How to promote Instagram: Best promotion methods and step-by-step plan of self-promotion account. How to unwind a group in VK from scratch and without investments how to promote your

To gain an audience of 50 million people, the radio took 38 years, television - 13. Facebook received 200 million users in less than a year.

More than 82% of Internet users have accounts in social networks And sit in them (minimum) for two hours a day. Russia ranks first in Europe in popularity of social networks.

The number of users who come to social skills are not for communication, but for information, as well as businessmen who understand that social media is an effective marketing channel. If you want to promote a project through social networks, then get to know four effective ways Promotion.

Content - Main Promotion Factor

Any SMM specialist will confirm: without high-quality content, promotion tools are useless. If on the page of your brand is bored, you should not count on the growth of the audience and its loyalty.

Three components of good content:

Uniqueness. The information you publish must be relevant and fascinating. Do not copy materials from other resources. Exception is a crossposting between the company's blog and its social network page.
Regularity. Articles must go systematically. Two, three, four or seven times a week - depends on the specifics of the business and its target audience. So, people from the business environment will have enough two-three updates, and for the Beauty community it is clearly not enough. It is necessary to adhere to the selected content strategy regardless of the number of subscribers.
Virusity. Publications must be alive, causing an emotional response in the form of a burning desire to tell friends about them. Avoid frankly promotional posts.

Facebook in Russia - "Socialist not for everyone." It uses marketers, programmers and other IT-savvy people. They do not frighten the "complex interface", and in the sphere of their interests - gadgets, Internet, travel, education, books and business in all its manifestations. They willingly laugh and shake material data topics, as well as motivating articles configuring to positive. Most active audience Facebook. Enjoy mobile application - Posts are recommended to illustrate 800 × 600 pictures.

"In contact with" - the largest social network of Runet (more than 230 million registered users). Her audience is younger; In the focus of the interests of users mostly entertainment (communication, games, music, movies, etc.). VK users do not complain text content (it is desirable that the length of the post does not exceed 500 characters), but you love photos and videos.

Among photochostings in Russia is the most popular Instagram.. At the same time, leading the brand page in Instagram, it is recommended to adhere to a single style in the design (use not only standard filters, but also third-party photo edits), as well as position objects in a photo on 2/3 of the screen (this makes the picture visually more attractive).

Targeting

The possibility of placing targeted advertising is almost all social networks: "Vkontakte", Facebook, Odnoklassniki and others. At the same time, it is believed that Target advertising in social networks is more suitable for the B2C sector. However, both B2B have companies that effectively decide business tasks through targeted advertising.

Some types of targeting:

Geographic (Geotargesting) is a display of advertising to residents of a particular region / city / district, etc. For example, you want to promote the beauty salon located in Khimki near Moscow. Your targeted announcement will be demonstrated by the inhabitants of this city.
Socio-demographic - display of advertising depending on the floor, age, marital status and other social criteria. So, advertising of children's goods and home products is recommended to post on the pages of married women older than 25, and advertising of an artistic store - on the pages of designers, architects, designers.
Contextual - display of advertising in accordance with the interests of the user. Membership in groups of type "Fashion", Fashion, "Shopping", etc. Visually demonstrates the interests of the user. He will be interested in the appropriate advertising.
Behavioral - advertising display depending on the specific actions of the user (travel routes, favorite places, frequent search queries etc.). Suppose a person is fond of Latin American dances, goes to the Salsa Club, looking for the relevant video - the probability is great that advertising of a burning tour of Cuba will be attracted.

Despite the seeming simplicity, targeting is a tool that requires serious preparatory work. First, it is necessary to analyze the target audience of the brand. Secondly, make an ad.

Advertising in the community

Advertising in the communities (in the professional language SMMers - sowing) is the purchase of posting or reposts in popular communities. In the first case (Purchase Post) The purpose of the advertiser is to increase traffic on the company's website; In the second (repost purchase) - attract users to the company's group on the social network. At the same time, the more subscribers at the community, the post in which you buy, the more expensive the advertising campaign will cost.

With the owners of the communities, you can negotiate directly or use the services of a special exchange. In 2013, this was opened by the social network "VKontakte" (Cabinet for the advertiser). Advertising is placed by the community administration in its tape and, according to the conditions, should remain there within 24 hours.

Professional promotion in social media

Meaning services providing paid promotion services in social networks. As a rule, they independently create high-quality content, launch target mechanism and agree on advertising in communities. This is conditionally attributed to Plibber. Why conditionally? Because the possibilities of this service are much wider.

register;
decide on the format of work on the site (you can advertise your brand yourself or contact the Plibber team for the organization of a shock advertising campaign);
prepare an advertising post;
selection of the most suitable sites with Central Asia and start sowing.

After preliminary moderation, your task will be available, and you can proceed to attract the fans of your brand.

How to get organic loyal traffic? With this question, interested in all advertisers, we turned to the founder of the Plibber project Oleg Ratunin.

Oleg Ratunin

CEO And the ideological inspirer Plibber.ru. Knows O. social media Everything and even more.

To attract potential fans to your brand, follows:

use Address (Quiz), Infographic, Illustrations, Viral Videos, Advertising Games, and Other;
place a link within the visible zone of the post announcement (first-second lines);
introduce to the content call to action;
add a provocative survey;
work with a associative content format and its adaptation to the brand;
launch creative, bright and unique contests.

If you managed to add content that your audience craves, you can count on the figure over 600 transitions from one post.

Also, do not forget to analyze the communication of large brands with your subscribers, now a good result is detected in the community

Greetings to you, dear visitor. Today's article is recommended to help newcomers in the CEO.

The fact is that there is quite a lot of conflicting information on the ways to promote the site.

And it turns out that because few optimizers want to share so useful information. Yes, it is clear who needs competitors, especially now, when search engine algorithms are constantly changing and even the most experienced webmasters are faced with a variety of problems.

But I have good news for you and it is that it is possible to promote the site and achieve a good attendance without even having sufficient experience.

There are rules following which the site will love not only people, but also search engines, and therefore success to some extent will be provided.

I am not a site promotion specialist, but all my projects sooner or later occupied top positions and have a good attendance. In the article, I will share with you my five-year experience of SEO.
I did not buy paid courses, did not participate in steep conferences.
I just read the sites, applying the advice of other optimizers on my resources, installed promising plugins, not always understanding why.

And so, after five years of work, I began to understand what you really need to do with the site, and what actions can only harm him.

Therefore, I, like no one, I understand the beginners who want to see their brainchild on the first pages of search results, but not knowing, and what to do.

Someone will objected to me that there is nothing cunning here, it is enough to drink text, and the problem is solved, the site will be in the top. It may be so, but such actions helped promotion a few years ago.

And today they have come completely different times: for the oversupports of the keys, the site will easily fall into the ban, and for the incoming links may fall under.

Once the site does not bear any benefit for people, it means that it is not interesting and search engines.

I will explain more clearly: a person who searches for some information on the Internet has come to the site. And, hitting your site does not find anything useful. He will immediately unfold and go to competitors where he can offer something. As a result, such behavior will be perceived by search engines as a refusal.

So, they consider the web resource useless and will no longer show the site on this request.

Quality webressurs

This factor is one of the ranking criteria.

Before laying out the project on the Internet, it must be prepared. Search engines must evaluate it.

Code validity

You probably noticed that the download speed of different sites is different. And this factor cannot be discounted.

Yandex and Google give this factor importance.

The download speed depends not only on hosting, but from the site code.

Therefore, when developing the site, it is necessary to ask the developers not to load the site with superfluous scripts and plugins. It is better to implement simple features in the code itself.

Try not to load the site with various third-party widgets. They also take up the download of the resource.

If you change on the site, do not forget to delete the old code.

Always use caching, especially for a static site.

If the site contains pictures, then they are easier to load, use compression.

US convenience

In order for the visitor to easily find information, the site should be convenient to use. If the site contains many articles, comes to the aid.

If the user easily finds out on the site, why came, then search robots Also will remain satisfied.

Uniqueness of design

If the user falls on sites that are very similar, he understands that all this is already familiar to him and he will not find anything else.

In addition, the design should be calm and not tired with bright colors so that the user is comfortable.

Availability of mobile version

Recently, search engines pay attention to the quality of the site viewing on mobile devices.

Therefore, the site must meet the requirements of the search engines.

In addition, Google officially warned that resources not adapted to viewing on mobile devices will be reduced during ranking.

Content optimization

If your site meets the above requirements of the instructions for use, then in the next step you can start optimizing content, which will be a decisive factor in the CEO.

Compilation of semantic nucleus

It is necessary to determine what requests will be promotion.

After adding a site to Yandexvebmaster and Google, it will begin to be indexed by these search engines. Of course, it can be indexed and without adding, but you will not be able to analyze statistical data.

Statistical tracking

To keep track of attendance and user behavior on the site, you can add LiveInternet and Mail to participate in the ratings.

Tools for website promotion for free

After all pages are indexed by search engines, you can proceed to promotion of the project.

At the beginning of the article, I mentioned that you can promote the site using references and this is to some extent that correctly.

Let's figure it first:

Why do we need to promote the site? Yes, probably in order to bring it to the top!

And what is the difference in the top of the resource or not? We need attendance! And from here and sales.

The fact is that if you simply buy links, they will not add visitors, but they can also harm that the fat cross will be put on the promotion.

And what then to do?

To achieve attendance.

After all, if attendance and behavioral factors They will be assessed by search engines on dignity, then as they say, the people will dyate to you.

Hence the conclusion: the site should be made for people!

With the help of social networks

Social signals have large meanings For search engines.

And such activity has a positive effect on search engines.

Therefore, it is possible for free or for a specific fee to place posts in active groups in social networks. And if you have your accounts, you can also in them.

The advantages of such a way of promotion can be attributed:

for such actions, search engines will not be punished, in contrast to buy links;

sometimes it gives good;

improved PF;

this is also a reference that PS takes into account;

this is a feedback from potential, and maybe real visitors;

this is the source of those clients that can be turned into buyers.

Placing articles on other sites

This method is more expensive, but also not to refuse it.

Search engines will believe that your site is useful to people if the links to it will not only go with social networks. But only do not immediately run and buy links with some kind of govari.

Look for sites on good stock exchanges that meet certain requirements, otherwise there will be nothing good from this venture. Look at the attendance of this resource, if there are few visitors there, then you are unlikely to transition to your resource. And no sense from such a link.

You can place articles in blogs. Among the advantages of this placement: the link comes from the thematic site, and recognition.

Writing expert articles

If your site sells something, it will be useful to make a section: "Articles", "Blog" or name somehow.

In it, you can place expert articles that will be useful to the user. In addition to the goods that are sold in your store, people will be able to get more useful recommendations. And this may have a positive effect on their decision, you have to make a purchase.

Among the advantages this method You can call:

if you get more traffic. Consequently, your pages will be faster in the top;

you begin to trust, it means you get closer to customers;

the appearance of new content attracts search robots, and therefore, they more often enter you on the site;

accommodation Announcements in subscription services and social networks brings more traffic.

Sites with reviews

You can register your project on sites with reviews, make it description and leave your feedback.

Thus, you can only get a free link to your site, but also an additional page in the extradition of your web resource.

You can even get feedbackIf someone wants to leave a review about you.

Link promotion

If from other sites refer to your, then it is very good.

Passing previous items, we have already placed links on other resources. But, nevertheless, reference promotion is one of effective methods Web resource promotion and improved status in search engines.

The fact is that now on stock exchanges are mostly lined sites, and we need resources, the link from which will look.

In addition, it is necessary to strive to choose such sites, according to the links from which transitions will be. And if the site is inactive this reference It will be useless.

What plus such links is:

if the reference is natural, then there will be no sanctions on the part search engines;

the presence of additional traffic, which is important to improve behavioral factors.

Permanent work on the project

If you decide to promote the site yourself, it is important to understand that the work on improving the site should be kept constantly.

The promotion of the resource is a permanent and continuous process, only in this case the site will be interesting to your visitors and search engines.

Reading the article, you probably noticed that in priority in progress there should be the interests of people, because you create it, first of all, for them.

And only from the reaction of your visitors, depends on how the search engines will be treated.

Contact with user

So that people want to go back to your website again, do everything to be comfortable and comfortable.

Create, conduct contests, polls, always encourage your readers, give them free and the like.

If you promise something, always keep the word. In short, constantly establish contact with people. This will appreciate the search engines and you will be happy.

Work on the convenience

Watch out for user behavior.

You can do this by installing Yandexmetric. Look with the help of the webmore, scrolling, the click cards all the way that the visitor did on your site, on what focused on what bothered him.

And do everything in order for the site as possible, longer.

To successfully conduct business on the Internet, just just create your own website. It is also necessary to make potential customers learned about his existence. It is this that should be the main task for you as for the entrepreneur. I will immediately say that it is not easy to do it, but at the same time there is nothing impossible here.
SEO, SMM and contextual advertising - Professional marketing tools that are characterized by high efficiency, but only in skillful hands. In addition to them, there are many other ways to promote your site yourself, but in many cases for free.
We have compiled a list of 34 proven ways, how to promote the site yourself, increase its attendance and attract customers. Try to apply them in practice.
Also install the product for SEO - this is SEO-Alerts, you can automatically receive topical information every day about semantics and SEO-audit.

Andrei Chorno prepared a short video " Promotion of the site, what is it? How does SEO work? Briefly basic. " We recommend to see it and learn more about SEO. Happy viewing!

Add a site to search engines for successful site promotion in Google

This item is relevant for new sites whose pages may not yet be indexed by search engine robots. In this case, of course, the transitions from the search cannot be by definition. Your task is to inform them about its existence, for which you simply click on the name of the corresponding search engine and you will be redirected to the page on which you can add your website:

It is worth noting that if you are promoting a site oriented on visitors from Ukraine, here the most traffic can be obtained from Google - about 90.47%. Robots of search engines sooner or later will still find your site and index it. But to speed up this process, you can add it yourself. Search engines such as Yandex, Mail.ru and Bing for Ukraine are no longer relevant, so they simply can not waste time.

Here is an example of how to add your own website in the Google search engine.

I emphasize that it should be done primarily to ensure that your site is indexed and began its successful way to promotion. You can do it yourself and, most importantly, it's all for free.

Add a website in the webmaster panel to watch the site promotion results.

And this is a prerequisite for the effective development of the site. Just the creators of these services are the search engine developers themselves, and therefore, thanks to them, you can receive information as they say, from the first mouth. Moreover, the data will be really accurate.
If you are interested in the promotion of the site under Ukraine or other countries - register google Search Console.

An example of the Google Search Console webmaster panel, better known as Google Webmasters (the old name of the webmaster panel).

Thanks to the webmakers panels, you can receive data on clicks and showing the pages of your site for different periods of time, bringing users to what the users go to it, to learn more and more errors in a timely manner. This is the first and very important step from which further promotion begins.

Register to Google "My Business" - an indispensable tool for site promotion

Another service to promote the online store yourself and for free.
This service belongs to the same search engines and is designed specifically for the help of site owners who want to improve the visibility of their business in the search. The register of the resource allows you to receive an extended snippet in the issuance when searching for requests associated with the name of the brand. Example:

A person who introduces the appropriate request, such additional Information Definitely it will be useful. And you, in turn, will be able to attract additional visitors. One of the advantages of registration in Google "My Business" is that you always see the analyst of your account: the number of impressions in the extradition, the number of clicks on location, the number of transitions to the site. And also Google "My Business" sends a comparative reports comparatively with the previous month. Thus, you can track the maximum amount of information about your brand from search engines.

Example of a report with Google "My Business"

Registration in Google My business is available. Just like the cards and profile of the company, Google my business will help potential customers find you when searching on the Internet. The service helps to manage pages and a map during the site promotion on the Internet.

Expand the semantic kernel to improve site promotion

Find keywords and check existing positions - this is the first step towards promoting an online store yourself. And the constant work on the semantic core is the guaranteed success of the site promotion.

Work on the promotion of the site on the Internet and its promotion to the top is the process of permanent, and it should not stop. Therefore, it is necessary to constantly analyze the results, draw conclusions, try to find new ways to increase attendance and the quality of promotion of the online store yourself, or seek help from specialists.

Search for additional keywords, for example, by adjacent topics, on the basis of which you can create and optimize new pages, is one of these methods. Will help you in expansion semantic kernel and promotion of the site such tools like:

- The webmaster shows, by what key requests your site has found users and at what positions it finds. It is thanks to this tool that you can keep your hand on the web promotion pulse.
Google Ads Keywords Tools is a site promotion tool that allows you to collect the maximum number of keywords. Collection and clustering of individual keyword groups should be made on all existing site pages.

For example, if you are the owner of the online store of professional cameras, and all possible cameras cameras and lenses are already written, look a little wider. Starting publishing articles on interesting accessories, tips on photography in various conditions, etc., you will be able to attract visitors who, although they are not direct targeted buyers, can be such in the future. In general, it is not necessary to stop there, it is always necessary to think wider.

Pay attention to similar subjects if your task is non-target traffic, which over time can be converted to buyers, thanks to content marketing. You can also use information keys in small quantities. The basis for self-promotion of the site should be posts from a combination of "buy", "order".

Optimize Pages for SEO website promotion

SEO abbreviation is decrypted as Search Engine Optimization, which means 'Optimization for search engines'. If you want to receive traffic from search engines, optimizing site pages or online store is a prerequisite. Of course, for high-quality execution of all works, in any case, the experts will be attracted, but some things can be done by itself.

Advantages and disadvantages Promotion of the site independently with SEO

Advantages of website promotion with SEO:

Customers in search of tips appeal to a reasonable Google;
Organic (SEO) traffic, it is always from the target audience;
Even a small site (business) can grow and increase the number of orders using SEO-promotion;
Promotion of the site - Organic (SEO) Traffic works 24/7. That is, your product is always near the target audience.

Disadvantages of website promotion using SEO:

A long and labor-intensive process, works in perspective;
Requires a lot of investments: time, funds, if the company is promoting the site;
No clear guarantee and time getting into the top.
The ability to fall under the search engine filter with incorrect optimization and site promotion;
Without strategic planning, it is almost unrealistic to achieve success in promoting the site.

You can read more about how to optimize pages using SEO-promotion of the site you can read on the pages of our blog in the articles "and" ". Most of these tips will be fair for any types of websites.

SEO-Promotion (promotion) of the site independently - a process that lasts for many months until the exit to the top. After reaching the goal, the promotion and optimization of the pages of the site should not stop - otherwise you will rather quickly lose your achievements in positions.
SEO-optimization of the site includes filling site pages with informative articles with keywords, overflow (add thematic links), prescribing tags in the code of each page. It is worth remembering this if you are engaged in promoting the site yourself.

Create useful content, which will help promotion

Run the blog on your website or create a section with articles or news that must be informative, interesting potential audience and help you form an image of an expert. Publications of high-quality materials written in taking into account the interests of your audience, a great way to attract the attention of your possible customers and deserve their loyalty.

Do not forget that even interesting and useful content will not work without promoting the site using SEO.

In addition, the content that is created taking into account the pre-assembled semantic kernel and optimized under valuable keywords for your business must necessarily generate additional traffic to the website.

Thus, you will increase the number of potential customers who, after reading interesting information, can be your regular customers. This is the magic of site promotion yourself using interesting and useful content.

The main thing is to add new materials regularly. With this, you not only stimulate readers again and return to the site again, but also confirm your expert status in this topic.

Sign up in business catalogs for holistic website promotion

Until now, enterprise catalogs are quite popular among users who often use them to search for companies of the right profile. Adding a site to similar directories allows you to get as backlinks On him and transitions of potential customers. An example of such a resource is 032.UA, you can find them on request "directory of enterprises + name of your city".

When adding your website in the catalog, do not forget to specify as much information about your business as possible. For example, to make up beautiful description, photos of products, price list, contact number, E-mail, etc. It is necessary to register only in those directories that provide such an opportunity for free. Since paid placement in most cases will be simply discharged in the wind.

How do business catalogs work for holistic website promotion?

Increase the presence of your brand where clients require this;
Increase the number of links to your site from reputable site search engines. This will help increase confidence in the site and improve the quality of website promotion.
Increase the number of traffic on the site from potential customers.

Comments on other sites for promoting your site and your own brand

A meaningful and helpful comment on the topic left on the pages of the blog or other thematic site is capable of attracting additional visitors to your resource and improve the quality of website promotion. Usually the user indicates the address of its project, go to which you can click on his name. But in some cases, you can even leave the URL of one of the pages directly in the message if it really is in the topic. The main thing is not to be spammed, but to get out of the need to bring real benefits to other readers.

Using this method of promoting the site and communication with potential customers, positions in search results Definitely grow.

Serm is an equally important thing in the promotion of the site in Google. This is a kind of work with imaging, unobtrusive promotion. Within the framework of the Serm, work is carried out with comments: they are answered to them, spam is being tracked, as well as writing and placement of information on the site / product on thematic sites. When promoting the site yourself, we recommend delegate the commenting and talking function on thematic sites, as it takes a lot of time you could use for other sources of website promotion.

Pages in Social as an element of branding and site promotion

Facebook, VKontakte, Instagram and other social networks Many have accustomed to consider exclusively as a tool for communicating with friends. But no less successfully can be used to promote their business if you decide to start promoting the site yourself. To attract attention to your site or the online store you can use both official brand pages and personal Accounts. For example, to repure interesting articles from the site, new product assortment, information about promotions or sales. Concrete application is perhaps limited only by your fantasy.

An example of a successful brand promotion - the use of the company "Milokia" own instagram ribbon

I also recommend applying a new until rarely used in the Ukrainian business tool - Instagram IGTV. it additional feature To promote the site and yourself as a brand in Instagram, created to view the video lasting up to 1 hour. IgTV is like a YouTube channel, but you can only view it until mobile. The advantage is that you can immediately view the video of those who are signed, therefore, not missing any information. At the moment, Ukrainian companies do not yet use this function, but foreign actively use it. For example: Official account @Adidas published 2 video, scored 107 and 154 thousand views at 21 million subscribers.
While this is still a free niche for business in Ukraine, so I recommend to test how it works in your industry, and continue not to stop over the promotion.

If you decide to start the promotion of the site yourself, unambiguously recommend creating a corporate page in social. networks. Even if you cannot increase the number of orders, you exactly get confidence in the brand.
Promotion in Google is still difficult to submit without the use of social networks. Not only because descriptions on pages are also possible to optimize keywords. The page on the social network will help get new customers and work on your own reputation. So, responding to the comments of the participants, you can find out their opinion, to influence that it has changed in the direction you need. With the help of posts, you can perfectly advertise your products. In addition, today with its own payment systems and the possibility of sales of goods in the group, any page can become a budget minimum online store. Promotion (promotion) of group-stores in Ukraine and the world is gaining momentum. Perhaps over time they will be able to replace full-fledged sites. But still - this is the first thing, an excellent image tool.

Specify the address of the site everywhere to improve the promotion of the site and obtain authority.

Such a simple and such an obvious way to attract attention to the site, which many of us is not used. Specify the address of your website in all contact information, where it is real and will be appropriate. It can be business cards, signature in email, a social network profile, a forum signature, where you are actively communicating, and many other places. Yes, and just specify the address of your site on any promotional materialsWhat are used in your business.

However, remember that this link must be left at a suitable place. Do not leave it in articles or sites of opposite, inappropriate categories. This will only worsen the situation with the promotion of the site.
I have a friend who received my first sales just because I pointed out the address of my online store in my profile, while the popular social network, VKontakte. It works in the future, but use more popular social networks to promote.

Collaborate with friends and acquaintances to increase brand awareness on the Internet

If you offer products or services of wide demand, it is worth thinking about how to tell about it as much as possible by the number of people with their friends. First of all, think that one of them can potentially interest your product, and just tell us what now you are doing business in this niche. Well, or offer friends to make a repost of pages from your site in your account on a social network in exchange for a discount or another pleasant bonus.

The advantage of this method to promote the site and your brand is that each mention of you on the Internet helps you grow in positions. The more good about you, the better the quality will be promotion.
The effectiveness of the sarafined radio when promoting a business (site) in search engines is still big. Get fame in limited circles - first of all, make them talk about yourself, make repographs, participate in contests and discussions. You can attract users and customers to the dialogue with simple means: promotional offers, polls, quests.

Work with communities to improve site promotion

In some niches, you can actively use work with various communities in order to draw attention to your business and get the first customers. For example, if you sell cosmetics, it may be thematic forums and groups on social networks. It should be understood that people negatively perceive direct advertising, it is necessary to approach from the other side.
Think how you can benefit your target audience. For example, to offer professional advice on choosing cosmetics for certain purposes. Positioning ourselves as an expert in the industry, you can earn the confidence of potential buyers, which ultimately motivates them to make the purchase for you.

Run E-mail newsletter to increase communication with the client and at the same time to promote the site

Email - a time-tested online marketing tool, which, subject to a systematic approach, provides awesome results. Especially good, e-mail distribution work for online stores, and some of them with the help of this channel are consistently obtained 20-30% of the total revenue.

The use of E-mail-mailing will help you contribute to improved brand promotion and promotion through personal communication. I definitely recommend using you left electronic boxes To distribute interesting and useful content.

Read more about use opportunities email For business purposes in our article about. We also recommend paying attention to that will help you understand that you are moving in the right direction of the growth of positions and increase the number of orders.

Create publications on other sites to enhance the authority and brand promotion

If you sell goods or offer services in a niche, which is well versed, "try to offer the sites of similar subjects to write an expert article for them, which may be interesting to their audience. It is beneficial for both sides - another site receives high-quality content, which will be potentially interesting to his readers. And you, in turn, is a link to your site, which not only has a positive effect on the project rating in search engines. Promotion and promotion of the site, but also can lead potential buyers.

A good example is the publishing of thematic IT articles on DOU.UA

Use ad sites to increase the number of conversion and brand promotion

Although they are more oriented towards communication between individual people, nothing prevents you from using them and to promote your site. This method is more suitable for online stores, but it can be applied for other niches.

A sufficiently non-standard and less well-known method of promotion and promotion of the site independently, sales increase is the registration of a proposal for your product on OLX.
Register an account on the ad service, such as olx.ua, and add a message with the goods you offer by placing them in the relevant sections. If there is such an opportunity, specify the address of your online store or even pages with a commodity. And, of course, make an ad attractive itself, think about the text and add good photos.

This method does not enjoy a large number of Companies, because it is not suitable for all types of goods, as well as this very time-consuming and not always justified process that requires a lot of time.
The advantage of using this method is that you are present where your potential customers are located, and this is an additional source of promotion and promotion of the site and income.

Create infographic

Infographics is one of the main tools for visual data transfer. So it attracts more attention to users when promoting an online store. This format of filing information appeared several years ago and is very popular. Its main advantage is the possibility of compact feeding a fairly large amount of information in a visually attractive form. It is quite difficult to create infographics, but if the result is interesting, users are actively divided by references to such publications and share them on social networks that generate additional traffic to the site and help him in the promotion.

Even when it seems that infographics will not work in your field of activity, here is a completely non-standard example:

Write articles on trend topics to promote the site and improve behavioral factors

Be sure to keep your hand on the trend pulse. After all, with the help of trend and currently relevant articles, you can promote the site and your brand as an expert. You can find such topics with or by regular tracking for news in your niche. Working with the "hot" topics allows you to create content that can potentially take high places in extradition, as the infoovod appeared recently, and therefore competition is still small. Control topics should be attributed to this item that generate an active discussion from readers and often have a "viral" effect on social networks.

Track your analytics to understand where to move and what it is worth improving for the best site promotion.

Special reports B. Google Analytics. And Yandex.Metric show the distribution of traffic through the channels, which makes it possible to understand which source brings you the most transitions and on the promotion of which it is still worth working. In addition to organic search, it may be, for example, one of the forums, publishing on the thematic resource or one of the social networks. Thus, you will understand where visitors come to your site, and begin to work more actively in this direction.

The obtained results of the site promotion monthly should be compared with the results for the previous month. Thus, you can view the results achieved by performing certain actions to promote and optimize, making the analysis of their effectiveness, as well as determining the seasonality of purchasing your product.

Optimize the site for mobile

In some niches, the share of visitors who use the site using mobile devices can be comparable to stationary computers (laptops) or even exceed this indicator. But if the pages of your site or online store are not adapted to view with smartphones and tablets, it negatively affects user experience. A large percentage of such people leaves his pages, increasing the failure rate. Moreover, Google takes into account this factor in ranking, so correct this error Needless.

Work with leaders of opinions to improve the reputation and promotion of the site

To improve your reputation and increase the impact in a certain niche, you need to make influential friends yourself. In each topic there are personalities, whose opinions are listened to many. Several positive feedback from such people or even a simple mention of you on their part can lead you a lot of customers.

Communicate with them on social networks, comment on their publications on other sites, offer cooperation or spend some joint action. Think that you can offer in return and what to thank, because consent from such a person is potentially very important for promoting and developing business.

Collaborate with niche bloggers at the local level to promote the site and brand in general

At the moment, the use of advertising in bloggers for promoting the site and brand is becoming increasingly.

Recent 2018 studies have shown that one of the most effective advertising is advertising in bloggers. This is due to the fact that people are more trusted by ordinary people than direct advertising on television and other sources.

When it is necessary to use collaboration with bloggers for business promotion:

If you want to improve business image;
If you released a new product or service and want to distribute information about it;
If you want to increase the audience coverage.

Your profile on social networks or the site that users come to after advertising, not adaptive and inconvenient.
You turned to a blogger that does not have the audience of potential customers you need.
Until now, the blogger has not advertised such a product.
Your product is expensive, such as apartments. (I recommend using more experienced bloggers for this direction and, accordingly, more expensive)

How to promote the site - experts answer

What needs to be taken into account when creating a site so that the target audience is visited? How not to let him get lost in the search engine among the websites of competitors? These and other questions on the promotion of sites will answer our experts.

What needs to be taken into account when creating a site so that the target audience is visited?

Unfortunately, there is no universal answer, because products are very different. The sale method of sneakers (like any other FMCG goods) is very different from sales of complex products and services. Nevertheless, I can give the following recommendations:

Consider these things when developing the site and get a working tool.

How to optimize the site from the search engine?

Search engines learned how to determine what we really like, and what is not, with very high accuracy. Make the site interesting, catch the user's attention, accompany accounts in social networks, land from there traffic through suggestions and promotions. And, perhaps, the most important thing - mobile devices. Pay this maximum attention. The next key point is behavioral factors. A prescribing headers, markup and other things have been riveted in the fly, and thank God!

What else other than SEO will help promote the site?

I can select three points. First, create your own audience, work with it, return it through special offers. Secondly, lead your blog. This is not only the opportunity to tell something interesting to the consumer and prove its expertise, but it also structures your business - because there is no better way to really understand something to write it on paper. Thirdly, work with agents of influence. This is a great channel to attract the target audience. Namely, the Central Asian will give you good behavioral factors.

Enhance downgrade

Form the Relevant Tags on the page (Title, Description, Alt - the average dimension of 70-150-100 characters, respectively) based on the landing on the keyword page 3-5.
Use icons in tags to better notice SPIPET site in extradition.
Place the structured (markup, headlines, images) on the page), unique texts with dimension depending on the number of keywords from 1000 to 5000 characters without repaiming (1-2 enhancing the keyword). Texts must bear the semantic load.
Acquire articles on thematic resources with well-established indicators (incoming references to the resource more than outgoing), also focus on geography, better - closer.
Connect additional services For a better coverage and presentation of the site in the extradition (Yandex.Spravik, Yandex.Dialog, Yandex.Vebmaster, Google. Business, GoogleConsol).
Redue all duplicate site (index.php, "////", etc.).
Generate and update the Robots.txt and sitemap.xml files in a timely manner.
The site should have an adaptive layout for mobile devices (the largest bonus will be from Google).
Add the micark about the site.
Use Turbosstani.
Be sure to connect the HTTPS certificate, if not yet connected.
Use the influence marketing (social networks, integration in YouTube).

In general, these measures already will give rise to the position and the influx of traffic of interest to you.

Enhance downgrade

You must first decide on the portrait of its target audience. Who are these people why they may be interested in which content will cause their emotions from them, from time to force them to return. To visit the site, you need to make it interesting and helpful. A successful solution will be the creation of a blog with alive, desired content, which takes into account the experiences, interests and problems of your target audience that you have explored earlier. To optimize the site from the search engine, you need to correctly start SEO, correctly prescribed and assembled, then search engines will find it on different keys. In addition to SEO, it is worth taking care of attendance - to promote the site through social networks, for example.

Now I will show you the way SEO promotion with your own hands, which I used to unlock my site up to 5,000 unique visitors per day for only 9 months. With that, I spun your site from scratch, solely independently and for free.

I called the "shock promotion of the site". It is largely different from what is usually offered as a "Promotion SEO Recipe". But the main thing is that it works, and you can repeat it.

As part of this article, we will talk about the promotion of the site using articles. That is, we will not buy any links. Exceptionally white safe methods - wrote an article, optimized, brought it into the top, repeated this scheme 50 - 100 times. That's all the Promotion \u003d)

And the very first step is the selection of the right key query for your article.

Step # 1 - Select the key requests "per million"

I hope you already know that it is impossible to write articles "just so." Be sure to choose a specific key request in advance, which you will optimize your article. For example, this article is optimized by the request "SEO Promotion with your own hands." Therefore, I put this phrase in the title.

Without this, search robots simply will not understand what your article is about. They, though very smart, but still robots.

And our task is to choose key requests that:

Have a large number of monthly requests (otherwise you will have to write 1000 articles to see at least some traffic);
Have low competition (otherwise you will be almost impossible to break into the top);
Have a good perspective of "career growth" (about it just below).

Collecting a pool of such key requests is called the preparation of the semantic kernel. And if it seems to you that it is difficult and long - you think correctly. But it is better to spend a couple of weeks to choose 30 requests now, than to spend a couple of years to writing articles, and not achieve anything.

Main tool for selecting keywords

Suppose we want to write an article about what to lead your blog is very cool and cool. We think this name comes to the article - "why you need to conduct your blog." It would seem - the topic will surely be interesting in a wide circle readers.

But for checking, we first go to Yandex.Vordstat. This is a free tool that will immediately show you the accurate popularity of one or another request. Enter the selected key into the string and click "pick up".

As can be seen in the screenshot above - this request It has 0 visits per month. So no one is looking for him, and he does not need anyone. Please note that I put the request in quotes. So Yandex. Avordstat shows accurate frequency. If you leave a request without quotes, it will show completely wrong numbers.

We conclude that the key request must be changed. But how to better formulate it? We begin to introduce our main word "blog" to the string of Wordstat and add question words - "How", "What", "Why".

And here we already get a very wide field for activity. We take every key request that we like and insert it into quotes to check the exact frequency. As a result, we get:

This is another matter. If our article will stand in the top on request for 1500 shows per month, then we definitely get good attendance. But this is not the end of the story. Should we be able to break through the first places on this request? Let's now turn to another tool.

Tool for Check SEO Competition

To verify the level of competition of requests, we will use the service called " Mutagen" It is paid, but every day you can make 10 free checks. Yes, and paid checks are very inexpensive - a few kopecks apiece.

Essence this service It is that it compares many different indicators of sites that are in the first places in search results by one or another request, and makes a conclusion how easy it is to "move" these sites.

For example, we take the same query that we have found - "What is a blog", enter it in the videos of the Mutagena check and press ENTER.

This request shows the competition "Over 25". This is the maximum level of competition, which shows Mutagen. That is, it will be most difficult to get into the top on this key. It does not suit us.

If your resource is not yet very promoted, it is better to choose key requests with a level of competition 5-7 or even lower. So what should we do with this topic? Refuse to ideas and write an article about something else?

Not necessarily. Now we need to try to reformulate the request so that he has significantly reduced the level of competition, and the number of requests fell not very much. And the first thing you need to try to do is to lengthen the key request with additional words.

That's better. Let this version of the request only 28 views per month. It is better for the article to take it, because he has a competition level of only 7. If you leave first place on this key, it is likely that Yandex will put you in the top and more.

Many people believe that the more words in the key request - the less he will have (because people lazy to enter long keys). But as you can see - this is not always the case. We have extended our key even more, and the level of competition is only 4, and clean views is almost 200.

This is the perfect key for writing an article. We stop on it and go to the next stage - writing an article that deserves the first place in the top.

Step # 2 - We write armor-piercing articles

The amount of money in your pocket directly depends on the number of traffic on your site. And the number of traffic depends on the number of articles you posted. The more articles - the more traffic. All this knows, but for some reason it is still "not written."

And then I will give you a couple of Lifehakov, which will help you write less, and traffic is more.

Write yourself or hire a copywriter?

I recommend to all owners of content sites to write articles on your resource. So you will immediately go out of numerous competitors who hire copywriters for this business. Here is my opinion - copywriter will never write the article well enough.

First, he is not a specialist in the theme that you have made your site. It will be immediately noticeable in the number of "water" and banal tips in articles.

Secondly, the copywriter is not the owner of the site, and it will not be strongly killed in order that the article turns out to be really high-quality and quite voluminous.

Well, in third, the fact that today is called "copywriting", in fact, in 95% of cases is rewriting. That is, the freelancer takes several articles on a given topic, crosses them among themselves, adds water, and that's it. Even if different services for testing the uniqueness of the text and show "95-100% of the uniqueness" of such texts - Yandex and Google has its own check algorithms.

Renewless content is something that search engines are actively fighting. And if you begin to do the way no one makes (that is, writing unique author articles with really valuable content yourself) - you will immediately notice and put it in the top.

Write long articles or short?

One of the questions that ask me most often, it sounds like this: "Dmitry, why do you write such long articles on the site? After all, no one reads. " In fact, read. And the longer the article - the more on average, the person holds on the site (within reasonable limits, of course).

I can give a minimum of 5 reasons why you also need to write long articles:

Search robots think logically. And if they see that you have an article on 1500 words, and all other articles on this topic on 700 words - it concludes that in your article 2 times more information on the topic. Logic. Accordingly, he will at least give people the opportunity to "try" it.
The longer you have an article, the more words and phrases on the topic you use it. And this gives what is called "Test traffic." That is, 80% of traffic will be brought to you not the main key request, but a lot of minor requests that users are looking 1-2 times a month.
Even to simply promote the long article to the end - it takes time. Accordingly, it greatly reduces the failure rate - when the visitor spent on your site less than 10-15 seconds. And this is a very important indicator of the quality of the site.
Publishing long articles on the site, you immediately show search engines that this is the author's content, and not just another copywriting (about it in more detail below).
Article 1.5 - 2 thousand words are very difficult to reoptimize. Even if you use the main key in the top of a dozen times - against the background of the total text, it will be very easy optimization. And search engines will not have a reason to think that you are trying to fool them.

Regarding the fourth point in this list. My articles usually for 2000 words and more. This is an average of 14 - 15 thousand characters. Today, a more or less normal copywriter on the stock exchange takes 70 - 80 rubles for 1000 rewriting signs. Total to get an article on 15,000 characters, you will have to pay 1,200 rubles.

For content site, it is too much. Given the quality of copywriter texts, you will need 300 - 600 articles to start receiving intelligible traffic. This is too big expenses. Therefore, all webmasters who write articles by "copywriters" order texts for 3-4 thousand characters, no more. And so the search engines immediately distinguish them from those who write themselves.

And so we will not need 300-600 articles with you. My site came out on 5,000 visitors per day with only 30 big copyright articles. That is, you do not need to worry that all my life will have, every day, spend a few hours to write huge articles.

You will be enough to write just a dozen articles, as I indicated above, and you will have more traffic than others get from hundreds of articles. But for this we need a little more help our article after you wrote it.

Step # 3 - Quick access to the top

Optimization of the turnkey article

After you wrote an article, you need to spend it easy optimization (without fanaticism). To do this, take the main key request, which is written to the article, and place it in the following places:

In the header H1;
In SEO header called "Title";
At the very beginning of the article (preferably in the first sentence);
In the tag alt and in the signatures to the images;
In the URL address of your article;
In the subtitle H2;
In the middle and at the end of the article.

It will be quite enough for Yandex and Google to understand what your article is about, and what key query She wants to compete. Now it remains only to wait for which the verdict will take a search engine.

Accelerate the output of the article in the top

It is usually required for 2-3 months so that the article is "blown enough" and ranked its place in the top of the search engines. But you can speed up this process. Then your articles can be in the first places literally 5-10 minutes after you click the "Publish" button.

For example, here my article goes to the top 5 7 minutes after the publication:

To achieve the same result, that's what you need to do:

Write and publish articles every day at a certain time. If Yandex notices that you have a new material every day at 12 o'clock, then soon it will start sending his special robot to your site exactly 12 hours. This is the so-called "fast-timer", whose task is to quickly index new and current materials.
After the publication of the article, go to Yandex.Webmaster and send your article to overcoming. This is the so-called "Adurlka" Yandex:

Place links to your new material in all social networks, where you can only: Vkontakte, Facebook, Twitter, Google + and others.
Make a newsletter on your subscriber's database with a notification of a new article (if you do not have it yet - it's time to start collecting)

Actually, the main work on the promotion of the site ends. Now you need to repeat this algorithm Several dozen times, and your site will grow first to the "thousands", and then to the "ten-year-old." There would be a desire)

I hope that this article was useful to you, and now you better understand how to do SEO Promotion do it yourself. Add it to your bookmarks not to lose. Do not forget to download my book. There I show you the fastest way from scratch to the first million on the Internet (squeeze from personal experience for 10 years \u003d)

See you later!

Your Dmitry Novoselov