

A free tariff allows you to create a site on the subdomain. It will look like this:

uSER.WIX.COM / NOVABANISEYA

Agree, it looks curved and unprepacently. Such a domain is not suitable for business, and for the normal will have to pay. Within the framework of the free tariff, you do not connect your own domain that however destroys all the other "buns" of the service.

In general, it is possible to test a free tariff to test the platform, but you have to pay for business. By the way, about prices.

4. Platform tariffs

Since we estimate the designer as a potential platform for developing a successful site for business, we are interested in paid packages. This is what Wix offers to its users:

Connect Domain ($ 49 per year)

Within this package you can connect your own domain, use technical support and enjoy 500 MB of space in the cloud. Of the minuses, the fact that the advertising of the service you will not remove from the site.

Combo ($ 99 per year)

The same thing, but 2 GB of disk space, free domain name and coupon for 75 dollars for Adords.

Unlimited ($ 149 per year)

The same thing, but up to 10 GB in the cloud.

ecommerce (194 $ per year)

Up to 20 GB of disk space and basket. This tariff is designed to develop online stores.

An important nuance: Tariffs up to $ 149 have a limit on traffic. That is, if on the site will be at the same time a large number of People, he will hang out. It is very bad: users often leave with slow sites. On the other hand, it is unlikely that you are drunk in the bandwidth.

I will say frankly, the most the best tariff - The second, well, and the store I would not develop on Vicks. There are many other sites with more favorable conditions. The free tariff and the most expensive solutions I would not take into account.

Lifehak, which I deducted on the forum. WIX constantly distributes discount coupons that allow you to save on the platform tariffs.

5. Opportunities and examples

In order for you to assess the potential and the possibility of WIX'a not according to my coronary attempts, but according to real sites, I picked up a few examples of foreign cases.

For example:

jonathanfincom.wix.com/cta-stars

This is the site of musicians who play in the subway and on the streets. From the point of view of design, nothing special, but you see, it looks good. There is no feeling of "outstanding". Main content on the site - gallery and video guys.

The main task of the site in promoting the creativity of the team of musicians, and except, actually, you can read the story of each of the participants. A donation is organized on the site (the payment is applied).

And now from music to design.

This Landing is made in a beautiful hand drawn style. The main color gamut is white-gray-yellow. Such platforms for creating single-page sites usually offer very kuts solutions. But here we see a fairly beautiful pure design, which I personally like it very much, although I do not see the commercial value of the site: he rather resembles a business card with a small description of what the company offers and what product is "at the output".

Dog Training Website

mountainStatek9academy.com.

Again, simple and pleasant design. There are video, photo content, text blocks. Information is highly specialized, but the feed is very pleasant. Personally, I like the font and type of blocks. Of the minuses, it is possible to allocate the menu and the logo frankly lost, and unlike the past example, the content is read much worse.

What are these examples?

You can see that templates easily adapt to the desired niche, this service to create single-page sites allows you to create although not the perfect, but decent product. At this stage, I still think that it is easier to develop my first selling site at a time easier to "Tilda", but this platform also offers a good free solution for your business.

6. Video from WIX

Again, not to show your cricarope and not limit your platform perception, I suggest watching video tutorials that clearly demonstrate the main features of Vixa.

The lessons are short, fast and essentially, for which special thanks. I do not know how anyone, but I really do not like the reviews in which the screechs are half an hour with a mouse and something monotonously buzz. The average duration of lessons is only 40 seconds, and if during this time you can add and configure the button on the site, create an online store, make the animation of the elements and a lot more, then this is a good indicator. I think that it is quite realistic to create your first selling site for just a few hours. The main thing - she will catch and painstakingly approach each of the stages of work.

7. What about SEO?

Very important criterion in working with site designers I can call the ability to carry out internal optimization and insert metric codes and analytics. "Vix" allows you to implement keywords, prescribe metategi, assign headlines of the first, second and third order and much more.

Frankly: on the platform is no more and no less opportunities than competitors, and the only possible plus I can call a simple implementation. Work 100% comfortable, find these settings too. For example, the control panel in the "Tilde" is not so simple and intuitive as in "Vices".

Well, after the basic optimization, arrange priorities: how will you attract traffic? What promotion channels use? If SEO is one of them, then do not forget about unique content that will be well ranked in search engines.

WIX.com allows you to fill the metategi for each of the pages. In the "SEO-Master" menu, you are waiting for the prompts and a convenient site viewing function in search results. In addition to the built-in features, you can also "scout" different applications From App Market. Among them and the tools for tracking statistics, and all kinds of marketing applications, and pop-ups, and reverse calls, and many other "priblud".

8. Dignities and disadvantages of the platform

Before summing up, I want to allocate the main advantages and disadvantages of the platform (as for my taste). In general, I can say that this is a fairly convenient tool for developing sites, which is sufficiently advantages, among which you can allocate:

• Beautiful and user interface
• A wide selection of templates that is regularly updated and well structured
• Fairly large setting range
• Ability to integrate with a large number of applications
• Store with extra-functional
• Powerful, but simple enough (compared to LP Generator) editor that allows you to customize the template for your business
• Ability to create both Ledding Page and multi-page sites and, even, online shopping
• Simple and convenient work with SEO
• Good feedback and abundance of tips in the process of work
• Regular updates and refinement platform
• Ability to separately edit the PC version and for mobile devices

Separately, I can praise different specialized tools and quite rare functions. So the platform allows you to customize the effects, the animation of the elements, optimize the hotel business and much more.

From the shortcomings, I can indicate:

• The absorption of admins due to the permanent expansion of the functionality
• A rather complex visual editor for a beginner, you need to get used to it and you need to learn to work with it.
• The visual editor is too "free", because of what teapotes, like me, it is very easy to create a real kaleidoscope
• CONNECT DOMAIN Tariff Plan seems impractical and frankly
• The site has a limited bandwidth, because of what is competent promotion, sooner or later you are drunk in a glass ceiling and will be forced to develop a new site that is not tied to the platform
• Besides really cool and useful applications In the store, there are many dubious solutions
• Tariffs are quite expensive, although lower than many competitors

Honestly, when I made a list of shortcomings, I caught myself thinking that many of them were attracted by the ears. I am sure that many flaws can be reached by brackets. These are not such critical problems (except bandwidth Website), and you can close your eyes, pick up your application set, accustomed to the admin panel and the visual editor.

Conclusion

Wix is \u200b\u200bnot the perfect, but incredibly high-quality Western platform for, which allows even the most unhappy user to create his first small site for big sales.

This platform for creating Landing Page offers a comfortable editor, although not the easiest (again, I remember Tilda). The functionality is also pleased: he is not a limitless, but the novice entrepreneur is enough with his head. Well, not a beginner will develop a website in a web studio 😉

Quite high-quality patterns with the possibility of quality design. I think that in the future the platform will become even more versatile and comfortable.

Now solutions from "Vix" frankly imperfect: the design seems to me although not exiting, but weak, functional, and the possibilities are wider than for newcomers, but still too trimmed as for advanced users. I think that on the basis of this platform you can create a steep site, but I did not find examples. If you know such sites - share references in the comments.

What else I see exactly, this is a powerful Wix's desire to break the stereotype that site designers issue curves and limited solutions. So far the balance is slightly broken permanent updatesbut considering that long wayThat has passed the service, I am sure that sooner or later this tool will overtake many competitors.

When selling various goods and services on the Internet, the pledge of success is simplicity: the clearer and brighter the virtual offer, the more sales. And in this case landing Page Combines all the advantages of simplicity, speed of perception and convenience for buyers. Most online entrepreneurs for the sale of goods and services on the Internet are exactly this tool.

General principles of Landing

It is easy to understand what Landing Page (Landing Page) is: it is enough to imagine a commercial offer on the Internet, in which all the characteristics of the product, its advantages, description, benefit and purchasing functional are posted on one page.

The user is enough to learn the page and check out the order: the whole procedure takes out a couple of minutes and requires a minimum of clicks.

Landing Payage is as adapted as possible for the needs of the buyer: all the buttons for design and purchase are located in a prominent and convenient location and the client do not need to navigate the site for a long time. This is the advantage of a single-page site.

Create Landing for free!

Increasing the conversion of a single-page sales (Landing Page)

The basic principles of a good selling site are simple. Landing Page should:

• attract visitor's attention;
• provide the necessary information;
• provide profitable opportunities;
• motivate the purchase right now.

Text formatting

The formatting of the text of the visitor does not attract, but this process performs the main thing: creates an impeccable perception of text. Selection of colors, text breakdown on paragraphs and selection of key moments, text design images and graphics, all this improves perception and provides not only readability, but also informativeness.

It is necessary to influence the interest of the buyer, both persuasive text and its emotional potential. The text should equally contain information capable of telling about the properties of the goods, and the emotional charge, justifying value, benefits, product performance.

John Kennedy in his book " Selling letter»Reveals some theses of commercial techniques in the text:

• the text should cause the feeling that the purchase of goods somehow changes the life of the consumer for the better, will make it easier, some processes are more prompt, etc.;
• the cost of goods should be lower than the value of its properties, that is, the buyer must feel that, paying the enynu amount, he as a result acquires more;
• text and design must be focused on requests target audiencewhich is formed averaged consumer portrait, and its requests are calculated;
• the text should equally satisfy the requests of people of different temperaments, providing both real facts, and emotional speech elements ( so-called "hot cognition");
• the text should present elements that are interested in reading: intrigue, humor, and even negative moments;
• the text must definitely encourage the purchase immediately, for which temporary barriers are used: a limited discount time, promotions and gifts at a certain time, etc.;
• selling graphics, illustrations and photos - elements that can cause emotions, so they must be present in commercial texts.

Creating a single-page site in the WIX designer

The attention of those who want to create a Landing Page (target page) personally, a lot of online constructors are offered. One of them is the site constructor wIX.. Consider how to make a single-page site with it, while not having programming skills, and not knowing HTML. As an example, consider the process of creating a lending to sell FuelFree fuel economy.

When switching to main page online Design WixYou will see a simple and no overloaded interface. The system proposes to begin the creation of a Landing page without the need to study any complex instructions and recommendations. Just click the "Create Website" button, enter the registration data, and you can start work.

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If desired, sroping the window down, you can familiarize yourself with the design features, its advantages, etc. We will not stop at this, but proceed to creating Landing Page from scratch.

After registration, you will be prompted to choose a template for the site. The remarkable feature of this designer is just a huge selection of templates that are distributed to thematic groups for convenience:

To choose a "basis" for a single-tunnor created by us, select "Single-page" in the list - Leding:

After that, the constructor will propose to choose a suitable pattern. Since the option, suitable for our topic, was not found, take any, like the structure. By clicking the "Editor" button, you will be taken to the template editing section.

IMPORTANT. Before choosing a template for the site, you can appreciate its work. To do this, click the "View" button, and the designer will redirect you to a partition with a working example on the basis of the selected template:

After selecting a template for Ledding, you get into the editor, where it will be working on the site. Before proceeding with the process of creating a Landing Page, you can watch a brief video that explains the order of working with the system:

Work on a single-page site in Wix is \u200b\u200bconducted in a convenient visual editor. The selected pattern seems here in the form of a set of elements (pictures, text fields, shapes, buttons, etc.). In the left side of the window there is a menu to work with the site being created and its elements. Briefly consider the purpose of each of its items.

1. Point "Pages". Designed to work with the pages of the site ( adding, deleting, setup display, etc.);
2. Item "Design". Here you will find the tools needed to work with the site design. For convenience, they are distributed by subgroups to work with background, color schemes, fonts, etc.;
3. "Add". With this item, you can add various elements to your single-page: text fields, buttons, various forms. The design library simply contains a huge selection of similar elements.
4. "App MARKET". it own store Applications and useful additions for the site. Here you can find a lot of paid and free applications For web resource ( weather widgets, trading applications, etc.);
5. "Settings". Using this item, you can configure various parameters created by Landing Page. SEO, work with statistical data, social settings, etc.).

There are also pictograms, when you click on which you can see how Ledding will look like on a computer or on a mobile device:

On the right side of the window, you will find the buttons required during the editing process of the template ( rollback of action preview, Saving current changes, etc.).

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Council. By creating a one-page site in the Wix online constructor, periodically (and better after each change), press the "Save" button in the upper right corner of the editor. When you first save, you will be prompted to enter the site name. You can do it now, and you can later, before publishing:

So, for a start, I will change the background image of the selected template on the pre-prepared for our single-altar. To do this, click on it with the left mouse button ( at the same time the picture will highlight the blue frame) And select "Replace photos" item:

Next, the designer will propose to choose the appropriate option from its library ( she, by the way, is rather big, and this applies to all the elements offered by the designer), or download your own. To add a graphic element prepared in advance, click the Upload photo button in the window and specify the path to your image:

Fans social networks It is necessary to taste the possibility of adding a photo to the designer from its accounts in them. At the moment, WIX supports such an opportunity for Facebook, Flickr, Instagram and Picasa.

After adding the image to the system, it is saved in the My Pictures folder. To install it as a background, click on the image of the left mouse button and click the Edit Background button:

IMPORTANT. If after adding an image to the constructor, you decide to make some changes to it, it can be done right in the designer. For this there is a built-in graphics editor. Of course, it will not compare with photoshop of functionality, but to make the minimum changes in the photo of the proposed features will be enough. To enter the editor, select the gear icon:

After that we get:

To remove the image interfering mobile phone I just click on it with the left mouse button and press the DEL key on the keyboard. You can also enroll with other unnecessary elements.

Now we have a target page with the thematic background image, without a unnecessary element from the Parental Template:

It can be seen that, due to the fact that we did not guess the size background, Online constructor independently "dismissed" to them background, duplicating the image. Solve this problem in WIX will not be difficult.

To do this, click on the photo with the left mouse button, and in the menu that appears, select "Settings". Then in the window that appears, in the drop-down list, select the appropriate item, after the installation of which the image will take the desired view. In our case, it is "crushing":

Now we will remove unnecessary inscriptions in the header of the site being created ( selecting them and pressing Del on the keyboard.), and edit the remaining goals.

Text field with title " Future in your hands»We remake under our single-page. To do this, drag it a bit up ( click left mouse button, and holding the element pulling it into a new place), and change the style. To edit inscriptions, use the item " Edit text"After clicking on it with the left mouse button, after which the window will appear, the functionality is similar to MS Word:

Enter the desired text, select the appropriate color and background for it, and close the editor. If necessary, a text field can be changed in size, pulling the frame-highlighted frame.

As a result, we get:

In the same way, you can edit other text fields on the selected template.

IMPORTANT. In the process of work, carefully ensure that there are no extra elements from the Parental Template, such as, for example, these:

Initially, they are intended to place references. You can remove them, or "hang" some kind of links. If you leave both, there will be broken links on Ledding, which is not very good for promotion.

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Work with media elements

In the header of our Landing, it remains to edit the button. You can change the already existing, or add a new one. To figure out the designer in more detail, delete this button and add a new one instead. This will help you later when adding other items to the site ( as it is done in all cases similar).

So, deleting the button " Download the app", Go to" Add "and select" Buttons and Menu "in it:

Click on the button "Button" and new element will appear on the page. You can change the size of the button and drag it to the desired location:

To change the button settings ( add a link, change the inscription, color, etc.) Click on it with the left mouse button and select "Settings". Here enter the text that will be displayed on this elementAnd also specify the link where the button will lead. Also in the window that opens, you can change the color design of the button and many other parameters:

As for the link, you can choose one of several options:

For our page it will be advisable to organize the transition from the button to the order form, which is at the bottom of the page. To do this, you need to put anchor near the form and make a link from the button to it. To add an anchor, select the appropriate item ( it is located in the "Add" button and menu "subsection of the left menu item):

Everything, the task of creating a single-page is made. You can go to publication.

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Publication of the Site and Setup SEO

Considering how to create a single-page on the WIX, it is necessary to mention about the preparation of the site to promotion.

Before publishing the site, go to the "Settings" menu item in the upper left corner of the workspace and select "SEO". Here you can include the visibility of the site for search engines, prescribe keywords, title and description that will be displayed in the respective meta tags.

Council. If there will be several pages on your site, you can configure SEO parameters for each of them. This is done when you go to the menu item "Pages":

Now you can proceed to publication. To do this, press the corresponding button in the upper right corner, turn on the proposed functions ( or turn them off) And click the "Publish" button. The created one-way will be posted on the third level domain and he will assign the address introduced by you at the very beginning of work ( and if you missed this step, then select the name for Landnig will be offered at this stage.).

Paid tariffs for the successful work of your lending

We looked at how to create one-page site for free in the WIX designer. However, that your resource is successfully promoted and caused more confidence from customers ( on the free tariff on it there is an advertisement), it is advisable to switch to a paid rate. To do this, go to personal Area And select "Upgrade" for the relevant site:

After that you will fall on the selection page tariff plan. The Wix online constructor offers several options for paid tariffs, in which you can get different services, including:

• the ability to connect your domain or the free system provided;
• using Favicon for the site;
• connect statistics;
• hosting from WIX, etc.

Pros and Cons WIX

So, by creating the Landing Page in this designer, the following advantages can be distinguished:

• easy work: You can deal with Wix any user can;
• solid built-in library of various media elements and graphic files;
• ability to set up SEO parameters to promote the site;
• not bad selection of paid tariffs.

As for the shortcomings, there are simply no in this price category.

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Output

WIX. - Designer, which is perfect for creating lending and other types of sites. The user will not need to climb into the code, and deal with it: everything is done easily, in a convenient and intuitive editor. Solving the services of this designer will have to taste a considerable selection of template variants and a rich library of media elements.