Facebook- started from Silicon Valley. Widespread among colleges and universities in most English-speaking countries. It is the second most popular network after MySpace in the United States. This network is not yet available in many countries, but it is developing and growing steadily. Recommended for: college and university students.

MySpace- one of the largest social networks in the world. It conquered the United States with great speed; now MySpace has about 80 million users. In 2005, Newscorp bought it for $ 580 million. MySpace continues to develop rapidly and at the moment it is she who determines the way of development of social networks. Recommended for: teenagers, young people.

Bebo- unlike the Americanized MySpace, Bebo is designed for other English-speaking countries such as England, Australia and New Zealand. Bebo is very similar in function to MySpace. Initially, Bebo was created in order to communicate between friends, but later the network has grown and currently has about 40 million users. Recommended for: teenagers, young people.

MommyBuzz- designed to enable moms to communicate over the internet, share and exchange thoughts and ideas with other moms. A wonderful place for such a target group. Recommended for: moms.

Flickr- is the most popular photo service in the world. Millions of people store their photos on Flickr, tag them, create albums, and add them to discussion groups. Recommended: for amateur photographers.

MuslimSpace- Created by a former computer science student at the American University of Sharjah, MuslimSpace lives up to its name - MySpace for Muslims. Today the site has about 15,000 users, and its goal is to become a cleaner and more secure site than MySpace and, of course, only for Muslims. Recommended: Muslims.

Imbee- There are many websites for teenagers. Imbee's goal is to provide a safe and secure social network for kids. So now if your older brother is bragging about his MySpace profile and teasing that you can't have one, go to Imbee! Recommended: for children.

Dogster- a place where dogs (and their owners) can meet and communicate. On Dogster, each dog has its own web page. The subtitle reads: Post Dog Photos, Tell Dog Stories, Make New Friends (Dogs)! Recommended for: dogs and their owners.

Catster Is practically the twin brother of the Dogster site, developed by the same people, Catster is Dogster for cats. Post photos of cats, tell cat stories, make new friends (cats). Recommended for: cats and their owners.

Fuzzster- Being somewhat a combination of Dogster and Catster, Fuzzster is the place for your cats, dogs and other furry pets. Launched in early 2004, it has grown to become a fairly large community of animal lovers. Recommended for: furry animals and their owners.

In contact with... Search for fellow students and classmates, the most visited resource in Russia and Ukraine. Created in 2006 by Pavel Durov (registration requires an e-mail and number mobile phone).

classmates- Year of foundation - 2006. The largest social network, has 11 million (February 2008) users. Odnoklassniki.ru will help you find old friends and find out what and how they live now. You can send messages to people with whom you have lost contact, and, possibly, arrange a meeting with them (recently, registration has become free).

My Circle- a social network for finding jobs and workers. The first social network in Runet, created in 2005 by a group of recent graduates from Moscow Institute of Physics and Technology, Moscow State University and the Russian School of Economics to search for classmates, classmates, colleagues and employees (as of June 2006, it had 100,000 registered users). On March 27, 2007, the service was purchased by Yandex; now it is one of Yandex services and continues its development under its tutelage.

TooDoo- as the authors of the site write: “This site is a social network of site fans, designed to unite the Runet and allow everyone to exchange opinions with their friends about their favorite (or unloved) sites, find new interesting pages, find out“ in the face ”of those who read the same sites, make new acquaintances with interesting people - for example, with the authors of your favorite sites. "

Hello.ru- a site about people and interests. Communication, blogs, communities, videos.

Tatiana Kotova, a freelance editor, has written a column specially for the Netology blog on how to create content, taking into account the peculiarities of different ones.

Companies promoting their products and services on Instagram, Facebook and VKontakte rarely create different content for different social networks, as this requires additional effort and time. However, each social network has its own characteristics and in order to get the necessary response, the content needs to be adapted.

All differences can be divided into two categories:

• difference in decoration,
• difference in content.

Difference in decoration

Photo sizes and maximum amount characters in the text are different for each social network. It is believed that using the optimal content size increases the natural reach of the post. The algorithm for displaying publications built into the social network believes that such a publication is of higher quality.

Instagram

On Instagram, the first thing a user sees is a picture. It is thanks to her that a person decides whether to read your post further. Therefore, it must be of high quality and relate to the content of the text.

Square photos need a size of 1080 × 1080 pixels to display correctly. For vertical - 1080 × 1350 pixels, and for horizontal - 1080 × 566 pixels.

When uploading a video, keep in mind that its duration cannot exceed 1 minute. Minimum resolution: 600 × 600 pixels for square video and 600 × 315 pixels for landscape.

The amount of text in a post is limited to 2200 characters. If the description is longer, you can add the second part in the comments, or better - shorten or make two publications.

Facebook

You can post posts on Facebook without a photo, but in this case, the post gets less coverage.

If you upload your photo, then the optimal size is 1200 × 630 pixels. If you are sharing a link, then the size of the image should be 1200 × 627 pixels.

Facebook also has requirements for videos: the duration is no more than 120 minutes, and the file size is no more than 4 GB.

The textual description of a Facebook post is limited to 63206 characters with spaces. But there is a study according to which a post with a description of up to 80 characters will have a 66% better reach, and posts with a description of up to 120 characters have a higher CTR.

In contact with

The optimal image size on VKontakte is 700 × 500 pixels. The image for external links must be 537 × 240 pixels.

If you upload a picture of a smaller size, the social network will stretch it, if it is larger, it will compress it. In both cases, the picture will be distorted and look worse.

To upload a video on VKontakte, its volume must not exceed 2 GB.

You can use hashtags on VK, but there is evidence that if there are more than 10 of them, the system will ignore them.

Difference in content

Different social media have different content. The audience on Instagram, Facebook and Vkontakte differs in age, gender, geography and social status. Accordingly, the interests and needs of users are also different.

Instagram

The Instagram audience is 79% women and 21% men, with an average age of 16 to 34 years.

People come to Instagram for inspiration, so a beautiful picture is very important. It grabs attention, encourages the user to read the text and subscribe to the account.

Since the bulk of the audience is young women, their interests are appropriate: fashion, beauty, sports, children, health, career.

Photos showing ordinary life, everyday routine, but beautiful at the same time, are very popular. Users are happy to like and comment on such posts.

Facebook

Facebook's audience is 58% female and 42% male.

Facebook is a favorite platform for professional communities, people of creative professions, designers, and IT specialists. This social network is loved by entrepreneurs who use it as a platform for the exchange of professional experience.

Facebook's audience is progressive, educated people who follow trends in business and fashion. They love to share information, not be afraid to express their opinion, actively participate in the life of society and the country.

Therefore, Facebook is popular with content on acute political and social topics, author's comments on important news stories, recommendations and life hacks for business and career development, for improving professional skills. Any articles that are useful will be gladly received by the audience: they will be shared, they will be commented on. It's good to make the first paragraph provocative and leave the question at the end of the post to engage users in the discussion.

In contact with

57% of women and 43% of men are registered on VKontakte. The average age is from 13 to 34 years old.

If people come to Facebook to chat on serious topics, to discuss business problems, then on Vkontakte - to chat with friends and relax: listen to music, watch videos, play games. This social network has many different possibilities and functions, which is probably why it is so popular among students and schoolchildren.

In addition to entertainment content, collections of music and films, parables, and quotes are popular on VKontakte. Users of this social network also love benefits, so don't forget about them when creating your posts.

Posts with external links poorly indexed smart tape... Moreover, any user can turn off the display of reposts in the settings of their page. Therefore, try not to repost or supplement them with your comments.

To make an effective post on VKontakte, publish light, non-sharp content, play games and arrange polls.

conclusions

1. Make different posts for different social networks to increase audience interest in your posts.
2. Choose a quality photo of the right size depending on the social network.
3. Remember that every social network has a limit on the number of characters under the post.
4. When creating content, consider the difference in the interests and needs of your followers on different social networks.

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We all know the popular and our favorite types of social networks, such as Vkontakte, Facebook, Twitter or Instagram. But there are many other social networks that are important not only for communication, but also for business development.

Depending on their purpose, there are the following types of social networks:

Social networks for communication and friendship

Well-known Odnoklassniki, Vkontakte, Facebook, Moi Mir - these social networks are the most attractive for business promotion. As a rule, in such social networks, one person has one account (profile, page) from all personal information... Based on the user profile data, you can determine to which target audience refers this person.

But there are also users - avid gamers who develop a gaming profile in social networks for communication, creating fake friends in order to receive bonuses, assistants and other nuances to achieve unprecedented heights in games without spending money.

In such cases, information on social networks about users is inaccurate, and communication with fakes is a waste of time. If we take into account that we choose our interlocutors ourselves, then we can limit ourselves from fakes and receive only positive emotions from communication in social networks.

Sharing news, impressions, playing games, discussing on forums - it is very easy to do all this, avoiding annoying and unpleasant interlocutors. After all, in social networks, you can send any unwanted “friend” to “ignore”, or simply not answer him. Which is not always possible to do in real life.

Signing up on social networks is mostly free, but for security, you need to register an account with your mobile phone number. Although this rule does not restrict anyone from creating fake pages, you can buy as many unregistered SIM cards as you like.

Professional social networks

These are networks of business contacts (LinkedIn, Xing), social networks of various universities and other sites of all kinds of professional directions for the development of business relations. Here one user can register in several categories, depending on his skills and professions.



Social networks for dating

The most famous among them is the worldwide social network for dating - Loveplanet, the popular social network of the Runet - Photostrana. In such social networks, you can find a friend, hobby or even a life partner. It provides a search for users by various criteria - gender, age, city, marital status, religion, interests, habits and preferences.

In social networks for communication and development of relationships, there are various communities for women, according to the directions of social networks.
There are communities for business women, communities for single and married women, communities for cooking and handicrafts, arts, style and beauty, young mothers and socialites, and many other virtual organizations.

Never wondered how much Facebook is bigger In contact with? Or what are the Chinese doing without Twitter?

And we thought.

Practically each the Internet user is registered in a particular social network. Today these are not just communication tools, but entire media platforms owned by world-famous IT giants. Here is some of them.

Facebook


from left to right: Mark Zuckerberg, Eduardo Saverin, Dustin Moskowitz and Chris Hughes

The most popular social network in the world needs no introduction... It was created by Mark Zuckerberg and his roommates Eduardo Saverin, Dustin Moskowitz and Chris Hughes. On February 4, 2004, a social network called Thefacebook was opened to Harvard students. The world launch took place on September 26, 2006.

Geography of distribution


according to Bitly Science Team

Today's Facebook got ubiquitous Spread. Of course, the popularity of the network differs in different countries... For example, in China it is prohibited, in North Korea things are no better, and in Russia Vkontakte and Odnoklassniki have pulled the blanket. Nevertheless, about 25 million users use Facebook in our country.

Audience


in Russia, based on materials from Brand Analytics

QZone is the most popular social media site. China network.

Its audience is 755 million users, and this is second indicator among all social groups of the world.

Mostly men are in Qzone (57% versus 43% of women) from 26 to 30 years old. For some reason, there is no data on those who are less than nineteen, or these are the features of the legislation, or they hide their age. :)

Owners


from left to right: founder Ma Huaten, executive vice president Seng Yi Lau

The network is owned by the telecommunications giant Tencent (messengers QQ and WeChat are also their work). By the way, the CEO of the company, founder Ma Huaten acquired 10.26% of the shares the familiar DST fund, and this is the part of Mail.ru that is responsible for foreign investment.

Comparison

For more and visibility, we have summarized the above indicators into diagrams. Does everyone love charts? To assess the real audience, they usually take the number active users per month or per day.


the number of social network users who have shown activity in the last month

The fact that Facebook is the most popular in the world did not raise any questions. Such an advantage is striking, the number of active Facebook users almost caught up with the audience everyone else mentioned social. networks in total.


capitalization of companies that own social networks

The Chinese telecommunications giant is not far behind the undisputed leader. Unsurprisingly, apart from QZone, Tencent owns other social media, several messengers, and free-to-play games. Reminds Russian Mail.ru, enlarged several times... By the way, despite the modest capitalization in comparison with the rest, Russian company pursues a bold investment policy and diversifies its assets. Of the six considered social. networks, Mail.ru capital is represented in four directly, and in one indirectly.

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site Ever wondered how much Facebook is larger than Vkontakte? Or what are the Chinese doing without Twitter? And we thought. Almost every Internet user is registered in one or another social network. Today these are not just communication tools, but entire media platforms owned by world-famous IT giants. Here is some of them. Facebook from left to right: Mark Zuckerberg, Eduardo Saverin, Dustin Moskowitz ...